HB Investments

HB Investments is the private investment office of the founders of Huda Beauty, working closely with exceptional entrepreneurs to build and scale their companies. We invest in early stage companies, led by exceptional founders whose mission is to revolutionize the way consumers buy, eat, exercise and sleep. We pair entrepreneurs with a brand building, marketing, and distribution ecosystem to help them unleash their magic.

Alya Kattan

General Partner

Karan Wats

CEO and Partner

5 past transactions

Uptime | Knowledge Hacks

Seed Round in 2021
Our story began with a vision to build a platform that makes knowledge accessible, affordable, and fun, while also being free from negativity, doom-scrolling and advertising. That’s how we came to be Knowledge Hackers. Uptime is a free app featuring 5-minute Knowledge Hacks from the world’s best books, courses and documentaries. All Hacks are available in text, audio and our unique visual story format, distilling the key ideas and insights from thousands of sources to keep users informed and save them time and effort. And the best thing is, you can share Hacks in just a tap with anyone via socials and text. It’s time to know more in no time. It was founded in 2019 and is headquartered in London, England.

The Luxury Closet

Venture Round in 2020
The Luxury Closet is a fast growing online market platform that buys, sells, and consigns luxury items, mostly pre-owned, at a discounted price maintaining brand and item integrity and the assurance of authenticity. The Luxury Closet is the first of its kind in the GCC region in terms of size, market reach and scalability. It has achieved massive traction in a short period of time, and double digit monthly growth.

Kitopi

Series B in 2019
Kitopi is a Kitchen as a Service (KaaS) platform that facilitates the establishment of delivery-only restaurant locations by offering managed kitchen infrastructure and software solutions. Founded in 2018 by Mohamad Ballout, Saman Darkan, Bader Ataya, and Andy Arenas, Kitopi operates a network of over 60 cloud kitchens across the United Arab Emirates, Saudi Arabia, Kuwait, and Bahrain. The company enables restaurateurs to minimize capital expenditure and streamline operations by providing essential services such as management, call assistance, delivery management, trained staff, and specialized technology. Although Kitopi expanded into the United States in 2019, it exited the market following the onset of the pandemic.

Floranow

Series A in 2019
Floranow operates an online marketplace designed to connect flower and plant growers with buyers, primarily targeting the Middle East. The platform facilitates transactions between flower farms and flower shops or importers, streamlining the process for both suppliers and customers. By utilizing innovative technology, Floranow optimizes the supply chain for fresh flowers, ensuring that growers can sell their products easily while buyers receive high-quality flowers. The company focuses on maintaining a cool chain for the management and supply of flowers, enhancing freshness and quality throughout the distribution process.

Kitopi

Series A in 2018
Kitopi is a Kitchen as a Service (KaaS) platform that facilitates the establishment of delivery-only restaurant locations by offering managed kitchen infrastructure and software solutions. Founded in 2018 by Mohamad Ballout, Saman Darkan, Bader Ataya, and Andy Arenas, Kitopi operates a network of over 60 cloud kitchens across the United Arab Emirates, Saudi Arabia, Kuwait, and Bahrain. The company enables restaurateurs to minimize capital expenditure and streamline operations by providing essential services such as management, call assistance, delivery management, trained staff, and specialized technology. Although Kitopi expanded into the United States in 2019, it exited the market following the onset of the pandemic.
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