Cobalt Capital

Cobalt Capital is a principal investment firm based in Santa Monica, California, focusing on growth-stage opportunities. Originally known as Evolution Media, the firm specializes in sectors such as digital content, technology, media, consumer, and lifestyle. Cobalt Capital partners with exceptional teams to cultivate and scale innovative businesses, leveraging its deep industry expertise and extensive network to accelerate the growth of its portfolio companies. The firm aims to invest in rising technology ventures that significantly influence culture and actively works to help these companies reshape and disrupt their respective industries.

Rick Hess

Founder and Managing Partner

14 past transactions

Tonal

Venture Round in 2023
Tonal is a smart home gym that combines artificial intelligence with expert-led coaching to deliver personalized strength training experiences. Founded in 2015 and headquartered in San Francisco, California, Tonal manufactures fitness equipment that is wall-mounted and eliminates the need for traditional weights by using a system of magnets and electricity to provide adjustable resistance. The device features sensors and a touchscreen display that tracks workouts in real-time, allowing users to engage in full-body fitness routines without the inconvenience of switching machines. Additionally, Tonal offers tailored workout plans aimed at various fitness goals, including muscle building and athletic performance, along with live and recorded classes led by certified coaches.

Intellimize

Series B in 2021
Intellimize, Inc. specializes in personalizing websites to enhance conversion rates and drive revenue growth through machine learning. Founded in 2016 and headquartered in San Mateo, California, the company automates website optimization, enabling marketers to deliver tailored experiences for each visitor across different devices. Intellimize's platform stands out by using artificial intelligence to continuously learn and adapt, allowing for real-time personalization that surpasses traditional A/B testing and rules-based approaches. By focusing on individual visitor experiences, Intellimize helps businesses achieve greater efficiency and effectiveness in their marketing efforts, ultimately leading to increased customer acquisition and revenue generation.

Mux

Series D in 2021
Mux is a company focused on enhancing online video infrastructure, primarily through its API-first platform designed for developers. It offers Mux Data, a performance analytics tool that provides critical insights into video performance metrics such as rebuffering, startup time, and video quality. This tool is utilized by notable organizations including Vimeo and PBS. Building on its analytics foundation, Mux introduced Mux Video, which simplifies video hosting, encoding, and streaming. This service allows users to seamlessly integrate video files or live streams into their applications, ensuring high-quality playback across various devices. Mux provides features like automatic thumbnails and data-driven encoding, along with an intuitive dashboard that facilitates A/B testing and offers detailed analytics on video views. By addressing common video-related challenges, Mux enables developers and publishers to enhance user experience without needing extensive expertise in video technology.

Tonal

Series E in 2021
Tonal is a smart home gym that combines artificial intelligence with expert-led coaching to deliver personalized strength training experiences. Founded in 2015 and headquartered in San Francisco, California, Tonal manufactures fitness equipment that is wall-mounted and eliminates the need for traditional weights by using a system of magnets and electricity to provide adjustable resistance. The device features sensors and a touchscreen display that tracks workouts in real-time, allowing users to engage in full-body fitness routines without the inconvenience of switching machines. Additionally, Tonal offers tailored workout plans aimed at various fitness goals, including muscle building and athletic performance, along with live and recorded classes led by certified coaches.

Mux

Series C in 2020
Mux is a company focused on enhancing online video infrastructure, primarily through its API-first platform designed for developers. It offers Mux Data, a performance analytics tool that provides critical insights into video performance metrics such as rebuffering, startup time, and video quality. This tool is utilized by notable organizations including Vimeo and PBS. Building on its analytics foundation, Mux introduced Mux Video, which simplifies video hosting, encoding, and streaming. This service allows users to seamlessly integrate video files or live streams into their applications, ensuring high-quality playback across various devices. Mux provides features like automatic thumbnails and data-driven encoding, along with an intuitive dashboard that facilitates A/B testing and offers detailed analytics on video views. By addressing common video-related challenges, Mux enables developers and publishers to enhance user experience without needing extensive expertise in video technology.

Feather

Series B in 2020
Feather is a furniture and home decor rental service that aims to provide affordable and sustainable solutions for urban dwellers. The company’s online platform allows customers to furnish their homes with high-quality items, including tables, chairs, sofas, dressers, beds, and television stands, without significant financial investment or time commitment. Feather offers a flexible membership model, enabling users to add, swap, buy, or return furniture as their needs and tastes evolve. The company prioritizes sustainability by promoting a circular approach that minimizes furniture waste, keeping items in use and out of landfills. Additionally, Feather provides free delivery and assembly within a week, ensuring a convenient and hassle-free experience for its customers.

Boat Rocker Media

Venture Round in 2019
Boat Rocker Media is a global entertainment company that specializes in creating, producing, and distributing premium content across various platforms. As an independent and integrated entity, it focuses on telling compelling stories and building iconic brands across multiple genres and mediums. The company operates worldwide, offering a diverse range of creative and commercial services that include scripted and unscripted television production, brand and franchise management, and talent management through Untitled Entertainment. Boat Rocker Media also boasts a world-class animation studio and generates most of its revenue from its television segment, which encompasses both kids and family programming as well as broader entertainment offerings.

Premier Lacrosse League

Series A in 2019
Premier Lacrosse League is a professional lacrosse organization in North America that aims to elevate the sport through a tour-based model. It features a roster of top players, showcasing the biggest stars in lacrosse and providing fans with an engaging entertainment experience. By operating a series of tournaments, the league seeks to bring lacrosse to a national audience, promoting its growth and popularity. In addition to its events, Premier Lacrosse League also sells sports-related apparel online, further connecting with its fanbase and enhancing the overall lacrosse experience.

CreatorIQ

Series A in 2017
CreatorIQ is an enterprise marketing platform that specializes in influencer marketing, designed to help brands manage and optimize their campaigns effectively. The platform facilitates data-driven creator discovery, allowing companies to identify the right talent for their campaigns. It also streamlines workflows by managing creator relationships and automatically monitoring key performance metrics for each post. CreatorIQ's solutions are utilized by prominent brands such as ABInbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever, enabling them to achieve significant business results through enhanced influencer marketing strategies while ensuring brand safety and delivering meaningful measurement.

Fender Digital

Venture Round in 2016
Fender Digital LLC, established in 2015 and located in Los Angeles, California, focuses on developing applications, websites, platforms, and tools designed to enhance the experience of using guitars, amplifiers, and audio equipment. As a subsidiary of Fender Musical Instruments Corporation, Fender Digital aims to complement its parent company's musical instruments by providing innovative digital solutions that support musicians and audio enthusiasts.

Thom Browne

Venture Round in 2016
Thom Browne, Inc. is a New York-based company specializing in modern tailoring and the design and marketing of apparel for men, women, and children. The brand is known for its distinctive collections that encompass ready-to-wear clothing, footwear, accessories, and fragrances. Offering a diverse range of products, Thom Browne's portfolio includes shirts, knits, leather goods, eyewear, ties, and various related accessories. As of August 2018, Thom Browne operates as a subsidiary of Ermenegildo Zegna Holditalia S.p.A., further enhancing its presence in the luxury fashion market.

Fred Segal

Venture Round in 2014
Fred Segal Inc. is a clothing retailer based in Los Angeles, California, specializing in a diverse range of apparel and accessories for men, women, and children. The company offers an array of products including casual wear, feminine tops, denim, jackets, pants, sweaters, dresses, swimwear, and loungewear, alongside various accessories such as jewelry, eyewear, bags, and shoes. Additionally, Fred Segal provides home goods and features amenities like cafés, salons, and spas within its stores. The brand is known for its unique approach to fashion, catering to individuals who express their personal style freely. Established in 1961, Fred Segal has expanded internationally with locations in Japan, Switzerland, Taiwan, and Malaysia. The company operates as a subsidiary of Global Icons, LLC.

Brave Bison Group

Venture Round in 2013
Brave Bison Group is an independent digital media and social video broadcaster that specializes in providing digital advertising and technology services to prominent companies. The firm offers a range of services, including social media advertising, influencer marketing, paid media services, and search engine optimization. Additionally, Brave Bison Group manages a network of digital media channels primarily across major platforms such as YouTube, Snapchat, Facebook, TikTok, and Instagram. The company aims to simplify the distribution of live and on-demand video content, facilitating broader audience engagement in the evolving landscape of online video.

Matador

Venture Round in 2012
Matador is a full-service content production company established in 2013, with offices located in New York and Los Angeles. Founded by experienced producers Jay Peterson and Todd Lubin, the company focuses on creating a diverse array of innovative content across multiple platforms. Matador's production portfolio includes various formats such as series, specials, documentaries, docu-soaps, and large-scale competition shows, showcasing its commitment to delivering engaging and popular media. Through their collaboration and creative vision, Matador has positioned itself as a significant player in the content production industry.
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