Heineken

The UK's go-to premium hard seltzer brand. Find us in Selfridges, Planet Organic, As Nature Intended, Teals, Eat 17 stores as well as some of the UK's leading premium bars, restaurants and hotels. Our journey started as a result of two things. The first being the realisation that the majority of alcoholic drinks on offer to us were full to the brim with cheap, artificial flavours and packed with sugar and calories. The second was our growing determination to find a way to avoid having to choose between a healthy lifestyle and enjoying a drink with friends. So we decided to do something about it and created Served. A delicious, refreshing lower-ABV drink. Made by infusing fresh wonky fruit, with natural spring water and our ultra-pure, four-times distilled, ServedPured™ gluten-free alcohol (we know that’s a mouthful, but it’s worth it). The result? A crisp, light flavour, with a touch of natural sweetness. No sugar, no carbs, no sweeteners, no-nonsense. Pure Flavour. Pure Spirit. Pure in Every Sense.

Double Dutch Drinks Limited, based in London and incorporated in 2014, specializes in producing innovative mixers designed to complement a variety of spirits, including gin, whiskey, rum, and tequila. Originating from the Netherlands, the company aims to enhance the drinking experience by offering unique flavors that elevate traditional mixers, which have often been perceived as bland. Responding to the growing diversity in the spirits market, Double Dutch creates mixers that not only pair well with alcoholic beverages but can also be enjoyed on their own. The brand has garnered recognition for its contributions to the food and beverage industry, receiving accolades such as the Foodpreneur award from Richard Branson. Through their creative approach, Double Dutch is redefining the role of mixers, turning them into an essential component of contemporary drinking culture.

Heineken Holding is the Netherlands-based holding company which holds the capital of Heineken.

Distell Group is a multinational brewing and beverage company based in South Africa, specializing in the production and distribution of wines, spirits, ciders, and ready-to-drink beverages. The company is dedicated to creating brands that prioritize consumer needs and deliver value across various price points. With a strong focus on the beverage industry, Distell plays a significant role in the South African market while also extending its reach internationally.