HubSpot

Capsule, founded in 2021 by Champ Bennett and Joseph Jorgensen, is a video editing platform that addresses the increasing demand for video content among businesses. Utilizing CapsuleScript, an innovative markup language for video, the platform automates the post-production process, allowing users to create desktop-quality videos from any browser-enabled device. Capsule's technology facilitates the crowdsourcing, editing, and distribution of video, enabling companies to produce polished short-form content efficiently. The platform also offers auto-personalization features that enhance each video with branding, effects, and music, making it easier for users to maintain a consistent video presence at affordable rates. Capsule has attracted investment from prominent figures in the AI and creative tools sectors, further solidifying its position in the market.

Mux is a company focused on enhancing online video infrastructure, primarily through its API-first platform designed for developers. It offers Mux Data, a performance analytics tool that provides critical insights into video performance metrics such as rebuffering, startup time, and video quality. This tool is utilized by notable organizations including Vimeo and PBS. Building on its analytics foundation, Mux introduced Mux Video, which simplifies video hosting, encoding, and streaming. This service allows users to seamlessly integrate video files or live streams into their applications, ensuring high-quality playback across various devices. Mux provides features like automatic thumbnails and data-driven encoding, along with an intuitive dashboard that facilitates A/B testing and offers detailed analytics on video views. By addressing common video-related challenges, Mux enables developers and publishers to enhance user experience without needing extensive expertise in video technology.