Extreme Reach
Extreme Reach specializes in content production and creative asset management within the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses challenges related to content proliferation and audience fragmentation, providing services such as creative asset management, talent and rights management, and payment solutions. Its flagship product, AdBridge™, streamlines the complex workflows necessary for modern advertising, integrating various processes to enhance campaign execution. With over 200,000 users and managing nearly four million creative assets, Extreme Reach supports leading brands, studios, agencies, and performers by simplifying operational tasks. Additionally, the company is recognized as a leader in commercial talent and rights management and plays a significant role in payroll services for the industry, processing approximately $2 billion annually. By continually innovating its platform, Extreme Reach enables clients to adapt and thrive in an evolving marketplace.
Top Stages
8 past transactions
Syncro Services
Acquisition in 2022
Syncro Services is a marketing agency specializing in content management and distribution. The company adopts a consultative approach to address customer needs, offering a comprehensive suite of services that includes asset distribution and management. Syncro Services also emphasizes accessibility, providing solutions such as audio descriptions for the visually impaired. By integrating advanced, secure, and user-friendly workflow and delivery systems with best-in-class technologies, Syncro Services aims to deliver effective and efficient content management solutions tailored to its clients' requirements.
AttikSpace
Acquisition in 2021
AttikSpace is a full-service media management company focused on delivering personalized service and tailored solutions to meet the diverse needs of its clients. The company specializes in asset management, media delivery, and production services. By prioritizing customized approaches, AttikSpace aims to enhance the overall media experience for its clients, ensuring that each project aligns with their specific business objectives.
Adstream
Acquisition in 2021
Adstream is a global provider of ad workflow, management, and cross-media distribution solutions, having evolved from its origins in Australia in 2001. With a workforce of 500 employees across 30 countries, the company serves brands and advertising agencies by offering a comprehensive platform for managing advertising content. Its software facilitates file transcoding, creation of reels and project folders, and management of approvals, while also reporting all activities. This integrated approach allows clients to streamline their marketing and production processes, enhancing visibility, productivity, insight, and overall performance within the advertising ecosystem.
Shots
Acquisition in 2018
Shots is a provider of news and information services tailored for the creative community. The company focuses on delivering insights, inspiration, and updates to creatives around the world. By offering a comprehensive source of news, Shots aims to empower youth by keeping them informed about trends and developments in the creative sector. Its commitment to serving the needs of this community positions Shots as a leading resource for those engaged in creative pursuits.
Talent Partners
Acquisition in 2015
Talent Partners is a prominent provider of business affairs solutions tailored for advertisers and agencies. The company specializes in offering a comprehensive range of services, including talent negotiations, business affairs management, traffic and clearance, as well as rights and royalty management. Through its signatory services, Talent Partners delivers essential access to critical information, ensuring that clients can effectively disseminate their products across numerous media outlets in a timely and appropriately formatted manner. By focusing on the unique needs of the advertising sector, Talent Partners helps its customers navigate the complexities of media distribution and business affairs efficiently.
BrandAds
Acquisition in 2014
BrandAds is a video ad intelligence company based in Emeryville, California, founded in 2011 by industry veterans Avi Brown, Ryan Pamplin, and Kandi Onwuama. The company specializes in providing real-time measurement solutions for connected video advertising, enabling media buyers to track the performance of their campaigns across various platforms and channels. BrandAds Bridge, its flagship analytics solution, delivers comprehensive insights that include fraud detection, audience measurement, brand safety, and effectiveness research, all within a unified platform. By offering these capabilities, BrandAds empowers brands to make informed media buying decisions, ensuring that they can effectively assess the impact of their video ad campaigns.
DG
Acquisition in 2013
DG focuses on the development of technology solutions that are able to manage, deploy, and track TV and video advertisements. DG offers brands, agencies, and production companies with a range of talents and rights products and services that focus on talent payroll, global rights management, network clearance, production tax incentives, music licensing and publishing, and more. DG offers an API solution that manages the performance of advertisements. DG is acquired by Extreme Reach. DG was founded in 1991 and is headquartered in Irving, Texas.
Spotlight Business Affairs
Acquisition in 2012
Spotlight Business Affairs is a commercial talent rights management and payment company.
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