Forerunner Ventures
Forerunner Ventures, established in 2010 and based in San Francisco, is a venture capital firm specializing in early-stage investments in the consumer sector. The firm focuses on identifying and supporting entrepreneurs who anticipate and meet the evolving needs of modern consumers, thereby transforming industries and driving cultural change. Forerunner invests in a range of consumer-focused segments, including offline-to-online commerce, e-commerce, social and mobile commerce, internet marketplaces, and supporting tools and services. The firm typically invests $250,000 to $500,000 initially, with the potential for follow-on funding in top-performing companies. While preferring investments in the Bay Area, Forerunner also considers companies based in New York and Los Angeles, and often co-invests with active local investors when companies are not based in the Bay Area. Notable portfolio companies include Dollar Shave Club, Warby Parker, and Hims & Hers.
Past deals in Shopping
Fora
Series C in 2025
Fora is a technology-driven travel agency that empowers travel entrepreneurs by curating unique experiences for travelers. The company operates by creating personalized trips from scratch, assisting clients in booking pre-decided itineraries, and offering guidance throughout the planning process. Fora connects travelers with advisors who understand their preferences, aiming to facilitate dream vacations tailored to individual styles.
Fora
Series B in 2023
Fora is a technology-driven travel agency that empowers travel entrepreneurs by curating unique experiences for travelers. The company operates by creating personalized trips from scratch, assisting clients in booking pre-decided itineraries, and offering guidance throughout the planning process. Fora connects travelers with advisors who understand their preferences, aiming to facilitate dream vacations tailored to individual styles.
Fora
Series A in 2022
Fora is a technology-driven travel agency that empowers travel entrepreneurs by curating unique experiences for travelers. The company operates by creating personalized trips from scratch, assisting clients in booking pre-decided itineraries, and offering guidance throughout the planning process. Fora connects travelers with advisors who understand their preferences, aiming to facilitate dream vacations tailored to individual styles.
Cococart
Seed Round in 2022
Cococart is an e-commerce platform designed to help small businesses establish online shops quickly and efficiently. It enables local businesses to accept online orders within a minute, allowing them to manage their own sales without the need for complex applications or incurring high fees and commissions typically associated with other marketplaces. The platform provides a user-friendly experience, requiring no coding or design skills, making it accessible for independent businesses to sell online effectively. Cococart's focus is on empowering these businesses by simplifying the online selling process and reducing financial burdens.
Fora
Seed Round in 2021
Fora is a technology-driven travel agency that empowers travel entrepreneurs by curating unique experiences for travelers. The company operates by creating personalized trips from scratch, assisting clients in booking pre-decided itineraries, and offering guidance throughout the planning process. Fora connects travelers with advisors who understand their preferences, aiming to facilitate dream vacations tailored to individual styles.
Curated
Series C in 2021
Curated, founded in 2017, is a collaborative shopping platform aimed at enhancing the online shopping experience by providing personalized, one-on-one advice to customers. The company focuses on matching shoppers with knowledgeable experts who offer unbiased product recommendations, particularly in the outdoor sporting goods sector, including skiing, snowboarding, golf, camping, cycling, and fishing equipment. Curated's approach humanizes online shopping by recreating the personal touch of in-store experiences, allowing customers to make informed purchasing decisions with ease. Additionally, the platform supports a community of passionate experts, enabling them to earn meaningful income while sharing their expertise. As the company continues to grow, it plans to expand into new product verticals, further enriching its offerings.
Lolli
Series A in 2021
Lolli, Inc. is a company that specializes in a rewards platform enabling users to earn bitcoin while shopping online. Founded in 2018 and headquartered in Durham, North Carolina, Lolli has established partnerships with over 1,000 leading brands, allowing users to accumulate bitcoin rewards effortlessly. The platform operates through a browser extension for Chrome, as well as a mobile rewards wallet, facilitating transactions with networked merchants. When users make purchases at partner sites, Lolli earns a percentage of each sale and shares a portion of that revenue with users by depositing bitcoin directly into their Lolli wallets. This innovative approach provides users with an alternative currency for their shopping needs.
Nate
Series A in 2021
Nate Inc. is a New York-based company founded in 2018 that specializes in developing artificial intelligence software designed to facilitate online transactions on behalf of users. The company offers a shopping app that allows individuals to purchase products from various online retailers with ease, requiring only a single click. In addition to its primary function as a shopping solution, the app includes a social component, enabling users to share information about their purchases with friends. This integration of shopping and social interaction positions Nate as a versatile platform in the e-commerce space.
ShopShops
Series B in 2021
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.
Dumpling
Series A in 2020
Dumpling, Inc. is a company that develops an application designed to empower individuals to establish and manage their own independent grocery shopping and delivery businesses. Founded in 2016 and headquartered in Seattle, Washington, with an additional office in Berkeley, California, Dumpling provides essential tools, technology, and business support to entrepreneurs across the United States. The platform offers features such as storefront applications, programmable debit cards, customer relationship management, and marketing automation, allowing users to tailor their business strategies effectively. By fostering local entrepreneurship, Dumpling aims to deliver a more personal and ethical approach to grocery shopping and delivery services, supporting thousands of independent operators nationwide.
Curated
Series A in 2019
Curated, founded in 2017, is a collaborative shopping platform aimed at enhancing the online shopping experience by providing personalized, one-on-one advice to customers. The company focuses on matching shoppers with knowledgeable experts who offer unbiased product recommendations, particularly in the outdoor sporting goods sector, including skiing, snowboarding, golf, camping, cycling, and fishing equipment. Curated's approach humanizes online shopping by recreating the personal touch of in-store experiences, allowing customers to make informed purchasing decisions with ease. Additionally, the platform supports a community of passionate experts, enabling them to earn meaningful income while sharing their expertise. As the company continues to grow, it plans to expand into new product verticals, further enriching its offerings.
The Yes
Series A in 2019
The Yes is an artificial intelligence-based shopping platform founded in 2018 and headquartered in Burlingame, California, with additional operations in New York City. The company aims to transform the e-commerce landscape by leveraging AI technology to enhance the online shopping experience. By focusing on innovative solutions, The Yes seeks to attract critical thinkers who can contribute to reimagining the rules of online retail. The platform is dedicated to creating a dynamic and engaging shopping environment for users.
Neighborhood Goods
Series A in 2019
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.
ShopShops
Series A in 2019
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.
Rockets of Awesome
Series C in 2019
Rockets of Awesome is a direct-to-consumer kids' apparel brand that specializes in designing and selling unique, over-the-top clothing for children. The company aims to revolutionize the way parents shop for kids' clothes by utilizing technology, data, and personalization. Rockets of Awesome offers a subscription model where parents receive boxes of children's wear, allowing them to customize their orders with a variety of patterns and colors. This approach enables children to express their individuality through fashion while providing parents with a convenient shopping experience.
Neighborhood Goods
Seed Round in 2019
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.
Lolli
Pre Seed Round in 2018
Lolli, Inc. is a company that specializes in a rewards platform enabling users to earn bitcoin while shopping online. Founded in 2018 and headquartered in Durham, North Carolina, Lolli has established partnerships with over 1,000 leading brands, allowing users to accumulate bitcoin rewards effortlessly. The platform operates through a browser extension for Chrome, as well as a mobile rewards wallet, facilitating transactions with networked merchants. When users make purchases at partner sites, Lolli earns a percentage of each sale and shares a portion of that revenue with users by depositing bitcoin directly into their Lolli wallets. This innovative approach provides users with an alternative currency for their shopping needs.
The Inside
Seed Round in 2018
The Inside is a home furnishings brand that specializes in offering a diverse range of products suitable for various styles and budgets. The company provides an extensive selection of items for bedrooms, living rooms, dining areas, outdoor spaces, and offices, including beds, chairs, lighting, wallpaper, benches, desk chairs, and room dividers. Additionally, The Inside offers online interior design services, allowing customers to personalize their selections with a variety of iconic fabric choices. The company is committed to a sustainable supply chain, utilizing digital printing and made-to-order manufacturing to deliver affordable, customized furnishings.
Neighborhood Goods
Seed Round in 2018
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.
Choosy
Seed Round in 2018
Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations. Through social tagging and a team of Style Scouts, Choosy identifies and manufactures trend-driven fashion delivered to shoppers in as little as two weeks. It’s the modern-day equivalent of the ultimate window-shopping experience, creating a new generation of social commerce. All looks are designed and produced in-house, so women sizes 0-20 can get today’s most covetable looks without the ticket price of labels. You see it, you like it, we make it - it’s time to #GetChoosy with your wardrobe.
ShopShops
Seed Round in 2018
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.
The Inside
Pre Seed Round in 2017
The Inside is a home furnishings brand that specializes in offering a diverse range of products suitable for various styles and budgets. The company provides an extensive selection of items for bedrooms, living rooms, dining areas, outdoor spaces, and offices, including beds, chairs, lighting, wallpaper, benches, desk chairs, and room dividers. Additionally, The Inside offers online interior design services, allowing customers to personalize their selections with a variety of iconic fabric choices. The company is committed to a sustainable supply chain, utilizing digital printing and made-to-order manufacturing to deliver affordable, customized furnishings.
Packagd
Series A in 2017
Packagd Corp. is a technology company based in Menlo Park, California, specializing in the development of mobile shopping applications. Founded in 2016 by Eric Feng, a notable entrepreneur and former CTO of Hulu and Flipboard, Packagd offers an innovative app named Unboxed. This application enhances the mobile shopping experience by curating a collection of unboxing and product review videos sourced from creators on platforms like YouTube. Users can engage with these videos through live chat features, allowing for real-time interaction with hosts and other viewers. The app also facilitates secure purchasing directly through Apple Pay, merging entertainment and shopping in a manner reminiscent of traditional live shopping programs.
Stadium Goods
Series A in 2017
Stadium Goods is an online marketplace specializing in the retail of premium sneakers, streetwear footwear, and apparel. Founded in 2015 by John McPheters and Jed Stiller, the company is headquartered in New York City and operates both online and through a physical store in Soho. Stadium Goods curates a diverse selection of authentic products, catering to men, women, and children, and serves a global customer base. As of January 2019, it functions as a subsidiary of Farfetch Limited.
Rockets of Awesome
Series A in 2017
Rockets of Awesome is a direct-to-consumer kids' apparel brand that specializes in designing and selling unique, over-the-top clothing for children. The company aims to revolutionize the way parents shop for kids' clothes by utilizing technology, data, and personalization. Rockets of Awesome offers a subscription model where parents receive boxes of children's wear, allowing them to customize their orders with a variety of patterns and colors. This approach enables children to express their individuality through fashion while providing parents with a convenient shopping experience.
Rockets of Awesome
Seed Round in 2016
Rockets of Awesome is a direct-to-consumer kids' apparel brand that specializes in designing and selling unique, over-the-top clothing for children. The company aims to revolutionize the way parents shop for kids' clothes by utilizing technology, data, and personalization. Rockets of Awesome offers a subscription model where parents receive boxes of children's wear, allowing them to customize their orders with a variety of patterns and colors. This approach enables children to express their individuality through fashion while providing parents with a convenient shopping experience.
Jet
Venture Round in 2015
Jet is an e-commerce shopping platform that enables users to shop online from a diverse array of retailers. Founded in April 2014 by Mark Lore, Mike Hanrahan, and Nate Faust, the company is headquartered in Hoboken, New Jersey. Jet offers a wide selection of products across various categories, including household goods, health and beauty, groceries, electronics, clothing, and more. The platform is designed to provide a user-friendly shopping experience, allowing customers to purchase items conveniently, including options for cash on delivery. Since September 2016, Jet has operated as a subsidiary of Wal-Mart Stores, enhancing its reach within the competitive online retail market.
Zola
Series B in 2015
Zola, Inc. is a wedding company that operates a comprehensive wedding planning and registry platform designed to streamline the wedding experience for couples. Founded in 2013 and based in New York, Zola offers a suite of tools under the Zola Weddings brand, which includes customizable wedding websites, a diverse registry of gifts and experiences, a personalized wedding checklist, and a guest list management tool. The platform allows users to create and personalize their wedding websites, register for a variety of gifts with benefits such as free shipping and group gifting, and manage their wedding planning tasks and guest communications efficiently. Zola aims to enhance the wedding planning journey by combining modern technology with attentive customer service, ultimately supporting couples from engagement through to their new life together.
Hamlet
Convertible Note in 2015
Hamlet is a United States-based company that specializes in personalized home interior decor styling services. It provides clients with tailored recommendations for home furnishings and decor, engaging them through a text-based platform. The company collaborates directly with leading manufacturers and retailers to source high-quality products, including apartment-friendly sofas and bar carts. Hamlet manages the ordering and delivery processes, ensuring convenience for clients without imposing additional costs beyond retail prices. By prioritizing individual preferences and budgets, Hamlet aims to enhance the home styling experience for its customers.
Umano
Convertible Note in 2015
Umano is an experiential shopping platform focused on showcasing children's drawings as artistic works while connecting consumers to the inspiring stories behind unique products. The company operates an online clothing brand that features original children's artwork and designs on a variety of apparel for men and women. Umano aims to empower kids by encouraging their creativity and allowing their artistic expressions to be celebrated and shared, thereby transforming their art into wearable items that resonate with buyers.
BloomThat
Series A in 2015
BloomThat is an on-demand flower delivery service founded in 2013 in San Francisco by David Bladow, Matthew Schwab, and Chad Powell. The company specializes in providing next and same-day delivery of handcrafted bouquets and curated goods, with prices starting around $32. By sourcing flowers directly from farms, BloomThat ensures high-quality products that celebrate life’s milestones and everyday moments. The service is currently available for delivery within an hour in the San Francisco Bay Area, New York, and Los Angeles, while also offering next-day delivery options across the United States.
Cricket's Circle
Seed Round in 2015
Cricket's Circle, Inc. is a retail company based in New York that operates an online platform dedicated to expectant and new parents. Founded in 2014, the company offers a wide range of product recommendations and useful information related to baby care. Its offerings include essential items across various categories such as bath and skin care, diapering, feeding, health and safety, nursery products, and toys. Additionally, Cricket's Circle provides a shoppable solution and a baby gift registry, utilizing personalized content and data to enhance the shopping experience for mothers. By focusing on both e-commerce and content, the company aims to support parents in making informed choices for their children.
Jet
Series B in 2015
Jet is an e-commerce shopping platform that enables users to shop online from a diverse array of retailers. Founded in April 2014 by Mark Lore, Mike Hanrahan, and Nate Faust, the company is headquartered in Hoboken, New Jersey. Jet offers a wide selection of products across various categories, including household goods, health and beauty, groceries, electronics, clothing, and more. The platform is designed to provide a user-friendly shopping experience, allowing customers to purchase items conveniently, including options for cash on delivery. Since September 2016, Jet has operated as a subsidiary of Wal-Mart Stores, enhancing its reach within the competitive online retail market.
PS Dept.
Venture Round in 2014
PS Dept. operates a mobile e-commerce application that focuses on personal shopping services. The platform provides users with direct access to personal shoppers at selected retail stores, bridging the gap between the convenience of online shopping and the personalized assistance of in-store experts. Through this application, users can search for and order accessories and apparel, benefiting from tailored suggestions made by qualified associates in the field. This service enhances the shopping experience by combining the ease of digital transactions with the expertise of professional shoppers, catering to individuals seeking a more guided approach to retail.
Bonobos
Series D in 2014
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.
JOOR
Series B in 2013
JOOR, Inc. is an online global fashion marketplace that facilitates wholesale buying by connecting brands and retailers through a digital platform. Founded in 2010 and headquartered in New York, with additional offices in cities such as Los Angeles, London, Milan, Paris, Sydney, and Melbourne, JOOR aims to enhance the wholesale purchasing process. The platform streamlines operations by eliminating manual, error-prone tasks, thereby allowing brands and retailers to focus on increasing revenue, reducing costs, and enhancing customer experiences. Additionally, JOOR leverages data analytics to enable users to monitor performance effectively. Through its innovative approach, JOOR serves as a vital resource in the retail industry, supporting businesses in navigating their wholesale transactions more efficiently.
Pict
Seed Round in 2013
Pict is a technology company that specializes in transforming ordinary photos into interactive, content-rich images that facilitate eCommerce. Through its web and mobile applications, Pict enables users to create shoppable and trackable photos, allowing consumers to instantly access detailed information about products. The company also maintains a web-content bank that enables brands to distribute monetizable images directly to publishers. Pict's innovative approach blends commerce with visual discovery, enhancing the shopping experience for fans, followers, and potential customers.
Bonobos
Venture Round in 2013
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.
JOOR
Series A in 2012
JOOR, Inc. is an online global fashion marketplace that facilitates wholesale buying by connecting brands and retailers through a digital platform. Founded in 2010 and headquartered in New York, with additional offices in cities such as Los Angeles, London, Milan, Paris, Sydney, and Melbourne, JOOR aims to enhance the wholesale purchasing process. The platform streamlines operations by eliminating manual, error-prone tasks, thereby allowing brands and retailers to focus on increasing revenue, reducing costs, and enhancing customer experiences. Additionally, JOOR leverages data analytics to enable users to monitor performance effectively. Through its innovative approach, JOOR serves as a vital resource in the retail industry, supporting businesses in navigating their wholesale transactions more efficiently.
Wanelo
Venture Round in 2012
Wanelo, Inc. is a San Francisco-based company that operates a social media shopping platform designed to transform the online retail experience. Founded in 2010, Wanelo offers users a mobile app where they can discover, buy, and sell a vast array of products from over 350,000 stores, ranging from well-known brands to unique independent boutiques. The platform allows users to curate their shopping experience by following their favorite stores and sharing products with a community of millions. Launched in 2012 by Deena Varshavskaya, Wanelo addresses the needs of shoppers seeking diverse and personalized styles, moving beyond traditional retail formats. Today, the company employs a dedicated team and continues to facilitate the discovery of innovative and appealing products in a socialized shopping environment.
Bonobos
Venture Round in 2012
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.
Wantful
Series A in 2012
Wantful, a San Francisco, CA- and NYC-based gift-giving service. Founded in 2011 by by designer and serial entrepreneur John Poisson, CEO, the company also expects to make a number of key hires in both its San Francisco and New York City offices in order to grow its engineering, merchandising and operations teams.
JOOR
Series A in 2011
JOOR, Inc. is an online global fashion marketplace that facilitates wholesale buying by connecting brands and retailers through a digital platform. Founded in 2010 and headquartered in New York, with additional offices in cities such as Los Angeles, London, Milan, Paris, Sydney, and Melbourne, JOOR aims to enhance the wholesale purchasing process. The platform streamlines operations by eliminating manual, error-prone tasks, thereby allowing brands and retailers to focus on increasing revenue, reducing costs, and enhancing customer experiences. Additionally, JOOR leverages data analytics to enable users to monitor performance effectively. Through its innovative approach, JOOR serves as a vital resource in the retail industry, supporting businesses in navigating their wholesale transactions more efficiently.
Bonobos
Series B in 2010
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.
Bonobos
Seed Round in 2009
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.
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