Novoloop focuses on upcycling plastic waste into high-performance materials, branded as OISTRE™, which are utilized in various applications such as footwear, automotive, and home products. The company transforms packaging waste into materials that perform comparably to traditional fossil fuel-derived products, incorporating up to 50% post-consumer recycled content. This process not only reduces carbon emissions by up to 45% but also employs a low-carbon manufacturing method known as ATOD™, which emphasizes sustainability without compromising quality. Founded in 2015 and based in Philadelphia, Novoloop aims to contribute to a circular economy by providing environmentally friendly alternatives in the materials industry.