BazaarVoice

Bazaarvoice, Inc. is a Software as a Service (SaaS) company that specializes in customer-powered marketing solutions for brands and retailers. Founded in 2005 and headquartered in Austin, Texas, Bazaarvoice enables clients to capture and showcase consumer-generated content, such as ratings, reviews, photos, and videos, through its conversations platform. This platform allows clients to integrate content from various social media channels, organize it effectively, and leverage it across online and offline media, enhancing customer engagement and influencing purchase decisions. Bazaarvoice also provides analytics and community management services, helping clients gain valuable insights to inform marketing strategies and improve customer experiences. As of April 2017, the company had 1,494 active clients spanning multiple industries, including retail, technology, and healthcare, and operates in several countries, including the United States and the United Kingdom.

Chris Nuttall

Executive Vice President of Corporate Development

8 past transactions

Granify

Acquisition in 2023
Granify Inc. is an Edmonton-based company that offers a Software-as-a-Service solution aimed at maximizing sales for online retailers. The Granify platform leverages big data and machine learning technologies to analyze shopper behavior, including their journey and interactions on e-commerce sites. By monitoring factors such as mouse movements and hesitations, Granify can identify potential objections and automatically deliver targeted messages to address shoppers' concerns, thereby increasing the likelihood of completing a sale. The solution is compatible with various e-commerce platforms, including custom-built sites. Incorporated in 2011, Granify operates at the intersection of artificial intelligence and e-commerce, striving to enhance revenue optimization for retailers through real-time analytics and predictive insights.

Affable

Acquisition in 2023
Affable Technologies Pte. Ltd. is a Singapore-based company that specializes in a digital marketing platform focused on automating influencer marketing through artificial intelligence. Founded in 2017, Affable's platform enhances the process of discovering and engaging with micro-influencers by utilizing advanced computer vision algorithms to analyze social media posts. This technology provides insights into influencers' audiences, recommends suitable profiles, and identifies fake followers. Additionally, the platform enables brands to automate the activation and engagement of influencers while tracking campaign performance in real-time. By streamlining influencer marketing, Affable aims to facilitate a more efficient and effective approach for brands to enhance their presence on social media.

Curalate

Acquisition in 2020
Curalate, Inc. is a technology company that operates an online platform focused on enhancing the connection between visual content and e-commerce. Founded in 2011 and based in Philadelphia, with additional offices in New York, Seattle, and London, the company enables brands to convert images and videos into interactive digital storefronts across various online channels, including social media and advertisements. Curalate's platform offers tools for brands to automate content posting, track social media engagement, and gain insights into campaign performance, competitors, and influencers. By leveraging image recognition algorithms, Curalate facilitates a seamless transition from consumer discovery of products to actual purchases, working with prominent brands such as Gap, Neiman Marcus, and Sephora to drive revenue through visual-driven commerce. Curalate, previously known as Storably, became a subsidiary of Bazaarvoice in July 2020.

Influenster

Acquisition in 2019
Influenster Inc. is a product discovery platform that enables consumers to explore, review, and share insights on a wide range of products across various categories, including beauty, food and beverages, health, and electronics. Founded in 2010 and based in New York City, the platform boasts over 35 million product reviews contributed by more than 5 million members, with an addition of approximately 1 million new reviews each month. Users can engage by writing reviews, sharing photos and videos, and participating in product-related discussions, while also earning rewards and potentially being selected for brand sampling campaigns. Brands collaborate with Influenster for targeted sampling, content licensing, and custom research, enhancing their marketing efforts through genuine consumer insights. The company has expanded its reach globally, operating in multiple markets including the US, UK, Canada, and parts of Europe and Latin America.

AddStructure

Acquisition in 2018
AddStructure Inc. is a technology company based in New York, founded in 2014, that specializes in developing an artificial intelligence-powered search and discovery platform. The company offers innovative products such as Signal, which enhances search relevance through machine learning and natural language processing; Path, which generates search engine optimized landing pages to boost organic traffic; and Scaffold, an API that serves as a foundational tool for various search projects. AddStructure's platform enables retailers and brands to implement conversational commerce solutions, streamlining the way consumers interact with products through features like review summarization and intelligent digital assistants. By leveraging its technology, AddStructure aims to increase revenue for its clients by improving product visibility and engagement without necessitating significant investments in engineering resources. As of February 2018, AddStructure operates as a subsidiary of Bazaarvoice, Inc.

FeedMagnet

Acquisition in 2014
FeedMagnet is a web application that helps brands curate and display social media from 14 social networks including Facebook, Twitter, Instagram, YouTube, Flickr, Foursquare, and more. It's technology implements custom website and event executions for Fortune 500 clients including: GE, Dow, Sephora, Sundance Channel, Warner Music Group, AOL, AMD, Logitech, Autonation, World Poker Tour, DraftFCB, RAPP, Radioshack and more FeedMagnet supports content from all major social networks including Facebook, Twitter, YouTube, Instagram, Twitpic, yFrog, Flickr, Lockerz, Foursquare, Gowalla, Vimeo, Tumblr, Google Buzz, Delicious, and RSS. It also has an admin interface where clients can filter and moderate content. Filters automate the process of sifting through content to determine what makes it into the feeds. Customers can filter by keyword, users, content type, and sentiment. Customers can also manually moderate content. FeedMagnet can be set to where all content has to be approved before being displayed or automatically displayed with the ability to remove any post at any time. Customers have the choice to design displays in-house or FeedMagnet can do it for them. Designs can be made for all devices and screen sizes. Every Feedmagnet customer gets their own Rackspace Cloud system. As needs change, FeedMagnet can grow your cloud server in a matter of minutes—even just bumping it up temporarily to handle a planned spike in traffic. Just add a few lines of JavaScript and you're up and running, pulling content from FeedMagnet right into your page. Data is transferred in a standard json format. Smart layouts and Google Maps integrations are built-in.

LongBoard Media

Acquisition in 2012
Longboard Media is a prominent commerce vertical ad network that specializes in representing premium shopping, product review, and retail publishers. The company boasts a significant reach, connecting with over 48 to 55 million consumers each month through a variety of well-known online platforms, including Overstock, Shop.com, Become.com, Smarter.com, and thefind.com. By focusing exclusively on high-quality publishers, Longboard Media ensures that its advertising solutions effectively engage a large audience of shoppers, facilitating targeted marketing opportunities in the e-commerce sector.

PowerReviews

Acquisition in 2012
PowerReviews, Inc. is a Chicago-based company founded in 2005 that specializes in developing a Software-as-a-Service platform for generating reviews and insights. The platform enables brands and retailers to engage with their customers by providing solutions such as ratings and reviews, product sampling, store experience feedback, and user-generated content analytics. PowerReviews facilitates the collection of actionable insights across various categories, including autos, beauty, clothing, electronics, and education, helping businesses enhance their authenticity and transparency. The company operates globally, serving a diverse clientele of brands and retailers. In 2014, PowerReviews became a subsidiary of Viewpoints, LLC.
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