Heartland Ventures

Heartland Ventures, established in 2016 and based in Columbus, Ohio, is a venture capital firm that bridges the gap between technology startups on the coasts and large corporations in the Midwest. The company invests in early-stage startups (seed to Series A rounds, less than $10 million) in sectors such as construction, manufacturing, agriculture, logistics, human resources, and staffing technologies. With a check size ranging from $500,000 to $3 million, Heartland Ventures facilitates connections between startups and corporations, fostering innovation and driving revenue growth. Since its inception, the firm has invested in seven portfolio companies, facilitated over 114 startup connections for Heartland corporations, and created over $65 million in pipeline revenue for its portfolio companies.

Mark Accomando

Partner, Investment Team

Max Brickman

Co-Founder and Managing Director

Mary Kenney

Associate

Ryan Leeper

Associate

Conor McGuinness

Partner, Community Team

Spencer Singer

Senior Associate, Investments

Austin Westerfeld

Associate

Tom Williams

Principal, Community Team

25 past transactions

GenLogs

Series A in 2025
GenLogs is a technology company specializing in freight intelligence. It operates a platform that uses AI and a nationwide sensor network to monitor and analyze logistics operations and supply chains. The platform identifies reliable truck carriers based on specific equipment and lane requirements, tracks shipments, trailers, and equipment, and provides insights to enhance operational efficiency, reduce fraud risks, and support informed decision-making.

Soil Connect

Venture Round in 2025
Soil Connect Services, Inc., established in 2018 and headquartered in Plainview, New York, operates a digital marketplace for construction professionals involved in soil and aggregates management. The platform connects excavators, contractors, builders, landscapers, and other industry professionals, facilitating the efficient transport and management of soil and related materials. By streamlining operations and enabling direct transactions, Soil Connect aims to reduce costs and inefficiencies within the construction sector.

Endeavor

Seed Round in 2024
Endeavor is an AI platform that can automate many parts of business, including sales, production, and supply chain. Its objective is to reinvigorate American manufacturing and safeguard essential supply chains.

Pear Commerce

Series A in 2024
Pear Commerce, Inc., established in 2018 and headquartered in Minneapolis, Minnesota, specializes in connecting consumer packaged goods (CPG) advertisements with local retailers in the United States. Its software platform enables consumers to directly purchase products or redeem offers from ads, while facilitating retailers' online presence expansion by creating new transaction fulfillment accounts. Pear Commerce collects consumer data, providing CPGs with valuable insights into customer behavior and driving sales growth through performance marketing strategies.

FIRMUS

Venture Round in 2024
Firmus develops an artificial intelligence-based software solution tailored for the construction industry, focusing on the identification and prevention of design errors. The software analyzes construction models and rationalizes issues derived from numerous reports, presenting prioritized feedback based on cost and complexity. This enables construction companies to learn from past mistakes, reduce risk, and optimize their methods. Additionally, Firmus provides an intelligent issue tracking interface that facilitates effective communication among team members and seamlessly integrates with existing workflows, enhancing overall project coordination and efficiency.

Parspec

Seed Round in 2024
Parspec is a technology company that specializes in applying artificial intelligence to enhance the supply chain within the building and construction industry. The company's AI-driven platform facilitates the selection and sale of construction products by providing valuable information and streamlined online workflows. This innovative approach allows sales agents and distributors to create and manage product submittals efficiently and effortlessly, transforming traditional processes into a more accessible and effective experience. Through its solutions, Parspec aims to improve operational efficiency and support the evolving needs of the construction sector.

ProjectMark

Seed Round in 2023
ProjectMark is a company that provides a marketing platform specifically designed for the architecture, engineering, and construction (AEC) industry. It offers a content management system that helps construction firms manage their content online, streamline proposal workflows, and enhance their visibility. The platform facilitates smart content creation and digital content capture, allowing users to easily search and reuse information to populate databases efficiently. Additionally, ProjectMark's CRM features enable the development of interactive qualification reports that include organizational charts, digital resumes, and video content. By collecting profiles of team members and highlighting preferred projects, ProjectMark helps organizations engage clients and attract talent through a dynamic, interactive network.

Enaia

Seed Round in 2023
Enaia is a company dedicated to transforming the commercial real estate (CRE) brokerage and services sector. It has developed a comprehensive insights platform tailored for CRE brokers that enhances their ability to partner, access information, and effectively manage their operations. This platform streamlines various processes, including deal management, prospecting, and team communication, all while ensuring secure collaboration and data storage. By enabling brokers to organize and manage their prospecting data alongside their deal flow, Enaia facilitates a more efficient workflow that reflects the collaborative nature of the brokerage industry. Through its innovative approach, the company aims to elevate the standards of CRE brokerage, making it easier for professionals to work dynamically in ad hoc teams.

Fulfilld

Venture Round in 2022
Fulfilld is a developer of AI-powered warehouse management software that enhances productivity and efficiency in warehousing operations. The platform utilizes advanced machine learning and analytics to integrate seamlessly with enterprise resource planning systems, supporting order-based and advanced wave-picking processes. By creating a digital twin of the warehouse, Fulfilld optimizes the flow of products, personnel, and automation from the moment items enter the warehouse until they are dispatched for delivery. The software also tracks employee biometrics, such as steps and heart rate, allowing for improved data processing and customizable alerts. Through these capabilities, Fulfilld enables clients to maximize asset utilization and streamline their warehouse operations, ultimately reducing errors and increasing operational speed.

Claira

Seed Round in 2022
Claira is an AI-powered competency analytics engine established in 2020 and based in Grand Rapids, Michigan. The company specializes in providing organizations with insights into their talent by analyzing a comprehensive dataset of competencies. This platform offers detailed intelligence on workforce capabilities, identifying gaps, trends, and future needs. By leveraging this data, Claira enables businesses to enhance their hiring processes and optimize resource allocation, ultimately improving talent management and organizational effectiveness.

ProjectMark

Pre Seed Round in 2022
ProjectMark is a company that provides a marketing platform specifically designed for the architecture, engineering, and construction (AEC) industry. It offers a content management system that helps construction firms manage their content online, streamline proposal workflows, and enhance their visibility. The platform facilitates smart content creation and digital content capture, allowing users to easily search and reuse information to populate databases efficiently. Additionally, ProjectMark's CRM features enable the development of interactive qualification reports that include organizational charts, digital resumes, and video content. By collecting profiles of team members and highlighting preferred projects, ProjectMark helps organizations engage clients and attract talent through a dynamic, interactive network.

Soil Connect

Venture Round in 2021
Soil Connect Services, Inc., established in 2018 and headquartered in Plainview, New York, operates a digital marketplace for construction professionals involved in soil and aggregates management. The platform connects excavators, contractors, builders, landscapers, and other industry professionals, facilitating the efficient transport and management of soil and related materials. By streamlining operations and enabling direct transactions, Soil Connect aims to reduce costs and inefficiencies within the construction sector.

Fulfilld

Seed Round in 2021
Fulfilld is a developer of AI-powered warehouse management software that enhances productivity and efficiency in warehousing operations. The platform utilizes advanced machine learning and analytics to integrate seamlessly with enterprise resource planning systems, supporting order-based and advanced wave-picking processes. By creating a digital twin of the warehouse, Fulfilld optimizes the flow of products, personnel, and automation from the moment items enter the warehouse until they are dispatched for delivery. The software also tracks employee biometrics, such as steps and heart rate, allowing for improved data processing and customizable alerts. Through these capabilities, Fulfilld enables clients to maximize asset utilization and streamline their warehouse operations, ultimately reducing errors and increasing operational speed.

Soil Connect

Venture Round in 2020
Soil Connect Services, Inc., established in 2018 and headquartered in Plainview, New York, operates a digital marketplace for construction professionals involved in soil and aggregates management. The platform connects excavators, contractors, builders, landscapers, and other industry professionals, facilitating the efficient transport and management of soil and related materials. By streamlining operations and enabling direct transactions, Soil Connect aims to reduce costs and inefficiencies within the construction sector.

Kea

Series A in 2020
Kea LLC is a technology company based in the United States that specializes in developing automated ordering software for restaurants. Founded in 2018, the company offers a product called Kea Voice, which utilizes voice artificial intelligence to efficiently handle phone orders. This innovative platform enables restaurants to manage an unlimited number of inbound calls, eliminating the need for rollover lines and minimizing wait times for customers. By streamlining the order management and fulfillment processes, Kea allows restaurants to focus on food preparation while enhancing their customer service capabilities. Originally headquartered in Mountain View, Kea now operates in a fully remote working environment, reflecting its commitment to adapting to modern business practices.

Third Wave Automation

Series A in 2020
Third Wave Automation, Inc. is a technology company based in Union City, California, that specializes in developing autonomous forklift solutions. Founded in 2018, the company utilizes machine learning, computer vision, and advanced robotics to create a Shared Autonomy Platform that enhances material handling operations. This platform allows human operators to supervise forklift activities while intervening only when necessary, thereby improving safety and operational efficiency. The autonomous forklifts are designed to perform complex tasks with precision, adapting to various warehouse configurations and demands. By integrating deep learning and modern software practices, Third Wave Automation aims to optimize warehouse throughput and streamline supply chain logistics, ultimately making forklift operations safer and more efficient.

Soil Connect

Seed Round in 2020
Soil Connect Services, Inc., established in 2018 and headquartered in Plainview, New York, operates a digital marketplace for construction professionals involved in soil and aggregates management. The platform connects excavators, contractors, builders, landscapers, and other industry professionals, facilitating the efficient transport and management of soil and related materials. By streamlining operations and enabling direct transactions, Soil Connect aims to reduce costs and inefficiencies within the construction sector.

Workstream

Series A in 2020
Workstream is a prominent HR, payroll, and hiring platform tailored for the hourly workforce. It provides automated solutions that streamline various human resource processes, enabling franchise and business owners to efficiently manage hiring, retention, and payroll tasks from a single platform. With features such as workflow automation, advanced analytics, SMS communication, and machine learning, Workstream enhances the hiring experience and supports businesses in adhering to their onboarding procedures. The platform is trusted by 46 of the top 50 quick-service restaurant brands, including major names like Burger King, Jimmy John’s, and Taco Bell, allowing them to reduce labor costs and simplify operations effectively.

Kea

Seed Round in 2019
Kea LLC is a technology company based in the United States that specializes in developing automated ordering software for restaurants. Founded in 2018, the company offers a product called Kea Voice, which utilizes voice artificial intelligence to efficiently handle phone orders. This innovative platform enables restaurants to manage an unlimited number of inbound calls, eliminating the need for rollover lines and minimizing wait times for customers. By streamlining the order management and fulfillment processes, Kea allows restaurants to focus on food preparation while enhancing their customer service capabilities. Originally headquartered in Mountain View, Kea now operates in a fully remote working environment, reflecting its commitment to adapting to modern business practices.

Grabango

Series A in 2019
Grabango is a technology company that specializes in checkout-free shopping solutions for the retail industry, focusing on grocery and convenience stores. Founded in 2016 and based in Berkeley, California, Grabango utilizes advanced computer vision and machine learning to enhance the shopping experience. Its system employs cameras and shelf sensors to track items as customers select them, automatically adding them to a virtual basket. Shoppers can then use a registered payment method through the Grabango app to complete their purchases without waiting in line. After leaving the store, customers receive a digital receipt on their phones. Grabango's technology is designed to retrofit existing retail spaces, allowing large-scale retailers to implement checkout-free shopping while ensuring high accuracy in real-world environments. The company prioritizes customer privacy by anonymizing data and does not use facial recognition technology.

Workstream

Seed Round in 2018
Workstream is a prominent HR, payroll, and hiring platform tailored for the hourly workforce. It provides automated solutions that streamline various human resource processes, enabling franchise and business owners to efficiently manage hiring, retention, and payroll tasks from a single platform. With features such as workflow automation, advanced analytics, SMS communication, and machine learning, Workstream enhances the hiring experience and supports businesses in adhering to their onboarding procedures. The platform is trusted by 46 of the top 50 quick-service restaurant brands, including major names like Burger King, Jimmy John’s, and Taco Bell, allowing them to reduce labor costs and simplify operations effectively.

SPIDR Tech

Venture Round in 2018
SPIDR Tech, Inc. is a technology company that specializes in data-driven policing applications tailored for law enforcement agencies. Established in 2015 and located in Manhattan Beach, California, SPIDR Tech provides tools that enable law enforcement to leverage various data types, including intelligence, patrol metrics, and officer productivity insights, for improved operational efficiency. Its platform features a mobile application that allows officers to capture and link photos and videos to specific locations, people, and reports, in addition to incorporating data on traffic incidents, weather, and events to enhance traffic enforcement. SPIDR Tech's solutions also focus on community engagement, offering automated messaging capabilities to improve communication with victims and the public, thereby fostering community-police relationships while achieving significant cost savings and enhancing public perception of law enforcement.

StrongArm Tech

Series A in 2017
StrongArm Technologies, Inc. is a safety science company that specializes in developing data collection and assessment solutions aimed at enhancing the safety of industrial workers. The company offers a risk monitoring device that utilizes machine learning to analyze risks related to musculoskeletal injuries, along with the FUSE Risk Management Platform, a cloud-based IoT-enabled software that leverages motion-interpreting sensors for real-time monitoring and assessment. Additionally, StrongArm provides a posture feedback system designed to assist industrial workers with proper lifting mechanics and postural support. Founded in 2011 and headquartered in Brooklyn, New York, StrongArm Technologies focuses on improving workplace safety through innovative technology.

botique.ai

Convertible Note in 2017
Botique.ai Inc. is a company that specializes in developing an AI-powered conversational process automation platform designed for customer service centers. Established in 2017 and based in Newark, New Jersey, botique.ai provides a solution that automates chat interactions, thereby reducing the workload on contact centers and increasing their availability. The platform utilizes advanced Conversational Artificial Intelligence and Natural Language Processing algorithms, enabling it to simulate human-like interactions and efficiently address customer inquiries. Unlike many AI solutions, botique.ai integrates seamlessly into existing service center workflows, requiring minimal training and resource investment from companies. The effectiveness of the platform has been demonstrated through its deployment in several large commercial enterprises, where it has successfully reduced personnel costs while maintaining high-quality customer interactions. Currently, botique.ai serves multiple paying enterprises, generating significant annual recurring revenue.

Mimir

Debt Financing in 2016
Mimir Corporation, founded in 2014 and based in Indianapolis, Indiana, offers the Mimir Platform, a cloud-based solution designed to enhance the teaching and learning experience in computer science education. The platform, utilized by over 70 universities, enables instructors to efficiently manage courses of any size while maintaining high educational standards. Mimir Classroom streamlines grading processes, allowing for immediate feedback, and supports more than 40 programming languages. It also features tools to monitor student progress and identify areas where comprehension may be lacking. Additionally, Mimir’s configurable plagiarism detection system addresses academic integrity concerns by deterring cheating. Schools implementing Mimir have reported an average 11% increase in final exam scores, with a significant majority of students expressing a desire for the platform to be used across all their computer science classes. Mimir operates as a subsidiary of HackerRank.
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