Hiro Capital

Founded in London in 2019, Hiro Capital is a venture capital firm investing in European and UK innovators within the gaming, esports, digital sports, and related technology sectors. The firm typically invests at the post-seed Series A and B stages, focusing on both front-end content creators and deep tech applications.

Samuel Costello

Associate

Luke Alvarez

General Partner

Ayesha Forbes

Principal

Cherry Freeman

Partner

Alistair Hopkins

Investor

Past deals in eSports

Soccerverse

Seed Round in 2024
Soccerverse is a multiplayer online soccer management game that leverages advanced technologies such as blockchain and artificial intelligence. In this immersive football management experience, players can own clubs and soccer players, allowing them to influence key decisions within the game. Matches occur autonomously twice a week in a persistent game world that features a player-driven economy. Participants can assume various roles, including manager, agent, scout, or shareholder, competing to enhance their reputation and accumulate assets. This innovative approach to gaming combines the excitement of soccer management with the strategic depth of a virtual economy.

Soccerverse

Pre Seed Round in 2023
Soccerverse is a multiplayer online soccer management game that leverages advanced technologies such as blockchain and artificial intelligence. In this immersive football management experience, players can own clubs and soccer players, allowing them to influence key decisions within the game. Matches occur autonomously twice a week in a persistent game world that features a player-driven economy. Participants can assume various roles, including manager, agent, scout, or shareholder, competing to enhance their reputation and accumulate assets. This innovative approach to gaming combines the excitement of soccer management with the strategic depth of a virtual economy.

aXiomatic

Venture Round in 2022
aXiomatic is an esports and video gaming company that applies sports and entertainment expertise to enable engaging gaming experiences and to build a portfolio of holdings in the esports and video gaming industry. Through strategic partnerships, investments, and acquisitions, it connects esports groups with venues, technologies, media content, distribution partners, and capital to support growth. Founded in 2015 and based in Los Angeles, the organization provides financial resources and industry know-how to ambitious teams and ventures that create compelling gaming experiences for fans, fostering the development and expansion of esports and gaming enterprises.

TeamLiquid

Funding Round in 2022
TeamLiquid is a StarCraft community that runs a professional gaming team and agency specialized in building news and community websites. Its network consists for several websites, including teamliquid.net, liquiddota.com, liquidhearth.com, teamliquidpro.net, and liquidlegends.net. TeamLiquid’s professional gaming team has its foundations in StarCraft and has since expanded to other titles such as Dota, Super Smash Bros., League of Legends, and Heroes of the Storm and Hearthstone. TeamLiquid was started in 2002.

Zwift

Series C in 2020
Zwift is a California-based developer of an interactive fitness platform that transforms indoor cycling and running into social, immersive experiences. The platform pairs with stationary trainers and treadmills to let users ride or run in virtual landscapes, train together, and compete with friends online. Founded in 2014, the company focuses on bringing outdoor exercise indoors through gaming technology and also markets gear, clothing, accessories, and gift cards online.
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