Food-X

Food-X is a leading food innovation accelerator based in New York, recognized for its role in supporting food entrepreneurs in rapidly bringing their products and services to market. Established in 2014, Food-X partners with early-stage companies across the food supply chain, including sectors such as food technology, health, and consumer packaged goods. The accelerator focuses its investments primarily in the United States, providing funding of up to $50,000 per team for a 7 to 10 percent equity stake. Food-X typically supports 10 to 12 companies in each three-and-a-half-month program, leveraging its affiliation with SOSV, a global venture capital fund with extensive experience in various industries. Its commitment to fostering innovation in food-related ventures has earned it recognition as one of the most innovative companies in the sector.

Past deals in Fruits and Vegetables

Sweetie Pie Organics

Seed Round in 2019
Sweetie Pie Organics is a brand that makes organic snacks for toddlers and nutritional products for pregnant and new mothers. Toddler snacks use organic produce grown on U.S. farms, are freeze-dried to preserve natural taste, and are packed in recyclable packaging. They contain no added ingredients and are 100% fruits and vegetables, melting in the mouth for easy consumption. The portfolio for mothers includes organic and gluten-free smoothies and snacks designed to support health during pregnancy and breastfeeding, featuring natural galactagogues like fenugreek to help lactation and alleviate morning nausea, while delivering essential nutrients.

Paragon Pure

Seed Round in 2019
Paragon Pure is a food ingredient company specializing in developing natural products that cater to modern dietary needs. They focus on areas such as flavor encapsulation and process engineering, leveraging physical chemistry principles and navigating regulatory spaces to create healthier, sustainable structured fats and flavors.

LiveKuna

Convertible Note in 2018
LiveKuna is a vertically-integrated superfood company that collaborates directly with Ecuadorian farmers to produce organic food products aimed at enhancing health through nutrition. The company's offerings primarily consist of chia seeds, quinoa, and rice, which are known for their antioxidant properties, anti-inflammatory benefits, and anti-viral effects. These ingredients are thoughtfully blended with probiotics to create nutritious food and snack options that support a clean diet and promote a healthy lifestyle. By focusing on high-quality, health-conscious products, LiveKuna strives to provide consumers with accessible and beneficial food choices.

Green Blender

Seed Round in 2018
Green Blender, Inc. is a smoothie delivery service founded in 2015 and based in Long Island City, New York. The company offers a subscription-based model where members receive weekly smoothie boxes containing pre-portioned ingredients, superfoods, and original recipes, allowing them to easily prepare premium smoothies at home. Green Blender aims to promote a sustainable and healthy lifestyle by making the process of starting the day with nutritious choices enjoyable and straightforward.

LiveKuna

Convertible Note in 2017
LiveKuna is a vertically-integrated superfood company that collaborates directly with Ecuadorian farmers to produce organic food products aimed at enhancing health through nutrition. The company's offerings primarily consist of chia seeds, quinoa, and rice, which are known for their antioxidant properties, anti-inflammatory benefits, and anti-viral effects. These ingredients are thoughtfully blended with probiotics to create nutritious food and snack options that support a clean diet and promote a healthy lifestyle. By focusing on high-quality, health-conscious products, LiveKuna strives to provide consumers with accessible and beneficial food choices.

LiveKuna

Convertible Note in 2017
LiveKuna is a vertically-integrated superfood company that collaborates directly with Ecuadorian farmers to produce organic food products aimed at enhancing health through nutrition. The company's offerings primarily consist of chia seeds, quinoa, and rice, which are known for their antioxidant properties, anti-inflammatory benefits, and anti-viral effects. These ingredients are thoughtfully blended with probiotics to create nutritious food and snack options that support a clean diet and promote a healthy lifestyle. By focusing on high-quality, health-conscious products, LiveKuna strives to provide consumers with accessible and beneficial food choices.

LiveKuna

Seed Round in 2017
LiveKuna is a vertically-integrated superfood company that collaborates directly with Ecuadorian farmers to produce organic food products aimed at enhancing health through nutrition. The company's offerings primarily consist of chia seeds, quinoa, and rice, which are known for their antioxidant properties, anti-inflammatory benefits, and anti-viral effects. These ingredients are thoughtfully blended with probiotics to create nutritious food and snack options that support a clean diet and promote a healthy lifestyle. By focusing on high-quality, health-conscious products, LiveKuna strives to provide consumers with accessible and beneficial food choices.

LiveKuna

Seed Round in 2017
LiveKuna is a vertically-integrated superfood company that collaborates directly with Ecuadorian farmers to produce organic food products aimed at enhancing health through nutrition. The company's offerings primarily consist of chia seeds, quinoa, and rice, which are known for their antioxidant properties, anti-inflammatory benefits, and anti-viral effects. These ingredients are thoughtfully blended with probiotics to create nutritious food and snack options that support a clean diet and promote a healthy lifestyle. By focusing on high-quality, health-conscious products, LiveKuna strives to provide consumers with accessible and beneficial food choices.

Fruitcubed

Pre Seed Round in 2017
FruitCubed is a food company based in Cork, Ireland, founded in 2015, that addresses the issue of food waste by transforming surplus and overripe fruits and vegetables into nutritious products. The company specializes in producing fruit-based flavored stock cubes, which are designed to provide individuals with the health benefits associated with fruits and vegetables. These stock cubes can be refrigerated and consumed for both nutritional and refreshing purposes, making them a practical option for enhancing meals while contributing to sustainability efforts. By utilizing ingredients that would otherwise go to waste, FruitCubed not only promotes healthier eating but also helps reduce food waste in the process.

Fruitcubed

Convertible Note in 2017
FruitCubed is a food company based in Cork, Ireland, founded in 2015, that addresses the issue of food waste by transforming surplus and overripe fruits and vegetables into nutritious products. The company specializes in producing fruit-based flavored stock cubes, which are designed to provide individuals with the health benefits associated with fruits and vegetables. These stock cubes can be refrigerated and consumed for both nutritional and refreshing purposes, making them a practical option for enhancing meals while contributing to sustainability efforts. By utilizing ingredients that would otherwise go to waste, FruitCubed not only promotes healthier eating but also helps reduce food waste in the process.

Green Blender

Seed Round in 2016
Green Blender, Inc. is a smoothie delivery service founded in 2015 and based in Long Island City, New York. The company offers a subscription-based model where members receive weekly smoothie boxes containing pre-portioned ingredients, superfoods, and original recipes, allowing them to easily prepare premium smoothies at home. Green Blender aims to promote a sustainable and healthy lifestyle by making the process of starting the day with nutritious choices enjoyable and straightforward.

Wakati

Seed Round in 2015
Wakati is a company focused on providing innovative solutions for smallholder farmers in developing countries by enhancing the shelf life of fruits and vegetables. The company has developed a solar-powered device that utilizes a small solar panel to create a sterilized micro-climate, effectively extending the storage life of crops. This technology addresses the significant issue of food waste, as nearly 50% of produce is lost due to inadequate storage conditions in these regions. By enabling farmers to store their harvest for longer periods, Wakati aims to improve food security and contribute to a better quality of life for communities facing agricultural challenges.

Green Blender

Seed Round in 2015
Green Blender, Inc. is a smoothie delivery service founded in 2015 and based in Long Island City, New York. The company offers a subscription-based model where members receive weekly smoothie boxes containing pre-portioned ingredients, superfoods, and original recipes, allowing them to easily prepare premium smoothies at home. Green Blender aims to promote a sustainable and healthy lifestyle by making the process of starting the day with nutritious choices enjoyable and straightforward.

UGo Smoothies

Seed Round in 2015
UGo Smoothies Incorporated, established in 2015 and based in New York, designs and manufactures innovative smoothie vending machines. These automated machines blend frozen fruits and vegetables to create custom smoothies, providing a convenient and healthy option for consumers. UGo's machines are designed to operate with minimal overhead and space requirements, making them adaptable for various locations such as cafes and schools. The company focuses on developing self-cleaning countertop units that can store fresh ingredients, allowing food distributors and commercial kitchens to offer all-natural smoothies with ease. By introducing this technology, UGo Smoothies aims to promote healthier eating habits in a convenient format.

Nextdoorganics

Seed Round in 2014
Nextdoorganics, Inc. is a Brooklyn-based company founded in 2011 that focuses on distributing food from urban farmers and food makers to grocery stores. The company emphasizes sourcing from new, young, urban, and activist farmers, offering a diverse selection of local organic vegetables, fruits, meats, dry goods, and small-batch items. Nextdoorganics provides weekly pick-up or delivery orders for its members in Brooklyn and Manhattan, with main packages ranging from $20 to $50. Customers have the flexibility to hold or change their orders online, and the company enhances the shopping experience by offering inspiration through a weekly newsletter, recipe boards on Pinterest, and engagement on social media platforms.

Agrilicious.com

Seed Round in 2014
Agrilicious.com is an online platform that serves as a marketplace connecting consumers with local food producers, including farmers, restaurants, and grocery delivery services. Established in 2013 and based in Bothell, Washington, Agrilicious facilitates the buying and selling of organic and handmade goods, promoting a closer connection between families and farmers. The platform encourages collaboration and communication among various stakeholders in the food industry, including educators and advocates, to share ideas and support local agriculture. By increasing visibility for farmers and providing consumers with access to fresh, all-natural foods, Agrilicious contributes to the growing movement for sustainable and local food sourcing.

Green Blender

Seed Round in 2014
Green Blender, Inc. is a smoothie delivery service founded in 2015 and based in Long Island City, New York. The company offers a subscription-based model where members receive weekly smoothie boxes containing pre-portioned ingredients, superfoods, and original recipes, allowing them to easily prepare premium smoothies at home. Green Blender aims to promote a sustainable and healthy lifestyle by making the process of starting the day with nutritious choices enjoyable and straightforward.

Training Meals

Seed Round in 2014
Training Meals is a company dedicated to promoting health and wellness through nutritious meal delivery services. They provide a diverse selection of sous-vide frozen meals designed to support fitness enthusiasts and health-conscious individuals. Each meal is crafted with the ideal balance of proteins and fats, catering to various dietary needs for pre-workout, post-workout, and everyday consumption. By sourcing the purest ingredients, Training Meals emphasizes the importance of quality nutrition as a fundamental component of overall well-being, believing that optimal food choices enhance physical performance and health.

Greenease

Seed Round in 2014
Greenease LLC is a mobile application developer based in Washington, D.C., established in 2013. The application connects consumers with restaurants, cafes, and grocers that prioritize sourcing from local and sustainable farms. Currently available on iOS in Washington, D.C., and New York City, Greenease provides users with access to various food offerings, including free-range, vegetarian, organic, drug-free, and sustainably harvested seafood. Listings on the app are free for businesses, which are encouraged to share their farm sourcing information, allowing consumers to make informed decisions about where their food comes from while dining out.

Sian's Plan

Seed Round in 2014
Sian's Plan makes healthy eating convenient. They're up early, in bed late and in between it's go go go. Throw a couple of kids into the equation and where is the time for healthy food? All of a sudden it becomes very difficult for you to take care of what matters most to you, keeping yourself and your family healthy. Sian's Plan solves this. ✷Target Market✷ Their target market are young professional/busy mums with one or more school going children. They are technology savvy, using the internet daily and spend on average £100 per weekly shop. Young professionals are a secondary market showing organic growth and They intend to expand into this market once resources allow. ✷Key stats✷ ◇ Average time spent by an active member is 4 min on recipes, 4 min on meal planning and 4 min on grocery list per visit. ◇ 5k members if free beta ◇ Beat Yummly to be awarded "Most innovative digital solution for home cooks globally" in 2012. ✷Business model✷ Primary – Subscriptions: Subscribers pay either £4.99/m and £9.99/m. Secondary – Affiliate commission: Supermarkets pay between £5 and £8 per new purchasing sign up and between 25p and £1 per transaction originating from Sian’s Plan. ✷Team✷ Vincent is the hands on CEO described as 'one of London's hottest culinary entreprenuers' by The Guardian. Sian is the expert who embodies the home cook. Fiona brings vast experience in operations and business development from her managerial position in Deloitte. Glyn Britton (Albion London) advises on marketing, Colin Mitchell (ex-CTO Tesco diets) on tech and Sian Porter (spokeswoman for the British Dietetic Association) on nutrition. ✷Market✷ Currently focused on the UK they are perfectly positioned to scale to the US and Australia where current angels are based. The Mama Market is $2.1 Trillion Strong and growing (Forbes). 19.5 million households in the UK alone engage in some sort of menu planning and with 44% of us shopping online for groceries, sales are expected to be £9.6bn by 2015. ✷Latest member review✷ Hi Sian, thank you guys!! You ve really helped me out, with 2 young boys and little culinary imagination it's [Sian's Plan] amazing! Rose, UK. Rose averages 1.47 visits per day over 30 days, signed up to the yearly £9.99 package and in her own words "I have recommended it to a lot of other mums!".
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