IDF Capital, established on March 1, 2008, is an investment firm based in Illovo, South Africa, and an associate of Identity Partners, which is owned by black women. The firm focuses on investing in the entrepreneurial small and medium-sized enterprise (SME) sector in Africa, aiming to unlock the value of this landscape through tailored financial and non-financial support. IDF Capital manages the IDF Innovation Fund, a venture capital fund that invests in various sectors, including healthcare, media, adtech, health tech, infrastructure, and life sciences, with investment amounts ranging from ZAR 12 million to ZAR 84 million. Committed to fostering economic growth, IDF Capital seeks to empower entrepreneurs, promote sustainability, and facilitate job creation through its investments, reflecting a strong belief in the potential of small businesses to drive trade and economic development across the continent.
Carscan develops an augmented reality mobile application that tracks the visible condition of vehicles throughout their lifecycle. Embedded with artificial intelligence, it creates a traceable digital record, facilitating various automotive services while mitigating fraud risks.
Mortgage Market
Series A in 2021
Mortgage Market is a fintech startup that operates an online marketplace for home loans, facilitating easy access to financing for customers. The company has developed a cloud-based platform that connects users with leading banks in South Africa, providing them with up-to-date information on home loans and prevailing interest rates. This platform simplifies the process of obtaining a home loan, making it more convenient for individuals looking to finance property purchases.
Carscan
Seed Round in 2020
Carscan develops an augmented reality mobile application that tracks the visible condition of vehicles throughout their lifecycle. Embedded with artificial intelligence, it creates a traceable digital record, facilitating various automotive services while mitigating fraud risks.
Droppa
Seed Round in 2019
Droppa is an on-demand logistics platform that enables the transport of parcels, goods, and household items including furniture. The service offers a mobile app and an API with an interactive booking system, real-time shipment tracking, and secure payment. It emphasizes fast, reliable deliveries for urgent shipments and aims to ensure items reach their destination safely through end-to-end visibility and dependable handling.
MomSays
Seed Round in 2018
MomSays is a Johannesburg-based company that develops a platform designed to assist mothers in navigating the extensive motherhood marketplace. By connecting moms based on shared interests and geographic location, MomSays addresses the overwhelming challenge of product selection by facilitating trusted recommendations among users. The platform enables brands to market and sell their products directly to mothers through organic storytelling, eliminating the need for traditional advertising. Users access the marketplace free of charge, while brands pay a monthly fee to promote their products and manage inventory tailored to their target audience. With a monthly user base of 40,000 and a total of 100,000 visitors, MomSays has established a unique position in a $2 trillion market, focusing on community-driven engagement and localized sales. The platform currently operates in six countries, with plans for global expansion, leveraging technology to deliver user-centric content that resonates with mothers worldwide.
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