Extreme Reach specializes in content production and creative asset management within the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses challenges related to content proliferation and audience fragmentation, providing services such as creative asset management, talent and rights management, and payment solutions. Its flagship product, AdBridge™, streamlines the complex workflows necessary for modern advertising, integrating various processes to enhance campaign execution. With over 200,000 users and managing nearly four million creative assets, Extreme Reach supports leading brands, studios, agencies, and performers by simplifying operational tasks. Additionally, the company is recognized as a leader in commercial talent and rights management and plays a significant role in payroll services for the industry, processing approximately $2 billion annually. By continually innovating its platform, Extreme Reach enables clients to adapt and thrive in an evolving marketplace.
Syncro Services is a marketing agency that specializes in content management and distribution. The company utilizes a consultative approach to understand and address customer needs, offering a comprehensive range of services that include asset distribution and management. Syncro Services also emphasizes accessibility, providing features such as audio descriptions for individuals with visual impairments. The firm is committed to delivering advanced, secure, and user-friendly workflow and delivery systems, integrating best-in-class technologies with personalized expertise and service.
AttikSpace
Acquisition in 2021
AttikSpace is a full-service media management company focused on delivering personalized service and tailored solutions to meet the diverse needs of its clients. The company specializes in asset management, media delivery, and production services. By prioritizing customized approaches, AttikSpace aims to enhance the overall media experience for its clients, ensuring that each project aligns with their specific business objectives.
Adstream
Acquisition in 2021
Adstream is a global provider of ad workflow, management, and cross-media distribution solutions, having evolved from its origins in Australia in 2001. With a workforce of 500 employees across 30 countries, the company serves brands and advertising agencies by offering a comprehensive platform for managing advertising content. Its software facilitates file transcoding, creation of reels and project folders, and management of approvals, while also reporting all activities. This integrated approach allows clients to streamline their marketing and production processes, enhancing visibility, productivity, insight, and overall performance within the advertising ecosystem.
Shots
Acquisition in 2018
Shots is a provider of news and information services tailored for the creative community. It delivers insights and inspiration to creatives globally, serving as a key resource for the latest trends and developments in the creative sector. By focusing on the needs of youth and emerging artists, Shots aims to keep its audience informed and engaged with relevant content that fosters creativity and innovation.
Talent Partners
Acquisition in 2015
Talent Partners is a leading provider of business affairs solutions tailored for advertisers and agencies. The company specializes in a range of services including talent negotiations, business affairs, traffic and clearance, and rights and royalty management. Additionally, Talent Partners offers signatory services that facilitate access to essential information, ensuring that clients can effectively distribute their products across numerous media outlets promptly and in the appropriate format. By focusing on these specialized services, Talent Partners supports its clients in navigating the complexities of advertising and marketing, enhancing their operational efficiency.
BrandAds
Acquisition in 2014
BrandAds is a video advertising intelligence company that specializes in providing real-time measurement solutions for connected video advertising. Founded in 2011 by industry veterans, the company is headquartered in Emeryville, California. Its flagship product, BrandAds Bridge, delivers comprehensive analytics that allow media buyers to gain real-time insights into the performance of their video ad campaigns across various media vendors and channels. This platform includes features such as fraud detection, audience measurement, brand safety, effectiveness research, and social monitoring, all consolidated into a single interface. By enabling brands to accurately measure the impact of their video advertising efforts, BrandAds empowers its customers to make informed media buying decisions.
DG
Acquisition in 2013
DG focuses on the development of technology solutions that are able to manage, deploy, and track TV and video advertisements. DG offers brands, agencies, and production companies with a range of talents and rights products and services that focus on talent payroll, global rights management, network clearance, production tax incentives, music licensing and publishing, and more. DG offers an API solution that manages the performance of advertisements. DG is acquired by Extreme Reach. DG was founded in 1991 and is headquartered in Irving, Texas.
Spotlight Business Affairs
Acquisition in 2012
Spotlight Business Affairs is a commercial talent rights management and payment company.
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