EFM Asset Management

EFM Asset Management is a specialist investment manager with particular expertise in the Financial Services and Technology Sectors; and a focus on quality growth investments.

Jeff Emmanuel

Founder, Executive Chairman and CIO

3 past transactions

Pollinate

Series C in 2021
Pollinate is a London-based software company specializing in merchant acquiring solutions for banks globally. Comprised of experts from the financial services, merchant acquiring, loyalty, and technology sectors, the firm aims to help banks effectively compete with disruptive payment companies. By offering an innovative cloud-based platform that integrates seamlessly with existing payment systems, Pollinate enhances merchant and consumer digital experiences, including onboarding, loyalty programs, and data integrations. This platform enables merchants to better manage their operations and connect more effectively with customers, while providing banks with tools to deepen customer engagement and strengthen relationships with merchants. A notable achievement includes Pollinate’s collaboration with the Royal Bank of Scotland Group, which facilitated the re-entry into the merchant acquiring space with NatWest Tyl, centered around tailored solutions for business customers.

QRails

Series A in 2020
QRails, Inc. is a financial technology company that specializes in providing payment processing services and solutions for banks and the digital payments industry. Established in 2016 and headquartered in Denver, Colorado, with an additional office in London, QRails offers a comprehensive platform that facilitates seamless payment processing, program management, and funds disbursement. The company serves a diverse clientele, including payroll service providers, fintech firms, banks, and insurance companies across North America and Europe. QRails' services encompass issuer processing, operational support, integrated launch services, mobile wallets, and insurance claims payments, all designed to enhance the flexibility and efficiency of payment solutions. The company prides itself on its innovative technology, featuring secure and adaptable APIs, as well as a commitment to responsive customer service. As a pioneer in on-demand payment solutions, QRails aims to simplify the onboarding process and ensure seamless integration with third-party applications.

Pollinate

Series A in 2019
Pollinate is a London-based software company specializing in merchant acquiring solutions for banks globally. Comprised of experts from the financial services, merchant acquiring, loyalty, and technology sectors, the firm aims to help banks effectively compete with disruptive payment companies. By offering an innovative cloud-based platform that integrates seamlessly with existing payment systems, Pollinate enhances merchant and consumer digital experiences, including onboarding, loyalty programs, and data integrations. This platform enables merchants to better manage their operations and connect more effectively with customers, while providing banks with tools to deepen customer engagement and strengthen relationships with merchants. A notable achievement includes Pollinate’s collaboration with the Royal Bank of Scotland Group, which facilitated the re-entry into the merchant acquiring space with NatWest Tyl, centered around tailored solutions for business customers.
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