Good & Well

Good & Well is a Toronto-based venture capital firm that focuses on early-stage investments in social purpose businesses. Established in 2014, the firm aims to support Canadian entrepreneurs by providing equity investments ranging from $100,000 to $500,000. In addition to financial backing, Good & Well offers strategic advice, operational support, and access to a network of like-minded entrepreneurs, fostering collaboration and growth among its portfolio companies.

Alexandra Baillie

Managing Director

19 past transactions

Dispersa

Seed Round in 2025
Dispersa specializes in the development of environmentally friendly biosurfactants, which are derived from food waste instead of traditional food-grade sources. By utilizing microbes, the company transforms food waste into sustainable surfactants that effectively disperse oil particles. These biosurfactants form micelles, structures that encapsulate hydrocarbons, facilitating their breakdown and removal. Dispersa's innovative approach aims to enhance the sustainability and affordability of the biosurfactant market, offering a viable alternative to synthetic and petroleum-based surfactants. This positions Dispersa as a leader in providing eco-friendly solutions for various industries, promoting a circular economy and reducing reliance on non-renewable resources.

Kite Mobility

Seed Round in 2023
Kite Mobility offers a mobile application that connects residents and guests of private buildings with multiple all-electric transportation options. They helps solve for today’s transportation, sustainability and city mandate challenges with their solutions. They were dedicated to using and creating sustainable products and consumer goods.

Dispersa

Seed Round in 2023
Dispersa specializes in the development of environmentally friendly biosurfactants, which are derived from food waste instead of traditional food-grade sources. By utilizing microbes, the company transforms food waste into sustainable surfactants that effectively disperse oil particles. These biosurfactants form micelles, structures that encapsulate hydrocarbons, facilitating their breakdown and removal. Dispersa's innovative approach aims to enhance the sustainability and affordability of the biosurfactant market, offering a viable alternative to synthetic and petroleum-based surfactants. This positions Dispersa as a leader in providing eco-friendly solutions for various industries, promoting a circular economy and reducing reliance on non-renewable resources.

Kite Mobility

Pre Seed Round in 2022
Kite Mobility offers a mobile application that connects residents and guests of private buildings with multiple all-electric transportation options. They helps solve for today’s transportation, sustainability and city mandate challenges with their solutions. They were dedicated to using and creating sustainable products and consumer goods.

Fresh City Farms

Venture Round in 2021
Fresh City Farms is a retailer specializing in the delivery of organic and locally sourced produce. The company offers farm-fresh produce bags and meals, as well as a variety of grocery items. Additionally, Fresh City Farms provides nutritionist-designed recipe kits and prepared foods, allowing customers to conveniently purchase and enjoy organic meals. Their services are aimed at promoting healthy eating by making fresh, organic products accessible to consumers right at their doorstep.

Powered by People

Seed Round in 2021
Powered by People is a mobile-first platform that supports small and mid-sized enterprises in the creative manufacturing and handmade sectors. It offers an online marketplace designed to address unethical manufacturing practices by providing transparency in the supply chain. The platform connects international buyers with skilled producers in low-income countries, enabling wholesalers to access ethical handmade products. Additionally, Powered by People offers financing solutions and tools that facilitate direct payments to producers, thereby fostering a fairer and more transparent manufacturing ecosystem.

eLengo

Venture Round in 2021
eLengo is a company focused on enhancing livelihoods in agribusiness through practical digital training. It has developed a poultry farming application that empowers entrepreneurs by providing access to quality discussion forums, practical education, and marketplaces specifically designed for high-potential businesses in the agriculture and livestock sectors in East Africa. By facilitating these resources, eLengo aims to support farmers and entrepreneurs in developing economies, helping them to achieve their full potential and contribute to creating a poverty-free world through quality education.

Everist

Venture Round in 2021
Everist is a personal care products company that offers innovative waterless concentrate pastes designed for hair and body care. Their product line includes preservative-free formulations of shampoo and conditioner, allowing customers to maintain healthy hair using vegan, cruelty-free, plant-based, and biodegradable ingredients. By focusing on waterless solutions, Everist aims to provide effective personal care essentials while promoting sustainability and reducing environmental impact.

Goodee

Seed Round in 2020
Goodee Inc. operates an e-commerce marketplace that focuses on curated home and lifestyle products. Founded in 2017 and based in Montreal, Canada, the company provides a diverse range of essential homewares and sustainable designs. Goodee's platform features various brands, offering products that include furniture, decorative items, and dining essentials. By emphasizing affordability and sustainability, Goodee aims to help customers create personalized living spaces that reflect their individual styles.

Inkblot

Seed Round in 2020
Inkblot is a leading Canadian video counseling service that offers a secure and affordable platform for mental health support. Utilizing proprietary algorithms, Inkblot connects clients with suitable mental health counselors or life coaches based on individual preferences and needs. The service allows users to engage in sessions from the comfort of their homes or a private space at work, making mental health support more accessible. By facilitating online video consultations, Inkblot aims to address various mental health challenges, including mental illness and addiction, providing a personalized approach to enhance overall well-being.

Encircled

Venture Round in 2020
Encircled Inc. is a women's clothing brand based in Toronto, Canada, founded in 2012. The company specializes in the manufacture of convertible travel clothing designed for both work and leisure. Encircled offers a range of products, including dresses, sweaters, jackets, jumpsuits, leggings, long sleeve tops, and pants, all crafted from eco-friendly and sustainable materials such as bamboo, mesh, cotton, and twill. The brand aims to provide wardrobe essentials that combine functionality and comfort, enabling customers to navigate their daily adventures with ease and style. Encircled sells its products through online platforms and physical retail locations.

Kotn

Venture Round in 2020
Kotn is a clothing brand based in Toronto, Canada, founded in 2015. The company specializes in manufacturing and selling a range of apparel for men and women, including t-shirts, underwear, socks, henleys, sweaters, shorts, and tracksuits. Kotn is committed to sustainability by sourcing authentic Egyptian cotton directly from farmers, ensuring that its products are made from natural fibers. This approach allows the company to offer high-quality cotton garments at affordable prices while promoting ethical practices in the fashion industry. Kotn operates both online and in physical retail locations, catering to a diverse customer base.

Ulula

Seed Round in 2018
Ulula LLC is a human rights technology and analytics company that specializes in improving working conditions across various sectors, including agriculture, mining, manufacturing, and construction. Founded in 2013 and based in Toronto, Canada, with an additional office in New York, Ulula develops a software and analytics platform that enables organizations to monitor human rights risks by directly engaging workers and communities in real time. Utilizing mobile technologies such as SMS, USSD, and IVR, the platform creates sustainable feedback loops, allowing for the collection of timely and accurate insights regardless of network connectivity or language barriers. This approach ensures that stakeholders have access to safe and secure feedback channels, ultimately helping organizations address social, environmental, and governance challenges effectively.

Thesus

Venture Round in 2017
Thesus is an eCommerce company specializing in sustainable footwear, providing socially and environmentally progressive options for outdoor activities. The company's product range includes espadrilles, sneakers, sandals, and various accessories, all designed to prioritize comfort and functionality. Each pair of shoes is crafted using ethical manufacturing practices, ensuring that customers can choose eco-friendly alternatives without compromising on quality or style. Thesus aims to meet the growing demand for responsible footwear while promoting environmental awareness.

CoPower

Venture Round in 2016
CoPower Inc., founded in 2013 and headquartered in Canada, operates a sustainable investment platform that streamlines clean energy investing. The company provides an online crowdfunding service that allows investors to direct their capital toward energy efficiency and renewable energy generation projects. CoPower focuses on delivering solid financial returns while also promoting measurable environmental impact. Since its inception, the company has facilitated more than $2.5 million in clean energy loans and is recognized as a Certified B Corporation, reflecting its commitment to social and environmental performance.

Far & Wide Collective

Venture Round in 2016
Far & Wide Collective is an online marketplace based in Toronto, Canada, that connects artisans from post-conflict and developing countries, such as Afghanistan, Sri Lanka, and Uzbekistan, with consumers in North America. Established in 2013, the company specializes in a diverse range of handmade products including housewares, clothing, bags, jewelry, and home decor items like rugs, baskets, trays, towels, bowls, and wall art. By showcasing the unique craftsmanship of these artisans, Far & Wide Collective not only provides access to high-quality products but also contributes to the sustainable development of communities in these regions, fostering economic growth and cultural exchange.

Lucky Iron Fish

Venture Round in 2015
Lucky Iron Fish Inc. is a Canadian company based in Toronto that specializes in manufacturing an innovative iron cooking tool designed to combat iron deficiency and anemia. This reusable tool is simply added to boiling water or liquid-based meals for about 10 minutes, infusing the food or drink with a significant portion of the daily recommended iron intake. The company offers its product online, making it accessible to consumers, particularly those who suffer from iron deficiency anemia. As a certified B-Corp, Lucky Iron Fish is dedicated to social responsibility and has garnered international recognition from various prestigious organizations, including the Clinton Global Initiative University and the Gates Foundation. Since its incorporation in 2012, the company has positioned itself as an affordable and effective solution for enhancing nutritional iron in everyday diets.
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