East Ventures

East Ventures is a venture capital firm founded in 2009, headquartered in Tokyo with offices in Singapore and Indonesia. It operates as a sector-agnostic investor, providing multi-stage capital from seed to growth for technology startups across Southeast Asia. The firm has backed more than 300 companies in the region, including notable names such as Tokopedia, Traveloka, Ruangguru, and Xendit, and focuses on early-stage technology companies to drive regional growth. East Ventures emphasizes active involvement in the Indonesian and broader Southeast Asian ecosystems and is recognized for its long-standing commitment to responsible investing, having signed the Principles for Responsible Investment. The firm combines investment with guidance and ESG-aligned practices to support sustainable development of the regional tech sector.

Gavin Adrian

Investment Professional

David Audy

Operating Partner

Willson Cuaca

Co-Founder and Managing Partner

Batara Eto

Co-Founder and Managing Partner

Devina Halim

Principal

Past deals in Skincare

ESQA

Series A in 2022
ESQA Cosmetics offers a comprehensive range of make-up and personal care items. The company creates vegan products and formulated without harmful ingredients to enhance natural beauty. It was founded in 2016 and is headquartered in Jakarta, Indonesia.

Base

Series A in 2022
Base is an Indonesian direct-to-consumer (DTC) beauty and wellness company that caters to consumers' diverse beauty and wellness needs. Starting with the skincare category, each Base consumer will get a vegan product recommendation through its Smart Skin Test. Fully digitalized and powered by data, Base is currently sold directly from its website and other Omni-channels. Base ships its products nationwide to all of Indonesia’s cities.

Sociolla

Venture Round in 2022
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.

Base

Seed Round in 2021
Base is an Indonesian direct-to-consumer (DTC) beauty and wellness company that caters to consumers' diverse beauty and wellness needs. Starting with the skincare category, each Base consumer will get a vegan product recommendation through its Smart Skin Test. Fully digitalized and powered by data, Base is currently sold directly from its website and other Omni-channels. Base ships its products nationwide to all of Indonesia’s cities.

Sociolla

Venture Round in 2021
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.

Unnaturally Natural

Seed Round in 2020
Unnaturally Natural specializes in skincare products designed to nourish and enhance the skin barrier from both internal and external perspectives. The company focuses on formulating botanical ingredients and science-based clean formulas that aim to repair, protect, and promote a naturally radiant complexion. Its product offerings emphasize the use of natural components, ensuring that they are skin-friendly, vegan, cruelty-free, alcohol-free, gluten-free, and sulfate-free. By prioritizing these attributes, Unnaturally Natural enables customers to reset and restore the health of their skin effectively.

Base

Seed Round in 2019
Base is an Indonesian direct-to-consumer (DTC) beauty and wellness company that caters to consumers' diverse beauty and wellness needs. Starting with the skincare category, each Base consumer will get a vegan product recommendation through its Smart Skin Test. Fully digitalized and powered by data, Base is currently sold directly from its website and other Omni-channels. Base ships its products nationwide to all of Indonesia’s cities.

Meily

Venture Round in 2019
Founded in Tokyo in 2017, Meily operates a platform focused on beauty care. It offers a web application enabling users to search information on cosmetic surgeries, interact with others, and book treatments or surgeries at aesthetic clinics.

Sociolla

Series B in 2017
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.

Sociolla

Series A in 2015
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.

Lemonilo

Seed Round in 2015
PT Lemonilo Indonesia Sehat operates as a retail platform that focuses on promoting healthier lifestyle choices through a diverse range of natural and affordable products. Established in 2016 and based in Jakarta Barat, Indonesia, Lemonilo offers an extensive selection of food products, such as snacks, vegetables, fruits, meat, seafood, baby food, and juices, alongside personal care items like face treatments, body care, dental hygiene products, and essential oils. The company is dedicated to providing products free from over 100 harmful synthetic ingredients and collaborates with small and medium-sized enterprises across Indonesia. Lemonilo aims to support the Indonesian population in leading healthier and more productive lives by making healthy living accessible and affordable through both its online platform and physical retail stores.

Sociolla

Seed Round in 2015
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.

Bilna

Private Equity Round in 2014
Bilna operates an online shopping platform specializing in baby and maternal products in Indonesia. It offers a wide range of items such as formula and food, clothing, bath, and skincare products, aiming to provide customers with the best prices, secure payment options, and reliable shipping services.

Bilna

Seed Round in 2012
Bilna operates an online shopping platform specializing in baby and maternal products in Indonesia. It offers a wide range of items such as formula and food, clothing, bath, and skincare products, aiming to provide customers with the best prices, secure payment options, and reliable shipping services.
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