Elevation Partners

Factors.AI develops marketing analytics software aimed at simplifying the analysis of customer data for businesses. The software provides tools for measuring return on advertising spend, detecting patterns, and creating customer profiles. Additionally, it offers integrated event analytics, regression analysis, and pre-built templates that help aggregate data from various marketing touchpoints. By leveraging artificial intelligence, Factors.AI delivers actionable insights that assist companies in making informed marketing decisions.

Upthere, Inc. is a cloud computing company based in Palo Alto, California, that specializes in providing a comprehensive cloud-storage platform for personal data management. Founded in 2011, the company aims to offer users a single, secure home for their photos, videos, music, and documents. Its platform, Upthere Home, allows individuals to save, view, search, organize, and share their content efficiently. By building its technology stack from the ground up, Upthere focuses on ensuring that users can store their information safely and privately, making it easier to manage significant digital content. As of August 2017, Upthere operates as a subsidiary of Western Digital Corporation.

Bit Stew Systems Inc. is a data intelligence company that specializes in providing a platform for data integration and management tailored to the needs of industries such as utilities, oil and gas, aviation, and manufacturing. Founded in 2005 and headquartered in Burnaby, Canada, with additional locations in Mountain View, California; Melbourne, Australia; Madrid, Spain; and London, United Kingdom, Bit Stew Systems has developed MIx Core, a platform designed for the Industrial Internet of Things. This platform facilitates real-time analytics, dynamic event management, and seamless integration with both IT and operational systems. It offers solutions in machine intelligence, edge analytics, and predictive automation, allowing users to gain valuable insights into their industrial operations and connected devices. As of November 2016, Bit Stew Systems operates as a subsidiary of GE Digital LLC.

MarketShare is an advanced analytics software company founded in 2005, specializing in helping businesses enhance growth by identifying key actions that drive results. Based in Los Angeles, California, with additional offices in major cities worldwide, MarketShare has established a strong reputation, collaborating with over half of the Fortune 100 companies. The company's flagship platform, DecisionCloud, integrates technology, data, modeling, and business intelligence solutions to facilitate improved decision-making. Additionally, MarketShare offers consulting services and marketing analytics, including Compass, a resource allocation optimizer that enables marketers to create and test various scenarios. The company's diverse clientele includes small and medium-sized businesses, media companies, and marketing agencies, demonstrating its broad applicability across different sectors.

Sharethrough today is one of the leading independent omnichannel ad exchanges in the world. We are committed to preserving an open internet with independent and accessible content funded by quality advertising. Our mission is to build a sustainable advertising ecosystem for journalists, content creators and app developers, by connecting publishers and advertisers with true technology innovation supporting all ad formats, devices, and user experiences. The first building block of Sharethrough started at Stanford where Dan Greenberg and Rob Fan were teaching assistants in the first-ever "Facebook class". One of their core observations during this time was that the best performing monetization strategy for the applications they built was genuinely interesting sponsored content that was presented in a non-interruptive format. This learning led to the founding of Sharethrough and the company’s role in evangelizing the native advertising movement. Sharethrough merged with District M in February 2021. By doubling the exchange overnight, we now have a dedicated team of 140 talented employees across 8 offices in the US & Canada to help us achieve our goals. With the mission of modernizing online advertising, Sharethrough is one of the fastest growing technology companies, with one of the world’s most sophisticated monetization software platforms, predicated on helping digital media as whole move beyond the pervasive model of interruptive, low value online advertising.

Machinio operates an online search engine that facilitates the buying and selling of used industrial equipment and machinery. It offers a comprehensive marketplace featuring over 1.25 million listings across various sectors, including metalworking, construction, agriculture, and more. By connecting buyers with thousands of sellers worldwide, Machinio enables users to easily locate and purchase a diverse range of equipment, from lathes to bulldozers. The platform serves hundreds of thousands of buyers each month, allowing them to find the machinery they need at competitive prices. Through its global reach, Machinio provides an accessible solution for those looking to utilize second-hand equipment or sell their machinery.

Sharethrough today is one of the leading independent omnichannel ad exchanges in the world. We are committed to preserving an open internet with independent and accessible content funded by quality advertising. Our mission is to build a sustainable advertising ecosystem for journalists, content creators and app developers, by connecting publishers and advertisers with true technology innovation supporting all ad formats, devices, and user experiences. The first building block of Sharethrough started at Stanford where Dan Greenberg and Rob Fan were teaching assistants in the first-ever "Facebook class". One of their core observations during this time was that the best performing monetization strategy for the applications they built was genuinely interesting sponsored content that was presented in a non-interruptive format. This learning led to the founding of Sharethrough and the company’s role in evangelizing the native advertising movement. Sharethrough merged with District M in February 2021. By doubling the exchange overnight, we now have a dedicated team of 140 talented employees across 8 offices in the US & Canada to help us achieve our goals. With the mission of modernizing online advertising, Sharethrough is one of the fastest growing technology companies, with one of the world’s most sophisticated monetization software platforms, predicated on helping digital media as whole move beyond the pervasive model of interruptive, low value online advertising.

Bit Stew Systems Inc. is a data intelligence company that specializes in providing a platform for data integration and management tailored to the needs of industries such as utilities, oil and gas, aviation, and manufacturing. Founded in 2005 and headquartered in Burnaby, Canada, with additional locations in Mountain View, California; Melbourne, Australia; Madrid, Spain; and London, United Kingdom, Bit Stew Systems has developed MIx Core, a platform designed for the Industrial Internet of Things. This platform facilitates real-time analytics, dynamic event management, and seamless integration with both IT and operational systems. It offers solutions in machine intelligence, edge analytics, and predictive automation, allowing users to gain valuable insights into their industrial operations and connected devices. As of November 2016, Bit Stew Systems operates as a subsidiary of GE Digital LLC.

Shop Hers is a luxury marketplace focused exclusively on pre-owned designer fashion. Founded in 2012 and headquartered in Santa Monica, California, the platform enables users to buy and sell luxury clothing and accessories. By curating its community, Shop Hers ensures the authenticity and quality of the items listed, distinguishing itself as a trusted source for high-end secondhand fashion.

Seamless Toy Company enable kids to be makers. Their first product, ATOMS, is a system of plug-n-play sensors, motors, and action blocks for kids (and anyone) to add interactive functionality to their creations. ATOMS are fun, fast and don't require any electronics or programming skills to get going. ATOMS work seamlessly with LEGO and other toys, can be sewn or velcro-ed onto fabrics, or bolted onto more permanent creations. ATOMS work with iOS devices (Android soon), so users can control their ATOMS from their iPhone/iPod/iPad, and can also inversely control their iPhone from ATOMS. ATOMS are sold through starter sets that show kids what each ATOM does through already-popular play experiences (imaginary characters and kid-scale play). However, we expect kids' interest in ATOMS to outlast the starter-set themes, as they go onto use ATOMS in their own creations. ATOMS can also be bought individually for the "from-scratch" project doer, and we will be releasing a new ATOM every month to serve our enthusiastic repeat customers.

Sano is focused on developing a small, wearable transdermal biosensor patch that continuously captures and transmits blood chemistry data. This innovative technology measures interstitial fluid in the skin's outer layer, allowing for continuous glucose monitoring. By providing real-time data, Sano's solution enables individuals to make more informed decisions regarding their diet and exercise habits. The collected data can be accessed through a third-party development and analytical platform, referred to as the API for the bloodstream, enhancing users' ability to optimize their health behaviors.

Genwi Inc. operates a Mobile Content Engagement Platform designed to facilitate content access and sharing across enterprises. Founded in 2009 and headquartered in San Jose, California, with an additional office in Bengaluru, India, the platform enables marketers to effectively distribute information to mobile devices in real-time. It empowers sales and partner teams to engage with buyers by delivering the right content at the right time through mobile applications and microsites, which are compatible with mobile, tablet, and desktop devices. Genwi's solutions allow organizations to curate, manage, and optimize their content efficiently, enhancing communication with customers, partners, and employees. As of April 2016, Genwi operates as a subsidiary of Persistent Systems, Inc.

Montage Studio is a cloud-based company based in Sunnyvale, California, that specializes in the development of engaging web applications using HTML5. Founded in 2012 by Pierre Frisch and Benoit Marchant, the company offers MontageJS, an open-source framework that simplifies the creation of complex and responsive mobile applications. In addition, Montage Studio provides a collaborative development environment that facilitates drag-and-drop project creation, enhancing workflow management from project initiation through to testing and production. As of June 2017, Montage Studio operates as a subsidiary of Kaazing Corporation.

Sonos is a developer of wireless multi-room music systems designed for home use. It offers a range of products, including speaker sets and accessories such as mounts, stands, and networking cables. The Sonos Multi-Room Music System allows users to liberate music stored on their computers, enabling playback throughout the home. Additionally, Sonos partners with various audio services to provide users with instant access to millions of songs, thousands of radio stations, and audiobooks, all without the need for a computer. The company operates across multiple regions, including the Americas, Europe, the Middle East and Africa, and the Asia Pacific, with the majority of its revenue generated from the Americas.

MarketShare is an advanced analytics software company founded in 2005, specializing in helping businesses enhance growth by identifying key actions that drive results. Based in Los Angeles, California, with additional offices in major cities worldwide, MarketShare has established a strong reputation, collaborating with over half of the Fortune 100 companies. The company's flagship platform, DecisionCloud, integrates technology, data, modeling, and business intelligence solutions to facilitate improved decision-making. Additionally, MarketShare offers consulting services and marketing analytics, including Compass, a resource allocation optimizer that enables marketers to create and test various scenarios. The company's diverse clientele includes small and medium-sized businesses, media companies, and marketing agencies, demonstrating its broad applicability across different sectors.

Meta is a social technology company that facilitates connections among individuals, communities, and businesses. Originally founded as Facebook in 2004 by Mark Zuckerberg in Menlo Park, California, the company rebranded to Meta on October 28, 2021, to reflect its broader focus beyond social networking. Meta operates various applications and services, positioning itself as a leader in the social media landscape, with over 1.32 billion monthly active users. The company has continuously evolved, integrating features that enhance user engagement and community building. Meta's strategic initiatives also include partnerships aimed at advancing marketing and commercial efforts in the digital and mobile sectors. As it explores new technologies, including virtual and augmented realities, Meta aims to redefine how people interact and share experiences online.

Yelp Inc. operates a platform that connects consumers with local businesses across the United States, Canada, and internationally. The company specializes in local business reviews and recommendations, allowing users to search for businesses, read and write reviews, and access various local services, including restaurants, shopping, and health services. Yelp offers both free and paid advertising products to help businesses reach potential customers, including targeted search advertising and business listings. Additionally, the platform enables consumers to order products, purchase event tickets, and make bookings for services such as spa appointments. Yelp also provides tools like Yelp Reservations and Yelp Waitlist to facilitate online reservations and waitlist management for establishments. Founded in 2004 and headquartered in San Francisco, Yelp generates revenue primarily from advertising sales on its website and mobile application, while also partnering with third-party data providers to enhance business listing information.

Palm was a mobile products company based in San Francisco, known for creating intuitive and powerful devices that helped users manage their lives on the go. Its product lineup included smartphones such as the Treo and Centro, as well as handheld computers, software, services, and accessories aimed at consumers, mobile professionals, and businesses. In addition to mobile phones, Palm also offered audio devices like earbuds, enhancing productivity and entertainment for various users. The company was acquired by HP in July 2010, after which the Palm brand was discontinued as HP transitioned to its webOS products.

MarketShare is an advanced analytics software company founded in 2005, specializing in helping businesses enhance growth by identifying key actions that drive results. Based in Los Angeles, California, with additional offices in major cities worldwide, MarketShare has established a strong reputation, collaborating with over half of the Fortune 100 companies. The company's flagship platform, DecisionCloud, integrates technology, data, modeling, and business intelligence solutions to facilitate improved decision-making. Additionally, MarketShare offers consulting services and marketing analytics, including Compass, a resource allocation optimizer that enables marketers to create and test various scenarios. The company's diverse clientele includes small and medium-sized businesses, media companies, and marketing agencies, demonstrating its broad applicability across different sectors.

Palm was a mobile products company based in San Francisco, known for creating intuitive and powerful devices that helped users manage their lives on the go. Its product lineup included smartphones such as the Treo and Centro, as well as handheld computers, software, services, and accessories aimed at consumers, mobile professionals, and businesses. In addition to mobile phones, Palm also offered audio devices like earbuds, enhancing productivity and entertainment for various users. The company was acquired by HP in July 2010, after which the Palm brand was discontinued as HP transitioned to its webOS products.