Factory

Factory is a venture capital firm established in 2017 and located in Bethlehem, Pennsylvania. The company focuses on investing in high-potential brands within the food, beverage, and pet sectors, primarily targeting businesses based in the United States. Factory operates as a scale-up facility, providing not only financial support but also resources to help these brands grow and succeed in a competitive market.

Keith Caldwell

Partner

Nicholas DiCarlo

Managing Partner

Erin Lifeso

President - Factory Innovation

Richard Thompson

Co-Founder, Managing Partner, President and Board Member

5 past transactions

Roar Organic

Venture Round in 2024
Roar Beverages LLC, founded in 2012 and based in Huntington, New York, specializes in producing coconut water infused beverages designed for hydration and energy replenishment. The company offers a variety of flavors, including strawberry coconut, pineapple mint, georgia peach, cucumber watermelon, mango clementine, and blueberry acai, along with drink mixes. Roar's products are formulated to provide a healthier alternative to traditional sports drinks, featuring a unique blend of coconut water, B-vitamins, and low-calorie electrolytes. These beverages are designed for fast assimilation and long-lasting energy while being free from artificial flavors, preservatives, gluten, caffeine, and high fructose corn syrup. With bold packaging and innovative flavor combinations, Roar aims to cater to health-conscious consumers seeking effective hydration solutions.

Numbers Station

Series A in 2023
Numbers Station is a software development platform that focuses on enhancing artificial intelligence workflows. It specializes in creating AI-powered solutions aimed at automating data-intensive processes, particularly for enterprise applications. The platform's advanced models are designed to deliver high-quality performance on various data tasks, facilitating the generation of valuable insights. This capability allows data professionals to make informed business decisions and maximize the value derived from their data assets.

Sampler

Series B in 2020
Sampler is a company that specializes in digital product sampling services for consumer-packaged goods brands across various categories. It offers a self-serve platform that allows brands to deliver physical samples to precisely targeted consumers. By providing a comprehensive solution, Sampler enables brands to obtain valuable consumer feedback and demographic insights, enhancing the effectiveness of product trials. The company's services facilitate the capture of both demographic and behavioral data on every sample distributed, allowing businesses to gain a deeper understanding of consumer preferences and analytics. This targeted approach helps increase trial success rates and improves conversion rates for brands.

Sampler

Series A in 2019
Sampler is a company that specializes in digital product sampling services for consumer-packaged goods brands across various categories. It offers a self-serve platform that allows brands to deliver physical samples to precisely targeted consumers. By providing a comprehensive solution, Sampler enables brands to obtain valuable consumer feedback and demographic insights, enhancing the effectiveness of product trials. The company's services facilitate the capture of both demographic and behavioral data on every sample distributed, allowing businesses to gain a deeper understanding of consumer preferences and analytics. This targeted approach helps increase trial success rates and improves conversion rates for brands.

Mikey's

Venture Round in 2017
Mikey's specializes in the production of baked goods designed as healthy snack alternatives. The company gained attention with the launch of its flagship product, Mikey's English Muffins, in May 2014. Mikey's offers a variety of non-genetically modified options, including chicken and cheese pizza pockets, cheese pockets, flour tortillas, and gluten-free pizza crusts, all made without added preservatives. These products are available in major retailers across the country, such as Whole Foods Market, Albertsons/Safeway, Kroger, Sprouts, and Walmart, making them accessible to health-conscious consumers seeking nutritious food choices.
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