Embed Capital

Embed Capital is a private equity investment firm based in Milan, Italy, founded in 2013. The firm specializes in direct investments in both startups and established companies, primarily targeting innovative firms in the real economy sectors, including industrials, technology, environment, services, retail, and social sectors. Embed Capital seeks companies with straightforward business models, high growth potential, and a strong competitive advantage characterized by significant barriers to entry. The firm prioritizes cash-generative businesses in the medium term and operates without specific time constraints, allowing for flexible assessment of investment opportunities on a project-by-project basis. This approach enables Embed Capital to tailor agreements with entrepreneurs, ensuring alignment with their strategic objectives.

Edoardo Bosio

Founder and CEO

17 past transactions

Piantando

Seed Round in 2020
Piantando operates an online platform that promotes environmental sustainability by selling plants tied to various preservation initiatives. These initiatives focus on critical areas such as land, water, climate, biodiversity, and local communities. Each purchased plant represents a unique and transparent contribution to a certified project within their Value Chain. By facilitating the sale of seedlings, Piantando not only enables individuals and businesses to enhance their commitment to sustainable practices but also supports organizations dedicated to safeguarding the planet. This approach allows customers to actively participate in a movement towards greener living while contributing to significant social and environmental impact.

The Nemesis

Pre Seed Round in 2019
The Nemesis is the P2E playground accessible via desktop browser and mobile app. Designed for web2 and web3 communities, this casual gaming platform emphasizes simplicity and usability, featuring engaging, fast-paced games with daily leaderboards and rewards. A comprehensive ecosystem of in-game and crypto assets drives player engagement. To ensure a high-quality experience—both in seamless exploration and gameplay, as well as from a technical standpoint—our top-tier in-house team integrates technologies such as virtual reality, augmented reality, artificial intelligence, and blockchain. Leading companies in their respective sectors, including ConsenSys, Volkswagen and Luxottica groups, have already chosen us for their gamification projects.

FrescoFrigo - Healthy food close to you

Seed Round in 2018
FrescoFRIGO is a smart fridge with fresh and quality products designed for the needs of worker. Improve everyday lifestyle, through automated proximity selling of good, fresh and healthy product, innovating technology and user experience.

Next 14

Series A in 2016
Next 14 is an industrial holding company that focuses on developing and investing in ventures centered around data-driven advertising and content marketing. Each entity within the Next 14 network operates as an independent legal business, featuring its own investors, teams, business models, and assets. This structure allows them to leverage shared services and operational synergies across the network. The company is involved in creating advertising and brand marketing platforms that offer solutions such as advertising automation, entertainment content development, and programmatic advertising services. By collaborating with experienced professionals from the Italian media landscape and nurturing emerging talent in the local ad-tech ecosystem, Next 14 aims to enhance the effectiveness of its ventures in the competitive advertising market.

Desmotec

Seed Round in 2015
Desmotec s.r.l. is an Italian company specializing in isoinertial training and physical conditioning, offering innovative machines designed for both athletes and recreational users. The company's products focus on enhancing muscle performance and developing specific athletic qualities safely and effectively. Desmotec has also ventured into the rehabilitation sector, creating an integrated approach that supports functional recovery for individuals of all ages. By providing devices and technologies for athletic training, rehabilitation, and injury prevention, Desmotec enables customers to improve their performance while monitoring their progress.

GiPSTech

Venture Round in 2015
GiPSTech is a developer of an innovative indoor positioning technology that operates without the need for infrastructure, achieving a precision of less than one meter. The company's unique approach utilizes anomalies in the geomagnetic field to accurately locate and track users and objects within indoor environments. This technology allows for the use of standard smartphones for both the initial mapping of spaces and the ongoing positioning of users. By leveraging these magnetic anomalies, GiPSTech enables effective navigation and tracking in various indoor settings, enhancing the way users interact with their environments.

Amyko

Seed Round in 2015
Amyko develops a modular bracelet that utilizes NFC technology to facilitate communication with mobile devices, allowing users to access and share their medical and health information during emergencies. This innovative device enables individuals to view, archive, and share their health data seamlessly, ensuring that critical medical history is readily available when needed. The bracelet features a direct call capability activated by a simple tap, further enhancing its utility in urgent situations. By prioritizing user privacy and compliance with relevant legislation, Amyko aims to provide a practical solution for managing health information effectively and conveniently.

Pelty

Seed Round in 2015
Pelty s.r.l. is an Italian company headquartered in Milan that specializes in the development of innovative Bluetooth speakers powered by the heat of a candle. Utilizing the Peltier Effect, Pelty's speakers convert thermal energy from the flame into the electrical energy needed to amplify music. The products are designed with a blend of traditional materials like wood and ceramics, alongside modern technology, ensuring both elegance and functionality. In addition to its signature candle-powered speaker, Pelty offers a range of wellness products, including yoga accessories and home decor items, all crafted to enhance relaxation and enjoyment in various settings.

Glickon S.p.A.

Seed Round in 2015
Gickon is a predictive Employee Experience and People Analytics platform that allows HR & business leaders professionals to to inform and improve strategic decision making.

Inventia

Seed Round in 2015
INVENTIA IS THE #1 IN THE WORLD VISUAL ENGAGEMENT TO BRINGS CHATBOT, CHAT, COLLABORATION, IDENTITY, ESIGN & PAYMENT TOGETHER INTO AN AUTOMATIC SALES FUNNEL MANAGEMENT TO GUIDE PROSPECTS FROM ENGAGEMENT TO SALES IN A CLICK. Gartner Cool Vendor 2015 The Inventia 3.5 platform is based on WebRTC technology and allows you to manage customer engagement, collaboration, commercial script or CRM automated procedures, and even customer identification to digital signature or payment, and all these within a multichannel chat system. On the Inventia platform, customer engagement can take place in many ways, for example through the use of a chat-bot solution and an auto reply system, or through text-chat and video-chat, by providing innovative and effective support to the customer who will be constantly guided by the remote agent for any support in assistance or purchasing matters. The platform also offers extensive web-collaboration and online identification capabilities for customer on-boarding, in both attended and un-attended made, according to the required compliance, and according to the European eIDAS regulation. Inventia 3.5 can also integrate with any digital signature system and allowing a contract to be signed within the Chat system. For this reason, the Inventia platform is primarily designed to handle sales processes in addition to CRM, and allows you to manage customer engagement, identification, signatures and sale all in one package. Engage-identify-sign & sell! Inventia 3.5 exclusive feature is the ability to guide the customer through commercial and CRM scripts/processes step by step within a chat system, by automating agent activities, and speeding up script execution and customer satisfaction. In some cases, the benefits gained were, in terms of operator efficiency increase, even 65% compared to similar solutions. The solution allows you to manage customer engagement through a synergic chatbot-text chat and videochat (one-2-one or one-2-many) system allowing the operator to interact with multiple customers (max 10 contemporaries per agent) by upgrading the interaction from a text chat to a video chat to guide the customer. It is the only solution on the market offering the capability of customer experience within a commercial or sales script in a fully automated way, also managing customer identification and integration with signature systems. In summary, the operator - Expert - can guide the customer - Consumer - into each script on any Inventia supported channel. The solution is specifically designed for the Enterprise market and offers security, scalability, interoperability and reliability levels at the highest standards of the market.

Pedius

Seed Round in 2014
Pedius is a communication platform designed to assist deaf individuals in making phone calls with ease. By utilizing voice recognition technology, the system transcribes spoken responses in real-time, allowing users to engage in conversations with hearing individuals through a smartphone app. Users can initiate calls by typing or speaking messages, receiving immediate transcriptions of the responses on the other end. This service is particularly valuable for making essential calls, such as scheduling appointments or contacting family and friends, especially when reaching individuals accessible only by phone. Pedius not only facilitates effective communication but also prioritizes user privacy throughout the process.

Qurami

Venture Round in 2014
Qurami is a developer of a queue management platform that allows users to remotely reserve a spot in line via a mobile application. This application interacts with existing electronic ticketing machines, enabling users to monitor real-time queue status and enter venues when they are ready to be served. The platform caters to locations experiencing long wait times, such as hospitals and public administration offices, and provides a seamless experience by eliminating the need for physical presence in queues. Additionally, Qurami offers a web-based option that does not require hardware integration, further enhancing accessibility for users. By streamlining the queuing process, Qurami aims to improve customer experience and reduce time wasted in waiting.

Aggrade

Seed Round in 2014
Aggrade Limited, founded in 2013 and based in Camberley, United Kingdom, specializes in developing technology for the formulation of pharmaceutical drugs and nutraceutical products. The company offers an innovative Aerodynamic Granulation System that utilizes dry granulation methods, enabling drug manufacturers to create various formulations effectively. This technology focuses on providing eco-friendly and efficient processes for pharmaceutical processing, helping clients advance healthcare solutions through improved therapeutic tools.

Angiodroid

Seed Round in 2013
Angiodroid srl is a medical technology company based in San Lazzaro di Savena, Italy, specializing in hemodynamics, vascular surgery, and interventional radiology. The company develops an automatic injection system for carbon dioxide angiography, which serves as a contrast medium for peripheral interventional angiography. Its key products include a carbon dioxide injector and a single-use kit that consists of French catheters and a custom connection line. By combining clinical and engineering expertise, Angiodroid aims to enhance treatment options for patients, particularly those with diabetic disease and renal failure, while minimizing complications associated with procedures.

Biogenera

Seed Round in 2013
Biogenera S.r.l., established in 2009 and based in Terme, Italy, focuses on the research and development of innovative treatments for pediatric cancer. The company specializes in creating protein-based therapeutic solutions for both pediatric and adult oncology patients, utilizing its MyGenera platform to identify and develop personalized biotechnology anti-gene drugs. This platform allows for the rapid identification of drugs targeting specific genetic mutations associated with various diseases, including rare genetic disorders and neurodegenerative conditions. Biogenera collaborates with a multidisciplinary team of researchers and maintains partnerships with universities, particularly the University of Bologna, to advance its research and development efforts in the biotechnology pharmaceutical sector.

Veespo

Seed Round in 2013
Veespo is a technology company based in Milan, Italy, that specializes in machine learning and big data solutions for collecting and analyzing user-generated opinions. Founded in 2010, Veespo provides a multilingual feedback platform that allows organizations to gather insights from customers on various subjects, products, and services. Its solutions can be integrated into websites and mobile applications, offering graphical data presentations, dashboards, and downloadable spreadsheets for ease of analysis. The platform aims to facilitate seamless communication and constructive discussions, enabling companies to make informed decisions based on real-time feedback.
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