Whitewater
Acquisition in 2016
Whitewater is the leading UK direct marketing agency specialising in fundraising for charities and non-profits. It has unrivalled experience in using direct mail, press, inserts, doordrops, drtv and online to recruit donors and has a solid understanding of donor engagement and stewardship. Whitewater's research into legacy fundraising and the baby-boomers' attitudes to charities has led to dramatic shifts in fundraising strategies for some of the country's largest charities including RSPCA,RNLI and NSPCC. Whitewater has also developed a unique approach to maximise in memoriam giving called 'Our Lasting Tribute" which resulted in a DMA award for innovation. It has rolled out an online software platform called Tributefunds.com currently to 30 clients.
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