Heartland Ventures

Founded in 2016, Heartland Ventures is a Midwest-based venture capital firm that connects large corporations in Middle America with innovative technology developed on the coasts. The company facilitates early adoption of technology by corporations and helps startups engage with key decision-makers. Since its inception, Heartland Ventures has invested in seven portfolio companies, facilitated over 114 startup connections for corporations, and created over $65 million in pipeline revenue.

Mark Accomando

Partner

Max Brickman

Managing Director

Conor McGuinness

Partner, Community Team

Spencer Singer

Senior Associate, Investments

Tom Williams

Principal, Community Team

Past deals in Construction

Soil Connect

Venture Round in 2025
Soil Connect Services, Inc., established in 2018 and headquartered in Plainview, New York, operates a digital marketplace for construction professionals involved in soil and aggregates management. The platform connects excavators, contractors, builders, landscapers, and other industry professionals, facilitating the efficient transport and management of soil and related materials. By streamlining operations and enabling direct transactions, Soil Connect aims to reduce costs and inefficiencies within the construction sector.

FIRMUS

Venture Round in 2024
Firmus develops an artificial intelligence-based software solution tailored for the construction industry, focusing on the identification and prevention of design errors. The software analyzes construction models and rationalizes issues derived from numerous reports, presenting prioritized feedback based on cost and complexity. This enables construction companies to learn from past mistakes, reduce risk, and optimize their methods. Additionally, Firmus provides an intelligent issue tracking interface that facilitates effective communication among team members and seamlessly integrates with existing workflows, enhancing overall project coordination and efficiency.

Parspec

Seed Round in 2024
Parspec is a technology company that uses artificial intelligence to optimize the supply chain for the building and construction industry. Its platform provides information and online workflows to support the selection and sale of construction products, leveraging AI to generate product submittals instantly and enabling sales agents and distributors to author and manage submittals online.

ProjectMark

Seed Round in 2023
ProjectMark is a SaaS-based network and content management platform for the construction and AEC industry. It helps firms manage online content, streamline proposal workflows, and increase visibility by providing smart content creation and digital content capture that makes information searchable and reusable to populate databases. The platform also supports interactive qualification reports, organizational charts, digital resumes, and video content, and aggregates member profiles and project favorites to enable organizations to engage clients and showcase projects on an interactive network. By centralizing content and communications, ProjectMark aims to improve collaboration, accelerate proposal development, and enhance talent attraction within the construction ecosystem.

ProjectMark

Pre Seed Round in 2022
ProjectMark is a SaaS-based network and content management platform for the construction and AEC industry. It helps firms manage online content, streamline proposal workflows, and increase visibility by providing smart content creation and digital content capture that makes information searchable and reusable to populate databases. The platform also supports interactive qualification reports, organizational charts, digital resumes, and video content, and aggregates member profiles and project favorites to enable organizations to engage clients and showcase projects on an interactive network. By centralizing content and communications, ProjectMark aims to improve collaboration, accelerate proposal development, and enhance talent attraction within the construction ecosystem.

Soil Connect

Venture Round in 2021
Soil Connect Services, Inc., established in 2018 and headquartered in Plainview, New York, operates a digital marketplace for construction professionals involved in soil and aggregates management. The platform connects excavators, contractors, builders, landscapers, and other industry professionals, facilitating the efficient transport and management of soil and related materials. By streamlining operations and enabling direct transactions, Soil Connect aims to reduce costs and inefficiencies within the construction sector.

Soil Connect

Venture Round in 2020
Soil Connect Services, Inc., established in 2018 and headquartered in Plainview, New York, operates a digital marketplace for construction professionals involved in soil and aggregates management. The platform connects excavators, contractors, builders, landscapers, and other industry professionals, facilitating the efficient transport and management of soil and related materials. By streamlining operations and enabling direct transactions, Soil Connect aims to reduce costs and inefficiencies within the construction sector.

Soil Connect

Seed Round in 2020
Soil Connect Services, Inc., established in 2018 and headquartered in Plainview, New York, operates a digital marketplace for construction professionals involved in soil and aggregates management. The platform connects excavators, contractors, builders, landscapers, and other industry professionals, facilitating the efficient transport and management of soil and related materials. By streamlining operations and enabling direct transactions, Soil Connect aims to reduce costs and inefficiencies within the construction sector.
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