Ellis Capital

Ellis Capital is an early-stage venture capital and opportunistic investment firm located in Atlanta, Georgia. Founded in 2011, the firm focuses on investing in various sectors, including media, telecommunications, internet technology, healthcare, social media, financial services, and real estate. With a commitment to supporting innovative startups, Ellis Capital seeks to identify and capitalize on emerging opportunities in these dynamic industries.

Bert Ellis

CEO and Chairman

4 past transactions

Sequr

Seed Round in 2017
Sequr, Inc. specializes in cloud-based physical access control systems that integrate existing hardware into a unified platform. Founded in 2014 and based in Atlanta, Georgia, the company offers a range of products including a cloud-hosted Access Control Portal, Visitor Management, and Mobile Access solutions, which allow users to utilize their smartphones as access cards. Sequr aims to enhance security management for enterprises and commercial buildings by offering a scalable and user-friendly system that replaces traditional access methods with dynamic, time-sensitive PIN codes. This innovative approach seeks to balance security and convenience, enabling clients to automate their access control processes effectively while providing features typically available only to larger corporations. Sequr operates as a subsidiary of Genea, further expanding its capabilities in the physical security market.

Maxex

Series A in 2017
MAXEX, LLC operates a digital mortgage exchange that facilitates the buying and selling of residential mortgage loans through a centralized clearinghouse. Based in Atlanta, Georgia, the company connects qualified mortgage lenders, including banks and non-bank institutions, with institutional investors such as Wall Street banks and real estate investment trusts. MAXEX provides a comprehensive platform that includes standardized rules, independent loan reviews, ongoing surveillance of loans and servicing, and a dispute resolution process, all aimed at ensuring efficient transactions. The platform allows participants to manage transactions at scale, enabling them to create bids and offers for individual loans and pools of loans, thereby enhancing liquidity in the mortgage market. Established in 2009, MAXEX is led by a team of mortgage experts and is supported by notable private equity and capital market investors.

Synthio

Series B in 2016
Synthio, Inc. is a data-as-a-service (DaaS) company that offers an automated platform for B2B sales and marketing teams to manage contact data effectively. Founded in 2011 and based in Atlanta, Georgia, Synthio specializes in data cleansing, standardization, and synthesis, enabling businesses to create actionable datasets. The platform provides services such as data appending, account-based marketing, and technographic data, along with automated tools for developing ideal buyer personas and identifying new contacts from its extensive global database. Synthio integrates seamlessly with major marketing automation platforms and widely used customer relationship management systems, making it a valuable resource for sales and marketing professionals. Since its inception, Synthio has served over 1,500 customers and was recognized on the INC 500 list of the fastest-growing private companies in 2015 and 2016. In November 2016, the company changed its name from Social123 Inc. and currently operates as a subsidiary of Vertify, Inc.

Salesfusion

Series B in 2015
Salesfusion, Inc. offers a comprehensive marketing automation platform tailored for small and mid-sized businesses. The platform equips marketers with essential tools for creating, managing, and analyzing various marketing campaigns. Key features include email marketing, lead scoring, website tracking, social media management, and CRM integration, among others. Additionally, Salesfusion provides an Advanced Analytics platform that facilitates data-driven marketing strategies by allowing users to assess key performance indicators and improve outcomes. The company emphasizes seamless integration with more CRM vendors than any other marketing software, enhancing its usability for marketing teams. Founded in 2007 and headquartered in Atlanta, Georgia, with an office in London, Salesfusion aims to help businesses attract new opportunities, convert leads into customers, and foster long-term relationships.
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