Greenwich Associates
Greenwich Associates is a prominent global provider of market intelligence and advisory services tailored for the financial services industry. Established in 1972 and headquartered in London, the firm specializes in delivering fact-based insights and actionable recommendations to enhance business performance. Its services encompass strategic advisory, customer experience, loyalty programs, custom research, and consulting, focusing on areas such as banking and investment management. Greenwich Associates serves a diverse clientele, including commercial and retail banks, asset managers, investment banks, fintech companies, and a range of institutional investors like pension funds and endowments. The firm’s insights are derived from extensive research conducted with influential buyers of financial services, enabling it to provide practical guidance that addresses the unique challenges faced by its clients.
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