Cobalt Capital

Cobalt Capital is a principal investment firm based in Santa Monica, California, focusing on growth-stage opportunities. Originally known as Evolution Media, the firm specializes in sectors such as digital content, technology, media, consumer, and lifestyle. Cobalt Capital partners with exceptional teams to cultivate and scale innovative businesses, leveraging its deep industry expertise and extensive network to accelerate the growth of its portfolio companies. The firm aims to invest in rising technology ventures that significantly influence culture and actively works to help these companies reshape and disrupt their respective industries.

Hess, Rick

Founder and Managing Partner

14 past transactions

Tonal

Venture Round in 2023
Tonal is a smart home gym that combines artificial intelligence with expert-led coaching to deliver personalized strength training experiences. Founded in 2015 and headquartered in San Francisco, California, Tonal manufactures fitness equipment that is wall-mounted and eliminates the need for traditional weights by using a system of magnets and electricity to provide adjustable resistance. The device features sensors and a touchscreen display that tracks workouts in real-time, allowing users to engage in full-body fitness routines without the inconvenience of switching machines. Additionally, Tonal offers tailored workout plans aimed at various fitness goals, including muscle building and athletic performance, along with live and recorded classes led by certified coaches.

Intellimize

Series B in 2021
Intellimize automatically optimizes websites to drive revenue and customer acquisition using machine learning. It helps marketers drive conversions and revenue growth by personalizing websites to deliver the right experience to each visitor on any device. They automate this using machine learning. Leading companies rely on Intellimize to deliver more revenue, faster, and with less work than traditional A/B testing or rules-based personalization. The company also personalizes mobile and desktop websites for each unique visitor in real-time. Intellimize was founded in 2016 and is headquartered in San Mateo, California.

Mux

Series D in 2021
Mux specializes in online video infrastructure, providing tools that allow developers to seamlessly integrate video into their products. The company initially developed Mux Data, a performance analytics tool widely utilized by major organizations such as Vimeo and CBS Interactive. Following this, Mux introduced Mux Video, a straightforward API that facilitates video hosting, encoding, and streaming for both recorded and live content. This platform enhances video playback across devices by incorporating features like automatic thumbnails and data-driven encoding. Mux focuses on critical performance metrics, including rebuffering, startup time, and video quality, offering an intuitive dashboard that enables users to identify and resolve issues efficiently. Through capabilities such as A/B testing and detailed analytics on video views, Mux empowers developers and publishers to deliver high-quality video experiences without needing extensive technical expertise.

Tonal

Series E in 2021
Tonal is a smart home gym that combines artificial intelligence with expert-led coaching to deliver personalized strength training experiences. Founded in 2015 and headquartered in San Francisco, California, Tonal manufactures fitness equipment that is wall-mounted and eliminates the need for traditional weights by using a system of magnets and electricity to provide adjustable resistance. The device features sensors and a touchscreen display that tracks workouts in real-time, allowing users to engage in full-body fitness routines without the inconvenience of switching machines. Additionally, Tonal offers tailored workout plans aimed at various fitness goals, including muscle building and athletic performance, along with live and recorded classes led by certified coaches.

Mux

Series C in 2020
Mux specializes in online video infrastructure, providing tools that allow developers to seamlessly integrate video into their products. The company initially developed Mux Data, a performance analytics tool widely utilized by major organizations such as Vimeo and CBS Interactive. Following this, Mux introduced Mux Video, a straightforward API that facilitates video hosting, encoding, and streaming for both recorded and live content. This platform enhances video playback across devices by incorporating features like automatic thumbnails and data-driven encoding. Mux focuses on critical performance metrics, including rebuffering, startup time, and video quality, offering an intuitive dashboard that enables users to identify and resolve issues efficiently. Through capabilities such as A/B testing and detailed analytics on video views, Mux empowers developers and publishers to deliver high-quality video experiences without needing extensive technical expertise.

Feather

Series B in 2020
Feather operates an online furniture rental service that caters to urban dwellers seeking affordable and sustainable home furnishings. The company offers a variety of high-quality furniture options, including tables, chairs, sofas, dressers, beds, and television stands, allowing customers to transform empty spaces into fully furnished homes without significant financial investment or time commitment. Feather's model provides flexibility, enabling members to rent furniture at a low monthly cost, with the option to add, swap, buy, or return items as their needs or preferences change. Additionally, the company emphasizes sustainability by promoting a circular approach that minimizes furniture waste, keeping items in use and out of landfills. Delivery and assembly services are included at no extra cost, typically completed within a week of order placement.

Premier Lacrosse League

Series A in 2019
Premier Lacrosse League (PLL) operates a professional lacrosse league in North America, showcasing top talent in the sport. By adopting a tour-based model, the league aims to elevate lacrosse to a national stage, providing fans with engaging entertainment. In addition to organizing tournaments, PLL also sells sports-related apparel online, further enhancing its connection with fans and promoting the growth of lacrosse. Through its innovative approach, PLL seeks to pioneer a new future for the sport, making it more accessible and enjoyable for a broader audience.

CreatorIQ

Series A in 2017
CreatorIQ is a leading software platform that specializes in influencer marketing for innovative enterprises. Its Intelligence Cloud enables data-driven creator discovery and optimizes influencer campaigns at scale, allowing brands to find suitable talent and manage creator relationships effectively. The platform streamlines workflows and monitors key metrics for each campaign post, ensuring brand safety and facilitating meaningful measurement of campaign performance. Notable brands such as ABInbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever leverage CreatorIQ’s capabilities to enhance their influencer marketing strategies and achieve significant business outcomes.

Fender Digital

Venture Round in 2016
Fender Digital Products is a maker of apps, websites, platforms and tools to compliment the guitars, amps. Fender Digital is a division of guitar manufacturer, Fender Musical Instruments Corporation.

Thom Browne

Venture Round in 2016
Thom Browne, Inc. is a New York-based company specializing in modern tailoring and the design and marketing of apparel for men, women, and children. The brand is known for its distinctive collections that encompass ready-to-wear clothing, footwear, accessories, and fragrances. Offering a diverse range of products, Thom Browne's portfolio includes shirts, knits, leather goods, eyewear, ties, and various related accessories. As of August 2018, Thom Browne operates as a subsidiary of Ermenegildo Zegna Holditalia S.p.A., further enhancing its presence in the luxury fashion market.

Fred Segal

Venture Round in 2014
Fred Segal Inc. is a clothing retailer based in Los Angeles, California, specializing in a diverse range of apparel and accessories for men, women, and children. The company offers an array of products including casual wear, feminine tops, denim, jackets, pants, sweaters, dresses, swimwear, and loungewear, alongside various accessories such as jewelry, eyewear, bags, and shoes. Additionally, Fred Segal provides home goods and features amenities like cafés, salons, and spas within its stores. The brand is known for its unique approach to fashion, catering to individuals who express their personal style freely. Established in 1961, Fred Segal has expanded internationally with locations in Japan, Switzerland, Taiwan, and Malaysia. The company operates as a subsidiary of Global Icons, LLC.

Matador

Venture Round in 2012
Matador is a full-service content production company with offices in New York and Los Angeles. Founded in 2013 by Jay Peterson and Todd Lubin, the company is a creative collaboration between two experienced producers and longtime friends, bringing together their unique vision and knack for making popular and innovative content across a variety of platforms.
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