Forerunner Ventures

Forerunner Ventures is a San Francisco-based venture capital firm dedicated to the modern consumer. It backs high-growth, branded consumer companies at seed and early stages, providing capital along with strategic guidance and consumer insight to help entrepreneurs anticipate and meet evolving customer needs. The firm emphasizes bridging online and offline commerce, leveraging e-commerce, marketplaces, and social/mobile platforms, and targets sectors such as consumer products, health and wellness, finance, and technology-enabled services. With a track record of supporting influential brands like Dollar Shave Club, Warby Parker, and Hims & Hers, Forerunner focuses on hands-on partnerships to accelerate growth and shape industries.

Jason Bornstein

Principal

Kirsten Green

Founding Partner

Fawzi Itani

Investor

Nicole Johnson

Partner

Eurie Kim

Managing Partner

Past deals in E-commerce

Cococart

Seed Round in 2022
Cococart is an e-commerce platform designed to help small businesses establish online shops quickly and efficiently. It enables local businesses to accept online orders within a minute, allowing them to manage their own sales without the need for complex applications or incurring high fees and commissions typically associated with other marketplaces. The platform provides a user-friendly experience, requiring no coding or design skills, making it accessible for independent businesses to sell online effectively. Cococart's focus is on empowering these businesses by simplifying the online selling process and reducing financial burdens.

fabric

Series C in 2022
Fabric is a headless commerce platform headquartered in Seattle, Washington, dedicated to enhancing digital commerce for merchants underserved by traditional platforms like Shopify, Oracle, or Salesforce. The company aims to simplify the challenges of replatforming by providing an open and modular design that enables businesses to launch quickly, often within a few months. By leveraging Fabric's tools, clients such as BuildDirect and GNC can maximize their existing technology investments and potentially increase their digital revenue by up to threefold. With a global presence and a commitment to democratizing access to top-tier commerce solutions, Fabric positions itself as a valuable partner for retailers looking to thrive in the evolving e-commerce landscape.

Sika Health

Seed Round in 2022
Sika Health is a New York-based company founded in 2021 that specializes in payment solutions for the healthcare sector. It develops technology that integrates health wallets, allowing users to manage expenses related to medical bills, dental care, medications, and other health-related costs. By partnering with health and wellness brands, Sika Health's platform facilitates customer engagement at the point of sale, enabling consumers to utilize their health benefits accounts effectively. This innovative approach not only minimizes the risk of cart abandonment but also supports users in making financially sound decisions that align with their long-term health objectives.

Calii

Series A in 2022
Founded in 2016 by Stanford engineers, Calii is a technology-driven grocery delivery service operating primarily in Latin America. It connects consumers directly with producers, aggregating demand and matching it with supply through group-buying strategies. Calii offers ultra-fresh produce and thousands of grocery items, delivered within two hours, aiming to reduce waste and save customers money by eliminating middlemen.

Curated

Series C in 2021
Curated, founded in 2017, is a collaborative shopping platform aimed at enhancing the online shopping experience by providing personalized, one-on-one advice to customers. The company focuses on matching shoppers with knowledgeable experts who offer unbiased product recommendations, particularly in the outdoor sporting goods sector, including skiing, snowboarding, golf, camping, cycling, and fishing equipment. Curated's approach humanizes online shopping by recreating the personal touch of in-store experiences, allowing customers to make informed purchasing decisions with ease. Additionally, the platform supports a community of passionate experts, enabling them to earn meaningful income while sharing their expertise. As the company continues to grow, it plans to expand into new product verticals, further enriching its offerings.

Lolli

Series A in 2021
Lolli, Inc. is a company that specializes in a rewards platform enabling users to earn bitcoin while shopping online. Founded in 2018 and headquartered in Durham, North Carolina, Lolli has established partnerships with over 1,000 leading brands, allowing users to accumulate bitcoin rewards effortlessly. The platform operates through a browser extension for Chrome, as well as a mobile rewards wallet, facilitating transactions with networked merchants. When users make purchases at partner sites, Lolli earns a percentage of each sale and shares a portion of that revenue with users by depositing bitcoin directly into their Lolli wallets. This innovative approach provides users with an alternative currency for their shopping needs.

Glossier

Series E in 2021
Founded in 2010, Glossier is a direct-to-consumer beauty company that manufactures and sells skincare, makeup, body care, and fragrance products. It operates primarily online, with a physical showroom in New York City, serving customers in the United States, Canada, Sweden, and the UK.

Nate

Series A in 2021
Nate Inc. is a New York-based company founded in 2018 that specializes in developing artificial intelligence software designed to facilitate online transactions on behalf of users. The company offers a shopping app that allows individuals to purchase products from various online retailers with ease, requiring only a single click. In addition to its primary function as a shopping solution, the app includes a social component, enabling users to share information about their purchases with friends. This integration of shopping and social interaction positions Nate as a versatile platform in the e-commerce space.

Loupe

Series A in 2021
Loupe is a live eCommerce streaming platform developing a mobile application used to collect sports cards. Its application offers exciting new ways to buy, sell, invest, and collect sports cards that enable users to reinvent sports card games at a whole new level. The company was founded in 2020 and is headquartered in Miami, Florida.

ShopShops

Series B in 2021
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Chord

Series A in 2021
Founded in 2019, Chord provides headless commerce technology and data management solutions tailored for commerce entrepreneurs. Its platform offers scalable tech software, sophisticated data insights, and governance tools to enhance businesses by leveraging first-party data.

CUUP

Series A in 2020
CUUP Inc. is a New York-based company that specializes in the design and manufacture of bras for women. Founded in 2017 by Kearnon O'Molony and Abby Morgan, CUUP focuses on providing a collection of bras that prioritize comfort, fit, and aesthetic appeal, catering to women of all sizes. The company operates primarily as a direct-to-consumer brand, selling its products online. CUUP aims to deliver lingerie that is flattering and unrestrictive, ensuring that each piece offers the necessary support while maintaining a commitment to quality design and performance.

11 Honore

Series A in 2019
11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Curated

Series A in 2019
Curated, founded in 2017, is a collaborative shopping platform aimed at enhancing the online shopping experience by providing personalized, one-on-one advice to customers. The company focuses on matching shoppers with knowledgeable experts who offer unbiased product recommendations, particularly in the outdoor sporting goods sector, including skiing, snowboarding, golf, camping, cycling, and fishing equipment. Curated's approach humanizes online shopping by recreating the personal touch of in-store experiences, allowing customers to make informed purchasing decisions with ease. Additionally, the platform supports a community of passionate experts, enabling them to earn meaningful income while sharing their expertise. As the company continues to grow, it plans to expand into new product verticals, further enriching its offerings.

The Yes

Series A in 2019
The Yes is an artificial intelligence-based shopping platform founded in 2018 and headquartered in Burlingame, California, with additional operations in New York City. The company aims to transform the e-commerce landscape by leveraging AI technology to enhance the online shopping experience. By focusing on innovative solutions, The Yes seeks to attract critical thinkers who can contribute to reimagining the rules of online retail. The platform is dedicated to creating a dynamic and engaging shopping environment for users.

Neighborhood Goods

Series A in 2019
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

ATTAbotics

Series B in 2019
ATTAbotics Inc., founded in 2016 and based in Calgary, Alberta, Canada, specializes in designing and manufacturing robotic automated storage and retrieval systems. These systems are used to efficiently store, access, and move goods within facilities, catering to sectors such as e-commerce, logistics, retail, grocery, and advanced manufacturing. The company's innovative approach leverages robotics and software engineering to enhance supply chain management, making warehouses more efficient by reducing workloads and speeding up product retrievals. This enables a shift from large hub-and-spoke systems to smaller, more agile delivery stations.

ShopShops

Series A in 2019
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Chord

Seed Round in 2019
Founded in 2019, Chord provides headless commerce technology and data management solutions tailored for commerce entrepreneurs. Its platform offers scalable tech software, sophisticated data insights, and governance tools to enhance businesses by leveraging first-party data.

Glossier

Series D in 2019
Founded in 2010, Glossier is a direct-to-consumer beauty company that manufactures and sells skincare, makeup, body care, and fragrance products. It operates primarily online, with a physical showroom in New York City, serving customers in the United States, Canada, Sweden, and the UK.

Rockets of Awesome

Series C in 2019
Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Neighborhood Goods

Seed Round in 2019
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

Birdies

Series A in 2019
Birdies is a footwear brand founded in 2015 by Bianca Gates and Marisa Sharkey that designs and manufactures comfortable, stylish shoes for women and girls. Based in Sacramento, California, the brand blends the comfort of a slipper with the support of a sneaker and the style of a designer flat, underpinned by its seven-layer comfort technology. It targets versatile, everyday wear, offering a range of designs that emphasize comfort and fashion. The brand is female-founded and focuses on footwear that bridges home and daily use, delivering options intended for various occasions.

Nécessaire

Venture Round in 2018
Nécessaire Inc. is a company based in Culver City, California, that specializes in the manufacture and sale of body and sexual care products. Founded in 2017, Nécessaire focuses on providing high-quality skincare solutions that prioritize clean, effective ingredients. Its product range includes body deodorants, lotions, serums, washes, exfoliators, treatment sets, and sex gels, all designed to promote skin health and personal wellness. The company emphasizes the importance of body care and believes that these products should be integral to personal grooming rather than an afterthought. By utilizing plant-based surfactants and avoiding harsh chemicals, Nécessaire is committed to formulating safe and natural body-care products, reinforcing the notion that self-care is an essential part of personal care. The company's offerings are primarily available for purchase online.

Lolli

Pre Seed Round in 2018
Lolli, Inc. is a company that specializes in a rewards platform enabling users to earn bitcoin while shopping online. Founded in 2018 and headquartered in Durham, North Carolina, Lolli has established partnerships with over 1,000 leading brands, allowing users to accumulate bitcoin rewards effortlessly. The platform operates through a browser extension for Chrome, as well as a mobile rewards wallet, facilitating transactions with networked merchants. When users make purchases at partner sites, Lolli earns a percentage of each sale and shares a portion of that revenue with users by depositing bitcoin directly into their Lolli wallets. This innovative approach provides users with an alternative currency for their shopping needs.

Prose

Series B in 2018
Prose specializes in custom hair care products tailored to individual needs. Through an online consultation, it assesses factors such as hair type, lifestyle habits, and personal preferences (vegan, gluten-free, fragrance-free) to create bespoke formulas made-to-order in their NYC lab.

The Inside

Seed Round in 2018
The Inside is a home furnishings brand that specializes in offering a diverse range of products suitable for various styles and budgets. The company provides an extensive selection of items for bedrooms, living rooms, dining areas, outdoor spaces, and offices, including beds, chairs, lighting, wallpaper, benches, desk chairs, and room dividers. Additionally, The Inside offers online interior design services, allowing customers to personalize their selections with a variety of iconic fabric choices. The company is committed to a sustainable supply chain, utilizing digital printing and made-to-order manufacturing to deliver affordable, customized furnishings.

Away

Series C in 2018
Away is a modern travel brand offering high-quality, affordable luggage designed with thoughtful features to enhance travel experiences.

Neighborhood Goods

Seed Round in 2018
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

Choosy

Seed Round in 2018
Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations. Through social tagging and a team of Style Scouts, Choosy identifies and manufactures trend-driven fashion delivered to shoppers in as little as two weeks. It’s the modern-day equivalent of the ultimate window-shopping experience, creating a new generation of social commerce. All looks are designed and produced in-house, so women sizes 0-20 can get today’s most covetable looks without the ticket price of labels. You see it, you like it, we make it - it’s time to #GetChoosy with your wardrobe.

ShopShops

Seed Round in 2018
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

11 Honore

Series A in 2018
11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Outdoor Voices

Series C in 2018
Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

Glossier

Series C in 2018
Founded in 2010, Glossier is a direct-to-consumer beauty company that manufactures and sells skincare, makeup, body care, and fragrance products. It operates primarily online, with a physical showroom in New York City, serving customers in the United States, Canada, Sweden, and the UK.

Prose

Series A in 2017
Prose specializes in custom hair care products tailored to individual needs. Through an online consultation, it assesses factors such as hair type, lifestyle habits, and personal preferences (vegan, gluten-free, fragrance-free) to create bespoke formulas made-to-order in their NYC lab.

The Inside

Pre Seed Round in 2017
The Inside is a home furnishings brand that specializes in offering a diverse range of products suitable for various styles and budgets. The company provides an extensive selection of items for bedrooms, living rooms, dining areas, outdoor spaces, and offices, including beds, chairs, lighting, wallpaper, benches, desk chairs, and room dividers. Additionally, The Inside offers online interior design services, allowing customers to personalize their selections with a variety of iconic fabric choices. The company is committed to a sustainable supply chain, utilizing digital printing and made-to-order manufacturing to deliver affordable, customized furnishings.

Birdies

Seed Round in 2017
Birdies is a footwear brand founded in 2015 by Bianca Gates and Marisa Sharkey that designs and manufactures comfortable, stylish shoes for women and girls. Based in Sacramento, California, the brand blends the comfort of a slipper with the support of a sneaker and the style of a designer flat, underpinned by its seven-layer comfort technology. It targets versatile, everyday wear, offering a range of designs that emphasize comfort and fashion. The brand is female-founded and focuses on footwear that bridges home and daily use, delivering options intended for various occasions.

11 Honore

Seed Round in 2017
11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Outdoor Voices

Venture Round in 2017
Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

M.Gemi

Series C in 2017
M.Gemi is a luxury brand that specializes in handcrafted shoes and bags made in Italy's esteemed family-owned artisan factories. By introducing new, limited edition styles weekly and selling directly to consumers, M.Gemi offers high-quality Italian craftsmanship at accessible prices. The company merges traditional artisanal techniques with modern technology to enhance customer experience and affordability, providing a diverse range of products while challenging conventional luxury market practices. M.Gemi's approach emphasizes both the value of old-world craftsmanship and the need for innovation within the fashion industry.

Inturn

Series B in 2017
INTURN is an enterprise solution focused on providing innovative tools for fashion and apparel brands to efficiently manage slow-moving and excess inventory. The company has developed a marketplace that streamlines the buying and selling of off-price inventory, including apparel, footwear, and accessories. By automating what has traditionally been a manual and error-prone process, INTURN enhances profitability for brands and retailers. The platform offers a confidential and secure environment for transactions, complete with detailed product information, transaction rules, and analytics. Led by experienced professionals from the retail and technology sectors, INTURN aims to transform inventory management into a more effective and profitable endeavor for its clients.

Packagd

Series A in 2017
Packagd Corp. is a technology company based in Menlo Park, California, specializing in the development of mobile shopping applications. Founded in 2016 by Eric Feng, a notable entrepreneur and former CTO of Hulu and Flipboard, Packagd offers an innovative app named Unboxed. This application enhances the mobile shopping experience by curating a collection of unboxing and product review videos sourced from creators on platforms like YouTube. Users can engage with these videos through live chat features, allowing for real-time interaction with hosts and other viewers. The app also facilitates secure purchasing directly through Apple Pay, merging entertainment and shopping in a manner reminiscent of traditional live shopping programs.

Away

Series B in 2017
Away is a modern travel brand offering high-quality, affordable luggage designed with thoughtful features to enhance travel experiences.

Flow Commerce

Series A in 2017
Flow Commerce, Inc. is a technology company that specializes in cross-border e-commerce solutions, facilitating international sales for online merchants. Founded in 2015 and headquartered in Hoboken, New Jersey, with an office in Dublin, Ireland, Flow provides a versatile platform that allows e-commerce businesses to easily configure their global supply chain and meet overseas demand. The platform addresses the complexities of international commerce by offering tools for multi-currency pricing, rapid shipping, international payment processing, tax management, and logistics. Flow's solution can be utilized as a comprehensive end-to-end system or as modular components, making it accessible for e-commerce companies of all sizes. By simplifying the buying and selling process across borders, Flow Commerce enhances the overall experience for both merchants and consumers.

Stadium Goods

Series A in 2017
Stadium Goods is an online marketplace specializing in the retail of premium sneakers, streetwear footwear, and apparel. Founded in 2015 by John McPheters and Jed Stiller, the company is headquartered in New York City and operates both online and through a physical store in Soho. Stadium Goods curates a diverse selection of authentic products, catering to men, women, and children, and serves a global customer base. As of January 2019, it functions as a subsidiary of Farfetch Limited.

Rockets of Awesome

Series A in 2017
Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Hollar

Series B in 2016
Hollar is an online dollar store founded in 2015 and based in California, United States. The company operates an e-commerce platform that provides a diverse selection of consumer products, including toys, apparel, electronics, beauty items, household essentials, party supplies, and stationery. Hollar specializes in offering unique curated gift and party collections, allowing customers to purchase a variety of affordable products conveniently online. The company's focus on delivering inexpensive options makes it an appealing choice for budget-conscious shoppers seeking a range of everyday items.

Ando

Series A in 2016
Ando Food, Inc. is a delivery-only restaurant that specializes in Asian-inspired cuisine. Founded in 2015 and headquartered in San Francisco, California, Ando redefined the dining experience by leveraging mobile technology to facilitate food delivery. Customers can access a diverse menu and rotating specials through a web application, allowing them to easily place and track their orders. The restaurant aims to merge high-quality food with efficient delivery, emphasizing that these elements can coexist harmoniously. Originally a subsidiary of Momo Holdings, Ando was acquired by Uber Technologies in January 2018, further enhancing its operational capabilities in the competitive food delivery market.

Brickwork

Series A in 2016
Brickwork is a retail technology company that offers a Software as a Service (SaaS) platform designed to enhance the pre-visit experience for customers of major brands and retailers. Founded in 2013 and headquartered in New York, Brickwork's platform provides accurate store information, access to events and promotions, and personal assistance, ensuring customers are well-informed before visiting stores. The solution aims to bridge the gap between online and in-store shopping by managing critical store data and content, which helps brands improve decision-making and overall customer experience. Additionally, Brickwork's innovative approach includes measuring Digital-to-Store Conversion, allowing marketers and store teams to drive traffic, engagement, and increase sales.

Away

Series A in 2016
Away is a modern travel brand offering high-quality, affordable luggage designed with thoughtful features to enhance travel experiences.

Birchbox

Series C in 2016
Birchbox is a New York-based retailer of personalized beauty and grooming products that operates online and through select stores. It offers makeup, skincare, haircare, fragrance, bath and body, nail products, and related lifestyle items for women, along with men's grooming products. The company partners with major and niche brands and uses a proprietary algorithm to deliver customized product selections, often through a monthly personalized sample experience combined with e-commerce shopping. It also provides educational content, product tips, tutorials, and a loyalty program. Birchbox has operations in the United Kingdom, France, Spain, and Belgium, reflecting its international reach.

Rockets of Awesome

Seed Round in 2016
Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Outdoor Voices

Series B in 2016
Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

Inturn

Series A in 2016
INTURN is an enterprise solution focused on providing innovative tools for fashion and apparel brands to efficiently manage slow-moving and excess inventory. The company has developed a marketplace that streamlines the buying and selling of off-price inventory, including apparel, footwear, and accessories. By automating what has traditionally been a manual and error-prone process, INTURN enhances profitability for brands and retailers. The platform offers a confidential and secure environment for transactions, complete with detailed product information, transaction rules, and analytics. Led by experienced professionals from the retail and technology sectors, INTURN aims to transform inventory management into a more effective and profitable endeavor for its clients.

Jet

Venture Round in 2015
Jet is an e-commerce shopping platform that enables users to shop online from a diverse array of retailers. Founded in April 2014 by Mark Lore, Mike Hanrahan, and Nate Faust, the company is headquartered in Hoboken, New Jersey. Jet offers a wide selection of products across various categories, including household goods, health and beauty, groceries, electronics, clothing, and more. The platform is designed to provide a user-friendly shopping experience, allowing customers to purchase items conveniently, including options for cash on delivery. Since September 2016, Jet has operated as a subsidiary of Wal-Mart Stores, enhancing its reach within the competitive online retail market.

Dollar Shave Club

Series D in 2015
Dollar Shave Club is a lifestyle brand and e-commerce company that develops and sells grooming products for men. It uses an exclusive R&D process that includes botanicals and chemists to create its own products at affordable prices. Founded in 2012 and based in Santa Monica, California, the company offers razors, blades, shave butter, aftershave liquids, face washes, wipes, and gift cards, primarily through a subscription model that provides convenient access to products at reasonable prices.

Zola

Series B in 2015
Zola, Inc. is a wedding company that operates a comprehensive wedding planning and registry platform designed to streamline the wedding experience for couples. Founded in 2013 and based in New York, Zola offers a suite of tools under the Zola Weddings brand, which includes customizable wedding websites, a diverse registry of gifts and experiences, a personalized wedding checklist, and a guest list management tool. The platform allows users to create and personalize their wedding websites, register for a variety of gifts with benefits such as free shipping and group gifting, and manage their wedding planning tasks and guest communications efficiently. Zola aims to enhance the wedding planning journey by combining modern technology with attentive customer service, ultimately supporting couples from engagement through to their new life together.

M.Gemi

Series B in 2015
M.Gemi is a luxury brand that specializes in handcrafted shoes and bags made in Italy's esteemed family-owned artisan factories. By introducing new, limited edition styles weekly and selling directly to consumers, M.Gemi offers high-quality Italian craftsmanship at accessible prices. The company merges traditional artisanal techniques with modern technology to enhance customer experience and affordability, providing a diverse range of products while challenging conventional luxury market practices. M.Gemi's approach emphasizes both the value of old-world craftsmanship and the need for innovation within the fashion industry.

Outdoor Voices

Series A in 2015
Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

Draper James

Series A in 2015
Draper James, LLC is a retail brand that specializes in designing and selling women's apparel and accessories, as well as home décor. Founded in 2013 and headquartered in New York, the company offers a diverse range of products, including dresses, skirts, tops, pants, outerwear, handbags, jewelry, and various home items such as blankets and stationery. The brand emphasizes personal style and sensibility, with its collections reflecting timeless grace and charm. Draper James operates primarily through online sales, aiming to provide women with a versatile lifestyle brand that caters to both fashion and home needs.

Hamlet

Convertible Note in 2015
Hamlet is a United States-based interior decor company offering personalized home styling services. Through a text-based interface and its platform, Hamlet provides tailored recommendations aligned with clients' style and budget. It coordinates sourcing and purchasing of furniture and decor from manufacturers and retailers and manages delivery, aiming to simplify the process for clients. By working directly with suppliers, Hamlet seeks to deliver curated options at retail prices and ensure a seamless, client-centric experience.

Away

Seed Round in 2015
Away is a modern travel brand offering high-quality, affordable luggage designed with thoughtful features to enhance travel experiences.

Hollar

Seed Round in 2015
Hollar is an online dollar store founded in 2015 and based in California, United States. The company operates an e-commerce platform that provides a diverse selection of consumer products, including toys, apparel, electronics, beauty items, household essentials, party supplies, and stationery. Hollar specializes in offering unique curated gift and party collections, allowing customers to purchase a variety of affordable products conveniently online. The company's focus on delivering inexpensive options makes it an appealing choice for budget-conscious shoppers seeking a range of everyday items.

Umano

Convertible Note in 2015
Umano is an experiential shopping platform focused on showcasing children's drawings as artistic works while connecting consumers to the inspiring stories behind unique products. The company operates an online clothing brand that features original children's artwork and designs on a variety of apparel for men and women. Umano aims to empower kids by encouraging their creativity and allowing their artistic expressions to be celebrated and shared, thereby transforming their art into wearable items that resonate with buyers.

BloomThat

Series A in 2015
BloomThat is an on-demand flower delivery service founded in 2013 in San Francisco by David Bladow, Matthew Schwab, and Chad Powell. The company specializes in providing next and same-day delivery of handcrafted bouquets and curated goods, with prices starting around $32. By sourcing flowers directly from farms, BloomThat ensures high-quality products that celebrate life’s milestones and everyday moments. The service is currently available for delivery within an hour in the San Francisco Bay Area, New York, and Los Angeles, while also offering next-day delivery options across the United States.

The Guildery

Seed Round in 2015
The Guildery is an e-commerce startup specializing in the manufacture of home textiles and accessories. The company utilizes advanced digital printing technology to produce a wide range of fabrics and home goods, including pillows, drapes, and ottomans. By chemically bonding ink to fabric, Guildery offers customizable patterns and designs on-demand, eliminating the high costs and long wait times typically associated with artisan-made products. This approach allows The Guildery to cater to the $200 billion home décor industry by bridging the gap between mass-produced goods and high-end, made-to-order items.

Cricket's Circle

Seed Round in 2015
Cricket's Circle, Inc. is a retail company based in New York that operates an online platform dedicated to expectant and new parents. Founded in 2014, the company offers a wide range of product recommendations and useful information related to baby care. Its offerings include essential items across various categories such as bath and skin care, diapering, feeding, health and safety, nursery products, and toys. Additionally, Cricket's Circle provides a shoppable solution and a baby gift registry, utilizing personalized content and data to enhance the shopping experience for mothers. By focusing on both e-commerce and content, the company aims to support parents in making informed choices for their children.

Inturn

Seed Round in 2015
INTURN is an enterprise solution focused on providing innovative tools for fashion and apparel brands to efficiently manage slow-moving and excess inventory. The company has developed a marketplace that streamlines the buying and selling of off-price inventory, including apparel, footwear, and accessories. By automating what has traditionally been a manual and error-prone process, INTURN enhances profitability for brands and retailers. The platform offers a confidential and secure environment for transactions, complete with detailed product information, transaction rules, and analytics. Led by experienced professionals from the retail and technology sectors, INTURN aims to transform inventory management into a more effective and profitable endeavor for its clients.

Cotopaxi

Series A in 2015
Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

M.Gemi

Series A in 2015
M.Gemi is a luxury brand that specializes in handcrafted shoes and bags made in Italy's esteemed family-owned artisan factories. By introducing new, limited edition styles weekly and selling directly to consumers, M.Gemi offers high-quality Italian craftsmanship at accessible prices. The company merges traditional artisanal techniques with modern technology to enhance customer experience and affordability, providing a diverse range of products while challenging conventional luxury market practices. M.Gemi's approach emphasizes both the value of old-world craftsmanship and the need for innovation within the fashion industry.

KiwiCo

Venture Round in 2015
KiwiCo creates and delivers hands-on activity boxes for children, combining science, technology, engineering, math and arts projects that are educational and entertaining. It operates a monthly subscription and gift subscription service and plans to expand with an online store. Founded in 2011 and based in California, KiwiCo aims to spark curiosity, creativity and problem-solving by providing ready-to-use projects and materials that help kids explore concepts and build creative confidence.

Jet

Series B in 2015
Jet is an e-commerce shopping platform that enables users to shop online from a diverse array of retailers. Founded in April 2014 by Mark Lore, Mike Hanrahan, and Nate Faust, the company is headquartered in Hoboken, New Jersey. Jet offers a wide selection of products across various categories, including household goods, health and beauty, groceries, electronics, clothing, and more. The platform is designed to provide a user-friendly shopping experience, allowing customers to purchase items conveniently, including options for cash on delivery. Since September 2016, Jet has operated as a subsidiary of Wal-Mart Stores, enhancing its reach within the competitive online retail market.

Glossier

Series A in 2014
Founded in 2010, Glossier is a direct-to-consumer beauty company that manufactures and sells skincare, makeup, body care, and fragrance products. It operates primarily online, with a physical showroom in New York City, serving customers in the United States, Canada, Sweden, and the UK.

Brickwork

Seed Round in 2014
Brickwork is a retail technology company that offers a Software as a Service (SaaS) platform designed to enhance the pre-visit experience for customers of major brands and retailers. Founded in 2013 and headquartered in New York, Brickwork's platform provides accurate store information, access to events and promotions, and personal assistance, ensuring customers are well-informed before visiting stores. The solution aims to bridge the gap between online and in-store shopping by managing critical store data and content, which helps brands improve decision-making and overall customer experience. Additionally, Brickwork's innovative approach includes measuring Digital-to-Store Conversion, allowing marketers and store teams to drive traffic, engagement, and increase sales.

PS Dept.

Venture Round in 2014
PS Dept. operates a mobile e-commerce application that focuses on personal shopping services. The platform provides users with direct access to personal shoppers at selected retail stores, bridging the gap between the convenience of online shopping and the personalized assistance of in-store experts. Through this application, users can search for and order accessories and apparel, benefiting from tailored suggestions made by qualified associates in the field. This service enhances the shopping experience by combining the ease of digital transactions with the expertise of professional shoppers, catering to individuals seeking a more guided approach to retail.

Cotopaxi

Seed Round in 2014
Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

Bonobos

Series D in 2014
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Chloe + Isabel

Series C in 2014
Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Darby Smart

Series A in 2014
Darby Smart, Inc. is a San Francisco-based company that operates a video commerce platform focused on do-it-yourself (DIY) projects in various categories, including fashion, beauty, home decor, and more. Established in 2013, the platform allows users to create and share videos that showcase how to use products and execute DIY projects, thereby enhancing creativity and providing inspiration. With a community of approximately 5 million users, Darby Smart enables shoppers to view and engage with content that brings products to life and demonstrates their practical applications. The company emphasizes a user-friendly experience, making it easier for consumers to explore and purchase chic materials while following simple instructions to create their desired styles. As of 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.

Dollar Shave Club

Series B in 2013
Dollar Shave Club is a lifestyle brand and e-commerce company that develops and sells grooming products for men. It uses an exclusive R&D process that includes botanicals and chemists to create its own products at affordable prices. Founded in 2012 and based in Santa Monica, California, the company offers razors, blades, shave butter, aftershave liquids, face washes, wipes, and gift cards, primarily through a subscription model that provides convenient access to products at reasonable prices.

JOOR

Series B in 2013
JOOR operates a digital wholesale platform that connects fashion brands and retailers worldwide. The system replaces manual ordering with automated B2B order management, payment processing, and virtual showrooms, enabling faster transactions and reduced errors. It supplies data analytics to help users track performance, cut costs, and enhance customer experience. Through a curated network of global partners, the platform supports brands and buyers in building strategic relationships and scaling operations across markets.

Darby Smart

Seed Round in 2013
Darby Smart, Inc. is a San Francisco-based company that operates a video commerce platform focused on do-it-yourself (DIY) projects in various categories, including fashion, beauty, home decor, and more. Established in 2013, the platform allows users to create and share videos that showcase how to use products and execute DIY projects, thereby enhancing creativity and providing inspiration. With a community of approximately 5 million users, Darby Smart enables shoppers to view and engage with content that brings products to life and demonstrates their practical applications. The company emphasizes a user-friendly experience, making it easier for consumers to explore and purchase chic materials while following simple instructions to create their desired styles. As of 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.

Pict

Seed Round in 2013
Pict is a technology company that specializes in transforming ordinary photos into interactive, content-rich images that facilitate eCommerce. Through its web and mobile applications, Pict enables users to create shoppable and trackable photos, allowing consumers to instantly access detailed information about products. The company also maintains a web-content bank that enables brands to distribute monetizable images directly to publishers. Pict's innovative approach blends commerce with visual discovery, enhancing the shopping experience for fans, followers, and potential customers.

Bonobos

Venture Round in 2013
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Dollar Shave Club

Series A in 2012
Dollar Shave Club is a lifestyle brand and e-commerce company that develops and sells grooming products for men. It uses an exclusive R&D process that includes botanicals and chemists to create its own products at affordable prices. Founded in 2012 and based in Santa Monica, California, the company offers razors, blades, shave butter, aftershave liquids, face washes, wipes, and gift cards, primarily through a subscription model that provides convenient access to products at reasonable prices.

JOOR

Series A in 2012
JOOR operates a digital wholesale platform that connects fashion brands and retailers worldwide. The system replaces manual ordering with automated B2B order management, payment processing, and virtual showrooms, enabling faster transactions and reduced errors. It supplies data analytics to help users track performance, cut costs, and enhance customer experience. Through a curated network of global partners, the platform supports brands and buyers in building strategic relationships and scaling operations across markets.

Wanelo

Venture Round in 2012
Wanelo, Inc. is a San Francisco-based company that operates a social media shopping platform designed to transform the online retail experience. Founded in 2010, Wanelo offers users a mobile app where they can discover, buy, and sell a vast array of products from over 350,000 stores, ranging from well-known brands to unique independent boutiques. The platform allows users to curate their shopping experience by following their favorite stores and sharing products with a community of millions. Launched in 2012 by Deena Varshavskaya, Wanelo addresses the needs of shoppers seeking diverse and personalized styles, moving beyond traditional retail formats. Today, the company employs a dedicated team and continues to facilitate the discovery of innovative and appealing products in a socialized shopping environment.

Threadflip

Series A in 2012
Threadflip is an online marketplace designed to transform the shopping experience for women by facilitating a peer-to-peer platform for buying and selling women's fashion. The company allows users to take photos of their clothing items and list them for sale, promoting an efficient and cost-effective way to shop for second-hand apparel. Threadflip aims to create a collaborative and inspirational environment for users, enhancing the way women curate their wardrobes. Although the company closed its operations in January 2015, it has since formed a partnership with Le Tote to continue its mission in the fashion marketplace.

Threadflip

Seed Round in 2012
Threadflip is an online marketplace designed to transform the shopping experience for women by facilitating a peer-to-peer platform for buying and selling women's fashion. The company allows users to take photos of their clothing items and list them for sale, promoting an efficient and cost-effective way to shop for second-hand apparel. Threadflip aims to create a collaborative and inspirational environment for users, enhancing the way women curate their wardrobes. Although the company closed its operations in January 2015, it has since formed a partnership with Le Tote to continue its mission in the fashion marketplace.

Bonobos

Venture Round in 2012
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Wantful

Series A in 2012
Wantful, a San Francisco, CA- and NYC-based gift-giving service. Founded in 2011 by by designer and serial entrepreneur John Poisson, CEO, the company also expects to make a number of key hires in both its San Francisco and New York City offices in order to grow its engineering, merchandising and operations teams.

Dollar Shave Club

Seed Round in 2012
Dollar Shave Club is a lifestyle brand and e-commerce company that develops and sells grooming products for men. It uses an exclusive R&D process that includes botanicals and chemists to create its own products at affordable prices. Founded in 2012 and based in Santa Monica, California, the company offers razors, blades, shave butter, aftershave liquids, face washes, wipes, and gift cards, primarily through a subscription model that provides convenient access to products at reasonable prices.

KiwiCo

Series A in 2012
KiwiCo creates and delivers hands-on activity boxes for children, combining science, technology, engineering, math and arts projects that are educational and entertaining. It operates a monthly subscription and gift subscription service and plans to expand with an online store. Founded in 2011 and based in California, KiwiCo aims to spark curiosity, creativity and problem-solving by providing ready-to-use projects and materials that help kids explore concepts and build creative confidence.

Chloe + Isabel

Series A in 2011
Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Serena & Lily

Venture Round in 2011
Serena & Lily, Inc. is a home decor retailer based in Sausalito, California, specializing in a diverse range of furniture and lifestyle products for various spaces, including bedrooms, bathrooms, and living rooms. Founded in 2003, the company offers an extensive selection of items such as bedding, sofas, chairs, dining tables, and outdoor furniture, along with accessories like decorative pillows, rugs, and lighting. Serena & Lily is known for its sophisticated blend of patterns and colors, catering to different tastes and styles, from nurseries to living areas. The company sells its products through both physical stores and an online platform, providing customers with the convenience of shopping for quality home furnishings and decor tailored to their preferences.

KiwiCo

Seed Round in 2011
KiwiCo creates and delivers hands-on activity boxes for children, combining science, technology, engineering, math and arts projects that are educational and entertaining. It operates a monthly subscription and gift subscription service and plans to expand with an online store. Founded in 2011 and based in California, KiwiCo aims to spark curiosity, creativity and problem-solving by providing ready-to-use projects and materials that help kids explore concepts and build creative confidence.

Birchbox

Series A in 2011
Birchbox is a New York-based retailer of personalized beauty and grooming products that operates online and through select stores. It offers makeup, skincare, haircare, fragrance, bath and body, nail products, and related lifestyle items for women, along with men's grooming products. The company partners with major and niche brands and uses a proprietary algorithm to deliver customized product selections, often through a monthly personalized sample experience combined with e-commerce shopping. It also provides educational content, product tips, tutorials, and a loyalty program. Birchbox has operations in the United Kingdom, France, Spain, and Belgium, reflecting its international reach.

JOOR

Series A in 2011
JOOR operates a digital wholesale platform that connects fashion brands and retailers worldwide. The system replaces manual ordering with automated B2B order management, payment processing, and virtual showrooms, enabling faster transactions and reduced errors. It supplies data analytics to help users track performance, cut costs, and enhance customer experience. Through a curated network of global partners, the platform supports brands and buyers in building strategic relationships and scaling operations across markets.

Chloe + Isabel

Seed Round in 2011
Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Bonobos

Series B in 2010
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.
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