Equality Asset Management

Equality Asset Management, founded in 2018 and located in Boston, Massachusetts, is a private equity firm that specializes in providing tailored capital solutions and strategic support to companies with significant growth potential. The firm focuses on investing in the technology and software-as-a-service sectors, typically committing between $25 million and $150 million per company. In addition to growth equity investments, Equality Asset Management also supports shareholder transitions, aiming to enhance the long-term value of the businesses in which it invests. As a Registered Investment Adviser, the firm emphasizes a strategic approach to fostering the development of its portfolio companies.

Shawn McGowan

Operating Partner

Jeffrey Del Papa

Co-Founder and Managing Partner

Thomas Roberts

Co-Founder and Managing Partner

4 past transactions

Evention

Private Equity Round in 2022
Evention, LLC is a Chicago-based company that specializes in automating back-office processes for various sectors, including retail, hospitality, restaurants, grocery, and casinos. Established in 2004, Evention offers a range of Software as a Service (SaaS) solutions that enhance operational efficiency by streamlining cash operations management, tip and gratuity management, credit card reconciliation, and group billing. These automated solutions are designed to improve cost-effectiveness while ensuring robust financial controls, transparency, and security. Evention serves thousands of customers globally, providing them with comprehensive reporting capabilities to simplify financial management and enhance overall operational performance.

MIVA

Private Equity Round in 2021
Miva, Inc. is a software as a service (SaaS) company that specializes in e-commerce solutions tailored for online sellers. Founded in 1996 and headquartered in San Diego, California, with an additional office in Tampa, Florida, Miva offers a comprehensive platform that includes inventory management, order processing, hosting services, and back-office integration. Originally known as Miva Small Business Solutions, Inc., the company rebranded to Miva, Inc. in 2013. Miva has evolved significantly over the years; after divesting its digital media division in 2009, it refocused its efforts on providing robust e-commerce tools to enhance the operational efficiency of its clients.

PCMI

Series A in 2021
PCMI is a developer of integrated software solutions designed to automate the complete lifecycle of finance and insurance (F&I) products, service contracts, and extended warranties. The company offers a modular software package that supports the administration of these products, enhancing operational efficiency for administrators, insurers, original equipment manufacturers, agents, and dealers. Its cloud-based platform, Policy Claim and Reporting Solutions, provides the flexibility needed to launch and manage aftermarket products effectively in the automotive and consumer goods sectors. With a focus on continuous innovation and customer support, PCMI aims to empower its clients to better serve their customers and drive business growth.

Mindoula

Venture Round in 2020
Mindoula Health, Inc. is a mental health care and behavioral health management company based in Silver Spring, Maryland. Founded in 2013, it operates across multiple states, including Maryland, Virginia, and California. Mindoula's technology-enabled platform is designed to identify, engage, and support individuals facing complex behavioral health, medical, and social challenges throughout their care journey. By employing an adaptive data science approach and a multi-platform technology stack, Mindoula integrates behavioral, medical, and social determinants of health to improve patient outcomes and reduce costs for its payer and provider partners. The company offers a continuum of care through virtual and in-person services, catering to both individuals and families with direct-consumer subscription options.
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