Generation Partners

Generation Partners is a growth equity investment firm established in 1996 and based in Greenwich, Connecticut. The firm specializes in providing equity capital to growth companies, focusing on technology-enabled service businesses across various sectors, including business and information services, healthcare services and technology, media and marketing services, and real estate. With a commitment to long-term investments, Generation Partners targets equity investments ranging from $10 million to $50 million, pursuing both majority and minority equity positions in companies at different stages of development. The firm leverages its extensive experience in growth-oriented private equity and information technology to identify businesses that are driving change within their industries. Over its two decades of operation, Generation Partners has invested in more than 50 companies, often maintaining involvement for over ten years.

John A. Hawkins

Co-Founder and Managing Partner

Louis Marino

Senior Vice President and CFO

16 past transactions

Helcim

Series A in 2022
Helcim is a payments company that provides a platform designed to help small businesses accept credit card payments efficiently and affordably. The company focuses on enhancing the payment experience by offering a variety of features, including invoicing, online store capabilities, point of sale solutions, recurring payment management, API integrations, and multi-currency processing. Helcim aims to simplify the payment process for businesses, making it easier to sign up and use its services. By prioritizing customer support and offering competitive rates, Helcim seeks to empower small businesses and contribute to the growth of local communities.

Payactiv

Series C in 2020
PayActiv, Inc. is a financial wellness platform that provides earned wage access and various financial management tools for employers and employees. The company enables users to access a portion of their earned but unpaid wages between pay periods, helping to alleviate financial stress and enhance employee productivity. Its offerings include a mobile app and API solutions, which allow users to utilize their wages for bill payments and purchases, as well as planning tools powered by artificial intelligence and machine learning for budgeting and financial management. Serving a diverse range of industries such as restaurants, healthcare, manufacturing, and retail, PayActiv aims to revolutionize the way individuals access and manage their earnings. Founded in 2011 and based in San Jose, California, the company was previously known as PayKloud, Inc. before rebranding in 2014.

Payactiv

Series B in 2018
PayActiv, Inc. is a financial wellness platform that provides earned wage access and various financial management tools for employers and employees. The company enables users to access a portion of their earned but unpaid wages between pay periods, helping to alleviate financial stress and enhance employee productivity. Its offerings include a mobile app and API solutions, which allow users to utilize their wages for bill payments and purchases, as well as planning tools powered by artificial intelligence and machine learning for budgeting and financial management. Serving a diverse range of industries such as restaurants, healthcare, manufacturing, and retail, PayActiv aims to revolutionize the way individuals access and manage their earnings. Founded in 2011 and based in San Jose, California, the company was previously known as PayKloud, Inc. before rebranding in 2014.

PreFix

Convertible Note in 2017
PreFix Inc. is a home care service provider based in Austin, Texas, specializing in preventive maintenance for appliances, HVAC systems, plumbing, and electrical systems. Founded in 2013, the company offers a wide range of services, including cleaning and inspecting water heaters, dryers, ovens, and dishwashers, as well as unclogging drains and changing filters. PreFix aims to alleviate the maintenance burdens faced by homeowners and landlords, enabling them to efficiently address minor issues before they escalate. The company's platform allows users to easily schedule appointments for necessary repairs and maintenance, ultimately helping them save time and reduce annual maintenance costs by 30-50%.

Donuts

Series B in 2013
Donuts Inc is the registry of next generation domain names. With nearly 200 top-level domains, and millions of registrants, Donuts offers a wide variety of clear and meaningful names that represent your identity online in the best possible way. Whether looking for business identifiers (.ltd), navigation (.support), vertical market specifics (.builders) or broad-based generics (.world), their portfolio offers unequaled precision and differentiation. Using their industry-first DPML product, they also work with a large majority of the top global brands to protect their trademarks online. With office locations in Seattle, Washington DC, Los Angeles, London and Hong Kong, they sell their products through the world's leading registrars and resellers, including Go Daddy, Alibaba and 1and1.

Donuts

Series A in 2012
Donuts Inc is the registry of next generation domain names. With nearly 200 top-level domains, and millions of registrants, Donuts offers a wide variety of clear and meaningful names that represent your identity online in the best possible way. Whether looking for business identifiers (.ltd), navigation (.support), vertical market specifics (.builders) or broad-based generics (.world), their portfolio offers unequaled precision and differentiation. Using their industry-first DPML product, they also work with a large majority of the top global brands to protect their trademarks online. With office locations in Seattle, Washington DC, Los Angeles, London and Hong Kong, they sell their products through the world's leading registrars and resellers, including Go Daddy, Alibaba and 1and1.

Leaf Group

Series D in 2008
Leaf Group Ltd. is a diversified consumer internet company that operates globally through two primary segments: Marketplaces and Media. The Marketplaces segment includes platforms such as Society6, which allows artists to sell their original art on various consumer products, and Saatchi Art, an online gallery that connects artists with buyers. Deny Designs, another brand under this segment, focuses on made-to-order home décor. The Media segment encompasses health and wellness platforms like Well+Good and Livestrong.com, as well as home design sites like Hunker and local attractions platform Only In Your State. Leaf Group’s offerings include content creation, mobile applications, and advertising services that facilitate engagement between brands and consumers. Founded in 2006 and headquartered in Santa Monica, California, the company was previously known as Demand Media, Inc. until its rebranding in 2016.

iCrossing

Series F in 2008
iCrossing is a digital marketing company based in Scottsdale, Arizona, that provides a comprehensive marketing platform tailored for brands and agencies. The company specializes in both planning and development services. Its planning services encompass primary customer research, competitive and market research, persona development, and various digital marketing strategies, including integrated search marketing, social media, and mobile marketing. Additionally, iCrossing offers analytics and performance planning, along with marketing intelligence dashboarding, allowing clients to access extensive reports and data in a streamlined format. In terms of development services, the company focuses on search engine marketing, display and rich media advertising, email marketing, website development, and social media campaign development. With offices worldwide, iCrossing aims to assist clients in enhancing their digital marketing efforts through innovative solutions.

Leaf Group

Series B in 2006
Leaf Group Ltd. is a diversified consumer internet company that operates globally through two primary segments: Marketplaces and Media. The Marketplaces segment includes platforms such as Society6, which allows artists to sell their original art on various consumer products, and Saatchi Art, an online gallery that connects artists with buyers. Deny Designs, another brand under this segment, focuses on made-to-order home décor. The Media segment encompasses health and wellness platforms like Well+Good and Livestrong.com, as well as home design sites like Hunker and local attractions platform Only In Your State. Leaf Group’s offerings include content creation, mobile applications, and advertising services that facilitate engagement between brands and consumers. Founded in 2006 and headquartered in Santa Monica, California, the company was previously known as Demand Media, Inc. until its rebranding in 2016.

ShopWiki

Series A in 2006
ShopWiki is a consumer shopping search engine designed to help users find a wide range of products available online. Founded by former DoubleClick executives Kevin Ryan and Dwight Merriman, along with software developer Eliot Horowitz, the platform employs advanced crawling technology to index and organize products from over 250,000 online merchants. ShopWiki does not sell products directly but provides comprehensive search results across various categories, including electronics, clothing, home and garden, and more. With expansions into international markets such as the UK, France, Australia, Germany, and The Netherlands, ShopWiki aims to enhance the shopping experience for consumers worldwide by making it easier to locate desired items across the internet.

ThePlatform

Venture Round in 2006
thePlatform is a prominent video management and publishing company that offers white-label solutions for media organizations. It serves as a central hub for managing, monetizing, and syndicating billions of professionally produced video views each year. With a focus on versatility, thePlatform supports video businesses across multiple devices, including PCs, mobile phones, and televisions. The company manages multiscreen video for major cable operators and top TV providers globally, along with various programmers and media entities. Based in Seattle, Washington, thePlatform has over a decade of experience in the industry and operates as an independent subsidiary of Comcast.

iCrossing

Series C in 2005
iCrossing is a digital marketing company based in Scottsdale, Arizona, that provides a comprehensive marketing platform tailored for brands and agencies. The company specializes in both planning and development services. Its planning services encompass primary customer research, competitive and market research, persona development, and various digital marketing strategies, including integrated search marketing, social media, and mobile marketing. Additionally, iCrossing offers analytics and performance planning, along with marketing intelligence dashboarding, allowing clients to access extensive reports and data in a streamlined format. In terms of development services, the company focuses on search engine marketing, display and rich media advertising, email marketing, website development, and social media campaign development. With offices worldwide, iCrossing aims to assist clients in enhancing their digital marketing efforts through innovative solutions.

Reliacast

Series C in 2000
Reliacast alone offers the best solution for Webcasting to deliver on its full potential. Their audience measurement, management and control technologies are enabling a whole new breed of compelling Webcasting services.

Linguateq

Venture Round in 2000
Linguateq, founded in 1995 and headquartered in McLean, Virginia, specializes in datastream management systems and patented data integration software. Its solutions focus on reducing complexity, time-to-market, and costs for clients operating on both legacy and emerging platforms. The company’s software is designed to streamline data distribution and billing processes, facilitating rapid service introduction and minimizing back-office integration time. Linguateq's technology supports various industry standards, enabling interoperability across different architectures. By providing high-speed, high-performance converged voice and data services, Linguateq helps its customers enhance their operational efficiency and profitability in a competitive marketplace.
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