Elevation Partners

Factors.AI develops marketing analytics software that helps businesses optimize their advertising spend by providing insights into return on investment, pattern detection, customer profiling, event analytics, regression analysis, and pre-built templates for data collection across various marketing touchpoints.

Upthere, Inc. is a cloud computing and hosting services company based in Palo Alto, California. Founded in 2011, it aims to provide a comprehensive platform for personal data management, allowing users to store, view, search, organize, and share their photos, videos, music, and documents. The company's cloud-storage platform is designed to securely and privately manage important personal content, helping individuals easily access and maintain their digital information. As of August 2017, Upthere operates as a subsidiary of Western Digital Corporation.

Bit Stew Systems Inc. provides a data intelligence platform for industrial sectors such as utilities, oil and gas, aviation, and manufacturing. It develops MIx Core, a platform that addresses data integration for the industrial Internet of Things, offering machine intelligence, edge analytics, dynamic adapters, semantic modeling, and a pluggable architecture. Founded in 2005 and based in Burnaby, Canada, the company operates with additional locations in Mountain View, California; Melbourne, Australia; Madrid, Spain; and London, United Kingdom. The platform supports real-time analytics and dynamic event management, enabling seamless integration of information technology and operational technology systems. It helps organizations collect, manage, and analyze data from connected devices and industrial processes to improve visibility and operational insight across disparate sources.

MarketShare is an advanced analytics software company founded in 2005, specializing in helping businesses enhance growth by identifying key actions that drive results. Based in Los Angeles, California, with additional offices in major cities worldwide, MarketShare has established a strong reputation, collaborating with over half of the Fortune 100 companies. The company's flagship platform, DecisionCloud, integrates technology, data, modeling, and business intelligence solutions to facilitate improved decision-making. Additionally, MarketShare offers consulting services and marketing analytics, including Compass, a resource allocation optimizer that enables marketers to create and test various scenarios. The company's diverse clientele includes small and medium-sized businesses, media companies, and marketing agencies, demonstrating its broad applicability across different sectors.

Sharethrough today is one of the leading independent omnichannel ad exchanges in the world. We are committed to preserving an open internet with independent and accessible content funded by quality advertising. Our mission is to build a sustainable advertising ecosystem for journalists, content creators and app developers, by connecting publishers and advertisers with true technology innovation supporting all ad formats, devices, and user experiences. The first building block of Sharethrough started at Stanford where Dan Greenberg and Rob Fan were teaching assistants in the first-ever "Facebook class". One of their core observations during this time was that the best performing monetization strategy for the applications they built was genuinely interesting sponsored content that was presented in a non-interruptive format. This learning led to the founding of Sharethrough and the company’s role in evangelizing the native advertising movement. Sharethrough merged with District M in February 2021. By doubling the exchange overnight, we now have a dedicated team of 140 talented employees across 8 offices in the US & Canada to help us achieve our goals. With the mission of modernizing online advertising, Sharethrough is one of the fastest growing technology companies, with one of the world’s most sophisticated monetization software platforms, predicated on helping digital media as whole move beyond the pervasive model of interruptive, low value online advertising.

Machinio, established in 2013 and headquartered in Chicago, Illinois, operates a comprehensive online platform for buying and selling used industrial equipment and machinery. The platform, which serves dealers and suppliers, offers a vast range of equipment categories, including agriculture, construction, manufacturing, and medical equipment, among others. With over 1.25 million listings from sellers worldwide, Machinio facilitates transactions for hundreds of thousands of buyers each month, making it a leading resource for used machinery.

Sharethrough today is one of the leading independent omnichannel ad exchanges in the world. We are committed to preserving an open internet with independent and accessible content funded by quality advertising. Our mission is to build a sustainable advertising ecosystem for journalists, content creators and app developers, by connecting publishers and advertisers with true technology innovation supporting all ad formats, devices, and user experiences. The first building block of Sharethrough started at Stanford where Dan Greenberg and Rob Fan were teaching assistants in the first-ever "Facebook class". One of their core observations during this time was that the best performing monetization strategy for the applications they built was genuinely interesting sponsored content that was presented in a non-interruptive format. This learning led to the founding of Sharethrough and the company’s role in evangelizing the native advertising movement. Sharethrough merged with District M in February 2021. By doubling the exchange overnight, we now have a dedicated team of 140 talented employees across 8 offices in the US & Canada to help us achieve our goals. With the mission of modernizing online advertising, Sharethrough is one of the fastest growing technology companies, with one of the world’s most sophisticated monetization software platforms, predicated on helping digital media as whole move beyond the pervasive model of interruptive, low value online advertising.

Bit Stew Systems Inc. provides a data intelligence platform for industrial sectors such as utilities, oil and gas, aviation, and manufacturing. It develops MIx Core, a platform that addresses data integration for the industrial Internet of Things, offering machine intelligence, edge analytics, dynamic adapters, semantic modeling, and a pluggable architecture. Founded in 2005 and based in Burnaby, Canada, the company operates with additional locations in Mountain View, California; Melbourne, Australia; Madrid, Spain; and London, United Kingdom. The platform supports real-time analytics and dynamic event management, enabling seamless integration of information technology and operational technology systems. It helps organizations collect, manage, and analyze data from connected devices and industrial processes to improve visibility and operational insight across disparate sources.

Shop Hers is an online marketplace that specializes in pre-owned designer fashion, focusing exclusively on luxury clothing and accessories. Founded in 2012 and headquartered in Santa Monica, California, the company curates its community to ensure the authenticity and quality of the items listed for sale. By providing a dedicated platform for users to buy and sell high-end fashion, Shop Hers aims to create a trusted environment for luxury shopping.

Seamless Toy Company enable kids to be makers. Their first product, ATOMS, is a system of plug-n-play sensors, motors, and action blocks for kids (and anyone) to add interactive functionality to their creations. ATOMS are fun, fast and don't require any electronics or programming skills to get going. ATOMS work seamlessly with LEGO and other toys, can be sewn or velcro-ed onto fabrics, or bolted onto more permanent creations. ATOMS work with iOS devices (Android soon), so users can control their ATOMS from their iPhone/iPod/iPad, and can also inversely control their iPhone from ATOMS. ATOMS are sold through starter sets that show kids what each ATOM does through already-popular play experiences (imaginary characters and kid-scale play). However, we expect kids' interest in ATOMS to outlast the starter-set themes, as they go onto use ATOMS in their own creations. ATOMS can also be bought individually for the "from-scratch" project doer, and we will be releasing a new ATOM every month to serve our enthusiastic repeat customers.

Sano is focused on developing a small, wearable sensor capable of continuously capturing and transmitting blood chemistry data to various devices. The company is creating a transdermal biosensor patch that measures interstitial fluid in the skin's outer layer, enabling continuous glucose monitoring. This technology is complemented by a mobile application that empowers users to make informed decisions regarding their diet and exercise. By liberating blood chemistry data to a third-party development and analytical platform, Sano aims to enhance individual health management and promote healthier lifestyle choices.

Genwi Inc. is a technology company that specializes in developing a Mobile Content Engagement Platform designed to enhance content sharing and accessibility across enterprises. Founded in 2009 and headquartered in San Jose, California, with an additional office in Bengaluru, India, Genwi's platform enables marketers to effectively distribute curated information to mobile devices in real-time. This facilitates better engagement between sales teams, partners, and buyers by ensuring they have access to relevant content at the right moment. Genwi's solutions support the creation and management of interactive and social media applications across various devices, including smartphones and tablets, thereby optimizing communication channels for organizations. Since April 2016, Genwi has operated as a subsidiary of Persistent Systems, Inc.

Montage Studio is a cloud-based company based in Sunnyvale, California, specializing in the development of engaging web applications using HTML5. Founded in 2012 by Pierre Frisch and Benoit Marchant, Montage Studio offers a collaborative environment that utilizes the open-source MontageJS framework, enabling users to create complex and responsive single-page applications. The company's solutions facilitate a streamlined development workflow, encompassing project creation, management, and testing, while also allowing for simple drag-and-drop development of sophisticated projects. As of June 2017, Montage Studio operates as a subsidiary of Kaazing Corporation.

Sonos designs and sells wireless home sound systems that enable multi-room audio playback. Its product lineup includes speakers and accessories such as boost, mounts, stands, cables, and networking gear, supporting synchronized sound throughout a home. Through partnerships with music and audio services, Sonos provides access to millions of songs, thousands of radio stations, audiobooks, and more without a computer. The company operates globally, with the Americas representing a majority of revenue, and serves customers across the Americas, Europe, the Middle East and Africa, and the Asia Pacific region.

MarketShare is an advanced analytics software company founded in 2005, specializing in helping businesses enhance growth by identifying key actions that drive results. Based in Los Angeles, California, with additional offices in major cities worldwide, MarketShare has established a strong reputation, collaborating with over half of the Fortune 100 companies. The company's flagship platform, DecisionCloud, integrates technology, data, modeling, and business intelligence solutions to facilitate improved decision-making. Additionally, MarketShare offers consulting services and marketing analytics, including Compass, a resource allocation optimizer that enables marketers to create and test various scenarios. The company's diverse clientele includes small and medium-sized businesses, media companies, and marketing agencies, demonstrating its broad applicability across different sectors.

Meta is a social technology company that facilitates connections among individuals, communities, and businesses. Originally founded as Facebook in 2004 by Mark Zuckerberg in Menlo Park, California, the company rebranded to Meta on October 28, 2021, to reflect its broader focus beyond social networking. Meta operates various applications and services, positioning itself as a leader in the social media landscape, with over 1.32 billion monthly active users. The company has continuously evolved, integrating features that enhance user engagement and community building. Meta's strategic initiatives also include partnerships aimed at advancing marketing and commercial efforts in the digital and mobile sectors. As it explores new technologies, including virtual and augmented realities, Meta aims to redefine how people interact and share experiences online.

Yelp Inc. operates a platform that connects consumers with local businesses across the United States, Canada, and internationally. The company specializes in local business reviews and recommendations, allowing users to search for businesses, read and write reviews, and access various local services, including restaurants, shopping, and health services. Yelp offers both free and paid advertising products to help businesses reach potential customers, including targeted search advertising and business listings. Additionally, the platform enables consumers to order products, purchase event tickets, and make bookings for services such as spa appointments. Yelp also provides tools like Yelp Reservations and Yelp Waitlist to facilitate online reservations and waitlist management for establishments. Founded in 2004 and headquartered in San Francisco, Yelp generates revenue primarily from advertising sales on its website and mobile application, while also partnering with third-party data providers to enhance business listing information.

Palm was a leading mobile products company that created intuitive yet powerful devices. Known for Palm Treo smartphones and handheld computers, they offered software, services, and accessories to enhance productivity for consumers and businesses.

MarketShare is an advanced analytics software company founded in 2005, specializing in helping businesses enhance growth by identifying key actions that drive results. Based in Los Angeles, California, with additional offices in major cities worldwide, MarketShare has established a strong reputation, collaborating with over half of the Fortune 100 companies. The company's flagship platform, DecisionCloud, integrates technology, data, modeling, and business intelligence solutions to facilitate improved decision-making. Additionally, MarketShare offers consulting services and marketing analytics, including Compass, a resource allocation optimizer that enables marketers to create and test various scenarios. The company's diverse clientele includes small and medium-sized businesses, media companies, and marketing agencies, demonstrating its broad applicability across different sectors.

Palm was a leading mobile products company that created intuitive yet powerful devices. Known for Palm Treo smartphones and handheld computers, they offered software, services, and accessories to enhance productivity for consumers and businesses.