Generation Partners

Generation Partners, established in 1996, is a private equity firm headquartered in Greenwich, Connecticut, with additional offices in Los Angeles and Austin. The firm specializes in providing equity capital to growth companies, focusing on buyout and growth equity investments. Generation Partners targets businesses in the United States, particularly in the sectors of business services, healthcare, and technology services. The firm invests between $10 to $50 million, taking both majority and minority equity positions in companies at various stages of development. Known for its long-term investment approach, Generation Partners has been involved with some of its portfolio companies for over a decade. The firm's strategy is built on combining extensive private equity experience with information technology expertise to back companies leveraging technology to drive industry change.

Louis Marino

Senior Vice President and CFO

16 past transactions

Helcim

Series A in 2022
Helcim is a payments company that enables small businesses to accept credit card payments with ease and affordability. The company offers a comprehensive payment platform that includes features such as invoicing, online store capabilities, point of sale systems, recurring payment management, API integrations, and multi-currency processing. By focusing on user-friendly tools and a supportive approach, Helcim aims to enhance the payment experience for businesses and their customers. Its services are designed to be accessible and cost-effective, helping businesses thrive while enriching their communities.

PayActiv

Series C in 2020
PayActiv, Inc. is a company that specializes in providing earned wage access and a comprehensive financial wellness platform aimed at enhancing the financial stability of employees. Founded in 2011 and based in San Jose, California, PayActiv enables users to access a portion of their earned but unpaid wages between pay periods through its mobile app and API solutions. The platform is designed to alleviate financial stress for workers across various industries, including restaurants, hospitals, and retail, by allowing them to pay bills and make purchases using their earned wages. Additionally, PayActiv offers planning tools supported by artificial intelligence and machine learning to assist users in budgeting, saving, and managing their finances. By addressing the financial needs of employees, PayActiv aims to improve productivity and engagement in the workplace.

PayActiv

Series B in 2018
PayActiv, Inc. is a company that specializes in providing earned wage access and a comprehensive financial wellness platform aimed at enhancing the financial stability of employees. Founded in 2011 and based in San Jose, California, PayActiv enables users to access a portion of their earned but unpaid wages between pay periods through its mobile app and API solutions. The platform is designed to alleviate financial stress for workers across various industries, including restaurants, hospitals, and retail, by allowing them to pay bills and make purchases using their earned wages. Additionally, PayActiv offers planning tools supported by artificial intelligence and machine learning to assist users in budgeting, saving, and managing their finances. By addressing the financial needs of employees, PayActiv aims to improve productivity and engagement in the workplace.

PreFix

Convertible Note in 2017
PreFix Inc. is a home care service provider based in Austin, Texas, specializing in preventive maintenance for various household systems, including appliances, HVAC, plumbing, and electrical systems. Founded in 2013, the company offers a comprehensive range of services designed to alleviate the maintenance challenges faced by homeowners and landlords. These services include cleaning and inspecting appliances, servicing HVAC units, and addressing plumbing issues, among others. By facilitating the booking of maintenance and repair personnel, PreFix aims to streamline the home maintenance process while helping clients save significantly on annual maintenance costs. The company’s focus on preventive care allows it to address minor issues before they escalate, ensuring a safer and more efficient home environment.

Donuts

Series B in 2013
Donuts Inc is the registry of next generation domain names. With nearly 200 top-level domains, and millions of registrants, Donuts offers a wide variety of clear and meaningful names that represent your identity online in the best possible way. Whether looking for business identifiers (.ltd), navigation (.support), vertical market specifics (.builders) or broad-based generics (.world), their portfolio offers unequaled precision and differentiation. Using their industry-first DPML product, they also work with a large majority of the top global brands to protect their trademarks online. With office locations in Seattle, Washington DC, Los Angeles, London and Hong Kong, they sell their products through the world's leading registrars and resellers, including Go Daddy, Alibaba and 1and1.

Donuts

Series A in 2012
Donuts Inc is the registry of next generation domain names. With nearly 200 top-level domains, and millions of registrants, Donuts offers a wide variety of clear and meaningful names that represent your identity online in the best possible way. Whether looking for business identifiers (.ltd), navigation (.support), vertical market specifics (.builders) or broad-based generics (.world), their portfolio offers unequaled precision and differentiation. Using their industry-first DPML product, they also work with a large majority of the top global brands to protect their trademarks online. With office locations in Seattle, Washington DC, Los Angeles, London and Hong Kong, they sell their products through the world's leading registrars and resellers, including Go Daddy, Alibaba and 1and1.

Leaf Group

Series D in 2008
Leaf Group Ltd. is a diversified consumer internet company based in Santa Monica, California, that operates through two main segments: Marketplaces and Media. The Marketplaces segment includes platforms such as Society6, which allows artists to sell their original art and designs on various consumer products, and Saatchi Art, an online gallery for artists to exhibit and sell their work. Additionally, it features Deny Designs, a made-to-order home décor brand. The Media segment encompasses brands like Well+Good, which focuses on health and wellness content, and Livestrong.com, a community-oriented site for health and fitness. Other media properties include Hunker, which provides home design advice, and Only In Your State, highlighting local attractions across the United States. Leaf Group's business model is designed to connect creators with their audiences while offering innovative advertising solutions to brands and publishers. Founded in 2006, the company was previously known as Demand Media until its name change in 2016.

iCrossing

Series F in 2008
iCrossing is a digital marketing company based in Scottsdale, Arizona, with a global presence. The company provides a comprehensive marketing platform that can be customized to meet the unique needs of its clients. iCrossing specializes in planning services that include customer research, competitive analysis, persona development, and various digital marketing strategies such as integrated search, social media, and mobile marketing. In addition to its planning capabilities, it offers development services that encompass search engine marketing, display advertising, email marketing, and website and social media campaign development. The company emphasizes analytics and performance planning, equipping clients with streamlined access to extensive reports and data sets to enhance their marketing efficacy.

Leaf Group

Series B in 2006
Leaf Group Ltd. is a diversified consumer internet company based in Santa Monica, California, that operates through two main segments: Marketplaces and Media. The Marketplaces segment includes platforms such as Society6, which allows artists to sell their original art and designs on various consumer products, and Saatchi Art, an online gallery for artists to exhibit and sell their work. Additionally, it features Deny Designs, a made-to-order home décor brand. The Media segment encompasses brands like Well+Good, which focuses on health and wellness content, and Livestrong.com, a community-oriented site for health and fitness. Other media properties include Hunker, which provides home design advice, and Only In Your State, highlighting local attractions across the United States. Leaf Group's business model is designed to connect creators with their audiences while offering innovative advertising solutions to brands and publishers. Founded in 2006, the company was previously known as Demand Media until its name change in 2016.

ShopWiki

Series A in 2006
ShopWiki is a consumer shopping search engine that specializes in helping users locate products across the internet. Founded by former executives from DoubleClick, the company employs advanced crawling technology to aggregate and organize a vast array of products from over 250,000 online merchants. ShopWiki does not sell products directly; instead, it serves as a comprehensive resource for consumers seeking to find items ranging from electronics and clothing to home goods and collectibles. With a presence in several international markets, including the UK, France, Australia, Germany, and the Netherlands, ShopWiki aims to enhance the online shopping experience by making it easier for users to discover a wide selection of products available for purchase.

ThePlatform

Venture Round in 2006
thePlatform is a prominent provider of white-label video management and publishing solutions, specializing in the management, monetization, and syndication of video content for media companies. Acting as an open hub, it supports the distribution of billions of professionally produced video views across various platforms, including PCs, mobile devices, and television. With a robust client base that includes major cable operators and leading media companies, thePlatform has established itself as a key player in the multiscreen video landscape. Based in Seattle, Washington, thePlatform has over a decade of experience in the industry and operates as an independent subsidiary of Comcast.

iCrossing

Series C in 2005
iCrossing is a digital marketing company based in Scottsdale, Arizona, with a global presence. The company provides a comprehensive marketing platform that can be customized to meet the unique needs of its clients. iCrossing specializes in planning services that include customer research, competitive analysis, persona development, and various digital marketing strategies such as integrated search, social media, and mobile marketing. In addition to its planning capabilities, it offers development services that encompass search engine marketing, display advertising, email marketing, and website and social media campaign development. The company emphasizes analytics and performance planning, equipping clients with streamlined access to extensive reports and data sets to enhance their marketing efficacy.

Reliacast

Series C in 2000
Reliacast alone offers the best solution for Webcasting to deliver on its full potential. Their audience measurement, management and control technologies are enabling a whole new breed of compelling Webcasting services.

BarterTrust.com

Series C in 2000
BarterTrust.com, established in 1999, is the largest online business-to-business barter exchange in North America, serving over 7,000 clients. Combining traditional barter practices with e-commerce, the company offers a platform for clients to trade online or with the assistance of experienced trade brokers. With 12 regional offices in the United States, BarterTrust.com facilitated $120 million in barter transactions in 1999, resulting in annual revenues of $10 million. Operating from its headquarters in San Francisco, California, the company has received strong investor backing, including funding from Argus Capital, Draper Richards, El Dorado Ventures, and Vector Capital. Recently, BarterTrust.com secured additional financing from investors like General Motors Investments, Deutsche Banc Alex. Brown, and MSC Industrial Direct, further solidifying its position in the market.

Linguateq

Venture Round in 2000
Linguateq is a technology company based in McLean, Virginia, established in 1995, that specializes in data management and integration solutions. The company offers a patented data integration software and datastream management system designed to streamline complexity, reduce time-to-market, and lower costs for clients. Linguateq focuses on both legacy and emerging platforms, providing solutions that facilitate interoperability across various architectures and industry standards, including BAF/AMA, ASN.1, AMADNS, and IPDR. Its products not only enhance data distribution and billing processes but also enable clients to deliver high-speed, high-performance converged voice and data services, ultimately maximizing revenue and profitability in a competitive landscape.

IGN Entertainment

Venture Round in 1999
IGN Entertainment is an online media company specializing in the video game, lifestyle, and entertainment sectors. Founded in 1996 and based in San Francisco, California, the company operates fan-focused information platforms such as IGN.com, 1UP.com, and GameSpy, which are available in over 16 languages. IGN Entertainment also provides technology solutions for online gaming, primarily targeting the 18-34 year old male demographic. In addition to its gaming-related sites, the company owns AskMen.com, a men’s lifestyle website, Vault Network, dedicated to role-playing games, and UGO.com, focused on men's entertainment. With a global presence, IGN Entertainment has additional offices in North America, Europe, and Australia, and currently operates as a subsidiary of Ziff Davis Media Inc.
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