Eletromidia

Eletromidia S.A., based in São Paulo, Brazil, specializes in out-of-home advertising services through a comprehensive network of static and digital panels. The company operates in high-traffic areas such as transportation hubs, airports, shopping malls, and residential buildings, reaching over 16 million people daily across 18 cities. In addition to advertising, Eletromidia imports, sells, and distributes electronic panels and related products, providing repair and maintenance services. The company also offers display and lighting solutions for major events, enhancing its portfolio in the advertising sector. Founded in 1993, Eletromidia operates as a subsidiary of Cosme Velho Participações S.A.

Paulo Badra

Founder, Board Member and COO

5 past transactions

Noalvo

Acquisition in 2021
Noalvo is an advertising technology company that specializes in out-of-home media planning, delivery, and measurement. It operates an online media platform designed to unify and automate the purchase of offline media globally. The platform facilitates connections between advertisers, agencies, and communication vehicles, allowing users to search for media options based on specific campaign criteria. By automating offline media buying negotiations, Noalvo enables advertisers and advertising agencies to efficiently acquire various forms of offline media, including outdoor media, print, radio, and television. This streamlined approach enhances the overall effectiveness of media planning and purchasing for its clients.

Otima

Acquisition in 2021
Otima is an out-of-home media platform that was born with the mission of promoting a true transformation in the urban landscape of the capital and also with the objective of giving people back the city's leading role.

Elemidia

Acquisition in 2020
Elemidia Consultoria e Servicos de Marketing S.A. is a prominent operator in the out-of-home media sector in Brazil and Buenos Aires, specializing in strategic communications. Founded in 2003 and headquartered in São Paulo, the company serves as a vital advertising platform, distributing content across various locations, including office buildings, shopping malls, hotels, and transportation hubs. Elemidia offers a range of services, including dynamic and sponsored content, one-to-one marketing, and online publishing solutions. Its media platform enhances advertising effectiveness by utilizing geolocation and variable data, allowing for real-time adjustments based on factors such as time and temperature. As the third-largest player in Brazil's OOH industry, Elemidia is recognized for its innovative approach to connecting advertisers with their target audiences. The company became a subsidiary of Eletromídia Comercial Ltda. in 2020.

DMS Publicidade Midia Interativa

Acquisition in 2015
DMS is among the fastest growing out-of-home companies in Brazil.

Telefonica On The Spot Solucoes Digitais Do Brasil

Acquisition in 2015
Telefonica On The Spot Solucoes Digitais Do Brasil
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