gener8tor

Gener8tor, established in 2012 and headquartered in Milwaukee, Wisconsin, is a nationally recognized accelerator that invests in and supports high-growth startups. It is industry-agnostic, accepting startups across all sectors and business models, including software, IT, web, SaaS, life science, MedTech, e-commerce, and hardware. The program provides accepted startups with $100,000 in funding and 12 weeks of mentorship-driven programming, facilitated by a network of experienced mentors, technologists, corporate partners, angel investors, and venture capitalists. Gener8tor is a member of the Global Accelerator Network (GAN).

Javier Soto Arocho

Program Director

Joe Baz

Director of Data and Software Development

Maggie Brickerman

Partner

Mfoniso Ekong

Director, Social Impact Milwaukee at gener8tor

YaaJoy Engel

Managing Director

Baylie Evans

Managing Director

Vanessa Huerta

Director gBETA Opportunity Zone Capital Accelerator Program

Linda Janes

Director, gBETA Anchorage Startup Accelerator

Ryan Jeffery

Senior Managing Director, Sustainability

Zareen Khan

Managing Director

Chelsea Linder

Partner

Jack Marck

Managing Director

Abby Taubner

Partner

Lauren Usher

Managing Director, gBETA and gBETA Social Impact

Ben Stanley

Principal

Past deals in Midwestern US

Beloit Kombucha

Seed Round in 2023
Beloit Kombucha Company, founded in 2020 and based in Beloit, Wisconsin, specializes in producing single-serving powdered kombucha packets. These packets are designed to be an affordable and environmentally friendly option for consumers looking to enhance their gut health. Made with organic ingredients, each packet contains live probiotic cultures, allowing users to easily transform any glass or bottle of water into a nutritious drink. The company's innovative approach to kombucha packaging emphasizes convenience and sustainability, catering to health-conscious individuals seeking a simple way to incorporate probiotics into their daily routines.

Farmented Foods

Seed Round in 2023
Farmented Foods is a Fargo-based company specializing in the production of flavored vegetarian fermented products designed to minimize food waste. By utilizing surplus vegetables that would otherwise go to waste, the company creates crafted ferments that serve as versatile additions to various meals. Farmented Foods aims to provide flavorful, sustainable options for consumers and businesses alike, contributing to a reduction in unnecessary food waste while enhancing culinary experiences.

Peak Mind

Pre Seed Round in 2022
Peak Mind, established in 2020 and based in Carmel, Indiana, specializes in digital employee wellness solutions. The company develops innovative applications focused on mental health, personal development, and team engagement, aiming to enhance employee satisfaction and work-life balance while boosting productivity. Peak Mind's offerings include tools for mindfulness, stress management, and emotional support, fostering collaboration, trust, and communication within organizations. By promoting well-being and resilience among employees, the company helps businesses improve morale and overall performance.

Cultured Decadence

Pre Seed Round in 2021
Cultured Decadence is a cellular aquaculture startup based in Madison, Wisconsin, founded in 2020. The company specializes in innovative methods to produce crustacean products, specifically focusing on lobster and crab meat. Utilizing cell culture and tissue engineering techniques, Cultured Decadence creates seafood directly from the cells of these animals, eliminating the need for shells, organs, and waste. This approach aims to address the increasing global demand for nutritious and sustainable seafood, providing a more environmentally friendly alternative to traditional fishing practices.

FANTM

Seed Round in 2020
FANTM is a company that specializes in developing human-computer interface technologies, enabling users to interact with digital systems through gesture and motion. Founded in 2020 by Finn Kuusisto and Ezra Boley in Madison, Wisconsin, FANTM aims to democratize access to innovative control systems for applications such as smart-home devices, gaming, augmented reality, virtual reality, robotic prosthetics, and teleoperation. The company's flagship product, the DEVLPR, is an open-source hardware and software platform designed for the Arduino community, allowing hobbyists and researchers to explore the emerging field of electromyography-based human-computer interaction at an accessible price point. FANTM's focus on providing affordable solutions contrasts sharply with larger companies that dominate the intellectual property landscape in this space, reflecting its commitment to fostering innovation and accessibility.

Lucendity

Pre Seed Round in 2020
Lucendity is a Milwaukee-based fintech startup founded by Tanya Ferrell in 2020. It operates an online loan comparison marketplace platform designed to simplify the loan selection process for consumers. Through its platform, Lucendity offers information on various financing products such as mortgages, auto loans, personal loans, and student loans, empowering users to compare options and align with their financial goals before applying directly with lending partners upon credit approval.

TCARE

Series A in 2020
TCARE, Inc. is a company that specializes in developing a caregiver support software-as-a-service (SaaS) solution aimed at preventing family caregiver burnout. Founded in 2017 and based in Saint Louis, Missouri, TCARE offers a cloud-based technology suite that allows care professionals to assess risk factors associated with caregiver burnout and implement timely interventions. Its platform serves various stakeholders, including organizations, care professionals, and family caregivers across the United States. By providing an evidence-based support program, TCARE not only aids in delaying or preventing nursing home placements but also helps reduce long-term care claims for Medicaid and life insurance carriers.

RedRex

Pre Seed Round in 2020
RedRex is a metaverse developer specializing in creating virtual spaces for schools, communities, businesses, and online events. Founded in 2020 and headquartered in Minneapolis, Minnesota, the company focuses on providing digital buildings, floors, rooms, and walls that facilitate seamless transitions between remote and in-person collaboration. RedRex offers a blockchain-based platform that allows users to own, rent, and share virtual real estate linked to real-world addresses through NFTs. The company employs premium tools for monetization, including rental agreements, sponsorships, and ticket sales, and emphasizes the importance of accessible digital spaces for fostering community, flexible work, and meaningful connections globally.

Cultured Decadence

Convertible Note in 2020
Cultured Decadence is a cellular aquaculture startup based in Madison, Wisconsin, founded in 2020. The company specializes in innovative methods to produce crustacean products, specifically focusing on lobster and crab meat. Utilizing cell culture and tissue engineering techniques, Cultured Decadence creates seafood directly from the cells of these animals, eliminating the need for shells, organs, and waste. This approach aims to address the increasing global demand for nutritious and sustainable seafood, providing a more environmentally friendly alternative to traditional fishing practices.

Last Lock

Pre Seed Round in 2019
Last Lock is a manufacturer of secure smart locks that revolutionizes traditional mechanical lock systems for homes and businesses. Founded in 2019 and headquartered in Milwaukee, Wisconsin, the company specializes in smart lock cylinders that can be easily integrated into existing door hardware, transforming them into advanced security systems. The smart locks utilize innovative self-powering and energy-harvesting technologies, eliminating the need for battery replacements. Last Lock offers a range of products, including specially engineered locks, access control systems, and enterprise security solutions, enabling effective management and tracking of access in various environments. By recognizing existing physical keys, radio-frequency identification devices, and smartphones, Last Lock enhances security and control for business owners and residential users alike.

Polco

Seed Round in 2019
Polco is a company that enhances communication between local officials and constituents through its online platform, which offers verified surveys, polls, and analytics. Founded in 2015 and headquartered in Middleton, Wisconsin, Polco provides its services to various entities, including cities, counties, school districts, and news media organizations. The platform facilitates citizen engagement by integrating local and national legislation with opportunities for voting and crowd-sourced political commentary. By offering tools for online polling and comprehensive survey research, Polco aims to modernize civic interaction and improve the effectiveness of governance through better-informed decision-making and feedback mechanisms.

Ilixer

Pre Seed Round in 2019
Ilixer is a Cincinnati-based company that specializes in producing nutritionally-complete powdered meals. These meals are crafted from real food ingredients, ensuring they contain all essential vitamins and minerals, along with an optimal balance of macronutrients such as protein, carbohydrates, fats, and fiber. Ilixer's offerings are designed to provide consumers with healthy and convenient meal options. The company operates through direct-to-consumer sales as well as wholesale distribution to select retailers.

Fiveable

Convertible Note in 2019
Fiveable, Inc. is an educational technology company based in Milwaukee, Wisconsin, founded in 2018. It operates an interactive social learning platform designed for Advanced Placement (AP) students and teachers, aiming to foster educational equity. The platform combines content, community, and courses to enhance the learning experience. It features a comprehensive content library and interactive community spaces, allowing students to engage with peers studying similar subjects. Fiveable offers online instruction led by accredited teachers across various disciplines, including history, social sciences, STEM, and languages. The company's mission is to empower students by building their skills and confidence, enabling them to earn college credit through placement exams and succeed in their educational endeavors.

Lumanu

Pre Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that connects brands with influencers and creators. Founded in 2016 and headquartered in Oakland, California, with an additional office in Milwaukee, Wisconsin, Lumanu offers a suite of solutions designed to facilitate collaboration in the creator economy. Its SocialCert product enables influencers to share content and usage rights with marketers, while Content Manager allows for the ingestion of influencer-generated content. Additionally, the SmartBoost solution assists in creating advertisements using creative assets from influencers. By providing tools for payment management, compliance, and content collaboration, Lumanu empowers creators and freelancers to effectively manage their businesses and foster meaningful partnerships with brand marketers, agency marketers, and performance marketers.

Fiveable

Pre Seed Round in 2019
Fiveable, Inc. is an educational technology company based in Milwaukee, Wisconsin, founded in 2018. It operates an interactive social learning platform designed for Advanced Placement (AP) students and teachers, aiming to foster educational equity. The platform combines content, community, and courses to enhance the learning experience. It features a comprehensive content library and interactive community spaces, allowing students to engage with peers studying similar subjects. Fiveable offers online instruction led by accredited teachers across various disciplines, including history, social sciences, STEM, and languages. The company's mission is to empower students by building their skills and confidence, enabling them to earn college credit through placement exams and succeed in their educational endeavors.

Pear Commerce

Pre Seed Round in 2018
Pear Commerce, Inc., established in 2018 and headquartered in Minneapolis, Minnesota, specializes in connecting consumer packaged goods (CPG) advertisements with local retailers in the United States. Its software platform enables consumers to directly purchase products or redeem offers from ads, while facilitating retailers' online presence expansion by creating new transaction fulfillment accounts. Pear Commerce collects consumer data, providing CPGs with valuable insights into customer behavior and driving sales growth through performance marketing strategies.

Norton Hurley

Pre Seed Round in 2018
Norton Hurley is a company based in Spearfish, South Dakota, that operates an e-commerce platform specializing in adult incontinence products. It offers a monthly subscription service for clients dealing with incontinence, delivering absorbent briefs and other personal care items directly to their homes. The company aims to address individual needs through tailored subscription options while also working to reduce the stigma associated with incontinence. By focusing on convenience and discretion, Norton Hurley provides a supportive solution for individuals seeking reliable and accessible incontinence supplies.

PAXAFE

Pre Seed Round in 2018
Paxafe Inc., established in 2018 and headquartered in Milwaukee, Wisconsin, specializes in developing hardware and software solutions for secure packaging and supply chain management. The company offers Internet of Things (IoT) enabled products that are reusable, traceable, and secure, designed to protect high-margin freight from theft and chain-of-custody failures. Paxafe's solutions cater to various industries such as jewelry, luxury watches, diamonds, electronics, pharmaceuticals, and more. Its AI-enabled risk management platform integrates telematics and other data sources to predict adverse supply chain events, enabling intelligent cargo insurance and improving operational efficiencies for shippers, carriers, and insurance providers.

Virtue Analytics

Seed Round in 2018
Virtue Analytics Inc. is a consulting firm based in St. Paul, Minnesota, with additional offices in the United States and India. Founded in 2013, the company specializes in business management consulting and data analytics, offering a range of services including predictive analytics, marketing promotional campaigns, sales forecasting, and network modeling. Virtue Analytics employs a variety of data science and engineering tools to deliver real-time business intelligence reports, leveraging data from diverse sources such as social media and publicly available information. The firm collaborates closely with senior executives from multinational corporations, providing a unique combination of data modeling expertise and industry knowledge to help clients navigate project implementations effectively.

TCARE

Seed Round in 2018
TCARE, Inc. is a company that specializes in developing a caregiver support software-as-a-service (SaaS) solution aimed at preventing family caregiver burnout. Founded in 2017 and based in Saint Louis, Missouri, TCARE offers a cloud-based technology suite that allows care professionals to assess risk factors associated with caregiver burnout and implement timely interventions. Its platform serves various stakeholders, including organizations, care professionals, and family caregivers across the United States. By providing an evidence-based support program, TCARE not only aids in delaying or preventing nursing home placements but also helps reduce long-term care claims for Medicaid and life insurance carriers.

GenoPalate

Seed Round in 2018
GenoPalate, Inc. is a company that specializes in personalized nutrition advice through genetic analysis. Founded in 2016 and based in Milwaukee, Wisconsin, it offers DNA test kits that allow customers to provide saliva samples. The company analyzes this genetic data, along with demographic and lifestyle information, to generate tailored dietary recommendations aimed at optimizing health. GenoPalate's platform delivers insights based on nutrigenetic profiles, enabling individuals to understand the best foods for their unique nutritional needs. In addition to personalized nutrition recommendations, GenoPalate also markets DNA test kits and offers access to existing DNA data through its online platform.

Kaleidoscope

Seed Round in 2018
Kaleidoscope is a company that specializes in the design, administration, and hosting of branded scholarship and grant programs through a cloud-based marketplace. Founded in 2016 by Gregory Dehn and headquartered in Minneapolis, Minnesota, Kaleidoscope connects scholarship funders with students, facilitating a seamless marketplace that matches qualified candidates with personalized scholarship opportunities. The company’s platform is tailored to support organizations and advocates in their efforts to fund the next generation of leaders, artists, and entrepreneurs, emphasizing low administrative costs and student choice. By providing innovative and impactful program design, Kaleidoscope aims to enhance access to educational funding and streamline the scholarship management process.

Ideawake

Seed Round in 2017
Ideawake is a Milwaukee-based company founded in 2013 that specializes in innovation management through its user-friendly SaaS platform. The platform enables organizations to solicit and crowdsource ideas from employees, customers, and vendors, facilitating the collection of collective intelligence. Users can collaborate on challenges, evaluate ideas, and select the most promising ones based on their insights. Ideawake's services not only aim to enhance employee engagement but also to streamline the implementation of innovative solutions, ultimately driving cost reduction and revenue generation for businesses. By providing the necessary tools and processes, Ideawake empowers organizations to transform their workforce into a community of innovators, fostering measurable impact from their ideas.

FactoryFix

Seed Round in 2017
FactoryFix, established in 2015 and headquartered in Chicago, Illinois, operates a platform that connects manufacturers with a vetted network of skilled workers. This includes engineers, machinists, maintenance technicians, and other specialized professionals. The company offers flexible hiring solutions, such as same-day service projects, part-time workers, and contract or temporary resources, as well as support for factory automation and engineering projects. By streamlining the hiring process and providing access to a large pool of qualified candidates, FactoryFix helps manufacturers fill their labor needs efficiently.

GenoPalate

Pre Seed Round in 2017
GenoPalate, Inc. is a company that specializes in personalized nutrition advice through genetic analysis. Founded in 2016 and based in Milwaukee, Wisconsin, it offers DNA test kits that allow customers to provide saliva samples. The company analyzes this genetic data, along with demographic and lifestyle information, to generate tailored dietary recommendations aimed at optimizing health. GenoPalate's platform delivers insights based on nutrigenetic profiles, enabling individuals to understand the best foods for their unique nutritional needs. In addition to personalized nutrition recommendations, GenoPalate also markets DNA test kits and offers access to existing DNA data through its online platform.

Errund

Seed Round in 2017
Errund, Inc., based in Madison, Wisconsin, is an online platform that connects users with cleaning and service professionals for homes and offices. Founded in 2012, Errund operates primarily in cities such as Chicago, Indianapolis, Columbus, Milwaukee, Madison, Kansas City, Omaha, Minneapolis, St. Paul, and Des Moines. The platform allows customers to find and book background-checked service providers while also enabling professionals to list their skills and services. By facilitating this connection, Errund simplifies the process of locating and securing cleaning services, catering to a variety of customer needs in multiple locations.

Allergy Amulet

Seed Round in 2016
Allergy Amulet Inc. is a Madison, Wisconsin-based company that specializes in the manufacture and sale of consumer food allergen sensors. Founded in 2016, the company has developed the Allergy Amulet, which is recognized as the world's smallest and fastest sensor for detecting common allergenic ingredients in food. This innovative device caters to a wide audience, including families, individuals, children, and businesses, allowing users to test food for allergens in seconds. Its sleek and portable design enables users to carry it conveniently on a keychain, necklace, or wristband, promoting safety and peace of mind for those affected by food allergies. With food allergies impacting approximately 32 million Americans and hundreds of millions globally, Allergy Amulet aims to enhance the quality of life for individuals with food allergies or intolerances.

Exit 7C

Angel Round in 2016
Exit 7C Inc. is a digital retailer specializing in fuel delivery services, founded in 2016 and headquartered in Milwaukee, Wisconsin. The company operates a mobile application that enables users to sign up for gas delivery and facilitates purchases at branded pumps located at traditional gas stations. Exit 7C also develops a mobile payment platform that allows customers to securely buy gasoline using a digital fuel card, featuring a centralized dashboard for real-time transactions, fuel type selection, and gas station locations. The company serves various markets, including Milwaukee, St. Louis, Fort Wayne, Columbus, Houston, Durham, and San Diego, while leveraging technology to enhance fuel, maintenance, and compliance services for transportation fleets.

Exit 7C

Seed Round in 2016
Exit 7C Inc. is a digital retailer specializing in fuel delivery services, founded in 2016 and headquartered in Milwaukee, Wisconsin. The company operates a mobile application that enables users to sign up for gas delivery and facilitates purchases at branded pumps located at traditional gas stations. Exit 7C also develops a mobile payment platform that allows customers to securely buy gasoline using a digital fuel card, featuring a centralized dashboard for real-time transactions, fuel type selection, and gas station locations. The company serves various markets, including Milwaukee, St. Louis, Fort Wayne, Columbus, Houston, Durham, and San Diego, while leveraging technology to enhance fuel, maintenance, and compliance services for transportation fleets.

Curate Solutions

Pre Seed Round in 2016
Curate Solutions, established in 2016 and based in Madison, Wisconsin, specializes in providing civic intelligence services. The company operates a software platform that leverages artificial intelligence to analyze public municipality meeting minutes, agendas, and other documents, enabling organizations to monitor local government discussions, track projects, and identify opportunities or risks at scale. This service is particularly valuable for government relations professionals and construction industry leaders, helping them stay informed about local policy issues and potential projects across thousands of municipalities in the United States.

DATTUS

Seed Round in 2016
DATTUS, Inc. is a technology company based in Indianapolis, Indiana, specializing in industrial data solutions that facilitate real-time access to critical information regarding equipment status. Founded in 2013, the company provides a comprehensive platform that integrates hardware and software to support data-driven decision-making across various industries, including manufacturing, energy, and pharmaceuticals. DATTUS offers an array of sensor technologies that monitor parameters such as temperature, vibration, and pressure, alongside a plug-and-play hub for seamless data cloud integration. Its analytics solution transforms sensor data into actionable insights, helping machine owners enhance asset utilization and optimize maintenance processes. DATTUS aims to empower industrial facilities to navigate the complexities of Industry 4.0, ultimately promoting operational efficiency, safety, and reduced downtime. The company, originally known as Bearing Analytics, Inc., rebranded in November 2014 and operates as a subsidiary of Plex Systems, Inc.

GrocerKey

Venture Round in 2016
GrocerKey is a company based in Madison, Wisconsin, founded in 2014, that specializes in providing e-commerce solutions for grocery retailers. It offers an end-to-end technology platform called GrocerKey, which includes a user-friendly mobile-optimized e-commerce store, native mobile applications, and a management dashboard for real-time oversight of store-level operations. Additionally, the company provides a pick, pack, and fulfill mobile application designed to enhance operational efficiency. GrocerKey's services are aimed at helping retailers build profitable e-commerce businesses and improve overall digital engagement by leveraging robust technology and proven strategies in grocery e-commerce.

Allergy Amulet

Seed Round in 2016
Allergy Amulet Inc. is a Madison, Wisconsin-based company that specializes in the manufacture and sale of consumer food allergen sensors. Founded in 2016, the company has developed the Allergy Amulet, which is recognized as the world's smallest and fastest sensor for detecting common allergenic ingredients in food. This innovative device caters to a wide audience, including families, individuals, children, and businesses, allowing users to test food for allergens in seconds. Its sleek and portable design enables users to carry it conveniently on a keychain, necklace, or wristband, promoting safety and peace of mind for those affected by food allergies. With food allergies impacting approximately 32 million Americans and hundreds of millions globally, Allergy Amulet aims to enhance the quality of life for individuals with food allergies or intolerances.

Prescribe Nutrition

Seed Round in 2015
Prescribe Nutrition, Inc. is a Minneapolis-based company founded in 2013 that specializes in wellness and nutrition programs. The company offers a modern, on-demand approach to nutrition counseling, moving away from traditional one-on-one consultations. Its interactive programs empower users to learn about nutrition, helping them understand what and how to eat while providing ongoing support and community engagement. Prescribe Nutrition features a freemium model that introduces users to a free 20-day program, which can lead to a subscription service for continued guidance. The platform includes daily modules with curated meal plans, videos, and live discussion boards designed to address chronic health conditions, food sensitivities, and weight management. Additionally, the company operates B2B corporate wellness programs and offers customizable software solutions, leveraging its unique user data for long-term growth.

Bright Cellars

Seed Round in 2015
Bright Cellars Inc. is an online wine club that specializes in delivering personalized wine selections to its members through a monthly subscription model. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company utilizes a machine-learning algorithm that analyzes user responses from a questionnaire to recommend wines tailored to individual tastes. This approach not only helps new wine drinkers explore and refine their preferences but also creates an educational experience around wine appreciation. Bright Cellars allows users to receive curated wine deliveries at their doorstep each month and offers options for gifting selections to others. The company aims to inspire a new generation of wine enthusiasts by providing a transformative and personalized experience.

GrocerKey

Seed Round in 2015
GrocerKey is a company based in Madison, Wisconsin, founded in 2014, that specializes in providing e-commerce solutions for grocery retailers. It offers an end-to-end technology platform called GrocerKey, which includes a user-friendly mobile-optimized e-commerce store, native mobile applications, and a management dashboard for real-time oversight of store-level operations. Additionally, the company provides a pick, pack, and fulfill mobile application designed to enhance operational efficiency. GrocerKey's services are aimed at helping retailers build profitable e-commerce businesses and improve overall digital engagement by leveraging robust technology and proven strategies in grocery e-commerce.

Rentable

Venture Round in 2015
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

GrocerKey

Pre Seed Round in 2015
GrocerKey is a company based in Madison, Wisconsin, founded in 2014, that specializes in providing e-commerce solutions for grocery retailers. It offers an end-to-end technology platform called GrocerKey, which includes a user-friendly mobile-optimized e-commerce store, native mobile applications, and a management dashboard for real-time oversight of store-level operations. Additionally, the company provides a pick, pack, and fulfill mobile application designed to enhance operational efficiency. GrocerKey's services are aimed at helping retailers build profitable e-commerce businesses and improve overall digital engagement by leveraging robust technology and proven strategies in grocery e-commerce.

Bright Cellars

Seed Round in 2015
Bright Cellars Inc. is an online wine club that specializes in delivering personalized wine selections to its members through a monthly subscription model. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company utilizes a machine-learning algorithm that analyzes user responses from a questionnaire to recommend wines tailored to individual tastes. This approach not only helps new wine drinkers explore and refine their preferences but also creates an educational experience around wine appreciation. Bright Cellars allows users to receive curated wine deliveries at their doorstep each month and offers options for gifting selections to others. The company aims to inspire a new generation of wine enthusiasts by providing a transformative and personalized experience.

Men's Style Lab

Convertible Note in 2014
Men's Style Lab, Inc. is an online concierge service that specializes in providing style solutions for men in the United States. Founded in 2013 and based in Des Moines, Iowa, the company offers a platform where users can select clothing items such as shirts, tees, sweaters, pants, shoes, blazers, outerwear, and accessories. The service allows men to receive curated clothing selections tailored to their needs, with the option to return any unwanted items. By focusing on personalized style, Men's Style Lab aims to help men look their best while ensuring their clothing choices fit both their lifestyle and aesthetic preferences.

Men's Style Lab

Angel Round in 2014
Men's Style Lab, Inc. is an online concierge service that specializes in providing style solutions for men in the United States. Founded in 2013 and based in Des Moines, Iowa, the company offers a platform where users can select clothing items such as shirts, tees, sweaters, pants, shoes, blazers, outerwear, and accessories. The service allows men to receive curated clothing selections tailored to their needs, with the option to return any unwanted items. By focusing on personalized style, Men's Style Lab aims to help men look their best while ensuring their clothing choices fit both their lifestyle and aesthetic preferences.

ReviewTrackers

Seed Round in 2014
ReviewTrackers is a customer feedback software company founded in 2012 and headquartered in Chicago, Illinois. The company provides an enterprise management platform that collects and analyzes review data from various review sites to improve the customer experience. Its software features tools for review notifications, a centralized monitoring dashboard, reporting and analytics, as well as consumer engagement surveys. By enabling businesses to respond to customer feedback and generate new reviews, ReviewTrackers helps organizations make informed, data-driven decisions that align with customer needs and preferences. This allows companies to not only enhance customer satisfaction but also convert customers into long-term advocates, ultimately saving time, money, and resources for busy professionals.

Datica

Venture Round in 2014
Datica, founded in 2013 and headquartered in Minneapolis, Minnesota, provides a cloud-based healthcare platform designed to facilitate clinical data exchange for highly regulated industries. The platform enables developers to implement cloud-based user management, secure messaging, and data storage without the complexities of server configuration. By supporting common data structures and mandated health services, Datica allows clients, ranging from mid-to-late-stage startups to Fortune 100 companies, to expedite electronic health record (EHR) integration and ensure compliance with cloud regulations. This approach helps organizations manage sensitive information efficiently and securely in the cloud.

ReviewTrackers

Seed Round in 2014
ReviewTrackers is a customer feedback software company founded in 2012 and headquartered in Chicago, Illinois. The company provides an enterprise management platform that collects and analyzes review data from various review sites to improve the customer experience. Its software features tools for review notifications, a centralized monitoring dashboard, reporting and analytics, as well as consumer engagement surveys. By enabling businesses to respond to customer feedback and generate new reviews, ReviewTrackers helps organizations make informed, data-driven decisions that align with customer needs and preferences. This allows companies to not only enhance customer satisfaction but also convert customers into long-term advocates, ultimately saving time, money, and resources for busy professionals.

Men's Style Lab

Seed Round in 2014
Men's Style Lab, Inc. is an online concierge service that specializes in providing style solutions for men in the United States. Founded in 2013 and based in Des Moines, Iowa, the company offers a platform where users can select clothing items such as shirts, tees, sweaters, pants, shoes, blazers, outerwear, and accessories. The service allows men to receive curated clothing selections tailored to their needs, with the option to return any unwanted items. By focusing on personalized style, Men's Style Lab aims to help men look their best while ensuring their clothing choices fit both their lifestyle and aesthetic preferences.

Driblet

Seed Round in 2014
Driblet Labs, Inc., founded in 2014 in Monterrey, México, is a technology company specializing in sensor-driven, Wi-Fi-enabled, programmable technologies designed for managing piped liquids. The company's inaugural product is the Driblet Smart Liquid Meter, which provides tools to conserve, monitor, and control liquid usage. With founders boasting over 25 combined years of experience in high-tech, corporate, and entrepreneurial sectors, Driblet Labs has participated in notable competitions such as Silicon Valley’s AngelHack Hackathon and TechCrunch’s Hardware Battlefield Competition at CES in Las Vegas. The company is also a member of the 2014 Winter generation of Gener8tor accelerator program based in Madison, WI.

Optyn

Seed Round in 2013
Optyn is an email marketing software platform founded in 2013 in Chicago, Illinois, by Louis Morales, Alen Malkoc, and Gaurav Gaglani. The company specializes in providing small businesses with user-friendly tools for creating and managing email marketing campaigns. Optyn's platform simplifies the marketing process by offering automated solutions that help businesses acquire and engage customers effectively. It assists business owners in determining the appropriate messaging and facilitates the creation, scheduling, and distribution of email campaigns. Additionally, Optyn ensures that consumers receive emails only from merchants they have chosen, enhancing user experience and engagement.

Datica

Series A in 2013
Datica, founded in 2013 and headquartered in Minneapolis, Minnesota, provides a cloud-based healthcare platform designed to facilitate clinical data exchange for highly regulated industries. The platform enables developers to implement cloud-based user management, secure messaging, and data storage without the complexities of server configuration. By supporting common data structures and mandated health services, Datica allows clients, ranging from mid-to-late-stage startups to Fortune 100 companies, to expedite electronic health record (EHR) integration and ensure compliance with cloud regulations. This approach helps organizations manage sensitive information efficiently and securely in the cloud.

WeMontage

Seed Round in 2013
WeMontage Inc. is a company based in Neenah, Wisconsin, that specializes in transforming personal photographs into custom, removable wallpaper. Through its online platform, users can upload their images to create unique photo collages, which are then printed on large peel-and-stick wallpaper. In addition to wallpaper, WeMontage offers a variety of other products, including canvas wraps, iPhone cases, and pillows. The company's services provide an affordable alternative to traditional canvas prints and custom framing, enabling customers to display their cherished memories in a creative and versatile way.

Quietyme

Seed Round in 2013
Quietyme Inc., established in 2012 and headquartered in Neshkoro, Wisconsin, specializes in developing ambient noise monitoring systems tailored for the hospitality industry. The company offers visual alert sensors and devices designed to notify patrons and management teams in hotels, motels, and apartments about excessive noise levels. Quietyme's system also collects and transmits data from various wireless sensors, enabling real-time alerts and predictive analytics to improve indoor environments across different sectors, including healthcare.

Scanalytics

Seed Round in 2013
Scanalytics Inc. is a technology company based in Milwaukee, Wisconsin, founded in 2012. It specializes in developing software solutions and smart floor sensors that monitor and analyze customer behavior in physical locations such as retail stores, tradeshows, and medical facilities. By utilizing proprietary technology, Scanalytics passively collects data on consumer movements, including where individuals walk, stop, and how long they linger in specific areas. This information is automated and analyzed to provide actionable insights that help businesses enhance customer engagement, predict shopping patterns, and improve in-store conversion rates. The company's tools enable clients to optimize their operations, space utilization, and marketing strategies, thereby enhancing efficiency and profitability in various environments.

Datica

Seed Round in 2013
Datica, founded in 2013 and headquartered in Minneapolis, Minnesota, provides a cloud-based healthcare platform designed to facilitate clinical data exchange for highly regulated industries. The platform enables developers to implement cloud-based user management, secure messaging, and data storage without the complexities of server configuration. By supporting common data structures and mandated health services, Datica allows clients, ranging from mid-to-late-stage startups to Fortune 100 companies, to expedite electronic health record (EHR) integration and ensure compliance with cloud regulations. This approach helps organizations manage sensitive information efficiently and securely in the cloud.

Optyn

Seed Round in 2013
Optyn is an email marketing software platform founded in 2013 in Chicago, Illinois, by Louis Morales, Alen Malkoc, and Gaurav Gaglani. The company specializes in providing small businesses with user-friendly tools for creating and managing email marketing campaigns. Optyn's platform simplifies the marketing process by offering automated solutions that help businesses acquire and engage customers effectively. It assists business owners in determining the appropriate messaging and facilitates the creation, scheduling, and distribution of email campaigns. Additionally, Optyn ensures that consumers receive emails only from merchants they have chosen, enhancing user experience and engagement.

Rentable

Seed Round in 2013
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

Zero Locus

Seed Round in 2013
Zero Locus Inc. is a software development company based in Milwaukee, Wisconsin, specializing in advanced analytics for diverse data sets. It focuses on providing predictive analytics solutions that help businesses across various sectors, including insurance, health, retail, and finance, to make sense of large and complex data. By offering tools designed to extract meaningful insights from extensive data collections, Zero Locus enables organizations to enhance their competitiveness in today's data-driven landscape.

Scanalytics

Pre Seed Round in 2013
Scanalytics Inc. is a technology company based in Milwaukee, Wisconsin, founded in 2012. It specializes in developing software solutions and smart floor sensors that monitor and analyze customer behavior in physical locations such as retail stores, tradeshows, and medical facilities. By utilizing proprietary technology, Scanalytics passively collects data on consumer movements, including where individuals walk, stop, and how long they linger in specific areas. This information is automated and analyzed to provide actionable insights that help businesses enhance customer engagement, predict shopping patterns, and improve in-store conversion rates. The company's tools enable clients to optimize their operations, space utilization, and marketing strategies, thereby enhancing efficiency and profitability in various environments.

Quietyme

Seed Round in 2013
Quietyme Inc., established in 2012 and headquartered in Neshkoro, Wisconsin, specializes in developing ambient noise monitoring systems tailored for the hospitality industry. The company offers visual alert sensors and devices designed to notify patrons and management teams in hotels, motels, and apartments about excessive noise levels. Quietyme's system also collects and transmits data from various wireless sensors, enabling real-time alerts and predictive analytics to improve indoor environments across different sectors, including healthcare.

Rentable

Seed Round in 2013
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

Pinpoint Software

Angel Round in 2012
Pinpoint Software Inc., established in 2011 and headquartered in Madison, Wisconsin, develops software solutions aimed at enhancing operational efficiency for grocers, retailers, and healthcare industries. Its primary product, Date Check Pro, is an expiration date management system that alerts users about impending product expiry within stores. Additionally, Pinpoint offers Taskle, a mobile checklist and audit solution for internal store tasks and inspections. These tools help minimize inventory losses and improve overall operational performance across various sectors.

EatStreet

Seed Round in 2012
EatStreet, Inc. is an online and mobile food ordering service that connects customers with local restaurants across the United States. Founded in 2009 and headquartered in Madison, Wisconsin, the company caters primarily to college students and young professionals, offering a straightforward and affordable way to order delivery and takeout. The platform serves as a centralized hub, providing users with access to a comprehensive listing of partnered restaurants in their area, enabling quick and convenient food ordering. For restaurant owners, EatStreet offers a one-stop solution for online ordering and marketing, helping them attract new customers and increase sales. Through its web, mobile, and social products, EatStreet enhances the dining experience for consumers while supporting local businesses.

Understory

Seed Round in 2012
Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time datasets and graphical representations of weather events, focusing on their impact at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations capable of measuring weather conditions such as rain, hail, wind, temperature, and humidity with high precision. These stations transmit data wirelessly and operate maintenance-free, providing advanced analytics for insurance companies, property owners, and educational institutions. Understory's solutions include detailed reports on hail, wind, and precipitation events, enabling clients to better understand and manage weather-related risks. The company's innovative technology has the potential to transform global weather understanding and assist businesses in mitigating the financial impacts of climate change.
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