Factory is a venture capital firm established in 2017 and located in Bethlehem, Pennsylvania. The company focuses on investing in high-potential brands within the food, beverage, and pet sectors, primarily targeting businesses based in the United States. Factory operates as a scale-up facility, providing not only financial support but also resources to help these brands grow and succeed in a competitive market.
Roar Beverages LLC, founded in 2012 and based in Huntington, New York, specializes in producing coconut water infused beverages designed for hydration and energy replenishment. The company offers a variety of flavors, including strawberry coconut, pineapple mint, georgia peach, cucumber watermelon, mango clementine, and blueberry acai, along with drink mixes. Roar's products are formulated to provide a healthier alternative to traditional sports drinks, featuring a unique blend of coconut water, B-vitamins, and low-calorie electrolytes. These beverages are designed for fast assimilation and long-lasting energy while being free from artificial flavors, preservatives, gluten, caffeine, and high fructose corn syrup. With bold packaging and innovative flavor combinations, Roar aims to cater to health-conscious consumers seeking effective hydration solutions.
Numbers Station
Series A in 2023
Numbers Station is a software development platform that focuses on enhancing artificial intelligence workflows. It specializes in creating AI-powered solutions aimed at automating data-intensive processes, particularly for enterprise applications. The platform's advanced models are designed to deliver high-quality performance on various data tasks, facilitating the generation of valuable insights. This capability allows data professionals to make informed business decisions and maximize the value derived from their data assets.
Sampler
Series B in 2020
Sampler is a provider of digital product sampling services that enables consumer-packaged goods brands to deliver physical samples to targeted consumers. The company offers a self-serve platform that is designed to be measurable and efficient, allowing brands to gather valuable consumer feedback and demographic insights from each sample distributed. By capturing detailed demographic and behavioral data, Sampler helps businesses gain a better understanding of consumer preferences, ultimately increasing the likelihood of successful product trials and conversion rates.
Sampler
Series A in 2019
Sampler is a provider of digital product sampling services that enables consumer-packaged goods brands to deliver physical samples to targeted consumers. The company offers a self-serve platform that is designed to be measurable and efficient, allowing brands to gather valuable consumer feedback and demographic insights from each sample distributed. By capturing detailed demographic and behavioral data, Sampler helps businesses gain a better understanding of consumer preferences, ultimately increasing the likelihood of successful product trials and conversion rates.
Mikey's
Venture Round in 2017
Mikey's specializes in the production of baked goods designed as healthy snack alternatives. The company gained attention with the launch of its flagship product, Mikey's English Muffins, in May 2014. Mikey's offers a variety of non-genetically modified options, including chicken and cheese pizza pockets, cheese pockets, flour tortillas, and gluten-free pizza crusts, all made without added preservatives. These products are available in major retailers across the country, such as Whole Foods Market, Albertsons/Safeway, Kroger, Sprouts, and Walmart, making them accessible to health-conscious consumers seeking nutritious food choices.
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