Learfield

Learfield is a prominent player in the college athletics sector, with a history spanning over four decades. The company manages multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences, and arenas, supporting athletic departments at various competitive levels. As the title sponsor of the Learfield Directors’ Cup, it underscores its commitment to enhancing collegiate sports. Learfield offers a wide range of services to its partners, including professional concessions, ticket sales, branding, licensing and trademark consulting, as well as digital and social media expertise. Additionally, the company aids in campuswide business and sponsorship development and provides advanced venue and technology systems through its affiliated companies.

Greg Brown

President and CEO

6 past transactions

Paciolan

Acquisition in 2017
Paciolan, founded in 1980, specializes in providing automated ticketing solutions for sports and entertainment venues. The company offers a comprehensive suite of services that includes ticketing, fundraising, marketing, and analytics, enabling venues to enhance their customer relationships and optimize revenue potential. Paciolan's platform facilitates online and mobile ticket purchases, while also integrating in-event engagement tools and social media technologies to foster user interaction and re-engagement. With over three decades of experience, Paciolan positions itself as a technology leader in the ticketing industry, dedicated to helping venues fill empty seats and connect more intimately with their customers.

Mogo Interactive

Acquisition in 2017
Mogo Interactive is an integrated digital marketing firm based in Corte Madera, California, that provides a range of online marketing services to help brands effectively engage with customers. Founded in 2001, the company specializes in various advertising formats, including digital display, online video, mobile, and search engine marketing. Mogo Interactive also focuses on data activation and Facebook advertising strategies. The firm serves a diverse clientele across multiple sectors, including public media, higher education, finance, healthcare, and sports, primarily in the United States and Canada. With a team of over 50 digital marketing experts, Mogo Interactive is committed to delivering customized marketing solutions that enable clients to leverage the digital landscape and achieve significant results. As of 2017, Mogo operates as a subsidiary of Learfield Communications.

GoVision

Acquisition in 2016
GoVision is a full-service provider of LED screen solutions, specializing in advanced video technology. The company distributes mobile and modular light-emitting diode (LED) screens that come in various sizes, designed for both daytime and nighttime broadcasting of events. With a focus on delivering high-quality visual experiences, GoVision caters to a diverse range of clients, ensuring that they have access to state-of-the-art displays for their specific needs.

SME

Acquisition in 2016
SME, Inc. is a branding agency based in New York, New York, specializing in brand development for the sports, entertainment, and higher education sectors. Founded in 1989, the company provides a comprehensive range of services including assessment, research, strategy, positioning, identity development, messaging, social media management, web services, event planning, media planning, advertising, video production, and consulting. SME is recognized for its expertise in enhancing brand presence and engagement within its targeted markets and operates as a subsidiary of Learfield Sports, LLC.

ANC Sports Enterprises

Acquisition in 2015
Founded in 1997, ANC specializes in designing, integrating, operating, and maintaining dynamic video display systems for stadiums, entertainment facilities, transportation hubs, and retail venues worldwide. Its comprehensive services include LED/LCD signage, control platforms, scoring systems, live event operation systems, venue assessment, engineering project management, static signage production, and sponsorship sales.

Nelligan Sports Marketing

Acquisition in 2014
Nelligan Sports Marketing specializes in providing comprehensive sales and marketing services for sports properties on a global scale. The company focuses on building long-term relationships with its clients by effectively managing the properties it represents and enhancing revenue growth through strategic corporate partnerships. Nelligan Sports Marketing has a solid track record of assisting universities in generating essential resources to support their strategic initiatives. Its expertise spans a wide range of services, including sales support, game day operations, radio and television services, print and signage solutions, social media management, and campus-wide marketing initiatives, all tailored to align with the unique mission and philosophy of each institution.
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