Edition Capital is a London-based venture capital firm founded in 2015 that specializes in growth capital investments primarily in the leisure and entertainment sectors. The firm focuses on early and later-stage investments, targeting post-revenue businesses within the United Kingdom. Since its inception, Edition Capital has invested approximately £30 million across 20 Seed and Series A funding rounds, supporting a diverse range of industries including marketplaces, live event operators, food and beverage businesses, and content creators in television and music. The firm typically commits between £0.5 million and £5 million per investment round, leveraging the Enterprise Investment Scheme to optimize returns for its investors.
Co-Founder, Senior Partner and Member of Edition Investment Committee
Ayushman Sen
Investment Director
31 past transactions
Farmer J
Venture Round in 2023
Farmer J is a food service provider operating a chain of restaurants throughout the United Kingdom. The company focuses on serving honest, nutritious, and flavorful Mediterranean dishes made from sustainably and seasonally sourced ingredients. By prioritizing fresh produce and mindful sourcing, Farmer J aims to meet the diverse food needs of its customers, offering a range of options from breakfast to dinner.
Pentire Drinks
Seed Round in 2022
Pentire Drinks is a beverage company based in Wadebridge, England, specializing in botanical, non-alcoholic spirits. Founded by Alistair Frost, the company focuses on creating a range of healthy beverages that are free from artificial sweeteners and colors. Pentire Drinks utilizes naturally distilled coastal botanicals, developed through extensive research and collaboration with local botanists, distillers, and mixologists. This approach ensures that customers can enjoy a healthy and responsible drinking experience, offering an alternative for those seeking non-alcoholic options without compromising on flavor.
Lean Kitchen Network
Pre Seed Round in 2021
Lean Kitchen Network operates a virtual kitchen network designed to enhance efficiency and sustainability in food preparation. This network is customized to meet the specific needs of various brands, taking into account factors such as scale, product offerings, and location. By implementing systems for continuous improvement, customer focus, and quality control, Lean Kitchen Network enables businesses to standardize and automate their processes. This approach not only facilitates the preservation of fresh and high-quality food but also supports the creation of ecological kitchens, contributing to a more sustainable food service industry.
Chaos Karts
Pre Seed Round in 2021
Chaos Karts is an entertainment company that focuses on providing virtual karting experiences through innovative video games. It specializes in creating augmented reality go-karting tracks that immerse users in a digitally projected racing environment. Players can engage in live-action gameplay that includes power-ups and virtual weapons, enhancing the excitement and competitiveness of the racing experience. By blending technology and leisure, Chaos Karts aims to deliver a unique and engaging form of entertainment in the gaming sector.
Add to Event
Seed Round in 2020
Add to Event Ltd. is an online marketplace based in London that connects event organizers with a diverse range of event suppliers. Established in 2014, the platform simplifies the process of planning events by allowing users to compare suppliers and receive personalized quotes for various services, such as catering, audiovisual equipment, and entertainment options. By providing instant access to trusted suppliers, Add to Event enables clients to effortlessly coordinate their events, ensuring a smoother and more enjoyable planning experience. The company aims to enhance the quality of celebrations by making it easier for individuals to find and hire the ideal service providers for their specific needs.
GetSetGo
Seed Round in 2020
GetSetGo is a swim academy that offers swimming tuition and lessons for babies, children, and adults.
Ultra X
Seed Round in 2020
ULTRA X is a sports organization that specializes in organizing ultramarathons globally. The company hosts marathon races in various locations, providing participants with a unique and challenging experience. In addition to race organization, ULTRA X also manufactures and sells a range of clothing and accessories related to the sport, including t-shirts, caps, biodegradable toilet bags, and masks. Through its events and products, ULTRA X caters to the needs of endurance athletes and outdoor enthusiasts, promoting a healthy and active lifestyle.
PizzaLuxe
Venture Round in 2020
PizzaLuxe is a chain of restaurants and cocktail bars located throughout the United Kingdom, focusing on artisanal pizzas. The company prides itself on using high-quality ingredients, including fine flour, fresh yeast, and slow-proven dough, to create its signature pizzas. This commitment to craftsmanship and quality aims to provide a unique dining experience for customers, combining the enjoyment of gourmet pizza with a vibrant cocktail bar atmosphere.
Curious Films
Seed Round in 2020
Curious Films is a film and television production company specializing in the creation of factual television shows and documentaries. Operating primarily for broadcasters in the United Kingdom and internationally, the company focuses on enhanced storytelling to provide engaging television content. Through its productions, Curious Films aims to captivate audiences with informative and compelling narratives.
Four Quarters
Seed Round in 2020
Four Quarters is a bar and arcade that offers video games, pinball, craft drinks, and music.
WatchHouse
Seed Round in 2019
WatchHouse is a coffee roastery that originated in a 19th-century building on Bermondsey Street, London, in 2014. It has established itself as a local favorite by focusing on 'Modern Coffee', which emphasizes an exceptional café experience. The company has expanded rapidly, offering a diverse selection of specialty coffees with unique flavors across ten locations in London and the UK. Additionally, WatchHouse provides a direct-to-consumer coffee subscription service, allowing customers to enjoy a variety of seasonal espresso, decaf, and filter roasts from the comfort of their homes. This combination of in-store and online offerings caters to a growing demand for high-quality coffee experiences.
Whistle Punks Urban Axe Throwing
Seed Round in 2019
Whistle Punks Urban Axe Throwing is a recreation center located in Ascot, United Kingdom, specializing in axe throwing as a form of entertainment and sport. The facility provides safety briefings and coaching to ensure a safe and enjoyable experience for participants. It caters to a diverse audience by hosting competitive leisure events, corporate gatherings, and social occasions, allowing individuals to engage in friendly competition. In addition to axe throwing, Whistle Punks features a bar that serves craft drinks and pizza, enhancing the overall experience for guests. This combination of activities aims to create a vibrant environment for both leisure and corporate events.
Add to Event
Seed Round in 2019
Add to Event Ltd. is an online marketplace based in London that connects event organizers with a diverse range of event suppliers. Established in 2014, the platform simplifies the process of planning events by allowing users to compare suppliers and receive personalized quotes for various services, such as catering, audiovisual equipment, and entertainment options. By providing instant access to trusted suppliers, Add to Event enables clients to effortlessly coordinate their events, ensuring a smoother and more enjoyable planning experience. The company aims to enhance the quality of celebrations by making it easier for individuals to find and hire the ideal service providers for their specific needs.
Social Pantry
Venture Round in 2019
Social Pantry Ltd, founded in 2011 and based in London, United Kingdom, specializes in events and contract catering services. The company offers a diverse range of catering solutions for weddings, corporate events, festivals, and other functions. With a focus on fresh and seasonal food, Social Pantry prioritizes sustainability by implementing systems to recycle waste and minimize food wastage. This commitment allows clients to benefit from transparent pricing and a variety of options tailored to their specific needs.
Incipio Group
Funding Round in 2019
Incipio Group Ltd is a London-based company that specializes in leasing venues to restaurants and creating vibrant social spaces centered around food and drink. Established in 2013, the company focuses on transforming both temporary sites and permanent projects into fashionable dining experiences, which include food events, street food dining, and flea markets. By emphasizing atmosphere, music, and unique seating arrangements, Incipio Group aims to enhance social interactions and provide memorable outings for consumers seeking enjoyable dining experiences with friends and family.
Project Power
Venture Round in 2019
Project Power supplies power to events and facilities management industries.
GALA Festival
Seed Round in 2019
GALA Festival is an independent, community-driven electronic music festival that takes place every year.
Borrow A Boat
Seed Round in 2019
Borrow A Boat is a peer-to-peer marketplace that facilitates boat rentals, making boating more accessible to a wider audience. The platform offers a diverse selection of vessels, ranging from small inflatable boats to luxury superyachts, which can be booked easily with or without a skipper. By allowing individuals to rent privately owned boats, Borrow A Boat provides an economical alternative to traditional boat ownership, enabling users to enjoy boating experiences without the associated costs. Additionally, boat owners can generate extra income to offset their ownership expenses while participating in a safe and manageable rental process.
Rotor
Venture Round in 2019
Rotor is a next-generation platform for music video creation that simplifies the process for users by leveraging artificial intelligence. Designed by award-winning directors and visual artists, Rotor enables individuals to upload audio files and automatically generate video content that aligns with the music. The platform's RotorD engine and professionally designed styles facilitate the production of personalized music videos, lyric videos, and promotional content in a matter of minutes. By combining industry expertise with user-friendly tools, Rotor aims to revolutionize creativity and streamline video production for musicians and content creators.
Club Mexicana
Venture Round in 2019
Club Mexicana is a vegan restaurant chain specializing in Mexican cuisine. The establishment offers a diverse menu that includes barbecue pulled jackfruit burritos, tacos, nachos, fries, and desserts, along with a selection of beer and cocktails. The business is designed to provide customers with flavorful vegan options at reasonable prices, catering to those seeking plant-based meals. Club Mexicana aims to create a vibrant dining experience reminiscent of traditional Mexican street food, featuring a three-course taco feast among other offerings.
Morty And Bobs
Venture Round in 2018
Morty And Bobs Ltd is a London-based company that operates a chain of cafes and bars. Established in 2013, the business offers a diverse menu featuring brunch and lunch options, as well as drinks, including specialty coffee, wines, and cocktails. The establishment provides a casual dining experience, catering to a variety of customer preferences with its selection of bar snacks and meals throughout the day.
Vintage California
Seed Round in 2018
Vintage California is a wine distributor based in London, United Kingdom, specializing in the sourcing and supply of Californian wines. The company imports and wholesales a diverse selection of wines, ranging from recent vintage releases to rare and aged bottles, catering to the needs of wine connoisseurs. By offering a variety of options, Vintage California aims to provide customers with access to both popular and hard-to-find wines from California.
Little Lion Entertainment
Seed Round in 2018
Little Lion Entertainment Limited is a London-based theatre company established in 2014 that focuses on producing live theatrical experiences. The company engages audiences by allowing them to participate actively, making them integral to the performances. Little Lion Entertainment combines elements of theatre and gaming, where participants work in teams to solve challenges, thereby enhancing the entertainment experience. This innovative approach aims to bridge the gap between traditional theatre and interactive attractions, offering unique and memorable experiences for its audiences.
Campus Group
Venture Round in 2018
Campus Group is a marketing services provider based in London, United Kingdom, specializing in advertising solutions targeted towards students. The agency offers a comprehensive range of services that includes the creation of creative content and digital marketing strategies. Their expertise encompasses the entire campaign process, from concept development and visualization to the production of engaging brand events. By focusing on student-centric campaigns, Campus Group aims to deliver relevant and memorable experiences for its clients.
Hotpod Yoga
Seed Round in 2017
Hotpod Yoga Ltd is a London-based company that owns and operates a chain of yoga training studios, specializing in vinyasa yoga classes conducted in heated, inflatable, portable studios known as pods. The company aims to make the benefits of hot yoga widely accessible and offers an immersive experience that combines intensive physical workouts with mental clarity and relaxation. Founded in 2012, Hotpod Yoga also provides yoga teacher training classes and franchise opportunities, expanding its reach and impact within the wellness industry.
Mainstage Festivals
Venture Round in 2017
Mainstage Festivals is an event services company focused on organizing music events and festivals in various international locations. The company aims to create memorable experiences for music enthusiasts by offering a diverse selection of music, scenic settings, and local culture. By hosting events in picturesque destinations, Mainstage Festivals provides attendees with opportunities to enjoy not only live performances but also the local cuisine and atmosphere, fostering a vibrant community of music lovers and welcoming locals.
Oval Space
Seed Round in 2017
Oval Space is an event planning and management company that operates a versatile venue designed to accommodate a range of events. Located in a distinctive setting, the venue offers panoramic views of the iconic gasworks, alongside two outdoor terraces. Oval Space specializes in hosting various types of events, including corporate functions, product launches, fashion shows, and TV or film shoots. The company provides a comprehensive service that includes event design, production, and a variety of catering and drinks packages, facilitating the organization of production-heavy experiential events.
Triumph Music
Pre Seed Round in 2017
Triumph Music Ltd, based in London, is a music publishing and production company that focuses on acquiring copyrights for music compositions across various genres, including jazz, country, and world music. Founded in 2016, the company serves the media and creative industries by producing independent songs and music, often collaborating with songwriters and composers. Triumph Music also maintains its own website, providing a platform for its offerings and enhancing access to its musical catalog. Through its operations, the company aims to deliver relevant and memorable music to fans and industry professionals alike.
The Wine Show
Seed Round in 2017
The Wine Show is a television production company based in Birmingham, United Kingdom, specializing in wine-related content. It broadcasts programs that provide viewers with insights into the global wine production industry, connecting wine enthusiasts with the world of wine. Through its broadcasting platform, The Wine Show enhances consumer knowledge and appreciation of wine, while also offering access to a selection of wines through its associated stores and website. The company's focus on quality content aims to engage and educate audiences about the diverse aspects of wine production and consumption.
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