First Round Capital

First Round Capital is a San Francisco-headquartered seed-stage venture capital firm that backs technology startups from pre-seed through Series A. Since its founding in 2004, it has sought to build a vibrant community of entrepreneurs and support portfolio companies beyond capital through a suite of services, custom software, and in-person programs. The firm invests nationally and maintains offices in San Francisco and New York, often taking an active role in its companies. Typical initial investments are around $500,000, and it targets opportunities across enterprise, fintech, healthcare, consumer, hardware, artificial intelligence, and web3 sectors. First Round emphasizes founder support and inclusive practices, including initiatives such as the Diversity Term Sheet Rider.

Meka Asonye

Partner

Hayley Barna

Partner

Brett Berson

VP, Platform

Jeffrey Donnon

CFO

Annie Duke

Special Partner

Past deals in Search Engine

Danswer

Seed Round in 2025
Danswer is an AI-powered assistant that integrates with a company's tools and documents, facilitating swift retrieval of any required information.

Rewind AI

Series A in 2023
Rewind AI offers a personalized AI experience by capturing everything seen, said, or heard on a user's device. The Mac application helps users remember and search through their digital interactions, creating a comprehensive timeline of activities. Key features include recording, device integration, AI-powered search, meeting transcription, and robust support options. The service aims to enhance productivity by making it easier to recall and access past information.

IdeaFlow

Venture Round in 2019
IdeaFlow is a Palo Alto-based company developing an intelligent platform that combines human and artificial intelligence to help teams of analysts create, visualize, and analyze networks of information. Founded in 2015, the platform acts as a shared memory for organizations, connecting fragments from siloed sources and merging them into a single database. It provides AI parsing, voice transcription, and search capabilities to support collaboration, enabling users to access collective knowledge and uncover insights faster. The solution focuses on intelligence amplification, augmenting human thinking by integrating previously stagnant data sources into an organized, searchable information network.

Bento Labs

Seed Round in 2015
Bento Labs Inc., headquartered in San Francisco, develops an Android homescreen application that employs contextual search to surface relevant apps, notifications, and content based on user context and behavior. The company aims to enhance app discovery, data sharing between applications, and personalization on smartphones, leveraging its team's collective experience from prominent tech companies such as Google and Yahoo.

elicit

Series A in 2014
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.

Apps & Zerts

Seed Round in 2013
Apps & Zerts is powerful tool language search faster and more accurately create develop the structure.

TalentBin

Series A in 2013
TalentBin is a San Francisco-based company that operates a talent search engine designed to assist technical recruiters and hiring managers in locating passive candidates. Founded in 2011, TalentBin offers a platform that provides access to a comprehensive candidate database, which includes detailed information about candidates' professional and personal interests, as well as their contact details and social media profiles. The platform also features organizational tools that allow users to take notes, track hiring stages, manage tasks, and set reminders. By transforming the internet into a virtual talent sourcing database, TalentBin enhances the talent acquisition process for its users.

elicit

Series A in 2012
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.

Moat

Series B in 2012
Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

Moat

Series A in 2011
Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

elicit

Series A in 2011
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.

TalentBin

Seed Round in 2010
TalentBin is a San Francisco-based company that operates a talent search engine designed to assist technical recruiters and hiring managers in locating passive candidates. Founded in 2011, TalentBin offers a platform that provides access to a comprehensive candidate database, which includes detailed information about candidates' professional and personal interests, as well as their contact details and social media profiles. The platform also features organizational tools that allow users to take notes, track hiring stages, manage tasks, and set reminders. By transforming the internet into a virtual talent sourcing database, TalentBin enhances the talent acquisition process for its users.

FREEjit

Series A in 2010
FREEjit, Inc., established in 2010 and headquartered in Newport Beach, California, operates a unique online platform designed to leverage autocomplete technology for commercial purposes. The company aims to transform the familiar autocomplete feature found in search engines and browsers into a valuable service that can be marketed to various industries.

ClickEquations

Venture Round in 2009
ClickEquations is a provider of a sophisticated pay-per-click software platform designed to enhance the management of extensive paid search campaigns for advertisers and agencies. The platform offers a unified web interface that integrates campaigns from major search engines, allowing users to efficiently manage bid settings, edit campaigns, and generate comprehensive reports. Key features include advanced reporting services with customizable and shareable dashboards, as well as an Excel plug-in called ClickEquations Analyst that delivers in-depth analytics and flexibility. The platform also facilitates effective bid management through the establishment of bid rules and automation, enabling users to optimize their paid search strategies with greater ease and precision.

BigSwerve

Seed Round in 2007
BigSwerve operates as an online platform that aggregates and indexes blog comments, which are typically overlooked in standard blog searches. Founded in 2006, the company uses proprietary crawling technology to collect these comments, enabling users to track discussions around specific individuals or topics, thereby facilitating discovery of new content based on user engagement.

Krugle

Series B in 2006
Krugle is a technology company that specializes in providing a search engine tailored specifically for developers. This search engine enables computer programmers and other developers to efficiently locate open-source code within various repositories. In addition to its search capabilities, Krugle offers collaboration tools that facilitate interaction between developers and their source code, enhancing teamwork and productivity.

Browster

Series A in 2006
Browster develops browsing and search enhancement technology. It provides Browster, a tool that pre-fetches content from links on a Web page and makes that content available by mousing-over the link. The company was founded in 2004 and is headquartered in San Francisco, California.

Krugle

Series A in 2005
Krugle is a technology company that specializes in providing a search engine tailored specifically for developers. This search engine enables computer programmers and other developers to efficiently locate open-source code within various repositories. In addition to its search capabilities, Krugle offers collaboration tools that facilitate interaction between developers and their source code, enhancing teamwork and productivity.

Like.com

Series A in 2005
Like.com is a visual search engine that enables users to find and compare consumer products online using advanced image recognition technology. Unlike traditional search engines, Like.com indexes images based on their visual characteristics rather than relying solely on metadata and tags. Users can discover similar products, such as shoes, bags, watches, and clothing, by either selecting items displayed on the platform or by entering descriptive phrases. The system translates these descriptions into mathematical representations known as visual signatures, which consist of thousands of variables. This innovative approach allows for a more intuitive shopping experience, as users can find products without the need for specific search terms. Future developments for Like.com include the ability for users to upload images to initiate searches, further enhancing the platform's functionality and expanding the range of products that can be found online.

Adchemy

Series A in 2005
Adchemy is a provider of digital advertising technology that focuses on enhancing ecommerce revenue acquisition for online brands. The company offers a user-friendly software platform that simplifies the management of digital marketing campaigns, allowing marketers to create highly effective advertisements. Adchemy's technology automates best practices for search campaigns, resulting in significant improvements in key performance metrics, such as increased impressions, clicks, revenue, and profit margins. Central to Adchemy's offering is the IntentGraph, which allows marketers to organize campaigns using business-relevant language centered on products rather than keywords. This innovative approach enables advertisers to gain deeper insights into their online audiences, effectively target segments, and deliver relevant ads that boost engagement and conversion rates. Adchemy's software is utilized by a number of leading retailers, making it a valuable tool in the competitive landscape of digital marketing.
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