GE

General Electric (GE) is a multinational conglomerate operating in various sectors, including power and water, oil and gas, aviation, healthcare, transportation, and appliances. GE's businesses provide a wide range of products and services, from power generation and energy delivery technologies to medical imaging and transportation systems. Notably, GE Digital, a subsidiary, specializes in harnessing the power of the Industrial Internet by offering data analytics and software development services. These services enable industries to manage assets and operations more efficiently, reduce data storage costs, and gain valuable insights from vast quantities of data. GE's extensive portfolio of innovative solutions and technologies is designed to meet the evolving needs of customers and industries worldwide.

Mark Begor

SVP

Karen Kerr

Senior Managing Director, Advanced Manufacturing

Mark Little

SVP and Director - GE Global Research and CTO

Past deals in Iceland

Travelshift

Venture Round in 2023

Travelshift aims to transform the travel industry by connecting travelers with authentic experiences in remarkable locations. The company has developed a travel marketplace application that facilitates bookings and provides community-led tourist information. Its platform incorporates an affiliate system that utilizes artificial intelligence to automate content and curate travel plans, enabling travelers to manage their accommodations according to suggested itineraries. Additionally, travelers can customize their trips by incorporating available experiences nearby. Initially launched and tested in Iceland, where the tourism industry was rapidly growing, Travelshift's innovative software addresses the challenges smaller service providers faced in competing with established companies that dominated the market.

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GE

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