First Round Capital

First Round Capital is a San Francisco-headquartered seed-stage venture capital firm that backs technology startups from pre-seed through Series A. Since its founding in 2004, it has sought to build a vibrant community of entrepreneurs and support portfolio companies beyond capital through a suite of services, custom software, and in-person programs. The firm invests nationally and maintains offices in San Francisco and New York, often taking an active role in its companies. Typical initial investments are around $500,000, and it targets opportunities across enterprise, fintech, healthcare, consumer, hardware, artificial intelligence, and web3 sectors. First Round emphasizes founder support and inclusive practices, including initiatives such as the Diversity Term Sheet Rider.

Meka Asonye

Partner

Hayley Barna

Partner

Brett Berson

VP, Platform

Jeffrey Donnon

CFO

Annie Duke

Special Partner

Past deals in Digital Marketing

&open

Series A in 2022
&Open is a gifting platform that facilitates the distribution of digital and physical gifts from brands to individuals worldwide. By enhancing customer loyalty, retention, and engagement, the platform serves sales, marketing, and customer experience teams through a unified system. It offers branded communication capabilities and integrates seamlessly into existing workflows, allowing brands to effectively track the impact of their gifting strategies. This approach enables companies to strengthen their relationships with customers, fostering increased retention and advocacy.

&open

Seed Round in 2021
&Open is a gifting platform that facilitates the distribution of digital and physical gifts from brands to individuals worldwide. By enhancing customer loyalty, retention, and engagement, the platform serves sales, marketing, and customer experience teams through a unified system. It offers branded communication capabilities and integrates seamlessly into existing workflows, allowing brands to effectively track the impact of their gifting strategies. This approach enables companies to strengthen their relationships with customers, fostering increased retention and advocacy.

Stensul

Series B in 2020
Stensul streamlines enterprise marketing by offering a centralized email generation platform. It enables marketers to create mobile-responsive emails that adhere to brand guidelines, bypassing the need for designer, developer, and QA involvement. Emails can be instantly sent through popular ESPs or Marketing Clouds.

Stensul

Series A in 2018
Stensul streamlines enterprise marketing by offering a centralized email generation platform. It enables marketers to create mobile-responsive emails that adhere to brand guidelines, bypassing the need for designer, developer, and QA involvement. Emails can be instantly sent through popular ESPs or Marketing Clouds.

Amino Payments

Seed Round in 2018
Amino Payments, Inc. is a technology company specializing in the digital advertising industry by utilizing blockchain technology to enhance transparency and efficiency. Founded in 2017 and headquartered in Philadelphia, Pennsylvania, the company offers solutions like Amino Lens and Amino Pay. Amino Lens validates entities across the media supply chain and meticulously tracks advertisements, impressions, and expenditures, while Amino Pay empowers marketers to maintain control over the supply chain and enforce vendor agreements through smart contracts. By addressing issues such as fraud, waste, and abuse, Amino Payments aims to streamline the online advertising landscape, benefiting brands, agencies, publishers, and adtech companies alike.

Amino Payments

Seed Round in 2017
Amino Payments, Inc. is a technology company specializing in the digital advertising industry by utilizing blockchain technology to enhance transparency and efficiency. Founded in 2017 and headquartered in Philadelphia, Pennsylvania, the company offers solutions like Amino Lens and Amino Pay. Amino Lens validates entities across the media supply chain and meticulously tracks advertisements, impressions, and expenditures, while Amino Pay empowers marketers to maintain control over the supply chain and enforce vendor agreements through smart contracts. By addressing issues such as fraud, waste, and abuse, Amino Payments aims to streamline the online advertising landscape, benefiting brands, agencies, publishers, and adtech companies alike.

Zenreach

Series C in 2017
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

Stensul

Seed Round in 2016
Stensul streamlines enterprise marketing by offering a centralized email generation platform. It enables marketers to create mobile-responsive emails that adhere to brand guidelines, bypassing the need for designer, developer, and QA involvement. Emails can be instantly sent through popular ESPs or Marketing Clouds.

Arbor

Series A in 2016
Arbor Technologies, Inc. operates an online marketplace focused on people-based data, allowing publishers and app developers to effectively monetize their data assets while maintaining privacy and transparency. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, Arbor's platform offers marketers accurate insights into customer behavior and facilitates precise engagement strategies. By leveraging deterministic data, Arbor enhances brand loyalty and revenue per user, ultimately connecting brands with real individuals in a meaningful way. The company is supported by notable investors, including First Round, Canaan Partners, and Great Oaks, and operates as a subsidiary of LiveRamp, Inc.

Zenreach

Series B in 2016
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

Zodiac

Seed Round in 2016
Zodiac Inc. is a predictive analytics company that specializes in forecasting individualized customer lifetime value using real-time sales data. Founded in 2015 and headquartered in Philadelphia, Pennsylvania, Zodiac provides a cloud-based analytics platform that enables businesses to make informed marketing decisions based on accurate predictions of future sales volumes and customer behavior. By employing advanced data models and behavioral analysis, the company helps organizations optimize their marketing campaigns, enhance sales forecasting, and focus resources on acquiring and retaining high-value customers. Initially known as CLVMetrics, Inc., Zodiac operates as a subsidiary of NIKE, Inc. as of March 2018.

Curalate

Series C in 2016
Curalate, Inc. is a technology company that operates an online platform focused on enhancing the connection between visual content and e-commerce. Founded in 2011 and based in Philadelphia, with additional offices in New York, Seattle, and London, the company enables brands to convert images and videos into interactive digital storefronts across various online channels, including social media and advertisements. Curalate's platform offers tools for brands to automate content posting, track social media engagement, and gain insights into campaign performance, competitors, and influencers. By leveraging image recognition algorithms, Curalate facilitates a seamless transition from consumer discovery of products to actual purchases, working with prominent brands such as Gap, Neiman Marcus, and Sephora to drive revenue through visual-driven commerce. Curalate, previously known as Storably, became a subsidiary of Bazaarvoice in July 2020.

Circulate

Venture Round in 2015
Circulate, Inc. is a Philadelphia-based company that specializes in developing a data supply side platform (DSSP) tailored for the data, advertising, technology, and publishing industries. The company focuses on assisting publishers, networks, and SDK providers in optimizing their first-party data monetization strategies through a seamless integration process that prioritizes user privacy. Circulate enhances targeting and media attribution capabilities by enabling partners to leverage match Data as a Service. This empowers marketers and their agencies to deliver a cohesive consumer experience, effectively attribute marketing success, prioritize investments, expand their reach, and personalize content for their audiences. As of November 2016, Circulate operates as a subsidiary of LiveRamp, Inc.

Jelli

Series B in 2015
Founded in 2008, Jelli operates as a cloud-based advertising company specializing in the U.S. radio market. It offers SpotPlan (a programmatic buying platform), RadioSpot (an automated advertising server for broadcast radio), and RadioDash (a campaign dashboard). As of 2018, it is a subsidiary of iHeartMedia.

Percolate

Series C in 2015
Percolate is a provider of a content marketing platform that enhances global marketing visibility and collaboration. The company's software integrates various marketing functions, including governance, planning, content creation, audience acquisition, customer management, and analytics. By uniting brand narratives, data, and customer interactions, Percolate empowers marketers to effectively build and manage complex marketing programs. This enables brands to efficiently organize integrated campaigns and deliver personalized content, ensuring that marketing efforts are aligned with customer engagement across all platforms and locations. With a focus on increasing productivity and driving sales, Percolate facilitates comprehensive control and agility for marketing teams.

Arbor

Seed Round in 2015
Arbor Technologies, Inc. operates an online marketplace focused on people-based data, allowing publishers and app developers to effectively monetize their data assets while maintaining privacy and transparency. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, Arbor's platform offers marketers accurate insights into customer behavior and facilitates precise engagement strategies. By leveraging deterministic data, Arbor enhances brand loyalty and revenue per user, ultimately connecting brands with real individuals in a meaningful way. The company is supported by notable investors, including First Round, Canaan Partners, and Great Oaks, and operates as a subsidiary of LiveRamp, Inc.

Chloe + Isabel

Series C in 2014
Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Qualaroo

Series A in 2014
Qualaroo, Inc. is a customer feedback and user research company that specializes in understanding user behavior on websites. Founded in 2010 and based in Costa Mesa, California, Qualaroo provides a Software as a Service (SaaS) platform that allows businesses to deploy survey Nudges™ across various channels, including websites, mobile applications, and emails. The tool targets specific customer actions and behaviors, enabling companies to collect contextual insights that drive data-driven decision-making. With advanced AI-based reporting and analytics, Qualaroo helps organizations analyze user feedback and channel it to relevant teams, ultimately enhancing website optimization, increasing conversion rates, and improving marketing return on investment. The company has gathered over 100 million customer insights, positioning itself as a valuable resource for businesses aiming to understand and cater to the unique needs and frustrations of their website visitors. Qualaroo operates as a subsidiary of Batia Infotech.

VigLink

Series C in 2014
VigLink, Inc. is a San Francisco-based company that operates a platform focused on content-driven commerce, allowing publishers to monetize their content effectively. Founded in 2009, VigLink provides solutions that automate the monetization of links to over 30,000 retailers, processing billions of page views and millions of clicks monthly. Its key products include VigLink Convert, which transforms existing product links into revenue-generating links; VigLink Insert, which automatically identifies and links mentions of merchants within content; and VigLink Anywhere, which enables users to create shareable revenue-generating links across social media and email. By streamlining the affiliate marketing process, VigLink allows content creators to concentrate on producing quality material while maximizing their earnings through enhanced link monetization and detailed reporting capabilities. As of December 2018, VigLink operates as a subsidiary of sovrn Holdings, Inc.

Curalate

Series B in 2014
Curalate, Inc. is a technology company that operates an online platform focused on enhancing the connection between visual content and e-commerce. Founded in 2011 and based in Philadelphia, with additional offices in New York, Seattle, and London, the company enables brands to convert images and videos into interactive digital storefronts across various online channels, including social media and advertisements. Curalate's platform offers tools for brands to automate content posting, track social media engagement, and gain insights into campaign performance, competitors, and influencers. By leveraging image recognition algorithms, Curalate facilitates a seamless transition from consumer discovery of products to actual purchases, working with prominent brands such as Gap, Neiman Marcus, and Sephora to drive revenue through visual-driven commerce. Curalate, previously known as Storably, became a subsidiary of Bazaarvoice in July 2020.

Soldsie

Series A in 2014
Soldsie is a technology company that facilitates social commerce. It enables businesses to sell products directly through Facebook comments. Customers can securely register payment details with Soldsie and then purchase items by commenting on the business's posts. Merchants use Soldsie's dashboard to manage inventory, track sales, and monitor shipping processes. This system increases user engagement, views, and shares for merchants while providing a convenient shopping experience for customers.

URX

Series A in 2014
URX is a developer of a mobile application retargeting platform that enhances the connection between users and relevant commerce experiences. The company specializes in deep linking technology, which directs users to specific pages within applications. This innovative approach allows mobile retailers to maximize the value of their applications by delivering targeted and interactive display advertisements. URX serves a diverse clientele, empowering publishers to effectively monetize mobile content while enabling advertisers to drive mobile commerce.

elicit

Series A in 2014
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.

Percolate

Series B in 2014
Percolate is a provider of a content marketing platform that enhances global marketing visibility and collaboration. The company's software integrates various marketing functions, including governance, planning, content creation, audience acquisition, customer management, and analytics. By uniting brand narratives, data, and customer interactions, Percolate empowers marketers to effectively build and manage complex marketing programs. This enables brands to efficiently organize integrated campaigns and deliver personalized content, ensuring that marketing efforts are aligned with customer engagement across all platforms and locations. With a focus on increasing productivity and driving sales, Percolate facilitates comprehensive control and agility for marketing teams.

Zefr

Series D in 2014
Zefr is a video advertising company that specializes in creating targeted video ad placements through its proprietary technology and content rights management platform. The company focuses on aligning the right advertisements with appropriate content on popular platforms, ensuring that brands can safely and effectively scale their video marketing campaigns. By combining advanced technology with human review, Zefr offers customized packages that enhance the precision and impact of video advertising. The company's name pays homage to the Zephyr skate team of the 1970s, reflecting a spirit of innovation and boundary-pushing that is central to its mission.

Monetate

Series C in 2013
Monetate, Inc. is a technology company that develops a cloud-based personalization software solution designed to enhance customer experiences through data-driven insights. Founded in 2008 and headquartered in Conshohocken, Pennsylvania, Monetate offers a comprehensive suite of capabilities, including testing and optimization, segmentation and targeting, 1-to-1 personalization, recommendations, and customer data management. The platform enables brands and retailers to deliver tailored experiences across multiple touchpoints, thereby increasing engagement and performance. Monetate has expanded its functionality by integrating features from Certona, creating a robust personalization tool that serves clients globally, including notable companies like Reebok, Office Depot, and Lufthansa Group. The company also maintains strategic partnerships, further enhancing its offerings in the personalization landscape.

Pagevamp

Seed Round in 2013
Pagevamp is a website-building platform that enables small businesses to publish and maintain a professional website by updating it directly from a Facebook Page. The service emphasizes ease of use, allowing users to create and refresh site content without mastering a new CMS, and it supports selling products and accepting payments through the site. The platform originated with founders Vincent Sanchez-Gomez, Atulya Pandey, and Fred Wang, who previously ran a traditional design agency, with the first version built at a PennApps Hackathon in 2012 and a public beta released in 2013. Pagevamp aims to provide an affordable, integrated online presence that reflects a brand and helps connect with customers, making it suitable for businesses seeking a quick, low-friction way to establish or update their online footprint.

Solve Media

Series B in 2013
Solve Media, Inc. is an advertising technology company that specializes in providing a hosted security platform tailored for publishers, advertisers, and agencies. The company develops an online and mobile advertising platform that creates branding opportunities through various formats, including CAPTCHA, displays, videos, and skippable pre-rolls. Solve Media's solutions are designed to protect website publishers from automated submissions, spam, and other fraudulent activities, while enhancing brand message delivery and recall rates for advertisers. Founded in 2009 and headquartered in Philadelphia, Pennsylvania, with additional offices in major U.S. cities and London, Solve Media aims to meet diverse advertising and monetization needs through its comprehensive product offerings.

Manifest

Seed Round in 2013
Manifest, Inc. is a San Francisco-based company that operates a product feed-based advertising platform designed to assist retailers and ecommerce businesses in optimizing their product promotions. Founded in 2011 and formerly known as SocialWire, Inc., the company rebranded in August 2015. Manifest's platform enables users to integrate product feeds and create product groups, utilizing a sophisticated matching engine to display relevant products to potential customers across various digital platforms, including Facebook and Google Shopping. The service has been instrumental in optimizing over 14 million products in billions of advertisements, generating significant returns on investment for clients. Notable retailers such as Neiman Marcus, Gilt, One Kings Lane, and LivingSocial leverage Manifest's capabilities to enhance customer engagement and discoverability of products. The company operates as a subsidiary of Rakuten Marketing LLC.

SavingStar

Series D in 2013
SavingStar, Inc. is a cash back rewards platform focusing on grocery and online shopping. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to earn cash back on grocery purchases by linking offers to their supermarket and drugstore loyalty cards, as well as by submitting receipt images. This paperless system eliminates the need for traditional coupons, making it easier for shoppers to redeem rewards. In addition to grocery offers, SavingStar provides incentives for online shopping at various retailers, enabling users to earn double cash back on purchases made through its platform. The company also facilitates brand promotions, allowing for engagement through activities such as watching videos or sharing contact information. SavingStar operates as a subsidiary of Quotient Technology Inc.

Curalate

Series A in 2013
Curalate, Inc. is a technology company that operates an online platform focused on enhancing the connection between visual content and e-commerce. Founded in 2011 and based in Philadelphia, with additional offices in New York, Seattle, and London, the company enables brands to convert images and videos into interactive digital storefronts across various online channels, including social media and advertisements. Curalate's platform offers tools for brands to automate content posting, track social media engagement, and gain insights into campaign performance, competitors, and influencers. By leveraging image recognition algorithms, Curalate facilitates a seamless transition from consumer discovery of products to actual purchases, working with prominent brands such as Gap, Neiman Marcus, and Sephora to drive revenue through visual-driven commerce. Curalate, previously known as Storably, became a subsidiary of Bazaarvoice in July 2020.

Percolate

Series A in 2012
Percolate is a provider of a content marketing platform that enhances global marketing visibility and collaboration. The company's software integrates various marketing functions, including governance, planning, content creation, audience acquisition, customer management, and analytics. By uniting brand narratives, data, and customer interactions, Percolate empowers marketers to effectively build and manage complex marketing programs. This enables brands to efficiently organize integrated campaigns and deliver personalized content, ensuring that marketing efforts are aligned with customer engagement across all platforms and locations. With a focus on increasing productivity and driving sales, Percolate facilitates comprehensive control and agility for marketing teams.

Manifest

Seed Round in 2012
Manifest, Inc. is a San Francisco-based company that operates a product feed-based advertising platform designed to assist retailers and ecommerce businesses in optimizing their product promotions. Founded in 2011 and formerly known as SocialWire, Inc., the company rebranded in August 2015. Manifest's platform enables users to integrate product feeds and create product groups, utilizing a sophisticated matching engine to display relevant products to potential customers across various digital platforms, including Facebook and Google Shopping. The service has been instrumental in optimizing over 14 million products in billions of advertisements, generating significant returns on investment for clients. Notable retailers such as Neiman Marcus, Gilt, One Kings Lane, and LivingSocial leverage Manifest's capabilities to enhance customer engagement and discoverability of products. The company operates as a subsidiary of Rakuten Marketing LLC.

RebelMouse

Seed Round in 2012
RebelMouse, Inc. is a social media aggregator and digital publishing platform founded in 2012 and headquartered in New York City. The platform enables brands, media companies, and individuals to create engaging content experiences that foster community building and audience growth across various social media channels. RebelMouse's innovative approach transcends conventional content management by liberating content across multiple sites, apps, and advertisements. It enhances audience engagement through intelligent recommendations, real-time trending alerts, and social calls to action. The company has been instrumental in generating significant online traffic for various publishers, including Axios and The Dodo, while also revitalizing established brands like PAPER Magazine. Additionally, RebelMouse assists organizations, such as United Airlines, in adopting media-centric strategies to enhance their online presence.

Jelli

Venture Round in 2012
Founded in 2008, Jelli operates as a cloud-based advertising company specializing in the U.S. radio market. It offers SpotPlan (a programmatic buying platform), RadioSpot (an automated advertising server for broadcast radio), and RadioDash (a campaign dashboard). As of 2018, it is a subsidiary of iHeartMedia.

Zefr

Series C in 2012
Zefr is a video advertising company that specializes in creating targeted video ad placements through its proprietary technology and content rights management platform. The company focuses on aligning the right advertisements with appropriate content on popular platforms, ensuring that brands can safely and effectively scale their video marketing campaigns. By combining advanced technology with human review, Zefr offers customized packages that enhance the precision and impact of video advertising. The company's name pays homage to the Zephyr skate team of the 1970s, reflecting a spirit of innovation and boundary-pushing that is central to its mission.

33Across

Series C in 2012
33Across Inc. is a New York-based company that operates a social sharing and content discovery platform designed to enhance programmatic advertising in a cookieless environment. Founded in 2007, the company provides innovative marketing technologies such as SocialDNA Targeting, which helps clients identify and engage with social networks related to their brands. Its offerings include the BRAND GRAPH, which predicts consumer behavior to deliver brand and direct response ROI, Social Personas for real-time audience insights, and the Real Platform, which ensures the quality of ads by verifying viewability and mitigating fraudulent traffic. 33Across aims to empower marketers by helping them identify high-potential prospects connected to existing customers and brand loyalists. The company also has offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago, further extending its reach in the advertising ecosystem.

Jirafe

Series A in 2012
Jirafe is a New York City-based company that specializes in providing analytics for eCommerce retailers, enabling them to enhance their revenue through data-driven marketing and merchandising strategies. By offering real-time actionable insights, Jirafe helps merchants understand customer behavior, identify best-selling products, and make informed decisions to grow their businesses. The company's goal is to automate essential tasks that eCommerce stores face, allowing retailers to focus on driving their business forward. With a team passionate about big data, analytics, and machine learning, Jirafe continually seeks to innovate and expand its offerings to support the success of tens of thousands of merchants.

elicit

Series A in 2012
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.

Curalate

Seed Round in 2012
Curalate, Inc. is a technology company that operates an online platform focused on enhancing the connection between visual content and e-commerce. Founded in 2011 and based in Philadelphia, with additional offices in New York, Seattle, and London, the company enables brands to convert images and videos into interactive digital storefronts across various online channels, including social media and advertisements. Curalate's platform offers tools for brands to automate content posting, track social media engagement, and gain insights into campaign performance, competitors, and influencers. By leveraging image recognition algorithms, Curalate facilitates a seamless transition from consumer discovery of products to actual purchases, working with prominent brands such as Gap, Neiman Marcus, and Sephora to drive revenue through visual-driven commerce. Curalate, previously known as Storably, became a subsidiary of Bazaarvoice in July 2020.

Moat

Series B in 2012
Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

SavingStar

Series C in 2012
SavingStar, Inc. is a cash back rewards platform focusing on grocery and online shopping. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to earn cash back on grocery purchases by linking offers to their supermarket and drugstore loyalty cards, as well as by submitting receipt images. This paperless system eliminates the need for traditional coupons, making it easier for shoppers to redeem rewards. In addition to grocery offers, SavingStar provides incentives for online shopping at various retailers, enabling users to earn double cash back on purchases made through its platform. The company also facilitates brand promotions, allowing for engagement through activities such as watching videos or sharing contact information. SavingStar operates as a subsidiary of Quotient Technology Inc.

Percolate

Seed Round in 2011
Percolate is a provider of a content marketing platform that enhances global marketing visibility and collaboration. The company's software integrates various marketing functions, including governance, planning, content creation, audience acquisition, customer management, and analytics. By uniting brand narratives, data, and customer interactions, Percolate empowers marketers to effectively build and manage complex marketing programs. This enables brands to efficiently organize integrated campaigns and deliver personalized content, ensuring that marketing efforts are aligned with customer engagement across all platforms and locations. With a focus on increasing productivity and driving sales, Percolate facilitates comprehensive control and agility for marketing teams.

Chloe + Isabel

Series A in 2011
Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Yieldex

Series C in 2011
Yieldex is a prominent provider of digital advertising forecasting, analytic pricing, and inventory management tools tailored for online publishers and advertisers. The company offers Yieldex Analytics, which delivers forward-looking insights that enable publishers to optimize their operations, save time, and enhance revenue generation. Additionally, Yieldex operates YieldexDirect, a programmatic marketplace that facilitates the buying and selling of targeted, guaranteed advertising inventory, providing a centralized platform for both advertisers and publishers. The company’s DynamicIQ service supports decision-making by offering insights into inventory availability and revenue forecasts for various products, while BusinessIQ provides analytic reports and dashboards that assist publishers in managing their operations and strategic planning. Yieldex's solutions are utilized by leading media organizations, enhancing their digital advertising strategies and maximizing their advertising value.

DoubleVerify

Series C in 2011
DoubleVerify is a software platform for digital media measurement, data, and analytics that provides online media verification and campaign effectiveness solutions for brand marketers, agencies, advertising networks, demand-side platforms, exchanges, and digital publishers. The platform delivers consistent, unbiased data and analytics to improve the quality and return on digital ad investments, including real-time metrics through DV Pinnacle and the DV Authentic Ad metric that measures whether an ad was delivered in a brand-safe environment, is fully viewable, viewed by a real person, and delivered in the intended geography. Founded in 2008 and based in New York City, DoubleVerify helps clients ensure quality advertising environments, campaign transparency, and performance across digital media.

Moat

Series A in 2011
Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

elicit

Series A in 2011
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.

SinglePlatform

Series A in 2011
SinglePlatform, LLC is a New York-based company that provides local listing enhancement services, allowing small businesses to manage and update their information across a wide range of platforms. Founded in 2009, SinglePlatform specializes in helping local businesses, particularly restaurants, publish essential details such as menus, products, services, photos, and prices. By enabling businesses to distribute this information across popular media companies, search engines, mobile applications, and local review sites, SinglePlatform enhances their visibility to potential customers. The company has formed strategic partnerships, including one with Belly Inc., and operates as a subsidiary of Constant Contact, Inc. Since its acquisition by Constant Contact in 2012, SinglePlatform has positioned itself as a leader in the online management of restaurant menus and local business storefronts.

Zefr

Series B in 2011
Zefr is a video advertising company that specializes in creating targeted video ad placements through its proprietary technology and content rights management platform. The company focuses on aligning the right advertisements with appropriate content on popular platforms, ensuring that brands can safely and effectively scale their video marketing campaigns. By combining advanced technology with human review, Zefr offers customized packages that enhance the precision and impact of video advertising. The company's name pays homage to the Zephyr skate team of the 1970s, reflecting a spirit of innovation and boundary-pushing that is central to its mission.

Altruik

Series B in 2011
Altruik specializes in providing automated Search Engine Optimization (SEO) services tailored for eCommerce companies and online businesses. Their technology aims to enhance visibility on search engines, driving more traffic to websites, increasing visits to content and product pages, and boosting click-through rates. Altruik's solution integrates seamlessly with various Content Management Systems (CMS) and legacy systems, streamlining the SEO process. The platform handles labor-intensive tasks associated with site-wide SEO changes, ensuring compliance with search engine best practices. It also addresses infrastructure barriers such as inflexible CMS or limited technology resources, making it easier for companies to maintain visible and optimized online content without extensive manual effort.

Adaptly

Series A in 2011
Adaptly, Inc. is a digital advertising solutions provider based in New York City, with additional offices in Chicago, Los Angeles, San Francisco, Detroit, and London. Established in 2010, the company specializes in enabling large advertisers to effectively scale their campaigns across various social media platforms, including Facebook, Instagram, Snapchat, Twitter, and Pinterest. Adaptly offers a comprehensive suite of services that includes personalized planning and strategy, media buying, campaign execution, and performance analysis. Utilizing proprietary technology, the firm provides real-time insights and automated optimization to help clients achieve their advertising goals. As of December 2018, Adaptly operates as a subsidiary of Accenture plc and employs over 120 professionals dedicated to enhancing digital marketing effectiveness for its clientele.

SavingStar

Series B in 2011
SavingStar, Inc. is a cash back rewards platform focusing on grocery and online shopping. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to earn cash back on grocery purchases by linking offers to their supermarket and drugstore loyalty cards, as well as by submitting receipt images. This paperless system eliminates the need for traditional coupons, making it easier for shoppers to redeem rewards. In addition to grocery offers, SavingStar provides incentives for online shopping at various retailers, enabling users to earn double cash back on purchases made through its platform. The company also facilitates brand promotions, allowing for engagement through activities such as watching videos or sharing contact information. SavingStar operates as a subsidiary of Quotient Technology Inc.

VigLink

Series B in 2011
VigLink, Inc. is a San Francisco-based company that operates a platform focused on content-driven commerce, allowing publishers to monetize their content effectively. Founded in 2009, VigLink provides solutions that automate the monetization of links to over 30,000 retailers, processing billions of page views and millions of clicks monthly. Its key products include VigLink Convert, which transforms existing product links into revenue-generating links; VigLink Insert, which automatically identifies and links mentions of merchants within content; and VigLink Anywhere, which enables users to create shareable revenue-generating links across social media and email. By streamlining the affiliate marketing process, VigLink allows content creators to concentrate on producing quality material while maximizing their earnings through enhanced link monetization and detailed reporting capabilities. As of December 2018, VigLink operates as a subsidiary of sovrn Holdings, Inc.

33Across

Series B in 2011
33Across Inc. is a New York-based company that operates a social sharing and content discovery platform designed to enhance programmatic advertising in a cookieless environment. Founded in 2007, the company provides innovative marketing technologies such as SocialDNA Targeting, which helps clients identify and engage with social networks related to their brands. Its offerings include the BRAND GRAPH, which predicts consumer behavior to deliver brand and direct response ROI, Social Personas for real-time audience insights, and the Real Platform, which ensures the quality of ads by verifying viewability and mitigating fraudulent traffic. 33Across aims to empower marketers by helping them identify high-potential prospects connected to existing customers and brand loyalists. The company also has offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago, further extending its reach in the advertising ecosystem.

Chloe + Isabel

Seed Round in 2011
Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Keep Holdings

Series B in 2011
Keep Holdings Inc., established in 1997 and headquartered in New York, specializes in developing consumer-focused digital platforms. Its primary product is Keep, a mobile application offering workout plans, professional video instructions, training programs, and performance tracking for users seeking fitness and wellness solutions. Additionally, the company provides services centered around advertising, commercial email, and e-commerce, aiming to enhance connections between consumers and brands by leveraging innovative technologies.

Monetate

Series A in 2010
Monetate, Inc. is a technology company that develops a cloud-based personalization software solution designed to enhance customer experiences through data-driven insights. Founded in 2008 and headquartered in Conshohocken, Pennsylvania, Monetate offers a comprehensive suite of capabilities, including testing and optimization, segmentation and targeting, 1-to-1 personalization, recommendations, and customer data management. The platform enables brands and retailers to deliver tailored experiences across multiple touchpoints, thereby increasing engagement and performance. Monetate has expanded its functionality by integrating features from Certona, creating a robust personalization tool that serves clients globally, including notable companies like Reebok, Office Depot, and Lufthansa Group. The company also maintains strategic partnerships, further enhancing its offerings in the personalization landscape.

Zefr

Series A in 2010
Zefr is a video advertising company that specializes in creating targeted video ad placements through its proprietary technology and content rights management platform. The company focuses on aligning the right advertisements with appropriate content on popular platforms, ensuring that brands can safely and effectively scale their video marketing campaigns. By combining advanced technology with human review, Zefr offers customized packages that enhance the precision and impact of video advertising. The company's name pays homage to the Zephyr skate team of the 1970s, reflecting a spirit of innovation and boundary-pushing that is central to its mission.

FanBridge

Series A in 2010
FanBridge, Inc. is a fan relationship management platform that integrates email marketing and social networking to help artists, brands, and influencers manage fan acquisition, retention, and engagement. Established in 2006 and based in New York, the company serves a diverse clientele, including musicians, comedians, YouTubers, and major brands. FanBridge facilitates the growth and monetization of fan bases through direct engagement tools, allowing clients to connect with their audiences across multiple digital channels. The platform supports over 600 million fan relationships, enabling users to craft targeted marketing campaigns and foster meaningful interactions. Additionally, FanBridge offers integrated advertising solutions that align brand messages with entertainment influencers, providing a measurable approach to audience outreach.

VigLink

Series A in 2010
VigLink, Inc. is a San Francisco-based company that operates a platform focused on content-driven commerce, allowing publishers to monetize their content effectively. Founded in 2009, VigLink provides solutions that automate the monetization of links to over 30,000 retailers, processing billions of page views and millions of clicks monthly. Its key products include VigLink Convert, which transforms existing product links into revenue-generating links; VigLink Insert, which automatically identifies and links mentions of merchants within content; and VigLink Anywhere, which enables users to create shareable revenue-generating links across social media and email. By streamlining the affiliate marketing process, VigLink allows content creators to concentrate on producing quality material while maximizing their earnings through enhanced link monetization and detailed reporting capabilities. As of December 2018, VigLink operates as a subsidiary of sovrn Holdings, Inc.

AppNexus

Series C in 2010
AppNexus is a cloud-based advertising technology platform that enables and optimizes programmatic online advertising for buyers and sellers of digital inventory. The platform supports real-time bidding, trading desks, and marketplaces to maximize yield and campaign performance, and provides a digital delivery system and the AppNexus Publisher Suite for ad serving, planning, forecasting, diverse marketplace sales, and direct campaign management. It also offers PriceCheck, a header bidding solution for banner, video, and interstitial units, and AppNexus Apps, an application platform for third-party vendors to develop features for clients and reach new audiences.

SinglePlatform

Seed Round in 2010
SinglePlatform, LLC is a New York-based company that provides local listing enhancement services, allowing small businesses to manage and update their information across a wide range of platforms. Founded in 2009, SinglePlatform specializes in helping local businesses, particularly restaurants, publish essential details such as menus, products, services, photos, and prices. By enabling businesses to distribute this information across popular media companies, search engines, mobile applications, and local review sites, SinglePlatform enhances their visibility to potential customers. The company has formed strategic partnerships, including one with Belly Inc., and operates as a subsidiary of Constant Contact, Inc. Since its acquisition by Constant Contact in 2012, SinglePlatform has positioned itself as a leader in the online management of restaurant menus and local business storefronts.

OneTrueFan

Seed Round in 2010
OneTrueFan is an online service designed for web publishers that fosters deeper engagement with site visitors. The platform allows users to earn points and badges for engaging with content by reading, sharing links, and driving web traffic. It tracks user interactions across various pages, enabling them to see who else has engaged with the same content. Only a small percentage of web traffic consists of regular visitors, typically defined as those who return at least once a week. OneTrueFan aims to convert casual visitors into loyal readers by encouraging more frequent visits and content sharing. The service is available as both a website widget and a browser plugin. It will also include a dashboard for web publishers to gain insights into reader behavior, along with APIs that allow for customization and targeted incentives for their true fans. In the long run, OneTrueFan aspires to evolve into a marketplace that connects virtual currency providers with passionate readers across major websites and media outlets.

Keep Holdings

Series A in 2010
Keep Holdings Inc., established in 1997 and headquartered in New York, specializes in developing consumer-focused digital platforms. Its primary product is Keep, a mobile application offering workout plans, professional video instructions, training programs, and performance tracking for users seeking fitness and wellness solutions. Additionally, the company provides services centered around advertising, commercial email, and e-commerce, aiming to enhance connections between consumers and brands by leveraging innovative technologies.

SavingStar

Series A in 2010
SavingStar, Inc. is a cash back rewards platform focusing on grocery and online shopping. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to earn cash back on grocery purchases by linking offers to their supermarket and drugstore loyalty cards, as well as by submitting receipt images. This paperless system eliminates the need for traditional coupons, making it easier for shoppers to redeem rewards. In addition to grocery offers, SavingStar provides incentives for online shopping at various retailers, enabling users to earn double cash back on purchases made through its platform. The company also facilitates brand promotions, allowing for engagement through activities such as watching videos or sharing contact information. SavingStar operates as a subsidiary of Quotient Technology Inc.

Jelli

Series A in 2010
Founded in 2008, Jelli operates as a cloud-based advertising company specializing in the U.S. radio market. It offers SpotPlan (a programmatic buying platform), RadioSpot (an automated advertising server for broadcast radio), and RadioDash (a campaign dashboard). As of 2018, it is a subsidiary of iHeartMedia.

Demdex

Series A in 2010
Demdex provides audience management solutions that power multi-channel data strategies and the management of consumer privacy preferences. The company has been a pioneer in the SaaS audience management market and serves major brands across diverse industries. Its enterprise-grade technology is designed for scale, reliability, and actionable insight, offering an alternative to costly homegrown systems. Core offerings include SegmentID, a data capture and segmentation tool, AdPACT, a privacy management platform that supports consent, transparency, and control for users, and DexClarity, a behavioral data management solution for ecommerce. By integrating cross-channel data handling with privacy controls, Demdex supports targeted marketing, measurement, and compliant data practices for online campaigns.

UberMedia

Series A in 2010
UberMedia is a technology company headquartered in Pasadena, California, that specializes in targeted mobile advertising. It processes billions of social, demographic, and location signals daily to provide businesses with insights that enhance decision-making and consumer engagement. By delivering dynamic advertising solutions, UberMedia helps Fortune 500 companies across various sectors, including retail, automotive, entertainment, and consumer markets, achieve specific business goals such as increasing customer visits and boosting sales. The company is recognized as a pioneer in its field and has received accolades for its innovative approach.

Invite Media

Series A in 2009
Invite Media operates as a technology provider in the display advertising sector. It specializes in developing software that facilitates real-time bidding for advertisers and agencies seeking to purchase digital ad space efficiently. The company's platform enables users to establish automated strategies, optimizing campaigns across various real-time bidding inventory sources.

AppNexus

Series B in 2009
AppNexus is a cloud-based advertising technology platform that enables and optimizes programmatic online advertising for buyers and sellers of digital inventory. The platform supports real-time bidding, trading desks, and marketplaces to maximize yield and campaign performance, and provides a digital delivery system and the AppNexus Publisher Suite for ad serving, planning, forecasting, diverse marketplace sales, and direct campaign management. It also offers PriceCheck, a header bidding solution for banner, video, and interstitial units, and AppNexus Apps, an application platform for third-party vendors to develop features for clients and reach new audiences.

Altruik

Series A in 2009
Altruik specializes in providing automated Search Engine Optimization (SEO) services tailored for eCommerce companies and online businesses. Their technology aims to enhance visibility on search engines, driving more traffic to websites, increasing visits to content and product pages, and boosting click-through rates. Altruik's solution integrates seamlessly with various Content Management Systems (CMS) and legacy systems, streamlining the SEO process. The platform handles labor-intensive tasks associated with site-wide SEO changes, ensuring compliance with search engine best practices. It also addresses infrastructure barriers such as inflexible CMS or limited technology resources, making it easier for companies to maintain visible and optimized online content without extensive manual effort.

ScanScout

Series B in 2009
ScanScout is a leading online video advertising network that connects major advertisers with publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout enables them to generate significant revenue from their video content while ensuring a user-friendly monetization process. For advertisers, the company offers capabilities to target, optimize, and deliver ad messages effectively, thereby maximizing user engagement. Serving hundreds of millions of ad impressions monthly, ScanScout ranks among the largest online video networks globally. The company is headquartered in Boston, with additional offices in New York and Los Angeles.

ClickEquations

Venture Round in 2009
ClickEquations is a provider of a sophisticated pay-per-click software platform designed to enhance the management of extensive paid search campaigns for advertisers and agencies. The platform offers a unified web interface that integrates campaigns from major search engines, allowing users to efficiently manage bid settings, edit campaigns, and generate comprehensive reports. Key features include advanced reporting services with customizable and shareable dashboards, as well as an Excel plug-in called ClickEquations Analyst that delivers in-depth analytics and flexibility. The platform also facilitates effective bid management through the establishment of bid rules and automation, enabling users to optimize their paid search strategies with greater ease and precision.

CoTweet

Series A in 2009
CoTweet is a business front-end for Twitter, enabling companies to engage in proactive marketing and response-oriented customer service activities. On March 2, 2010 CoTweet was acquired by ExactTarget.

VigLink

Seed Round in 2009
VigLink, Inc. is a San Francisco-based company that operates a platform focused on content-driven commerce, allowing publishers to monetize their content effectively. Founded in 2009, VigLink provides solutions that automate the monetization of links to over 30,000 retailers, processing billions of page views and millions of clicks monthly. Its key products include VigLink Convert, which transforms existing product links into revenue-generating links; VigLink Insert, which automatically identifies and links mentions of merchants within content; and VigLink Anywhere, which enables users to create shareable revenue-generating links across social media and email. By streamlining the affiliate marketing process, VigLink allows content creators to concentrate on producing quality material while maximizing their earnings through enhanced link monetization and detailed reporting capabilities. As of December 2018, VigLink operates as a subsidiary of sovrn Holdings, Inc.

DoubleVerify

Series A in 2009
DoubleVerify is a software platform for digital media measurement, data, and analytics that provides online media verification and campaign effectiveness solutions for brand marketers, agencies, advertising networks, demand-side platforms, exchanges, and digital publishers. The platform delivers consistent, unbiased data and analytics to improve the quality and return on digital ad investments, including real-time metrics through DV Pinnacle and the DV Authentic Ad metric that measures whether an ad was delivered in a brand-safe environment, is fully viewable, viewed by a real person, and delivered in the intended geography. Founded in 2008 and based in New York City, DoubleVerify helps clients ensure quality advertising environments, campaign transparency, and performance across digital media.

33Across

Seed Round in 2009
33Across Inc. is a New York-based company that operates a social sharing and content discovery platform designed to enhance programmatic advertising in a cookieless environment. Founded in 2007, the company provides innovative marketing technologies such as SocialDNA Targeting, which helps clients identify and engage with social networks related to their brands. Its offerings include the BRAND GRAPH, which predicts consumer behavior to deliver brand and direct response ROI, Social Personas for real-time audience insights, and the Real Platform, which ensures the quality of ads by verifying viewability and mitigating fraudulent traffic. 33Across aims to empower marketers by helping them identify high-potential prospects connected to existing customers and brand loyalists. The company also has offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago, further extending its reach in the advertising ecosystem.

Yieldex

Series B in 2009
Yieldex is a prominent provider of digital advertising forecasting, analytic pricing, and inventory management tools tailored for online publishers and advertisers. The company offers Yieldex Analytics, which delivers forward-looking insights that enable publishers to optimize their operations, save time, and enhance revenue generation. Additionally, Yieldex operates YieldexDirect, a programmatic marketplace that facilitates the buying and selling of targeted, guaranteed advertising inventory, providing a centralized platform for both advertisers and publishers. The company’s DynamicIQ service supports decision-making by offering insights into inventory availability and revenue forecasts for various products, while BusinessIQ provides analytic reports and dashboards that assist publishers in managing their operations and strategic planning. Yieldex's solutions are utilized by leading media organizations, enhancing their digital advertising strategies and maximizing their advertising value.

Jingle Networks

Series D in 2009
Jingle Networks is a prominent provider of advertising and technology solutions focused on voice and mobile business search. The company connects businesses with consumers ready to transact by leveraging a robust new media channel within the growing business search market. Jingle Networks offers tailored solutions for carriers, network operators, advertising agencies, brand marketers, and small businesses. Its services enable thousands of national brands and local businesses to utilize brief in-call audio or text advertisements to attract new customers during phone calls or online searches. The company's innovative technology has made it a preferred choice for network operators and telecom carriers. Jingle Networks is also known for creating the free directory assistance service 1-800-FREE411, allowing consumers to obtain phone numbers without charge. This service is funded by short, targeted advertising messages that play while the caller waits for information. Founded by experienced professionals in advertising and technology, Jingle Networks continues to deliver effective solutions for building brand awareness and maximizing business search outcomes.

AppNexus

Series B in 2008
AppNexus is a cloud-based advertising technology platform that enables and optimizes programmatic online advertising for buyers and sellers of digital inventory. The platform supports real-time bidding, trading desks, and marketplaces to maximize yield and campaign performance, and provides a digital delivery system and the AppNexus Publisher Suite for ad serving, planning, forecasting, diverse marketplace sales, and direct campaign management. It also offers PriceCheck, a header bidding solution for banner, video, and interstitial units, and AppNexus Apps, an application platform for third-party vendors to develop features for clients and reach new audiences.

Demdex

Seed Round in 2008
Demdex provides audience management solutions that power multi-channel data strategies and the management of consumer privacy preferences. The company has been a pioneer in the SaaS audience management market and serves major brands across diverse industries. Its enterprise-grade technology is designed for scale, reliability, and actionable insight, offering an alternative to costly homegrown systems. Core offerings include SegmentID, a data capture and segmentation tool, AdPACT, a privacy management platform that supports consent, transparency, and control for users, and DexClarity, a behavioral data management solution for ecommerce. By integrating cross-channel data handling with privacy controls, Demdex supports targeted marketing, measurement, and compliant data practices for online campaigns.

Invite Media

Seed Round in 2008
Invite Media operates as a technology provider in the display advertising sector. It specializes in developing software that facilitates real-time bidding for advertisers and agencies seeking to purchase digital ad space efficiently. The company's platform enables users to establish automated strategies, optimizing campaigns across various real-time bidding inventory sources.

Monetate

Seed Round in 2008
Monetate, Inc. is a technology company that develops a cloud-based personalization software solution designed to enhance customer experiences through data-driven insights. Founded in 2008 and headquartered in Conshohocken, Pennsylvania, Monetate offers a comprehensive suite of capabilities, including testing and optimization, segmentation and targeting, 1-to-1 personalization, recommendations, and customer data management. The platform enables brands and retailers to deliver tailored experiences across multiple touchpoints, thereby increasing engagement and performance. Monetate has expanded its functionality by integrating features from Certona, creating a robust personalization tool that serves clients globally, including notable companies like Reebok, Office Depot, and Lufthansa Group. The company also maintains strategic partnerships, further enhancing its offerings in the personalization landscape.

Jingle Networks

Series C in 2008
Jingle Networks is a prominent provider of advertising and technology solutions focused on voice and mobile business search. The company connects businesses with consumers ready to transact by leveraging a robust new media channel within the growing business search market. Jingle Networks offers tailored solutions for carriers, network operators, advertising agencies, brand marketers, and small businesses. Its services enable thousands of national brands and local businesses to utilize brief in-call audio or text advertisements to attract new customers during phone calls or online searches. The company's innovative technology has made it a preferred choice for network operators and telecom carriers. Jingle Networks is also known for creating the free directory assistance service 1-800-FREE411, allowing consumers to obtain phone numbers without charge. This service is funded by short, targeted advertising messages that play while the caller waits for information. Founded by experienced professionals in advertising and technology, Jingle Networks continues to deliver effective solutions for building brand awareness and maximizing business search outcomes.

AppNexus

Seed Round in 2007
AppNexus is a cloud-based advertising technology platform that enables and optimizes programmatic online advertising for buyers and sellers of digital inventory. The platform supports real-time bidding, trading desks, and marketplaces to maximize yield and campaign performance, and provides a digital delivery system and the AppNexus Publisher Suite for ad serving, planning, forecasting, diverse marketplace sales, and direct campaign management. It also offers PriceCheck, a header bidding solution for banner, video, and interstitial units, and AppNexus Apps, an application platform for third-party vendors to develop features for clients and reach new audiences.

Invite Media

Seed Round in 2007
Invite Media operates as a technology provider in the display advertising sector. It specializes in developing software that facilitates real-time bidding for advertisers and agencies seeking to purchase digital ad space efficiently. The company's platform enables users to establish automated strategies, optimizing campaigns across various real-time bidding inventory sources.

Sendori

Series A in 2007
Sendori is a company focused on enhancing digital marketing solutions for advertisers and publishers, aiming to reduce costs, generate revenue, and protect brand equity. It offers a diverse range of high-converting traffic through both proprietary and third-party network sources. Sendori utilizes patented one-click redirect technology and a robust ad serving platform to optimize digital advertising campaigns, driving conversions while minimizing the cost per acquisition. Additionally, the company provides internet navigation support that improves the customer experience by facilitating faster access to popular websites and enhancing security by reducing the risk of typos that could lead to malicious sites.

ScanScout

Series A in 2007
ScanScout is a leading online video advertising network that connects major advertisers with publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout enables them to generate significant revenue from their video content while ensuring a user-friendly monetization process. For advertisers, the company offers capabilities to target, optimize, and deliver ad messages effectively, thereby maximizing user engagement. Serving hundreds of millions of ad impressions monthly, ScanScout ranks among the largest online video networks globally. The company is headquartered in Boston, with additional offices in New York and Los Angeles.

ScanScout

Series A in 2006
ScanScout is a leading online video advertising network that connects major advertisers with publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout enables them to generate significant revenue from their video content while ensuring a user-friendly monetization process. For advertisers, the company offers capabilities to target, optimize, and deliver ad messages effectively, thereby maximizing user engagement. Serving hundreds of millions of ad impressions monthly, ScanScout ranks among the largest online video networks globally. The company is headquartered in Boston, with additional offices in New York and Los Angeles.

Aggregate Knowledge

Series A in 2006
Aggregate Knowledge is a media intelligence company that specializes in providing advertisers and agencies with a comprehensive platform to identify and reach high-performing customers. Its patented media intelligence platform integrates both media and audience data, allowing marketers to optimize their advertising strategies effectively. By delivering real-time personalization and audience-centric display optimization services, Aggregate Knowledge enables clients to execute tailored advertising campaigns that enhance media spend efficiency, increase reach, and drive higher sales. The company's focus on combining data management solutions with actionable insights positions it as a pivotal player in the advertising technology landscape.

ScanScout

Series A in 2006
ScanScout is a leading online video advertising network that connects major advertisers with publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout enables them to generate significant revenue from their video content while ensuring a user-friendly monetization process. For advertisers, the company offers capabilities to target, optimize, and deliver ad messages effectively, thereby maximizing user engagement. Serving hundreds of millions of ad impressions monthly, ScanScout ranks among the largest online video networks globally. The company is headquartered in Boston, with additional offices in New York and Los Angeles.

Aggregate Knowledge

Seed Round in 2006
Aggregate Knowledge is a media intelligence company that specializes in providing advertisers and agencies with a comprehensive platform to identify and reach high-performing customers. Its patented media intelligence platform integrates both media and audience data, allowing marketers to optimize their advertising strategies effectively. By delivering real-time personalization and audience-centric display optimization services, Aggregate Knowledge enables clients to execute tailored advertising campaigns that enhance media spend efficiency, increase reach, and drive higher sales. The company's focus on combining data management solutions with actionable insights positions it as a pivotal player in the advertising technology landscape.

Jingle Networks

Series A in 2005
Jingle Networks is a prominent provider of advertising and technology solutions focused on voice and mobile business search. The company connects businesses with consumers ready to transact by leveraging a robust new media channel within the growing business search market. Jingle Networks offers tailored solutions for carriers, network operators, advertising agencies, brand marketers, and small businesses. Its services enable thousands of national brands and local businesses to utilize brief in-call audio or text advertisements to attract new customers during phone calls or online searches. The company's innovative technology has made it a preferred choice for network operators and telecom carriers. Jingle Networks is also known for creating the free directory assistance service 1-800-FREE411, allowing consumers to obtain phone numbers without charge. This service is funded by short, targeted advertising messages that play while the caller waits for information. Founded by experienced professionals in advertising and technology, Jingle Networks continues to deliver effective solutions for building brand awareness and maximizing business search outcomes.

Jingle Networks

Series A in 2005
Jingle Networks is a prominent provider of advertising and technology solutions focused on voice and mobile business search. The company connects businesses with consumers ready to transact by leveraging a robust new media channel within the growing business search market. Jingle Networks offers tailored solutions for carriers, network operators, advertising agencies, brand marketers, and small businesses. Its services enable thousands of national brands and local businesses to utilize brief in-call audio or text advertisements to attract new customers during phone calls or online searches. The company's innovative technology has made it a preferred choice for network operators and telecom carriers. Jingle Networks is also known for creating the free directory assistance service 1-800-FREE411, allowing consumers to obtain phone numbers without charge. This service is funded by short, targeted advertising messages that play while the caller waits for information. Founded by experienced professionals in advertising and technology, Jingle Networks continues to deliver effective solutions for building brand awareness and maximizing business search outcomes.

Adchemy

Series A in 2005
Adchemy is a provider of digital advertising technology that focuses on enhancing ecommerce revenue acquisition for online brands. The company offers a user-friendly software platform that simplifies the management of digital marketing campaigns, allowing marketers to create highly effective advertisements. Adchemy's technology automates best practices for search campaigns, resulting in significant improvements in key performance metrics, such as increased impressions, clicks, revenue, and profit margins. Central to Adchemy's offering is the IntentGraph, which allows marketers to organize campaigns using business-relevant language centered on products rather than keywords. This innovative approach enables advertisers to gain deeper insights into their online audiences, effectively target segments, and deliver relevant ads that boost engagement and conversion rates. Adchemy's software is utilized by a number of leading retailers, making it a valuable tool in the competitive landscape of digital marketing.
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