Grounded Capital

Lotus Foods is a sustainable rice company that specializes in producing organic rice, focusing on exotic and heirloom varieties sourced from small family farms in remote regions. The company aims to promote sustainable agriculture while offering a diverse selection of traditional rice types, each characterized by its unique terroir, texture, and nutritional benefits. By connecting these small farmers to a global marketplace, Lotus Foods not only enhances the visibility of their products but also supports their economic well-being, fostering a more sustainable and equitable agricultural system.

Founded in 1941, Straus Family Creamery produces and distributes a range of organic dairy products. Its offerings include milk, creams, yogurts, butter, sour cream, ice cream, and related mixes for foodservice industries. The company is committed to sustainable farming practices and supports family farms.

Traditional Medicinals, Inc. is a prominent producer of natural organic herbal and medicinal tea products, founded in 1974 and based in Sebastopol, California. The company specializes in over 50 varieties of tea, including detox, digestive, green, herbal, laxative, relaxation, seasonal, and products specifically for children and women. Traditional Medicinals employs sustainable practices, operating from a solar-powered facility, and has established itself as the leading medicinal, organic, and Fair Trade herbal tea company in the United States. The brand has grown to become the sixth-largest bagged tea company in the country, distributing its products through various channels, including health and natural food stores, grocery chains, mass-market retailers, and drug stores across North America.