Heartland Ventures

GenLogs is a technology company specializing in freight intelligence. It operates a platform that uses AI and a nationwide sensor network to monitor and analyze logistics operations and supply chains. The platform identifies reliable truck carriers based on specific equipment and lane requirements, tracks shipments, trailers, and equipment, and provides insights to enhance operational efficiency, reduce fraud risks, and support informed decision-making.

Soil Connect Services, Inc., established in 2018 and headquartered in Plainview, New York, operates a digital marketplace for construction professionals involved in soil and aggregates management. The platform connects excavators, contractors, builders, landscapers, and other industry professionals, facilitating the efficient transport and management of soil and related materials. By streamlining operations and enabling direct transactions, Soil Connect aims to reduce costs and inefficiencies within the construction sector.

Endeavor is an AI platform that can automate many parts of business, including sales, production, and supply chain. Its objective is to reinvigorate American manufacturing and safeguard essential supply chains.

Pear Commerce is a provider of a retail e-commerce platform that connects consumer packaged goods advertising with retailers in the United States. The platform embeds directly into digital advertisements or websites to create a call to action, allowing consumers to purchase a product or claim an offer from the ad and enabling retailers to fulfill transactions and grow their online presence. It collects consumer information to provide brands with insights into purchasing behavior and to drive performance marketing, enabling quick connections between advertising and local retailers for shoppable experiences.

Firmus develops an artificial intelligence-based software solution tailored for the construction industry, focusing on the identification and prevention of design errors. The software analyzes construction models and rationalizes issues derived from numerous reports, presenting prioritized feedback based on cost and complexity. This enables construction companies to learn from past mistakes, reduce risk, and optimize their methods. Additionally, Firmus provides an intelligent issue tracking interface that facilitates effective communication among team members and seamlessly integrates with existing workflows, enhancing overall project coordination and efficiency.

Parspec is a technology company that uses artificial intelligence to optimize the supply chain for the building and construction industry. Its platform provides information and online workflows to support the selection and sale of construction products, leveraging AI to generate product submittals instantly and enabling sales agents and distributors to author and manage submittals online.

ProjectMark is a SaaS-based network and content management platform for the construction and AEC industry. It helps firms manage online content, streamline proposal workflows, and increase visibility by providing smart content creation and digital content capture that makes information searchable and reusable to populate databases. The platform also supports interactive qualification reports, organizational charts, digital resumes, and video content, and aggregates member profiles and project favorites to enable organizations to engage clients and showcase projects on an interactive network. By centralizing content and communications, ProjectMark aims to improve collaboration, accelerate proposal development, and enhance talent attraction within the construction ecosystem.

Enaia is a platform transforming commercial real estate by enhancing brokerage services. It's designed for CRE brokers, offering a CRM system and insights to facilitate partnerships, data access, deal management, and team communication.

Fulfilld is a developer of AI-powered warehouse management software that enhances productivity and efficiency in warehousing operations. The platform utilizes advanced machine learning and analytics to integrate seamlessly with enterprise resource planning systems, supporting order-based and advanced wave-picking processes. By creating a digital twin of the warehouse, Fulfilld optimizes the flow of products, personnel, and automation from the moment items enter the warehouse until they are dispatched for delivery. The software also tracks employee biometrics, such as steps and heart rate, allowing for improved data processing and customizable alerts. Through these capabilities, Fulfilld enables clients to maximize asset utilization and streamline their warehouse operations, ultimately reducing errors and increasing operational speed.

Claira is an AI-powered competency analytics engine established in 2020 and based in Grand Rapids, Michigan. The company specializes in providing organizations with insights into their talent by analyzing a comprehensive dataset of competencies. This platform offers detailed intelligence on workforce capabilities, identifying gaps, trends, and future needs. By leveraging this data, Claira enables businesses to enhance their hiring processes and optimize resource allocation, ultimately improving talent management and organizational effectiveness.

ProjectMark is a SaaS-based network and content management platform for the construction and AEC industry. It helps firms manage online content, streamline proposal workflows, and increase visibility by providing smart content creation and digital content capture that makes information searchable and reusable to populate databases. The platform also supports interactive qualification reports, organizational charts, digital resumes, and video content, and aggregates member profiles and project favorites to enable organizations to engage clients and showcase projects on an interactive network. By centralizing content and communications, ProjectMark aims to improve collaboration, accelerate proposal development, and enhance talent attraction within the construction ecosystem.

Soil Connect Services, Inc., established in 2018 and headquartered in Plainview, New York, operates a digital marketplace for construction professionals involved in soil and aggregates management. The platform connects excavators, contractors, builders, landscapers, and other industry professionals, facilitating the efficient transport and management of soil and related materials. By streamlining operations and enabling direct transactions, Soil Connect aims to reduce costs and inefficiencies within the construction sector.

Fulfilld is a developer of AI-powered warehouse management software that enhances productivity and efficiency in warehousing operations. The platform utilizes advanced machine learning and analytics to integrate seamlessly with enterprise resource planning systems, supporting order-based and advanced wave-picking processes. By creating a digital twin of the warehouse, Fulfilld optimizes the flow of products, personnel, and automation from the moment items enter the warehouse until they are dispatched for delivery. The software also tracks employee biometrics, such as steps and heart rate, allowing for improved data processing and customizable alerts. Through these capabilities, Fulfilld enables clients to maximize asset utilization and streamline their warehouse operations, ultimately reducing errors and increasing operational speed.

Soil Connect Services, Inc., established in 2018 and headquartered in Plainview, New York, operates a digital marketplace for construction professionals involved in soil and aggregates management. The platform connects excavators, contractors, builders, landscapers, and other industry professionals, facilitating the efficient transport and management of soil and related materials. By streamlining operations and enabling direct transactions, Soil Connect aims to reduce costs and inefficiencies within the construction sector.

Founded in 2018, Kea specializes in automated ordering software for restaurants. Its flagship product, kea Voice, efficiently handles phone orders, enabling restaurants to focus on food preparation and customer service.

Third Wave Automation, Inc. is a technology company based in Union City, California, that specializes in developing autonomous forklift solutions. Founded in 2018, the company utilizes machine learning, computer vision, and advanced robotics to create a Shared Autonomy Platform that enhances material handling operations. This platform allows human operators to supervise forklift activities while intervening only when necessary, thereby improving safety and operational efficiency. The autonomous forklifts are designed to perform complex tasks with precision, adapting to various warehouse configurations and demands. By integrating deep learning and modern software practices, Third Wave Automation aims to optimize warehouse throughput and streamline supply chain logistics, ultimately making forklift operations safer and more efficient.

Soil Connect Services, Inc., established in 2018 and headquartered in Plainview, New York, operates a digital marketplace for construction professionals involved in soil and aggregates management. The platform connects excavators, contractors, builders, landscapers, and other industry professionals, facilitating the efficient transport and management of soil and related materials. By streamlining operations and enabling direct transactions, Soil Connect aims to reduce costs and inefficiencies within the construction sector.

Workstream is a prominent HR, payroll, and hiring platform tailored for the hourly workforce. It provides automated solutions that streamline various human resource processes, enabling franchise and business owners to efficiently manage hiring, retention, and payroll tasks from a single platform. With features such as workflow automation, advanced analytics, SMS communication, and machine learning, Workstream enhances the hiring experience and supports businesses in adhering to their onboarding procedures. The platform is trusted by 46 of the top 50 quick-service restaurant brands, including major names like Burger King, Jimmy John’s, and Taco Bell, allowing them to reduce labor costs and simplify operations effectively.

Founded in 2018, Kea specializes in automated ordering software for restaurants. Its flagship product, kea Voice, efficiently handles phone orders, enabling restaurants to focus on food preparation and customer service.

Grabango is a technology company that specializes in checkout-free shopping solutions for the retail industry, focusing on grocery and convenience stores. Founded in 2016 and based in Berkeley, California, Grabango utilizes advanced computer vision and machine learning to enhance the shopping experience. Its system employs cameras and shelf sensors to track items as customers select them, automatically adding them to a virtual basket. Shoppers can then use a registered payment method through the Grabango app to complete their purchases without waiting in line. After leaving the store, customers receive a digital receipt on their phones. Grabango's technology is designed to retrofit existing retail spaces, allowing large-scale retailers to implement checkout-free shopping while ensuring high accuracy in real-world environments. The company prioritizes customer privacy by anonymizing data and does not use facial recognition technology.

Workstream is a prominent HR, payroll, and hiring platform tailored for the hourly workforce. It provides automated solutions that streamline various human resource processes, enabling franchise and business owners to efficiently manage hiring, retention, and payroll tasks from a single platform. With features such as workflow automation, advanced analytics, SMS communication, and machine learning, Workstream enhances the hiring experience and supports businesses in adhering to their onboarding procedures. The platform is trusted by 46 of the top 50 quick-service restaurant brands, including major names like Burger King, Jimmy John’s, and Taco Bell, allowing them to reduce labor costs and simplify operations effectively.

SPIDR Tech provides data-driven solutions for law enforcement agencies. Its platform enables officers to collect and analyze data from various sources like traffic collisions, weather events, and community engagement. This data is used to support predictive analytics, virtual assistance, and threat management solutions, enhancing patrol operations and improving public service.

StrongArm Technologies, Inc. is a safety science company that specializes in developing data collection and assessment solutions aimed at enhancing the safety of industrial workers. The company offers a risk monitoring device that utilizes machine learning to analyze risks related to musculoskeletal injuries, along with the FUSE Risk Management Platform, a cloud-based IoT-enabled software that leverages motion-interpreting sensors for real-time monitoring and assessment. Additionally, StrongArm provides a posture feedback system designed to assist industrial workers with proper lifting mechanics and postural support. Founded in 2011 and headquartered in Brooklyn, New York, StrongArm Technologies focuses on improving workplace safety through innovative technology.

Botique.ai Inc. is a company that specializes in developing an AI-powered conversational process automation platform designed for customer service centers. Established in 2017 and based in Newark, New Jersey, botique.ai provides a solution that automates chat interactions, thereby reducing the workload on contact centers and increasing their availability. The platform utilizes advanced Conversational Artificial Intelligence and Natural Language Processing algorithms, enabling it to simulate human-like interactions and efficiently address customer inquiries. Unlike many AI solutions, botique.ai integrates seamlessly into existing service center workflows, requiring minimal training and resource investment from companies. The effectiveness of the platform has been demonstrated through its deployment in several large commercial enterprises, where it has successfully reduced personnel costs while maintaining high-quality customer interactions. Currently, botique.ai serves multiple paying enterprises, generating significant annual recurring revenue.

Mimir Corporation, founded in 2014 and based in Indianapolis, Indiana, offers the Mimir Platform, a cloud-based solution designed to enhance the teaching and learning experience in computer science education. The platform, utilized by over 70 universities, enables instructors to efficiently manage courses of any size while maintaining high educational standards. Mimir Classroom streamlines grading processes, allowing for immediate feedback, and supports more than 40 programming languages. It also features tools to monitor student progress and identify areas where comprehension may be lacking. Additionally, Mimir’s configurable plagiarism detection system addresses academic integrity concerns by deterring cheating. Schools implementing Mimir have reported an average 11% increase in final exam scores, with a significant majority of students expressing a desire for the platform to be used across all their computer science classes. Mimir operates as a subsidiary of HackerRank.