Factory

Factory is a growth-stage facility and investor that supports food, beverage, and pet brand companies. Based in Bethlehem, Pennsylvania, it was founded in 2017 and operates as a venture capital firm providing capital and hands-on resources to consumer packaged goods brands nationwide. It targets high-potential brands in the food, beverage, and personal care sectors, helping them scale through strategic funding, advisory support, and operational assistance to accelerate product launches, distribution, and brand development.

Keith Caldwell

Partner

Nicholas DiCarlo

Managing Partner

Erin Lifeso

President - Factory Innovation

Richard Thompson

Co-Founder, Managing Partner, President and Board Member

5 past transactions

Roar Organic

Venture Round in 2024
Roar Organic is a beverage company that produces electrolyte-infused hydration drinks. The products are organic, low-calorie sports beverages built on a proprietary coconut water base, with added B vitamins and antioxidants, and they are free from artificial sweeteners and preservatives. The line is available in flavors such as cucumber watermelon, mango clementine, blueberry açaí, and Georgia peach, each containing 3 grams of sugar or less per bottle. These drinks are designed to support athletes with hydration and sustained energy.

Numbers Station

Series A in 2023
Numbers Station develops an AI-powered platform that automates data-intensive workflows. Its specialized models generate valuable insights, helping businesses make informed decisions.

Sampler

Series B in 2020
Sampler is a company that specializes in digital product sampling services for consumer-packaged goods brands across various categories. It offers a self-serve platform that allows brands to deliver physical samples to precisely targeted consumers. By providing a comprehensive solution, Sampler enables brands to obtain valuable consumer feedback and demographic insights, enhancing the effectiveness of product trials. The company's services facilitate the capture of both demographic and behavioral data on every sample distributed, allowing businesses to gain a deeper understanding of consumer preferences and analytics. This targeted approach helps increase trial success rates and improves conversion rates for brands.

Sampler

Series A in 2019
Sampler is a company that specializes in digital product sampling services for consumer-packaged goods brands across various categories. It offers a self-serve platform that allows brands to deliver physical samples to precisely targeted consumers. By providing a comprehensive solution, Sampler enables brands to obtain valuable consumer feedback and demographic insights, enhancing the effectiveness of product trials. The company's services facilitate the capture of both demographic and behavioral data on every sample distributed, allowing businesses to gain a deeper understanding of consumer preferences and analytics. This targeted approach helps increase trial success rates and improves conversion rates for brands.

Mikey's

Venture Round in 2017
Mikey's is a manufacturer of baked goods focused on providing healthy snack alternatives. Established in 2014, the company is best known for its flagship product, Mikey's English Muffins. Mikey's product line includes a variety of non-genetically modified options, such as chicken and cheese pizza pockets, cheese pockets, flour tortillas, and gluten-free pizza crust, all made without added preservatives. These products are available in major retail outlets across the United States, including Whole Foods Market, Albertsons/Safeway, Kroger, Sprouts, and Walmart, catering to health-conscious consumers seeking nutritious snack options.
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