The Garage Soho

The Garage Soho, founded in 2014 and based in London, is an early-stage investment firm that specializes in supporting technology-enabled consumer brands. With a focus on seed and pre-series A companies, it typically invests between £100,000 and £500,000. The firm aims to cultivate innovative businesses by providing not only capital but also strategic guidance to help them grow and succeed in competitive markets.

Andy Betton

Finance Director

Kevin Brown

Partner

Immy Hargreaves

Investment Associate

Ben Lee

Managing Director

Tom Teichman

Co-Founder

18 past transactions

SureChill

Convertible Note in 2020
Sure Chill Company Ltd. specializes in advanced cooling technology solutions that utilize solar energy, providing efficient refrigeration for medical, food and beverage, and domestic applications worldwide. Founded in 2002 and based in Tywyn, United Kingdom, Sure Chill has developed a unique platform that maintains a consistent temperature of 4ºC without the need for continuous power, leveraging the distinctive properties of water. Its vaccine refrigerators, introduced to the medical market in 2011, meet the rigorous standards set by the World Health Organization and are utilized by organizations such as UNICEF, facilitating vaccine preservation in 46 countries. The technology has received accolades for its role in enhancing vaccine delivery in developing regions and was awarded $1.5 million by the Bill and Melinda Gates Foundation to further improve the vaccine cold chain.

SureChill

Series A in 2019
Sure Chill Company Ltd. specializes in advanced cooling technology solutions that utilize solar energy, providing efficient refrigeration for medical, food and beverage, and domestic applications worldwide. Founded in 2002 and based in Tywyn, United Kingdom, Sure Chill has developed a unique platform that maintains a consistent temperature of 4ºC without the need for continuous power, leveraging the distinctive properties of water. Its vaccine refrigerators, introduced to the medical market in 2011, meet the rigorous standards set by the World Health Organization and are utilized by organizations such as UNICEF, facilitating vaccine preservation in 46 countries. The technology has received accolades for its role in enhancing vaccine delivery in developing regions and was awarded $1.5 million by the Bill and Melinda Gates Foundation to further improve the vaccine cold chain.

Charge Up

Seed Round in 2019
London's first integrated mobile charging betwork

The Drop

Seed Round in 2018
The Drop Technology Ltd, established in 2017 and based in London, specializes in custom-made suits for men. The company operates an online platform that allows customers to browse various styles and place orders tailored to their specific measurements and preferences. The Drop offers laser-cut and hand-finished suits, available in any style, color, and size, with a starting price of £299 and delivery within three weeks worldwide. Customers can personalize their suits by sending pictures or selecting from a gallery, and can request features such as embroidered initials or unique linings at no additional cost. The company sources high-quality materials globally, ensuring durability and a premium finish. The Drop employs advanced algorithms to achieve a 99% accuracy rate in fitting, with a commitment to cover alteration costs if adjustments are needed.

Popsa

Seed Round in 2018
Popsa International Limited specializes in designing and producing personalized photobooks, including various formats such as softcover and hardback options. Established in 2015 and based in Surbiton, United Kingdom, with an additional office in London, Popsa's innovative approach simplifies the photo printing process, allowing customers to easily select and customize their images through an intuitive platform. The company aims to transform digital memories into tangible products, addressing the challenge of lost photos in an increasingly digital world. Utilizing advanced technology, including machine learning and artificial intelligence, Popsa automatically curates and designs photobooks tailored to individual preferences, providing a seamless experience for users. The company operates in the United Kingdom, Germany, and Italy, and has been recognized for its rapid growth and innovative services, earning accolades such as a top position in Deloitte's list of the fastest-growing companies in the UK.

The Dots

Venture Round in 2017
The Dots is a professional networking platform tailored for creative professionals, facilitating connections among freelancers, companies, and collaborative opportunities. It enables users to showcase their work and achievements, promoting personal branding and visibility within the creative industry. The platform serves as a resource for job seekers, offering access to freelance, full-time, and remote positions, while also hosting virtual events for skill development. Recognized for its modern approach to networking, The Dots aims to cultivate a positive and inclusive environment where creatives can seek advice, find collaborators, and enhance their professional journeys. The platform has garnered attention for its user-friendly interface and innovative features, positioning itself as a contemporary alternative to traditional networking sites.

Whalar

Seed Round in 2017
Whalar Limited is an influencer marketing platform established in 2015 and headquartered in London, United Kingdom. The company operates a digital marketplace that connects brands with content creators, facilitating the production of high-quality creative campaigns. Whalar's technology effectively matches brands with suitable creators, enabling efficient collaboration that reaches engaged audiences globally. The platform is designed to streamline the creative process, significantly reducing the time and cost traditionally associated with marketing campaigns. Whalar has established partnerships with major social media platforms, including Facebook, Instagram, and Snap, which provide valuable data and insights to enhance its services. The company has built a diverse client portfolio that includes prominent brands such as Apple, Nestle, and Unilever, and has collaborated with leading advertising agencies like WPP and Omnicom. Whalar's mission is to empower creative voices, positioning itself as a key player in the evolving landscape of influencer marketing.

Popsa

Seed Round in 2017
Popsa International Limited specializes in designing and producing personalized photobooks, including various formats such as softcover and hardback options. Established in 2015 and based in Surbiton, United Kingdom, with an additional office in London, Popsa's innovative approach simplifies the photo printing process, allowing customers to easily select and customize their images through an intuitive platform. The company aims to transform digital memories into tangible products, addressing the challenge of lost photos in an increasingly digital world. Utilizing advanced technology, including machine learning and artificial intelligence, Popsa automatically curates and designs photobooks tailored to individual preferences, providing a seamless experience for users. The company operates in the United Kingdom, Germany, and Italy, and has been recognized for its rapid growth and innovative services, earning accolades such as a top position in Deloitte's list of the fastest-growing companies in the UK.

Dead Right

Venture Round in 2017
Dead Right is an innovative online marketplace focused on personalizing the funeral experience to reflect the unique lives of individuals. The company aims to empower consumers by providing access to a diverse range of funeral directors and suppliers who specialize in themed and customizable funeral services. By offering various themed packages, Dead Right enables individuals to pre-arrange and pre-pay for their funerals, alleviating financial stress for their families during a difficult time. The team behind Dead Right comprises experienced digital and brand entrepreneurs dedicated to transforming the funerals market by enhancing transparency and personalization. To help consumers identify funeral directors who prioritize unique arrangements, Dead Right has developed a distinctive symbol that signifies their commitment to customization and individualized service.

Doctify

Series A in 2016
Doctify Limited operates an online platform that enables patients in the United Kingdom to search, compare, and book appointments with healthcare providers. The platform allows users to filter their search based on specific medical conditions, specialties, locations, and insurance options. Patients can access a wide range of specialties, including audiology, dermatology, pediatrics, and many more. Additionally, Doctify provides a mobile application for real-time access to healthcare services and allows users to rate and review their experiences with healthcare providers. For healthcare professionals, the platform offers tools to manage practices, enhance visibility, gather patient feedback, and reduce appointment no-shows. Founded in November 2014 and headquartered in London, Doctify aims to facilitate better patient-provider connections and improve healthcare access.

Simba Sleep

Venture Round in 2016
Simba Sleep is a London-based company that designs and manufactures a range of sleep products, primarily focusing on mattresses. Founded in 2015, the company offers innovative mattresses that combine thousands of lightweight comfort springs with precision-engineered foam to enhance sleep quality. Simba Sleep's product line includes mattresses, pillows, duvets, bedding, and bed bases, utilizing a unique four-layer cooling foam system supported by patented conical pocket springs. The company emphasizes the importance of sleep and aims to help customers achieve better rest. Products are available through select retail partnerships, such as John Lewis, as well as via online sales, with financing options provided for customers.

Dabbl

Seed Round in 2016
Dabbl is a mobile application that simplifies personal investing by allowing users to invest in companies and brands they admire without the complexities of traditional finance. Founded in July 2014 and based in England, Dabbl enables users to buy and sell shares commission-free, making the process as straightforward as taking a selfie. The app features photo search functionality, allowing users to discover investment opportunities in their everyday surroundings. Additionally, it provides easy-to-understand health scores and sentiment trackers, eliminating the need for complicated financial jargon and graphs. By focusing on accessibility and affordability, Dabbl aims to empower a new generation of investors who may have previously felt excluded from the stock market.

Simba Sleep

Series A in 2016
Simba Sleep is a London-based company that designs and manufactures a range of sleep products, primarily focusing on mattresses. Founded in 2015, the company offers innovative mattresses that combine thousands of lightweight comfort springs with precision-engineered foam to enhance sleep quality. Simba Sleep's product line includes mattresses, pillows, duvets, bedding, and bed bases, utilizing a unique four-layer cooling foam system supported by patented conical pocket springs. The company emphasizes the importance of sleep and aims to help customers achieve better rest. Products are available through select retail partnerships, such as John Lewis, as well as via online sales, with financing options provided for customers.

B.heard

Venture Round in 2016
B.heard is the values comparison platform that allows consumers to B.heard. B.heard is a service that listens to what your audience has to say to help you understand their needs, opinions, and aspirations. It bring insights from audiences to your brand or organisation by putting their voices first.

Soho Radio

Venture Round in 2016
Soho Radio Limited operates an online radio broadcasting station based in London, incorporating the vibrant and diverse culture of Soho. Established in 2013, it features a wide range of music genres, including soul, Japanese grime, rockabilly, and psychedelic, alongside comedy, chat, and satirical programming. Soho Radio aims to unite musicians, artists, filmmakers, chefs, and poets from around the world, providing a platform for creative expression without playlists, allowing presenters to share content freely. The station has gained recognition for its unique approach and was awarded Best Online Radio Station at the Mixcloud Online Radio Awards in 2016. Broadcasting from its studio on Great Windmill Street, Soho Radio exemplifies a true street-side radio experience.

Settled

Seed Round in 2015
Settled is a UK-based company that offers a comprehensive online platform for finding, financing, and selling homes. Founded in 2013 and headquartered in London, Settled enables users to create property advertisements using photos and floor plans, which are then listed on various property sites to enhance visibility to potential buyers. The platform facilitates the qualification and registration of interested buyers, allowing homeowners to arrange viewings and communicate directly with them throughout the sales process. Additionally, Settled provides services for comparing solicitors, exploring mortgage rates, and obtaining home valuations. By streamlining the buying and selling experience, Settled aims to reduce fall-through rates and improve the efficiency of property transactions in the UK market.

JustUs

Seed Round in 2014
JustUs.co is an electronic system in relation to lending.

ElevateDirect.com

Venture Round in 2013
Elevate Direct is an innovative direct recruitment platform for experienced IT Contractors. Elevate eliminates middlemen so clients can not only find you directly but you’ll get access to live jobs posted directly by clients and get to keep 100% of your contract rate.
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