Equativ

Nowtilus Onlinevertriebs provides end-to-end solutions for television everywhere. With its product Serverside.ai, it revolutionizes the monetization of video streaming. Its ad-insertion technology inserts ads dynamically into live and VOD content. It allows buffer-less transition from content – to ad – back to content in streaming environments delivering a personalized broadcast television experience across devices. This provides video publishers more usage with better ad-viewing completion and higher return on advertising due to precise targeting. Customers profit from increased yield due to higher prices per viewed ad (CPM enhanced viewing experience due to better quality and from real time audience insights based on digital KPIs.)

DynAdmic, is a marketplace that helps media buyers purchase premium online video advertising space at cheap prices by using a proprietary audio recognition technology to target specific audiences based on the video’s content. Their audio technology revolutionize the advertising industry by changing the way online video inventory is bought. Ad Exchange inventory totally brand safe (Ad exchange is an economical source of inventory that requires a technology to access it properly and take only good inventory from it) Audience target by interest: we target videos based on their audio track. can target by categories (auto, sports, health, etc.) or by keywords, just like google adwords. New creative opportunities: advertisers can for example associate a brand to a sound or music. Whenever a video containing that sound plays, can push ad to associate brand to that sound.

LiquidM’s modular cloud-based software allows agencies and trading desks to run their ad tech infrastructure on a standardized, open platform that is customizable to their individual needs. LiquidM uniquely combines media, data, technology, and strategy to allow the audience to reach scale. LiquidM provides more efficiency, greater control, and deeper insights into media planning and buying, to drive better results. Integrated data management, audience targeting, and inventory procurement drive success in the mobile display media marketplace.

We allow them to easily manage their header bidding stacks. We do all the paperworks, tag creations, script management, and thanks to our proprietary tools, the integration is made really simple. Publishers can either create their own account by SSPs, or work through us on a fully transparent manner. We also provide yield management tools to maximize revenue with different partners, especially on Smart AdServer with our proprietary algorithm.