Bazaarvoice, Inc. is a Software as a Service (SaaS) company that specializes in customer-powered marketing solutions for brands and retailers. Founded in 2005 and headquartered in Austin, Texas, Bazaarvoice enables clients to capture and showcase consumer-generated content, such as ratings, reviews, photos, and videos, through its conversations platform. This platform allows clients to integrate content from various social media channels, organize it effectively, and leverage it across online and offline media, enhancing customer engagement and influencing purchase decisions. Bazaarvoice also provides analytics and community management services, helping clients gain valuable insights to inform marketing strategies and improve customer experiences. As of April 2017, the company had 1,494 active clients spanning multiple industries, including retail, technology, and healthcare, and operates in several countries, including the United States and the United Kingdom.
Granify Inc. is an Edmonton-based company that offers a Software-as-a-Service solution designed to assist online retailers in maximizing sales through advanced big data and machine learning techniques. The Granify platform analyzes various aspects of a shopper's online behavior, including their journey and movements, to identify potential objections that may prevent a purchase. When such objections are detected, Granify automatically presents targeted messages or stimuli to address shopper concerns and encourage a sale. This solution is compatible with a range of e-commerce platforms, including custom-built sites. Founded in 2011, Granify continues to innovate at the intersection of artificial intelligence and e-commerce, helping retailers improve their conversion rates and overall revenue.
Affable
Acquisition in 2023
Affable Technologies Pte. Ltd. is a Singapore-based company that specializes in a digital marketing platform focused on automating influencer marketing through artificial intelligence. Founded in 2017, Affable's platform enhances the process of discovering and engaging with micro-influencers by utilizing advanced computer vision algorithms to analyze social media posts. This technology provides insights into influencers' audiences, recommends suitable profiles, and identifies fake followers. Additionally, the platform enables brands to automate the activation and engagement of influencers while tracking campaign performance in real-time. By streamlining influencer marketing, Affable aims to facilitate a more efficient and effective approach for brands to enhance their presence on social media.
Curalate
Acquisition in 2020
Curalate, Inc. operates an online platform that helps brands facilitate consumer discovery and purchase decisions. The platform transforms images and videos into digital storefronts across websites, social media, advertisements, and emails. Curalate provides tools for brands to link products from social media, automate content posting, and gain insights into engagement metrics. Additionally, it allows brands to monitor their campaigns, competitors, and influencers. Founded in 2011 and based in Philadelphia, Pennsylvania, with offices in New York, Seattle, and London, Curalate serves hundreds of leading brands, including Gap, Neiman Marcus, and Sephora. The company's services enhance the connection between off-site discovery and on-site conversion, driving revenue growth on platforms such as Pinterest, Instagram, and Facebook. Curalate was previously known as Storably, Inc. and became a subsidiary of Bazaarvoice, Inc. in July 2020.
Influenster
Acquisition in 2019
Influenster Inc. operates a product discovery platform designed for consumers to explore and share insights about various products through reviews and sampling. Founded in 2011 and based in New York City, the platform enables users to engage in categories such as beauty, food and beverages, health, pets, family, home, electronics, arts and entertainment, retailers, and fashion. With over 35 million product reviews generated by more than 5 million members, the platform fosters a community where consumers can read and write reviews, share photos and videos, and earn rewards while engaging with brands. Brands collaborate with Influenster for targeted sampling, review licensing, and custom research, enhancing their marketing strategies with consumer-generated content. The company also provides tools such as the Real-Time Disclosure Monitor for social media compliance and ReviewSource, which supplies organic reviews to brand websites. Influenster serves a global market, including the US, UK, Canada, and parts of Europe and the Middle East. It operates as a subsidiary of Bazaarvoice, Inc. since 2019.
AddStructure
Acquisition in 2018
AddStructure Inc. is a technology company based in New York that specializes in developing a platform for retailers, leveraging artificial intelligence, machine learning, and natural language processing. Founded in 2014, the company offers several key products, including Signal, a plugin that enhances search relevance; Path, which generates search engine optimized landing pages; and Scaffold, an API that supports various search and discovery applications. These tools are designed to help retailers improve their search capabilities and increase organic traffic without the need for extensive engineering resources. AddStructure's technology also enables conversational commerce, allowing consumers to interact with intelligent digital assistants for product discovery and purchasing. As of February 2018, AddStructure operates as a subsidiary of Bazaarvoice, Inc.
FeedMagnet
Acquisition in 2014
FeedMagnet is a web application that helps brands curate and display social media from 14 social networks including Facebook, Twitter, Instagram, YouTube, Flickr, Foursquare, and more. It's technology implements custom website and event executions for Fortune 500 clients including: GE, Dow, Sephora, Sundance Channel, Warner Music Group, AOL, AMD, Logitech, Autonation, World Poker Tour, DraftFCB, RAPP, Radioshack and more FeedMagnet supports content from all major social networks including Facebook, Twitter, YouTube, Instagram, Twitpic, yFrog, Flickr, Lockerz, Foursquare, Gowalla, Vimeo, Tumblr, Google Buzz, Delicious, and RSS. It also has an admin interface where clients can filter and moderate content. Filters automate the process of sifting through content to determine what makes it into the feeds. Customers can filter by keyword, users, content type, and sentiment. Customers can also manually moderate content. FeedMagnet can be set to where all content has to be approved before being displayed or automatically displayed with the ability to remove any post at any time. Customers have the choice to design displays in-house or FeedMagnet can do it for them. Designs can be made for all devices and screen sizes. Every Feedmagnet customer gets their own Rackspace Cloud system. As needs change, FeedMagnet can grow your cloud server in a matter of minutes—even just bumping it up temporarily to handle a planned spike in traffic. Just add a few lines of JavaScript and you're up and running, pulling content from FeedMagnet right into your page. Data is transferred in a standard json format. Smart layouts and Google Maps integrations are built-in.
LongBoard Media
Acquisition in 2012
Longboard Media operates as a premier commerce vertical advertising network, focusing exclusively on high-quality shopping, product review, and retail publishers. The company boasts a substantial reach, engaging with over 48 to 55 million consumers each month through its network of prominent websites, including Overstock, Shop.com, Become.com, Smarter.com, and thefind.com. By representing a diverse array of premium publishers, Longboard Media effectively connects advertisers with a significant audience of shoppers, enhancing visibility and engagement in the retail sector.
PowerReviews
Acquisition in 2012
PowerReviews, Inc. is a Chicago-based company founded in 2005 that specializes in developing a Software-as-a-Service platform for generating reviews and insights. The platform enables brands and retailers to engage with their customers by providing solutions such as ratings and reviews, product sampling, store experience feedback, and user-generated content analytics. PowerReviews facilitates the collection of actionable insights across various categories, including autos, beauty, clothing, electronics, and education, helping businesses enhance their authenticity and transparency. The company operates globally, serving a diverse clientele of brands and retailers. In 2014, PowerReviews became a subsidiary of Viewpoints, LLC.
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