Generation Partners

Generation Partners is a private equity firm founded in the mid-1990s that provides equity capital to growth companies through buyouts and growth investments. Headquartered in Greenwich, Connecticut, with offices in Los Angeles and Austin, the firm targets US-based opportunities in business services, healthcare services, technology services, and technology-enabled information services, and it also engages in related sectors such as media and marketing services and real estate. It pursues both majority and minority equity positions, typically investing tens of millions of dollars, and emphasizes long-term ownership and value creation. The firm focuses on technology-enabled service businesses and seeks opportunities where information technology enables industry change, working with companies at various development stages and often maintaining investments for extended periods, including more than ten years.

Louis Marino

Senior Vice President and CFO

16 past transactions

Helcim

Series A in 2022
Helcim is a payments company that enables small businesses to accept credit card payments with ease and affordability. The company offers a comprehensive payment platform that includes features such as invoicing, online store capabilities, point of sale systems, recurring payment management, API integrations, and multi-currency processing. By focusing on user-friendly tools and a supportive approach, Helcim aims to enhance the payment experience for businesses and their customers. Its services are designed to be accessible and cost-effective, helping businesses thrive while enriching their communities.

PayActiv

Series C in 2020
PayActiv offers an earned wage access platform that enables employees to receive a portion of their earned wages before payday. This fintech service, available via mobile app and API, serves diverse industries such as restaurants, factories, hospitals, and retail stores. By providing timely access to earned wages, PayActiv aims to reduce financial stress and improve employee productivity.

PayActiv

Series B in 2018
PayActiv offers an earned wage access platform that enables employees to receive a portion of their earned wages before payday. This fintech service, available via mobile app and API, serves diverse industries such as restaurants, factories, hospitals, and retail stores. By providing timely access to earned wages, PayActiv aims to reduce financial stress and improve employee productivity.

PreFix

Convertible Note in 2017
PreFix is a home maintenance service provider and platform focused on preventive maintenance and on-demand repair for residential systems. It offers services for appliances, HVAC, plumbing, and electrical systems, including inspections, cleaning, replacements, and safety devices, primarily serving homeowners and landlords in Austin, Texas. The company operates a platform that facilitates booking and dispatch of maintenance and repair personnel for minor issues such as plumbing, HVAC failures, and appliance problems, with the aim of reducing maintenance-related hassles and costs for homeowners and property managers. Founded in 2013 and based in Austin, PreFix positions itself as a local, preventive maintenance provider that can handle routine tune-ups and urgent repairs to keep homes functioning smoothly.

Donuts

Series B in 2013
Donuts is a domain name registry offering nearly 200 top-level domains, catering to various business needs. It serves millions of registrants worldwide through partnerships with leading registrars like Go Daddy and Alibaba.

Donuts

Series A in 2012
Donuts is a domain name registry offering nearly 200 top-level domains, catering to various business needs. It serves millions of registrants worldwide through partnerships with leading registrars like Go Daddy and Alibaba.

Leaf Group

Series D in 2008
Leaf Group Ltd. is a diversified consumer internet company based in Santa Monica, California, that operates through two main segments: Marketplaces and Media. The Marketplaces segment includes platforms such as Society6, which allows artists to sell their original art and designs on various consumer products, and Saatchi Art, an online gallery for artists to exhibit and sell their work. Additionally, it features Deny Designs, a made-to-order home décor brand. The Media segment encompasses brands like Well+Good, which focuses on health and wellness content, and Livestrong.com, a community-oriented site for health and fitness. Other media properties include Hunker, which provides home design advice, and Only In Your State, highlighting local attractions across the United States. Leaf Group's business model is designed to connect creators with their audiences while offering innovative advertising solutions to brands and publishers. Founded in 2006, the company was previously known as Demand Media until its name change in 2016.

iCrossing

Series F in 2008
iCrossing is a digital marketing company based in Scottsdale, Arizona, with a global presence. The company provides a comprehensive marketing platform that can be customized to meet the unique needs of its clients. iCrossing specializes in planning services that include customer research, competitive analysis, persona development, and various digital marketing strategies such as integrated search, social media, and mobile marketing. In addition to its planning capabilities, it offers development services that encompass search engine marketing, display advertising, email marketing, and website and social media campaign development. The company emphasizes analytics and performance planning, equipping clients with streamlined access to extensive reports and data sets to enhance their marketing efficacy.

Leaf Group

Series B in 2006
Leaf Group Ltd. is a diversified consumer internet company based in Santa Monica, California, that operates through two main segments: Marketplaces and Media. The Marketplaces segment includes platforms such as Society6, which allows artists to sell their original art and designs on various consumer products, and Saatchi Art, an online gallery for artists to exhibit and sell their work. Additionally, it features Deny Designs, a made-to-order home décor brand. The Media segment encompasses brands like Well+Good, which focuses on health and wellness content, and Livestrong.com, a community-oriented site for health and fitness. Other media properties include Hunker, which provides home design advice, and Only In Your State, highlighting local attractions across the United States. Leaf Group's business model is designed to connect creators with their audiences while offering innovative advertising solutions to brands and publishers. Founded in 2006, the company was previously known as Demand Media until its name change in 2016.

ShopWiki

Series A in 2006
ShopWiki is a consumer shopping search engine that specializes in helping users locate products across the internet. Founded by former executives from DoubleClick, the company employs advanced crawling technology to aggregate and organize a vast array of products from over 250,000 online merchants. ShopWiki does not sell products directly; instead, it serves as a comprehensive resource for consumers seeking to find items ranging from electronics and clothing to home goods and collectibles. With a presence in several international markets, including the UK, France, Australia, Germany, and the Netherlands, ShopWiki aims to enhance the online shopping experience by making it easier for users to discover a wide selection of products available for purchase.

ThePlatform

Venture Round in 2006
thePlatform is a prominent provider of white-label video management and publishing solutions, specializing in the management, monetization, and syndication of video content for media companies. Acting as an open hub, it supports the distribution of billions of professionally produced video views across various platforms, including PCs, mobile devices, and television. With a robust client base that includes major cable operators and leading media companies, thePlatform has established itself as a key player in the multiscreen video landscape. Based in Seattle, Washington, thePlatform has over a decade of experience in the industry and operates as an independent subsidiary of Comcast.

iCrossing

Series C in 2005
iCrossing is a digital marketing company based in Scottsdale, Arizona, with a global presence. The company provides a comprehensive marketing platform that can be customized to meet the unique needs of its clients. iCrossing specializes in planning services that include customer research, competitive analysis, persona development, and various digital marketing strategies such as integrated search, social media, and mobile marketing. In addition to its planning capabilities, it offers development services that encompass search engine marketing, display advertising, email marketing, and website and social media campaign development. The company emphasizes analytics and performance planning, equipping clients with streamlined access to extensive reports and data sets to enhance their marketing efficacy.

Reliacast

Series C in 2000
Reliacast alone offers the best solution for Webcasting to deliver on its full potential. Their audience measurement, management and control technologies are enabling a whole new breed of compelling Webcasting services.

BarterTrust.com

Series C in 2000
BarterTrust.com, established in 1999, is the largest online business-to-business barter exchange in North America, serving over 7,000 clients. Combining traditional barter practices with e-commerce, the company offers a platform for clients to trade online or with the assistance of experienced trade brokers. With 12 regional offices in the United States, BarterTrust.com facilitated $120 million in barter transactions in 1999, resulting in annual revenues of $10 million. Operating from its headquarters in San Francisco, California, the company has received strong investor backing, including funding from Argus Capital, Draper Richards, El Dorado Ventures, and Vector Capital. Recently, BarterTrust.com secured additional financing from investors like General Motors Investments, Deutsche Banc Alex. Brown, and MSC Industrial Direct, further solidifying its position in the market.

Linguateq

Venture Round in 2000
Linguateq is a technology company based in McLean, Virginia, established in 1995, that specializes in data management and integration solutions. The company offers a patented data integration software and datastream management system designed to streamline complexity, reduce time-to-market, and lower costs for clients. Linguateq focuses on both legacy and emerging platforms, providing solutions that facilitate interoperability across various architectures and industry standards, including BAF/AMA, ASN.1, AMADNS, and IPDR. Its products not only enhance data distribution and billing processes but also enable clients to deliver high-speed, high-performance converged voice and data services, ultimately maximizing revenue and profitability in a competitive landscape.

IGN Entertainment

Venture Round in 1999
IGN Entertainment is an online media company specializing in the video game, lifestyle, and entertainment sectors. Founded in 1996 and based in San Francisco, California, the company operates fan-focused information platforms such as IGN.com, 1UP.com, and GameSpy, which are available in over 16 languages. IGN Entertainment also provides technology solutions for online gaming, primarily targeting the 18-34 year old male demographic. In addition to its gaming-related sites, the company owns AskMen.com, a men’s lifestyle website, Vault Network, dedicated to role-playing games, and UGO.com, focused on men's entertainment. With a global presence, IGN Entertainment has additional offices in North America, Europe, and Australia, and currently operates as a subsidiary of Ziff Davis Media Inc.
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