Ensighten

Anametrix is a company based in San Diego, California, founded in 2010. It specializes in marketing analytics, offering a real-time, cloud-based platform that provides a comprehensive view of the effectiveness of paid, owned, and earned media (POEM). This solution aims to enhance campaign results, reduce acquisition costs, and boost customer lifetime value. The platform is designed for Global 2000 B2C marketers, publishers, and agencies, enabling them to perform ad hoc analyses of consumer search and engagement patterns, demographics, social graphs, and campaign activity. It also correlates consumer response with corporate financial data. Additionally, Anametrix offers predictive analytics for easy forecasting and presents real-time, multichannel analytics dashboards along with historical reporting.

TagMan is a leading provider of tag management and marketing data solutions, specializing in helping enterprises navigate the complexities of web analytics, ecommerce, and marketing data. The platform enables businesses to efficiently manage and unify tag-based technologies, resulting in a streamlined and coherent stream of clean marketing data from diverse channels. TagMan serves a wide array of industries, including travel, fashion, consumer goods, electronics, financial services, pharmaceuticals, and telecommunications, making it a preferred partner for organizations seeking to enhance their marketing return on investment. The platform offers features such as marketing attribution, data optimization, conversion tracking, and a visual insights suite, allowing e-commerce professionals and digital marketers to effectively visualize the customer journey and optimize their marketing efforts. Notable clients include major brands such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.