Heartland Ventures

Heartland Ventures is a Midwest-based venture capital firm connecting large Middle America companies with vital technology being developed on the coasts. Our proven model helps corporations embrace a competitive, early-adopter approach, while helping startups spark meaningful conversations with key corporate decision makers. Since 2016, we’ve invested in seven portfolio companies, facilitated over 114 startup connections for Heartland corporations and created over $65 Million in pipeline revenue for our portfolio companies. Seed to Series A Rounds smaller than $10mm Check size: $500k-$3mm

Mark Accomando

Partner

Max Brickman

Managing Director

16 past transactions

Claira

Seed Round in 2022
Claira is an AI powered competency analytics engine that helps organizations understand their talent and hire better. Founded in 2020, Claira is headquartered in Grand Rapids, Michigan, United States.

ProjectMark

Pre Seed Round in 2022
ProjectMark is a portfolio-driven network that allows companies in the AEC industry to manage their content online. ProjectMark creates a content management system to assist construction firms in managing their content online, streamlining their proposal workflows, and increasing visibility. ProjectMark's software begins with smart content creation or digital content capture, making it easily searchable and re-usable to quickly populate databases.

Soil Connect

Venture Round in 2021
Soil Connect Marketplace is a digital platform created for construction professionals who work with soil and aggregates on a regular basis. Its platform connects those who have it with those who need it.

Fulfilld

Seed Round in 2021
Fulfilld is an AI-powered location-aware (digital twin) warehouse management software focused on driving higher warehousing productivity more efficiently. Our AI is essential in orchestrating how products, people, and automation flow and work from the movement products arrive in the warehouse to when they are loaded onto delivery trucks. Our AI is the brains and engine optimizing warehousing operations enabling our customers’ warehouses to run faster, smoother, leaner, and with fewer errors. Get Fulfilld.

Soil Connect

Venture Round in 2020
Soil Connect Marketplace is a digital platform created for construction professionals who work with soil and aggregates on a regular basis. Its platform connects those who have it with those who need it.

kea

Series A in 2020
kea empowers restaurants to operate more intelligently and own their relationship with customers. Its product, kea Voice, takes orders over the phone at a high level of efficiency and consistency so that restaurants can focus on making delicious food. Launched in 2018, kea is one of the fastest-growing companies on a course to change the way restaurants operate. kea was originally HQ'd in Mountain View and now supports a fully remote working environment.

Third Wave Automation

Series A in 2020
Third Wave Automation develops the Shared Autonomy Platform, integrating machine learning with autonomous reach trucks. This system allows human operators to oversee operations while intervening only when needed, enhancing safety and efficiency.

Soil Connect

Seed Round in 2020
Soil Connect Marketplace is a digital platform created for construction professionals who work with soil and aggregates on a regular basis. Its platform connects those who have it with those who need it.

Workstream

Series A in 2020
Workstream is the leading HR, Payroll, and Hiring platform for the hourly workforce. Its smart technology streamlines HR tasks so franchise and business owners can move fast, reduce labor costs, and simplify operations—all in one place. 46 of the top 50 quick-service restaurant brands—including Burger King, Jimmy John’s, Taco Bell—rely on Workstream to hire, retain, and pay their teams. Learn more at workstream.us.

kea

Seed Round in 2019
kea empowers restaurants to operate more intelligently and own their relationship with customers. Its product, kea Voice, takes orders over the phone at a high level of efficiency and consistency so that restaurants can focus on making delicious food. Launched in 2018, kea is one of the fastest-growing companies on a course to change the way restaurants operate. kea was originally HQ'd in Mountain View and now supports a fully remote working environment.

Grabango

Series A in 2019
Grabango is a checkout-free technology for existing, large-scale grocery, and convenience stores. Grabango is working with billion-dollar global retailers to retrofit existing stores to make waiting in lines a thing of the past. They just raised $39M in Series B funding, and we are excited to accelerate the growth of their team and their store deployments to deliver on their mission to eliminate lines and save people time. With Grabango, shoppers choose their items as usual, and then skip the line by scanning a code in their Grabango app on the way out. Our solution uses computer vision technology to identify items as they are picked up. It counts those items and sends the receipt to the shopper’s phone after they leave the store. Grabango delivers a seamless shopping experience that is becoming the global standard. Driven by passion to improve peoples’ daily lives, our technology brings computer vision and machine learning to existing brick-and-mortar stores by processing the interactions between people and products. We are the first and only company to successfully retrofit checkout-free technology into an existing store and work with high accuracy in a dynamic, real world environment. No facial recognition technology is used and all data is anonymized to protect customer privacy. Founded in 2016, Grabango is based in Berkeley, California.

Workstream

Seed Round in 2018
Workstream is the leading HR, Payroll, and Hiring platform for the hourly workforce. Its smart technology streamlines HR tasks so franchise and business owners can move fast, reduce labor costs, and simplify operations—all in one place. 46 of the top 50 quick-service restaurant brands—including Burger King, Jimmy John’s, Taco Bell—rely on Workstream to hire, retain, and pay their teams. Learn more at workstream.us.

SPIDR Tech

Venture Round in 2018
SPIDR Tech gives law enforcement agencies the technology they need to provide people with the service they deserve. WIth SPIDR Tech's community relationship management platform, law enforcement agencies are able to use their own data to automate customer service and marketing functionalities. This results in enormous cost savings and huge improvements in public perception.

StrongArm Tech

Series A in 2017
StrongArm Tech provides SaaS solutions to Fortune 2000 companies that prevent workplace injuries. .

botique.ai

Convertible Note in 2017
botique.ai is designed to automate chat interactions, reduce contact center loads, increase availability and free up contact center reps for more value-added tasks while simulating human style interactions. Created by two former military intelligence officers, the platform blends unique Conversational Artificial Intelligence and Natural Language Processing algorithms to answer customers’ questions. Unlike other AI tools botique seamlessly integrates into the workflow of existing service centers without extensive language training or commitment of company resources. botique.ai has already been successfully deployed by a number of large commercial enterprises and has proven to reduce personnel costs without sacrificing the quality of customer/company interactions. botique.ai is live with 5 paying enterprises with $100K ARR.

Mimir

Debt Financing in 2016
Mimir LLC is an Indiana based edTech startup back by YCombinator and the Elevate Ventures Purdue Fund. Being able to write code is a powerful skill. Mimir Classroom provides the tools for instructors to efficiently teach Computer Science courses of any scale without compromising quality of education for students. Mimir Classroom makes grading effortless and instantaneous so you can get back to the important stuff. The platform supports 40+ languages and is currently deployed in over 70 Universities. You can monitor individual students or an entire classroom’s progress. Even more exciting is Mimir’s ability to identify specific points or concepts where student comprehension might be weak. Unfortunately plagiarism is a very serious problem in Computer Science courses. Mimir Classroom's configurable plagiarism detection system acts as a strong deterrent for those tempted to cheat. Here’s what you can expect after bringing Mimir to your students. Many schools that have deployed Mimir have seen an average 11% boost in final exam score and 93% of students wished Mimir was used in all of their Computer Science classes.
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