Ysance
Ysance provides a SaaS AI-powered marketing platform for retailers that helps marketing teams recognize and engage anonymous audiences across online advertising, websites, mobile apps, in-store experiences, and email. The platform enables omnichannel campaigns, optimized media spend, and stronger web and mobile conversions, contributing to online-to-offline commerce and increased in-store revenue. It functions as a data management solution that mobilizes a company's data capital, manages audience activity, and synchronizes customer databases in real time to improve profitability and deepen customer relationships.
Top Stages
1 past transactions
Mazeberry
Acquisition in 2018
Mazeberry is a leading attribution management solution that has been serving marketing departments since 2011. The company offers a Smart Data approach that empowers advertisers to make informed decisions about their advertising expenditures. By integrating with various data collection tools, such as CRM systems, web analytics, and ad servers, Mazeberry provides a detailed analysis of multi-channel and cross-device customer journeys based on historical data, utilizing attribution and contribution metrics. Its sophisticated customer journey analytical algorithm enables users to access a customizable dashboard through a user-friendly interface. Advertisers have noted significant benefits, including improved return on investment, time savings, and enhanced productivity. Mazeberry has successfully helped numerous marketing teams across Europe reduce their marketing costs by 20% to 50%. As the market leader in France, it serves over 100 clients, including notable brands like Corsair, 3Suisses, and Boursorama.
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