Ysance
Ysance is a provider of SaaS AI and marketing solutions tailored for retailers. The company focuses on enabling marketing teams to identify and engage with a significant portion of their anonymous digital audience through personalized interactions across various channels, including online advertising, web, mobile, in-store, and email. Ysance's platform facilitates the management of data, allowing businesses to leverage their data capital for digital transformation. By synchronizing databases in real-time, it empowers omnichannel marketers to enhance profitability and build stronger customer relationships. The solutions offered by Ysance lead to optimized media strategies, improved web and mobile conversion rates, effective online-to-offline commerce strategies that boost in-store revenue, and enhanced performance of email campaigns.
Top Stages
1 past transactions
Mazeberry
Acquisition in 2018
Mazeberry is a leading attribution management solution that has been serving marketing departments since 2011. The company offers a Smart Data approach that empowers advertisers to make informed decisions about their advertising expenditures. By integrating with various data collection tools, such as CRM systems, web analytics, and ad servers, Mazeberry provides a detailed analysis of multi-channel and cross-device customer journeys based on historical data, utilizing attribution and contribution metrics. Its sophisticated customer journey analytical algorithm enables users to access a customizable dashboard through a user-friendly interface. Advertisers have noted significant benefits, including improved return on investment, time savings, and enhanced productivity. Mazeberry has successfully helped numerous marketing teams across Europe reduce their marketing costs by 20% to 50%. As the market leader in France, it serves over 100 clients, including notable brands like Corsair, 3Suisses, and Boursorama.
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