GreyLion

GreyLion Capital, founded in 2012 and based in New York, is a private equity firm that specializes in investing in high-growth businesses within the lower middle market. The firm targets companies in the consumer, industrial, software, and services sectors, aiming to partner with existing owners and management teams. GreyLion provides capital through tailored and flexible minority and control investment structures, typically ranging from $25 to $125 million per investment. As a Registered Investment Adviser, GreyLion is focused on delivering strategic growth and value to its portfolio companies in the United States.

Chip Baird

Co-Founder and Managing Partner

Henry Heinerscheid

Managing Director

Daniel Leever

Operating Partner

Santiago Núñez

Partner

27 past transactions

Birdseye Security Solutions

Private Equity Round in 2024
Birdseye Security Solutions provides virtual security monitoring services for industrial and commercial properties

Norwood Portable Sawmills

Acquisition in 2022
Norwood is global outdoor equipment and lifestyle brand marketing company, and a designer and manufacturer of portable sawmills.

Norwood Portable Sawmills

Private Equity Round in 2022
Norwood is global outdoor equipment and lifestyle brand marketing company, and a designer and manufacturer of portable sawmills.

Webconnex

Private Equity Round in 2022
Webconnex focuses on custom software design and development specifically for event management and fundraising. The company offers a web-based platform that simplifies and automates processes related to event registration and fundraising. Its services include online fundraising, event registration, branding, ticket handling, and social media integration. This comprehensive approach allows clients to maintain complete control over their branding and event layout, streamlining the entire event engagement experience.

Swyft Filings

Acquisition in 2021
Swyft Filings is a business formation service provider focused on simplifying the process of starting a business. The company offers a range of services, including doing business as (DBA) registration, non-profit formation, and registered agent services. By streamlining these essential tasks, Swyft Filings helps entrepreneurs save time and reduce costs, allowing them to avoid common pitfalls and costly errors associated with business setup.

Metal-Era

Acquisition in 2020
Metal-Era Inc. is a manufacturer specializing in roof edge and ventilation systems, providing a comprehensive range of products including fascia, coping, sloped roof ventilation systems, gutters, downspouts, termination bars, expansion joints, counterflashing, and various rooftop accessories. Founded in 1980 and based in Waukesha, Wisconsin, the company serves a diverse clientele across sectors such as education, healthcare, retail, and religious institutions. Metal-Era is recognized as a leading provider of metal systems in the commercial roofing industry, focusing on efficient ordering processes and maintaining a robust inventory to support timely project execution. As of April 2020, it operates as a subsidiary of Greylion Capital LP.

Alloy Die Casting

Private Equity Round in 2019
Alloy Die Casting Company provides die castings made of aluminum and zinc/aluminum alloys. The company offers precision engineered components and assemblies. Its products are used for military, medical, commercial, and automotive applications. The company was founded in 1946 and is based in Buena Park, California. Alloy Die Casting Company operates as a subsidiary of Sanders Industries, Inc.

TickPick

Private Equity Round in 2019
TickPick is an innovative new ticket marketplace that aims to take the struggle out of purchasing tickets to sports, concerts and other live events. They designed their site to eliminate the overwhelming number of overpriced tickets. Ticket results are listed and ranked based on a combination of price and quality, which allows people to select the best ticket for them at a glance.

The RealReal

Series H in 2019
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

SkinSpirit Skincare Clinic & Spa

Private Equity Round in 2018
SkinSpirit Skincare Clinic and Spa, founded in 2003 and headquartered in Los Gatos, California, specializes in a comprehensive range of skin and body care services across its locations in California and Washington. The clinic offers advanced treatments such as dermal fillers, facials, laser resurfacing, hair removal, micro-needling, and ultherapy, among others. In addition to these services, SkinSpirit provides medical weight loss programs and vitamin injections. The establishment is recognized as a leading destination for aesthetic care, combining high-quality services with a luxurious spa environment. SkinSpirit also sells a curated selection of skincare products online to support clients' home care regimens, ensuring lasting results. With locations in Mill Valley, Palo Alto, San Francisco, Walnut Creek, Bellevue, Redmond, and Seattle, SkinSpirit has established itself as a prominent player in the skincare industry.

The RealReal

Series G in 2018
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

MOD Super Fast Pizza

Private Equity Round in 2018
MOD Super Fast Pizza, LLC operates a chain of pizza restaurants in the United States and the United Kingdom, offering a diverse menu that includes pizzas, salads, sides, and beverages. Established in 2008 by Scott and Ally Svenson, the company is headquartered in Bellevue, Washington. Customers have the option to customize their orders, enhancing their dining experience. MOD Super Fast Pizza provides its products through both physical restaurant locations and online platforms, and it also engages in franchising, allowing for broader distribution of its brand and offerings.

Luna Grill

Private Equity Round in 2017
Founded in 2004, award winning Luna Grill offers authentic Mediterranean cuisine such as signature kabob plates, gourmet salads, appetizers including hummus and falafel, wraps, desserts, craft beer and wine in a contemporary setting. All foods, marinades and sauces are crafted with care daily from scratch and meals are made fresh to order and served to the table with genuine cutlery and tableware. A cross between a fast casual and full service sit-down restaurant, Luna Grill combines the best of both worlds and has created the concept of "Luxe Casual.”

MOD Super Fast Pizza

Private Equity Round in 2016
MOD Super Fast Pizza, LLC operates a chain of pizza restaurants in the United States and the United Kingdom, offering a diverse menu that includes pizzas, salads, sides, and beverages. Established in 2008 by Scott and Ally Svenson, the company is headquartered in Bellevue, Washington. Customers have the option to customize their orders, enhancing their dining experience. MOD Super Fast Pizza provides its products through both physical restaurant locations and online platforms, and it also engages in franchising, allowing for broader distribution of its brand and offerings.

MOD Super Fast Pizza

Private Equity Round in 2016
MOD Super Fast Pizza, LLC operates a chain of pizza restaurants in the United States and the United Kingdom, offering a diverse menu that includes pizzas, salads, sides, and beverages. Established in 2008 by Scott and Ally Svenson, the company is headquartered in Bellevue, Washington. Customers have the option to customize their orders, enhancing their dining experience. MOD Super Fast Pizza provides its products through both physical restaurant locations and online platforms, and it also engages in franchising, allowing for broader distribution of its brand and offerings.

Black Bear Diner

Private Equity Round in 2016
Black Bear Diner is a chain of family dining restaurants located primarily in the western United States. The establishment is themed around bears and offers a diverse menu that caters to a wide range of tastes, including breakfast, lunch, and dinner options. Patrons can enjoy hearty meals, burgers, frosty shakes, and healthful salads in a family-friendly atmosphere. The diner aims to create an engaging dining experience, particularly for children, making each visit memorable. Through its commitment to quality food and service, Black Bear Diner strives to be a favored choice for families seeking a casual dining experience.

Western Window Systems

Venture Round in 2015
Western Window Systems specializes in the manufacturing of moving glass walls, windows, and related accessories that seamlessly connect indoor and outdoor spaces. The company provides a variety of products, including custom doors and window systems, designed for both residential and commercial environments. Their offerings cater to diverse needs, enabling unlimited design possibilities through customizable sizes and standardized sets. By focusing on enhancing indoor and outdoor living, Western Window Systems aims to create open, inviting spaces for its customers.

MSA Security

Private Equity Round in 2015
MSA Security is an industry leader in high consequence threat protection and specialized training for corporate and government clients. The MSA Security team is comprised of security professionals with diverse backgrounds in law enforcement, elite military units, and the private sector working together to provide unparalleled explosives detection, consulting, training, and perimeter security services. MSA Security combines hands-on expertise with information and technology to minimize our clients' vulnerabilities to foreseeable threats.

BuildASign.com

Private Equity Round in 2015
BuildASign.com is a leading online custom printing provider. Proprietary web-based technology lets customers place their online custom signage and home decor orders quickly and easily, while an innovative production system ensures that each high quality piece prints and ships with industry-leading speed. Founded in 2005, the Austin-based company – which also operates EasyCanvasPrints.com – has been bootstrapped to great success, with 225 employees, over $42 million in revenue, and operations in the U.S., Canada, U.K., and Germany. Through the BuildASign.com Giving Program, the company has contributed more than $600,000 to over 500 local and national nonprofits. It has also received national recognition for its donation of more than 275,000 Welcome Home banners (valued at over $8.5 million) to friends and families of military service members returning home from a deployment. In addition, BuildASign.com staff regularly dedicates time, money, and professional skills to a variety of nonprofit organizations.

Youfit Health Clubs

Private Equity Round in 2014
Youfit Health Clubs Inc. operates a network of health clubs across the United States, providing a range of fitness services that include cardio and resistance training, personal training, and corporate wellness programs. The company also offers classes in yoga, kickboxing, and various other exercise formats, catering to diverse fitness needs. Additionally, Youfit sells apparel and workout accessories online. Founded in 2008 and headquartered in St. Petersburg, Florida, Youfit has expanded its presence to states such as Arizona, California, Colorado, Florida, Georgia, Mississippi, Oklahoma, Tennessee, and Texas. In November 2020, the company filed for reorganization under Chapter 11 in the U.S. Bankruptcy Court, reflecting challenges it faced in the evolving fitness landscape.
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