Fenwick Brands
Fenwick Brands is a private equity firm based in Birmingham, Alabama, founded in 1988. It specializes in middle market investments, focusing on emerging consumer brands across various sectors, including food and beverage, personal care, household products, pet products, health and wellness, and lawn and garden. The firm typically targets companies located in the Southeastern United States, investing in businesses with annual revenues ranging from $3 million to $25 million and EBITDA up to $10 million. Fenwick Brands aims to support companies that have strong potential but require capital, strategic guidance, or operational expertise to achieve growth. The firm is open to making co-investments and can act as either a minority or majority partner in its portfolio companies.
Wickles Pickles is a food manufacturing company located in Dadeville, Alabama, specializing in the production of pickles. The firm offers a variety of products, including wicked hula pickles, wicked pickle chips, and dirty dill spears. In addition to its pickles, Wickles Pickles also sells related merchandise such as shirts, hats, and accessories. The company's offerings are characterized by their unique sweet, tangy, and spicy flavors, providing customers with a distinctive taste experience.
Back to the Roots, Inc. is a company based in Oakland, California, that specializes in developing and retailing indoor gardening kits, allowing consumers to grow organic and gourmet mushrooms at home. Founded in 2009, the company started as a sustainable urban mushroom farm and has since expanded its product offerings to include a variety of gardening kits, such as mushroom grow kits, water gardens, microgreens, herbs, and vegetable planters. Their Grow-at-Home Mushroom Garden enables users to cultivate up to 1 pound of oyster mushrooms indoors in as little as ten days, providing a quick and eco-friendly way to access fresh produce. Back to the Roots sells its products primarily through its website, promoting sustainability and self-sufficiency in urban gardening.
Private Equity Round in 2019
Ursa Major, founded in 2010 and headquartered in Waterbury, Vermont, specializes in the manufacture of natural skin care products, including face wash, deodorant, lotion, and face wipes. The company focuses on providing effective and pleasant alternatives to conventional products that often contain harsh chemicals. Its formulations are crafted from high-quality natural ingredients designed to promote clear and healthy skin for individuals of all genders and skin types. Ursa Major's products are available for purchase through its website, eCommerce platforms, and specialty retailers, making them accessible to a wide audience seeking low-cost yet impactful skin care solutions.
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