EFM Asset Management

EFM Asset Management is a specialized investment management firm that focuses on quality growth investments, primarily within the Financial Services and Technology sectors. The firm leverages its expertise to identify and capitalize on opportunities in these dynamic industries, aiming to deliver strong returns for its clients. Through a disciplined investment approach, EFM Asset Management seeks to navigate market complexities and support the growth potential of its selected investments.

Jeff Emmanuel

Founder, Executive Chairman and CIO

3 past transactions

Pollinate

Series C in 2021
Pollinate is a London-based software company specializing in merchant acquiring solutions for banks globally. Comprised of experts from the financial services, merchant acquiring, loyalty, and technology sectors, the firm aims to help banks effectively compete with disruptive payment companies. By offering an innovative cloud-based platform that integrates seamlessly with existing payment systems, Pollinate enhances merchant and consumer digital experiences, including onboarding, loyalty programs, and data integrations. This platform enables merchants to better manage their operations and connect more effectively with customers, while providing banks with tools to deepen customer engagement and strengthen relationships with merchants. A notable achievement includes Pollinate’s collaboration with the Royal Bank of Scotland Group, which facilitated the re-entry into the merchant acquiring space with NatWest Tyl, centered around tailored solutions for business customers.

QRails

Series A in 2020
QRails, Inc., founded in 2016 and headquartered in Denver, Colorado with an additional office in London, United Kingdom, is a financial technology company specializing in processing services for the digital payments industry. Its platform facilitates easy payments for banks and card issuers, supporting payment processing, program management, and funds disbursement. QRails offers issuer processing for platform flexibility, operational support including comprehensive program management services, and integrated launch services for new card programs. Additionally, it provides mobile wallets, insurance claims payments, and dashboard solutions. The company serves a diverse range of clients, including fintech firms, earned wage access providers, healthcare institutions, and financial services businesses in North America and Europe. QRails is known for its secure and flexible APIs, as well as responsive customer service, making it a vertically integrated provider of on-demand payment solutions.

Pollinate

Series A in 2019
Pollinate is a London-based software company specializing in merchant acquiring solutions for banks globally. Comprised of experts from the financial services, merchant acquiring, loyalty, and technology sectors, the firm aims to help banks effectively compete with disruptive payment companies. By offering an innovative cloud-based platform that integrates seamlessly with existing payment systems, Pollinate enhances merchant and consumer digital experiences, including onboarding, loyalty programs, and data integrations. This platform enables merchants to better manage their operations and connect more effectively with customers, while providing banks with tools to deepen customer engagement and strengthen relationships with merchants. A notable achievement includes Pollinate’s collaboration with the Royal Bank of Scotland Group, which facilitated the re-entry into the merchant acquiring space with NatWest Tyl, centered around tailored solutions for business customers.
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