Learfield

Learfield is a prominent player in the college athletics sector, with a history spanning over four decades. The company manages multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences, and arenas, supporting athletic departments at various competitive levels. As the title sponsor of the Learfield Directors’ Cup, it underscores its commitment to enhancing collegiate sports. Learfield offers a wide range of services to its partners, including professional concessions, ticket sales, branding, licensing and trademark consulting, as well as digital and social media expertise. Additionally, the company aids in campuswide business and sponsorship development and provides advanced venue and technology systems through its affiliated companies.

6 past transactions

Paciolan

Acquisition in 2017
Paciolan, founded in 1980, specializes in providing automated ticketing solutions for sports and entertainment venues. The company offers a comprehensive suite of services that includes ticketing, fundraising, marketing, and analytics, enabling venues to enhance their customer relationships and optimize revenue potential. Paciolan's platform facilitates online and mobile ticket purchases, while also integrating in-event engagement tools and social media technologies to foster user interaction and re-engagement. With over three decades of experience, Paciolan positions itself as a technology leader in the ticketing industry, dedicated to helping venues fill empty seats and connect more intimately with their customers.

Mogo Interactive

Acquisition in 2017
Mogo Interactive is an integrated digital marketing firm based in Corte Madera, California, that provides a range of online marketing services to help brands effectively engage with customers. Founded in 2001, the company specializes in various advertising formats, including digital display, online video, mobile, and search engine marketing. Mogo Interactive also focuses on data activation and Facebook advertising strategies. The firm serves a diverse clientele across multiple sectors, including public media, higher education, finance, healthcare, and sports, primarily in the United States and Canada. With a team of over 50 digital marketing experts, Mogo Interactive is committed to delivering customized marketing solutions that enable clients to leverage the digital landscape and achieve significant results. As of 2017, Mogo operates as a subsidiary of Learfield Communications.

GoVision

Acquisition in 2016
GoVision is a full-service provider of LED screen solutions, specializing in advanced video technology. The company distributes mobile and modular light-emitting diode (LED) screens that come in various sizes, designed for both daytime and nighttime broadcasting of events. With a focus on delivering high-quality visual experiences, GoVision caters to a diverse range of clients, ensuring that they have access to state-of-the-art displays for their specific needs.

SME

Acquisition in 2016
SME, Inc. is a branding company headquartered in New York, New York, specializing in brand development for the sports, entertainment, and higher education sectors. Founded in 1989, the company offers a wide range of services, including assessment, research, strategy, positioning, identity, messaging, social media management, web development, event planning, media planning, advertising, video production, and consulting. SME, Inc. has established itself as a key player in its industry, focusing on enhancing brand visibility and engagement for its clients. As of June 2016, it operates as a subsidiary of Learfield Sports, LLC.

ANC

Acquisition in 2015
ANC Sports Enterprises, LLC specializes in the design and integration of dynamic video display systems, offering a range of products and services for stadiums, entertainment venues, transportation hubs, and retail spaces across North America. The company provides various display solutions, including LED and LCD signage, rotational displays, and scoring systems, alongside advanced control platforms such as its award-winning LiveSync™ system. ANC's comprehensive service platform encompasses venue assessments, content creation, display operation, and maintenance, as well as marketing consultation and graphic design. Founded in 1997 and headquartered in Purchase, New York, with an additional office in Atlanta, Georgia, ANC aims to enhance commercial environments through innovative digital media experiences.

Nelligan Sports Marketing

Acquisition in 2014
Nelligan Sports Marketing specializes in sales and marketing services for sports properties globally, focusing on establishing long-term client relationships and enhancing revenue growth through strategic corporate partnerships. The company offers a comprehensive range of services, including game day operations, radio and television marketing, print and signage solutions, social media management, and campus-wide promotional efforts. Nelligan Sports Marketing has a strong track record of assisting universities in generating essential resources to support their strategic initiatives, effectively maximizing the value of their marketing assets while aligning with each institution's unique mission and philosophy.
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