Hawke Ventures

Hawke Ventures, founded in 2016 and based in Los Angeles, California, is an early-stage venture firm focused on investing in various sectors, including Commerce Technology, Marketing Technology, Advertising Technology, digital marketing, consumer products, e-commerce, software, and information technology. The firm aims to support innovative companies that are shaping the future of these industries through strategic investments.

Mara Chaben

Principal

Tony Delmercado

Co-Founder

Erik Huberman

General Partner

Clark Landry

Managing Partner

Past deals in Advertising

Plai

Seed Round in 2024
Plai is a digital marketing application platform designed to simplify the marketing process for both beginners and experienced users. It offers a range of features and tools that allow users to create and launch Google Ads and YouTube Ads quickly and efficiently. The platform provides access to trending content, relevant keywords, and the latest marketing strategies, enabling brands to optimize their digital marketing campaigns with ease. Plai's user-friendly interface eliminates the need for extensive marketing knowledge or technical skills, making it accessible for anyone looking to enhance their digital presence. With its intuitive design and comprehensive services, Plai functions as a portable marketing team, helping users market their brands effectively in just a few taps.

firmly.ai

Seed Round in 2024
firmly.ai makes digital ads and impressions more shoppable with significantly higher conversions. It a multi-patented streamlined checkout experience that requires 0 changes for the Merchant site where the customer is inspired to shop—without redirects, extra clicks or missing data.

GoCharlie.AI

Pre Seed Round in 2023
We're a generative artificial intelligence company leading the development of a goal-driven and multimodal engine: Charlie! Charlie helps entrepreneurs and enterprises create content that performs across text, images, and more. Imagine asking an AI to write a social media post that maximizes engagement with your target audience. At GoCharlie we know engagement means commerce, and we want to give you the tools to drive business through all your marketing channels.

Superfiliate

Seed Round in 2023
Superfiliate is a company focused on transforming word-of-mouth marketing through its innovative marketing platform. This platform provides brands with the tools to create personalized storefronts and manage relationships with customers, influencers, ambassadors, and affiliates. By facilitating the development of fully branded referral and rewards programs, Superfiliate enables businesses to enhance customer engagement and drive revenue growth. Its approach allows brands to effectively connect with their audiences, leveraging the power of personal recommendations to boost their marketing efforts.

Icon Source

Seed Round in 2021
Icon Source is a digital marketplace established in 2018 that facilitates connections between sports brands and professional athletes. Based in Denver, Colorado, the platform serves both national and local brands, allowing them to engage with athletes for endorsements, appearances, speaking events, and social media collaborations. Icon Source enhances this interaction by leveraging affinity attributes to match brands with suitable athletes, allowing for monetization of athletes' social media followings. The platform also provides secure communication channels, enabling real-time access to endorsement opportunities and fostering effective partnerships between brands and athletes.

Junction AI

Seed Round in 2019
Junction AI Inc. is a Dallas-based company that specializes in developing an AI-enhanced platform aimed at marketers. The platform analyzes ad creatives—including images, videos, and text—to optimize the effectiveness of advertisements, social media posts, and web promotions. Founded in 2015 and originally named Instant Local Inc., Junction AI transitioned to its current name in February 2018. The company's technology enables product and category managers to act as AI operators, allowing them to generate precise forecasts for individual items across various stores and channels. By harnessing vast amounts of data, Junction AI provides insights for sales and automates the creation of product listings for e-commerce platforms. The platform also personalizes marketing efforts, tailoring promotions to individual customers by leveraging an advanced recommendations engine that integrates diverse data assets, ultimately enhancing customer loyalty and engagement.

Instreamatic

Seed Round in 2017
Instreamatic, Inc., established in 2014 and headquartered in San Francisco, specializes in an AI-driven platform for digital audio advertising. The company's core offering is a dashboard for publishers and advertisers, equipped with tools for campaign initiation and management. This platform empowers publishers to run and oversee in-house campaigns, while advertisers can execute cross-platform digital audio ad campaigns and monitor activity across various publishers in real-time. Instreamatic's platform caters to diverse media, services, and games, supporting on-the-go, multitasking, and in-car consumption of music and podcasts, casual games, navigators, fitness trackers, and mobile commerce. Additionally, it facilitates voice-first platform publishing for radio applications, podcasts, and news, as well as other hands-free products and screenless devices, including IoT, wearables, and digital signage.
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