Heineken
Heineken is an international premium beer and cider manufacturer established in 1864 by the Heineken family. It is recognized as the world's second-largest brewer, following Anheuser-Busch InBev, and holds a leading position in various European markets, including the Netherlands, Austria, Greece, and Italy. Heineken distributes a diverse portfolio that consists of its flagship Heineken lager, the world’s leading international premium lager by volume, as well as brand extensions like Heineken 0.0 and Heineken Silver. The company also boasts a significant presence in the cider market, making it the largest cider producer globally. Additionally, Heineken markets around 40 national and regional brands across approximately 60 countries, emphasizing a commitment to quality through the use of natural ingredients such as malt, barley, hops, and a proprietary yeast strain. Recent acquisitions in emerging markets across Africa, India, Asia, and Latin America are expected to further drive the company's growth.
Served® Hard Seltzer
Corporate Round in 2023
The UK's go-to premium hard seltzer brand. Find us in Selfridges, Planet Organic, As Nature Intended, Teals, Eat 17 stores as well as some of the UK's leading premium bars, restaurants and hotels. Our journey started as a result of two things. The first being the realisation that the majority of alcoholic drinks on offer to us were full to the brim with cheap, artificial flavours and packed with sugar and calories. The second was our growing determination to find a way to avoid having to choose between a healthy lifestyle and enjoying a drink with friends. So we decided to do something about it and created Served. A delicious, refreshing lower-ABV drink. Made by infusing fresh wonky fruit, with natural spring water and our ultra-pure, four-times distilled, ServedPured™ gluten-free alcohol (we know that’s a mouthful, but it’s worth it). The result? A crisp, light flavour, with a touch of natural sweetness. No sugar, no carbs, no sweeteners, no-nonsense. Pure Flavour. Pure Spirit. Pure in Every Sense.
Double Dutch Drinks
Venture Round in 2023
Double Dutch Drinks Limited, established in 2014 and located in London, specializes in producing high-quality mixers and toners designed to complement a variety of spirits, including gin, whiskey, rum, and tequila. Originating from the Netherlands, the company aims to elevate the standard of mixers, which have often been overlooked in favor of the diverse range of spirits available. Double Dutch's innovative approach has garnered recognition, including a Foodpreneur award from Richard Branson, reflecting its commitment to enhancing the drinking experience. The brand offers a selection of mixers that not only pair well with alcohol but can also be enjoyed on their own, appealing to both professional mixologists and casual consumers. Through its focus on flavor and quality, Double Dutch seeks to transform the mixer landscape, providing a refreshing alternative to traditional options.
Heineken Holding
Secondary Market in 2023
Heineken Holding is the Netherlands-based holding company which holds the capital of Heineken.
Distell Group
Acquisition in 2021
Distell Group is a multinational brewing and beverage company based in South Africa, specializing in the production and distribution of wines, spirits, ciders, and ready-to-drink beverages. The company is dedicated to creating brands that prioritize consumer needs and deliver value across various price points. With a strong focus on the beverage industry, Distell plays a significant role in the South African market while also extending its reach internationally.
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