GroupM

GroupM is a prominent global media investment firm that manages over $113 billion in annual media expenditure through its agencies, which include Mindshare, MediaCom, Wavemaker, Essence, and m/SIX. The company is dedicated to shaping the future of media to enhance advertising efficacy for consumers. GroupM leverages a vast network of media experts who provide valuable insights into consumer behavior and media platforms, as well as advanced trading capabilities. Its services encompass brand-safe media solutions, technology innovations, addressable television, content creation, and sports marketing. By focusing on these diverse areas, GroupM aims to deliver measurable advantages for advertisers in an increasingly complex media landscape.

Ashwin Padmanabhan

COO for South Asia

32 past transactions

The Goat Agency

Acquisition in 2023
The Goat Agency is a prominent global influencer marketing agency that specializes in enhancing customer engagement through culturally creative campaigns. By leveraging strategic distribution and media support, the agency helps its clients connect with the appropriate audiences and achieve measurable business outcomes. The Goat Agency is committed to delivering real business value to its clients, enabling them to effectively navigate the complexities of influencer marketing and drive meaningful results.

Sandtable

Acquisition in 2020
Sandtable Limited is a London-based company that specializes in building simulations to analyze and understand human behavior. Established in 2005, the company employs agent-based modeling (ABM) to create virtual populations that reflect complex human interactions and behaviors. This innovative approach allows Sandtable to synthesize diverse data sources, particularly in contexts where traditional research methods may be inadequate due to messy or incomplete data. The company's simulations are valuable for organizations across various sectors, including economics, healthcare, and consumer marketing, as they enable the exploration of "what if?" scenarios and provide insights that help influence behavioral outcomes. As a subsidiary of Group M Worldwide Inc., Sandtable continues to enhance its capabilities in behavioral analytics and modeling.

The Glitch

Acquisition in 2018
The Glitch, founded in 2009 and headquartered in Mumbai, India, is a digital marketing and advertising services company that specializes in delivering innovative creative campaigns. As a partner to ambitious brands, The Glitch integrates data, technology, storytelling, and cultural insights to provide comprehensive solutions, including digital strategy, video production, interactive design, e-commerce, branding, and media planning. Positioned within the WPP ecosystem, The Glitch aims to lead change in the dynamic advertising landscape, enhancing clients' branding and promotional efforts through its award-winning services.

MediaCom India

Acquisition in 2017
MediaCom India operates as a media agency.

Networked Insights

Series E in 2017
Networked Insights, Inc. is a Chicago-based company that specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006, it provides a suite of software solutions, including Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. The company's offerings encompass social monitoring, content planning, campaign management, and media targeting, enabling clients to make informed marketing decisions and enhance media efficiency. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that further aids in audience engagement. Its client roster includes notable brands such as MTV, Samsung, and Kraft, demonstrating its capacity to help businesses optimize their marketing strategies and uncover content opportunities.

The Exchange Lab

Acquisition in 2015
The Exchange Lab Ltd. is a programmatic media and marketing company that specializes in planning and executing digital advertising campaigns across various channels, including display, video, social media, and mobile. Founded in 2007 and headquartered in London, the company operates additional offices in key cities such as New York, San Francisco, and Toronto. The Exchange Lab utilizes Proteus, a comprehensive digital media marketplace that integrates multiple demand side platforms and marketing technologies, facilitating efficient advertising solutions for its clients. The company's offerings include various targeting solutions such as retargeting, device targeting, and geo-targeting. With a client base of over 700 brands and agencies across 50 markets worldwide, The Exchange Lab demonstrates a commitment to optimizing audience interactions, evaluating approximately one billion daily interactions to enhance campaign performance. As of December 2015, The Exchange Lab operates as a subsidiary of GroupM Worldwide Inc.

Yonder Media

Acquisition in 2015
Yonder Media, based in Centurion, South Africa, specializes in digital and mobile marketing services. It offers a range of services including content management, design, strategy, project management, and reporting. The company creates multi-channel assets to help clients engage with their customers and stakeholders. Notably, Yonder Media also provides a complete managed mobile marketing service. As of 2015, it operates as a subsidiary of GroupM B.V.

directComm

Acquisition in 2015
directComm Marketing Group is a privately held company based in Istanbul, Turkey, specializing in integrated direct marketing services. Founded in 2000, it focuses on various areas including digital marketing, customer relationship management, event marketing, and social media marketing. As of 2015, directComm operates as a subsidiary of GroupM Worldwide Inc., enhancing its capabilities in delivering comprehensive marketing solutions. The company is dedicated to helping clients effectively reach and engage their target audiences through tailored marketing strategies.

Chemistry Media

Acquisition in 2015
Chemistry Media is a privately held company that offers media planning and buying agency services.

Poster Group

Acquisition in 2015
Poster Group is a Paris-based out-of-home media company that specializes in media planning and buying for agencies and direct clients. Established in 2007, the company serves a diverse clientele, including some of the world's leading brands. In addition to its core services in media strategy and purchasing, Poster Group offers technology solutions designed to enhance the planning and management processes for both vendors and agencies. Through its comprehensive approach, the company aims to optimize advertising effectiveness in the out-of-home sector.

Haworth Marketing + Media

Funding Round in 2014
Haworth Marketing + Media is a provider of comprehensive digital marketing services, specializing in various content platforms, including digital video and audio, print, and out-of-home advertising. The company supports both institutional and commercial clients by offering a range of services that encompass marketing planning, research, consumer insights, and multicultural marketing. Additionally, Haworth Marketing + Media focuses on digital and emerging media, as well as social media strategies and product integration, ensuring that their clients can effectively engage with diverse audiences across multiple channels.

Keyade

Acquisition in 2014
Keyade, established in June 2006 and based in Paris, France, is a digital advertising and marketing services provider that focuses on performance-driven strategies. The company distinguishes itself by offering customized search engine marketing (SEM) services to a select group of clients, ensuring a high level of partnership and engagement. Keyade leverages its expertise and advanced technology to design and execute intelligent digital media strategies, optimizing campaign return on investment (ROI) for advertisers. With a commitment to innovation and the professional development of young graduates as permanent consultants, Keyade aims to deliver tailored solutions that meet the unique needs of its clients.

plista

Acquisition in 2014
plista is a Berlin-based company specializing in data-driven native advertising solutions tailored for premium editorial environments. It provides advertisers and publishers with direct access to a diverse range of native advertising formats that enhance user engagement and facilitate effective audience targeting throughout the sales funnel. Utilizing proprietary real-time Recommendation Technology, plista delivers content and advertising that aligns with users' individual interests across multiple channels and devices. This approach not only aids advertisers in reaching potential customers but also supports thousands of premium publishers in optimizing content monetization and driving sustainable traffic growth. plista has received numerous accolades, including awards from Red Herring and Financial Times, recognizing its innovative contributions to the digital advertising landscape.

Click Media

Acquisition in 2013
Click Media is a prominent digital agency located in Ho Chi Minh City, Vietnam, renowned for its expertise in social media strategy and management. The company provides a range of services including social media consultancy, campaign management, community management, and social media analytics. Additionally, Click Media excels in influencer marketing, digital media, search engine optimization, and mobile and web development. By leveraging deep insights into Vietnamese communities and keeping pace with emerging trends, Click Media effectively addresses business challenges for its clients and helps them enhance profitability through tailored digital solutions.

Vocanic

Acquisition in 2013
Vocanic is a leading provider of social media marketing services, known for its pioneering role in the industry. The company specializes in developing and executing comprehensive social media strategies that encompass measurement, management, and amplification of advocacy. Utilizing proprietary tools, Vocanic offers a range of services, including social media marketing, influencer identification, and social media monitoring. The company works with a diverse array of clients, from international corporations to local brands, across various sectors such as automotive, retail, finance, travel, FMCG, government, transport, health, and telecommunications. By focusing on both project-based and retainer engagements, Vocanic aims to enhance its clients' social media presence and reputation.

PLAY Communication Pty

Acquisition in 2013
PLAY Communication Pty is a experiential marketing agency based in Sydney, Australia. Founded in 2002, PLAY offers activation, sponsorship, digital and branding services. The company employs around 23 people and clients include Optus, Volkswagen, Qantas, Coty, Tourism Queensland, Charles Darwin University, ASOS and others.

Filmworks China

Acquisition in 2012
Filmworks China is an entertainment marketing agency established in 2010, focusing on various services related to the marketing of entertainment media properties. The company specializes in product placement, merchandise licensing, tie-in promotion, and celebrity endorsements, catering to a diverse range of clients. Among its notable clientele are recognized brands such as Electronics Arts, DreamWorks, TCL Television, Li Ning, and Yili Group. Filmworks China operates under regulatory approval, highlighting its commitment to compliance within the industry.

NetBooster Asia

Acquisition in 2012
Founded in 2007 and based in Manila and Jakarta, Netbooster Asia is a digital marketing agency offering media, production and creative services. The agency employs around 110 people and clients include Unilever, L’Oreal, Del Monte, Globe, BDO, Wyeth and Intel. This acquisition will see Netbooster rebrand in the Philippines as Movent. In Indonesia, the agency will be consolidated into GroupM’s digital offering.

Alchemedia

Acquisition in 2012
Alchemedia, Inc is a media planning and buying agency based in Seoul, South Korea, founded in 2004. The company specializes in providing media planning services, focusing on product promotion and media buying for various retail industries. Alchemedia is set to merge with GroupM Korea, which will enhance its service offerings and expand its client base. The combined entity will serve a diverse range of prominent clients, including Audi, GSK, IBM, LG Electronics, Procter & Gamble, and Red Bull, among others.

INVIDI Technologies

Series D in 2011
INVIDI Technologies Corporation is a software provider specializing in targeted advertising solutions for the television industry. Founded in 2000 and headquartered in Princeton, New Jersey, the company offers innovative applications such as Advatar, which enables addressable targeted advertising delivered to individual viewers through digital set-top boxes. INVIDI's technology supports multi-channel video programming distributors, marketers, and advertisers by facilitating the sales of various digital products and services, including video-on-demand and pay-per-view events. Additionally, the INVIDI Advertising Decision System allows for sophisticated management of advertising decisions, enhancing the precision of household-targeted advertising in the dynamic television landscape. Through its services, INVIDI empowers cable, satellite, and IPTV operators to effectively reach and engage their desired audiences.

Mindshare South Africa (Pty) Limited

Acquisition in 2011
Mindshare is a media buying and planning operation within South Africa, offering media buying, planning and investment management services, econometric modelling and associative marketing and market research services to clients. Founded in 2001, Mindshare has offices in Johannesburg and Cape Town and employs 96 people. Key clients and partners include Kellogg, KFC, LG, MTN, MultiChoice, Sun International and Unilever.

INVIDI Technologies

Series D in 2010
INVIDI Technologies Corporation is a software provider specializing in targeted advertising solutions for the television industry. Founded in 2000 and headquartered in Princeton, New Jersey, the company offers innovative applications such as Advatar, which enables addressable targeted advertising delivered to individual viewers through digital set-top boxes. INVIDI's technology supports multi-channel video programming distributors, marketers, and advertisers by facilitating the sales of various digital products and services, including video-on-demand and pay-per-view events. Additionally, the INVIDI Advertising Decision System allows for sophisticated management of advertising decisions, enhancing the precision of household-targeted advertising in the dynamic television landscape. Through its services, INVIDI empowers cable, satellite, and IPTV operators to effectively reach and engage their desired audiences.

Courtanet

Series B in 2009
Courtanet mission is to align the interests of clients, brokers and insurers. Taking advantage of recent technological advances, the broker can now carry out market research objective for its customers. It is an undeniable step forward for the entire profession and this corresponds to the needs of customers more demanding. Transparency is a real tool valuation consulting and insurance.

mInteraction co.

Acquisition in 2009
mInteraction co., ltd is one of the digital agencies in Thailand. Founded in 2007, mInteraction employs 45 people and clients include Cadbury, Ford, Nike, Sony and Unilever.

LaComunidad

Acquisition in 2008
LaComunidad was acquired by Sir Martin Sorrell's WPP in 2007. LaComunidad was founded in 2003 and is based in Amsterdam. LaComunidad’s unaudited revenues for the year ended 31 December 2007 were €3.5 million with gross assets at the same date of €2.7 million. Clients include Univé, Colgate Palmolive, KLM Royal Dutch Airlines, Heineken and Wilkinson.

INVIDI Technologies

Series C in 2007
INVIDI Technologies Corporation is a software provider specializing in targeted advertising solutions for the television industry. Founded in 2000 and headquartered in Princeton, New Jersey, the company offers innovative applications such as Advatar, which enables addressable targeted advertising delivered to individual viewers through digital set-top boxes. INVIDI's technology supports multi-channel video programming distributors, marketers, and advertisers by facilitating the sales of various digital products and services, including video-on-demand and pay-per-view events. Additionally, the INVIDI Advertising Decision System allows for sophisticated management of advertising decisions, enhancing the precision of household-targeted advertising in the dynamic television landscape. Through its services, INVIDI empowers cable, satellite, and IPTV operators to effectively reach and engage their desired audiences.

Interactive Television Pvt

Acquisition in 2007
Interactive Television Pvt Ltd is a Indian out of home marketing agency specialising in cinema advertising and marketing in multiplexes, malls and shopping chains.

QUISMA

Acquisition in 2007
Quisma is a provider of digital marketing services that focuses on optimizing and managing digital media across various channels and devices. The company specializes in keyword advertising, search engine optimization, search engine advertising, display advertising, affiliate marketing, and conversion optimization. By employing innovative technologies and scientific methods in data management, Quisma helps clients efficiently identify and target the right audience to meet their performance goals. Its comprehensive approach enables clients to navigate the complexities of international online marketing while also integrating classic media planning into their strategies.

Reddion BV

Acquisition in 2007
Reddion BV is a Dutch digital media and eCRM solutions agency. Founded in 1998, Reddion BV is based in Rotterdam and employs 22 people. Clients include Unilever, KPN, Postbank and FBTO.

M80 Services

Acquisition in 2006
M80 Services is an online word-of-mouth marketing company founded in 1998, specializing in community activation and viral marketing. The company focuses on managing the dissemination of word-of-mouth communications by identifying, empowering, and activating online influencers and opinion leaders. M80 harnesses the enthusiasm of devoted users to promote products and significantly expand a brand's fan base. With a diverse clientele that includes prominent organizations such as Microsoft, SegaAmerica, Universal Music Group, Twentieth Century Fox, and the NBA, M80 Services effectively leverages social networks to amplify brand messaging and drive consumer engagement.

Hylink Digital

Corporate Round in 2006
Hylink Digital Solutions is an independent digital media and advertising agency headquartered in China. The company specializes in providing integrated marketing services that encompass brand strategy, digital media, mobile marketing, social and content marketing, search engine marketing, and data analytics. With a focus on online and interactive media, Hylink operates not only within China but also has a presence in South Korea, Hong Kong, the United States, and England. The firm aims to deliver comprehensive solutions that address the evolving needs of its clients in the digital landscape.

IEG

Acquisition in 2006
IEG, LLC is a consulting firm based in Chicago, Illinois, specializing in sponsorship consulting, training, research, and analysis services. Established in 1981, the company provides advisory services, return on investment assessments, valuations, and publications aimed at sponsors, properties, and agencies. IEG's offerings include sponsorship reports, sourcebooks, intelligence reports, and guidance on sponsorship contracts and returns. The firm caters to a diverse clientele that includes corporations, sports organizations, arts and entertainment properties, associations, and various venues such as convention centers and malls. In addition to its consulting services, IEG also focuses on ticketing strategies, data management, and digital marketing, helping clients develop effective partnership propositions that yield positive returns. As of 2018, IEG operates as a subsidiary of Engine Shop, LLC.
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