Xiaohui Cao

Partner

Cui Guangfu

Partner

Jun Fang

Partner

Mei Gao

Partner

Ning Kang

Managing Director

Jianguang Li

Venture Partner

Meng Lian

VP

Dongliang Lin

Partner

Yikun Liu

Partner

Michelle Ma

Partner

Kuiguang Niu

Partner

Hugo Shong

Founding Chairman

Chen Tong

Partner

Jeacy Yan

Partner

Jin Yu Ph.D

Partner

Antony Yung

Partner

Jianbin Zhang

Venture Partner

Suyang Zhang

Managing Partner

Haitao Zhang

Managing Director

Zhiyong Zhen

Principal

Quan Zhou

General Partner

Jian Zhu

Venture Partner

Fei Yang

Director of IPO Division

Past deals in Shopping

Shumeiwuwu

Seed Round in 2025
Shumeiwuwu is a cross-border e-commerce company that provides quality goods and services to consumers through global shopping.

Shumeiwuwu

Seed Round in 2024
Shumeiwuwu is a cross-border e-commerce company that provides quality goods and services to consumers through global shopping.

Doublefs

Series A in 2021
e-commerce fashion platform

Firework

Series A in 2021
Firework provides video commerce solutions designed for websites, applications, and retail environments. The company operates a storytelling platform that facilitates live streaming videos directly on websites. This platform includes features such as in-video shopping, lead generation, and live-streaming events. Additionally, it allows brands to import and edit videos, enhancing their ability to engage and convert visitors on their websites. Through these offerings, Firework aims to enrich the online shopping experience and drive customer interaction.

WOW COLOUR

Series A in 2021
WOW COLOUR is a retailer specializing in beauty and personal care products, operating stores primarily in China. The company offers a diverse collection of cosmetics, including makeup, skincare, perfumes, and beauty tools, allowing customers to conveniently access a wide range of beauty brands in a single location. As a one-stop shop for beauty enthusiasts, WOW COLOUR aims to meet the varying needs of its clientele by providing a comprehensive selection of professional beauty products.

D2CMALL.COM

Series D in 2020
D2CMALL.COM is an e-commerce platform for fashion and beauty products. It combines trendy fashion, cutting-edge art, and personalized design, and it collects the most plentiful, novel, and high-quality women's clothing. Menswear, shoes, bags, and fashion accessories are all available. The official website offers private customized brands in addition to the limited pre-sale of designer products. The D2C designer integration store is now open throughout the country.

HyperSKU

Series A in 2020
HyperSKU is a dropshipping supplier that provides a comprehensive online platform designed to assist dropshippers and small to medium-sized businesses in scaling their eCommerce operations. The company offers a diverse range of products, including women’s clothing, pet supplies, consumer electronics, health and beauty items, as well as home and kitchen goods. HyperSKU's platform features a dynamic supplier database, real-time synchronization with clients' stores, and affordable express international shipping. These solutions enable users to efficiently source products, fulfill orders quickly, and deliver packages reliably to customers worldwide. In addition, HyperSKU supports services such as customization, private labeling, and warehouse kitchens to enhance the overall dropshipping experience.

Plum

Series B in 2019
Plum is an e-commerce platform for second-hand fashion products. It works as a one-stop consignment service platform that provides filming, sales, customer service, sale, and a full set of consignment services.

Webuy Group

Series C in 2019
Webuy Group, established in 2017 and headquartered in Hangzhou, China, operates as a community-based e-commerce platform focused on apparel. The company owns several brands, including Shaking Baby and Haoyiku. Webuy Group utilizes a social e-commerce model that connects consumers with brands through WeChat, China's leading social media application. This platform allows merchants to share product links directly within their social networks, facilitating immediate purchases. By leveraging trust built through these networks, Webuy Group enhances customer engagement and offers features such as quick payment settlements and low return rates. Additionally, the company provides ongoing training to support business improvement, helping partner brands manage inventory effectively while enabling individual merchants to reach their customers more efficiently.

Yicang Youpin

Angel Round in 2019
Henan Yicang Youpin Department Store Co., Ltd. is a Chinese retailer that specializes in the online sale of various apparel brands, including clothing, footwear, and children's wear. Established in 2016, the company focuses on promoting domestic brands and operates under a multi-brand strategy that integrates both physical and online retail channels. Its business model emphasizes a new retail format, linking stores with e-commerce to foster a consumer ecosystem. With its headquarters in Xinxiang, Yicang Youpin aims to expand its reach across the country, particularly in third- and fourth-tier cities, through franchise brand collection discount stores and centralized sales strategies. The company supports small local businesses by providing low-cost entry points for aspiring entrepreneurs to launch their own apparel shops, thereby enhancing consumer choices and driving brand promotion.

T11 Food Market

Series A in 2019
T11 Food Market operates a retail supermarket that focuses on providing fresh groceries through both an online platform and physical stores. The company utilizes smart retail technology to enhance its supply chain operations, ensuring that customers receive high-quality, fresh products. This approach not only emphasizes food safety but also promotes efficiency in the shopping experience, catering to the needs of consumers seeking reliable grocery options.

Firework

Series A in 2019
Firework provides video commerce solutions designed for websites, applications, and retail environments. The company operates a storytelling platform that facilitates live streaming videos directly on websites. This platform includes features such as in-video shopping, lead generation, and live-streaming events. Additionally, it allows brands to import and edit videos, enhancing their ability to engage and convert visitors on their websites. Through these offerings, Firework aims to enrich the online shopping experience and drive customer interaction.

Shuashuakan

Angel Round in 2019
Beijing Shuashuakan Network Technology Co., Ltd. is a company that operates a short-video e-commerce application designed for users to engage in shopping experiences through video content. Founded in 2018 and based in Beijing, China, the platform allows users to share their shopping experiences, view short videos created by others, and interact through comments. This consumer experience video platform combines elements of social interaction with e-commerce, facilitating a community-driven approach to online shopping.

Jijixian

Series A in 2019
Jijixian is a company based in Wuhan, China, that specializes in fresh produce e-commerce and delivery services. It provides an online platform for customers to purchase a wide variety of grocery items, including fruits, vegetables, meat, eggs, seafood, grains, and seasonings. The company is known for its efficient 30-minute delivery service, ensuring that customers receive their orders promptly. By focusing on the fresh food market, Jijixian aims to meet the growing demand for convenient and high-quality grocery shopping options.

Songshu Pinpin

Series B in 2019
Songshu Pinpin is an e-commerce platform focused on group buying, primarily utilizing the WeChat app to facilitate community-based orders. The platform provides high-quality daily necessities at competitive prices, catering to families in various communities. By allowing users to place orders collectively, Songshu Pinpin simplifies the purchasing process and enhances the shopping experience. Orders are processed efficiently and delivered to designated pick-up locations within the community, ensuring convenience for users.

DealeXtreme

Series A in 2019
DX is a consumer e-commerce retailer that sells its products through website. Their product categories such as phones, accessories, consumer electronics, computers, office products, automobiles, motorcycles, electrical products, tools, lights, home products, garden products, sports, outdoor, apparel, watches, security, appliances, beauty products, health products, shoes, bags, and hairs extensions.

Songshu Pinpin

Series A in 2018
Songshu Pinpin is an e-commerce platform focused on group buying, primarily utilizing the WeChat app to facilitate community-based orders. The platform provides high-quality daily necessities at competitive prices, catering to families in various communities. By allowing users to place orders collectively, Songshu Pinpin simplifies the purchasing process and enhances the shopping experience. Orders are processed efficiently and delivered to designated pick-up locations within the community, ensuring convenience for users.

Webuy Group

Series B in 2018
Webuy Group, established in 2017 and headquartered in Hangzhou, China, operates as a community-based e-commerce platform focused on apparel. The company owns several brands, including Shaking Baby and Haoyiku. Webuy Group utilizes a social e-commerce model that connects consumers with brands through WeChat, China's leading social media application. This platform allows merchants to share product links directly within their social networks, facilitating immediate purchases. By leveraging trust built through these networks, Webuy Group enhances customer engagement and offers features such as quick payment settlements and low return rates. Additionally, the company provides ongoing training to support business improvement, helping partner brands manage inventory effectively while enabling individual merchants to reach their customers more efficiently.

Letus Legend

Series B in 2018
Letus Legend operates a chain of supermarkets in Hefei, China, specializing in the sale of fresh food and a variety of kitchen supplies. Founded in 2015, the company offers an extensive range of products, including snack foods, grains, oils, health care items, cleaning supplies, household goods, and stationery. In addition to its physical stores, Letus Legend has developed a mobile application that facilitates online shopping and provides home delivery services to enhance customer convenience.

T11 Food Market

Angel Round in 2018
T11 Food Market operates a retail supermarket that focuses on providing fresh groceries through both an online platform and physical stores. The company utilizes smart retail technology to enhance its supply chain operations, ensuring that customers receive high-quality, fresh products. This approach not only emphasizes food safety but also promotes efficiency in the shopping experience, catering to the needs of consumers seeking reliable grocery options.

Firework

Series A in 2018
Firework provides video commerce solutions designed for websites, applications, and retail environments. The company operates a storytelling platform that facilitates live streaming videos directly on websites. This platform includes features such as in-video shopping, lead generation, and live-streaming events. Additionally, it allows brands to import and edit videos, enhancing their ability to engage and convert visitors on their websites. Through these offerings, Firework aims to enrich the online shopping experience and drive customer interaction.

Webuy Group

Series B in 2018
Webuy Group, established in 2017 and headquartered in Hangzhou, China, operates as a community-based e-commerce platform focused on apparel. The company owns several brands, including Shaking Baby and Haoyiku. Webuy Group utilizes a social e-commerce model that connects consumers with brands through WeChat, China's leading social media application. This platform allows merchants to share product links directly within their social networks, facilitating immediate purchases. By leveraging trust built through these networks, Webuy Group enhances customer engagement and offers features such as quick payment settlements and low return rates. Additionally, the company provides ongoing training to support business improvement, helping partner brands manage inventory effectively while enabling individual merchants to reach their customers more efficiently.

Webuy Group

Series A in 2018
Webuy Group, established in 2017 and headquartered in Hangzhou, China, operates as a community-based e-commerce platform focused on apparel. The company owns several brands, including Shaking Baby and Haoyiku. Webuy Group utilizes a social e-commerce model that connects consumers with brands through WeChat, China's leading social media application. This platform allows merchants to share product links directly within their social networks, facilitating immediate purchases. By leveraging trust built through these networks, Webuy Group enhances customer engagement and offers features such as quick payment settlements and low return rates. Additionally, the company provides ongoing training to support business improvement, helping partner brands manage inventory effectively while enabling individual merchants to reach their customers more efficiently.

ezbuy Holdings

Series C in 2018
Ezbuy Holdings Limited, founded in 2010 and based in Singapore, operates a leading online marketplace specializing in a diverse range of products, including apparel, home furnishings, electronics, and beauty items. As a prominent player in cross-border e-commerce in Southeast Asia, ezbuy connects consumers to various brands and sellers from countries such as China, the USA, Korea, and Taiwan, while also facilitating access to popular online sites like Taobao and Amazon. The platform emphasizes service excellence and convenience, offering features like a subscription service for affordable shipping, product reviews for informed purchasing, and same-day delivery options. Additionally, ezbuy collaborates with local retail shops to enhance parcel collection services. Currently, it operates in Singapore, Malaysia, Thailand, and Indonesia, striving to provide an efficient and cost-effective online shopping experience for its customers.

PatPat

Series C in 2018
PatPat is an online shopping platform tailored for mothers, providing significant discounts on a variety of products for babies, infants, toddlers, children, and maternity needs. The app features daily deals that can reach discounts of 50-90%, with some items available for free. By maintaining strong relationships with manufacturers, PatPat ensures competitive pricing and a diverse selection of products. The platform makes it easier for mothers to shop efficiently and economically, with new promotional events launching every day at 6am PST.

Xian Lai Duo

Series A in 2018
E-commerce

Plum

Series A in 2017
Plum is an e-commerce platform for second-hand fashion products. It works as a one-stop consignment service platform that provides filming, sales, customer service, sale, and a full set of consignment services.

Songshu Pinpin

Seed Round in 2016
Songshu Pinpin is an e-commerce platform focused on group buying, primarily utilizing the WeChat app to facilitate community-based orders. The platform provides high-quality daily necessities at competitive prices, catering to families in various communities. By allowing users to place orders collectively, Songshu Pinpin simplifies the purchasing process and enhances the shopping experience. Orders are processed efficiently and delivered to designated pick-up locations within the community, ensuring convenience for users.

Daling

Series C in 2016
Daling owns and operates mobile shopping application. The company is based in Beijing, China.

Inmix

Series B in 2016
Consumer retail

Farfetch

Series F in 2016
Farfetch is an online platform established in 2008 that connects buyers and sellers in the luxury fashion sector. It collaborates with over 1,000 independent boutiques and luxury brands, offering a diverse range of products, including clothing, accessories, and footwear. The company operates a comprehensive e-commerce website that enables these retailers to showcase their inventories to nearly a million active customers. Farfetch's technology infrastructure is designed to facilitate the luxury fashion ecosystem, featuring an API-enabled proprietary technology stack that supports applications, services, and data management. The platform also includes the Browns stores and the New Guard Group, enhancing its retail capabilities. Farfetch generates revenue by charging a commission on sales made through its marketplace, typically exceeding 30%.

ezbuy Holdings

Series B in 2016
Ezbuy Holdings Limited, founded in 2010 and based in Singapore, operates a leading online marketplace specializing in a diverse range of products, including apparel, home furnishings, electronics, and beauty items. As a prominent player in cross-border e-commerce in Southeast Asia, ezbuy connects consumers to various brands and sellers from countries such as China, the USA, Korea, and Taiwan, while also facilitating access to popular online sites like Taobao and Amazon. The platform emphasizes service excellence and convenience, offering features like a subscription service for affordable shipping, product reviews for informed purchasing, and same-day delivery options. Additionally, ezbuy collaborates with local retail shops to enhance parcel collection services. Currently, it operates in Singapore, Malaysia, Thailand, and Indonesia, striving to provide an efficient and cost-effective online shopping experience for its customers.

XY Mens

Series A in 2016
XY Mens is a domestic e-commerce company specializing in men's fashion and lifestyle. The platform offers a diverse range of products, including men's clothing, skin care, furniture, sports gear, and technology. In addition to its retail offerings, XY Mens publishes original content related to men's fashion and lifestyle, enhancing the customer experience and helping men improve their quality of life. The company boasts advanced capabilities in graphic and video production, allowing for effective content distribution across various channels. With a strong focus on international perspectives and cross-border logistics, XY Mens also manages supply chains for commodity products and high-value male-oriented projects, fostering high repurchase rates among its clientele.

Inagora

Series A in 2016
Inagora Inc. is a Japanese company that specializes in cross-border e-commerce, primarily connecting Japanese businesses with overseas customers, particularly in China. Founded in 2014 and based in Minato, Japan, Inagora operates the mobile application Wando, which facilitates cross-border transactions by offering services such as content creation, marketing, logistics, and settlement without currency risk. The platform, known as Wandou, caters to approximately 3 million users and features around 40,000 products, focusing on categories like cosmetics, clothing, and food from various Japanese brands. Through its innovative approach, Inagora aims to enhance the accessibility of Japanese goods to international markets.

Yiqihuo

Series A in 2016
Yiqihuo is an online women's clothing shop.

Youzijie

Series A in 2015
Youzijie is an E-commerce platform for brand, company, and merchant.

Qing Life

Seed Round in 2015
Light Life sells personal care products that include sanitary napkins, cotton towels, and cotton pads. Itallow consumers to directly buy goods or services from a seller over the internet using a web browser or a mobile app.

Weilei Biandang

Series A in 2015
Consumer

D2CMALL.COM

Series B in 2015
D2CMALL.COM is an e-commerce platform for fashion and beauty products. It combines trendy fashion, cutting-edge art, and personalized design, and it collects the most plentiful, novel, and high-quality women's clothing. Menswear, shoes, bags, and fashion accessories are all available. The official website offers private customized brands in addition to the limited pre-sale of designer products. The D2C designer integration store is now open throughout the country.

PatPat

Series A in 2015
PatPat is an online shopping platform tailored for mothers, providing significant discounts on a variety of products for babies, infants, toddlers, children, and maternity needs. The app features daily deals that can reach discounts of 50-90%, with some items available for free. By maintaining strong relationships with manufacturers, PatPat ensures competitive pricing and a diverse selection of products. The platform makes it easier for mothers to shop efficiently and economically, with new promotional events launching every day at 6am PST.

Inmix

Series A in 2015
Consumer retail

Shifu.com

Series A in 2015
Shifu provides the best product reviews, product comparisons, and buying guides. We provide comprehensive and unbiased reviews of products we use every day. We spent thousands of hours trying and working with the products we review so you can make the best buying decision.

FirstCry India

Series D in 2015
FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

BeiBei

Series C in 2015
BeiBei Group, founded in 2011 and based in Hangzhou, China, operates a comprehensive e-commerce platform that specializes in women and children's apparel, accessories, household goods, diapers, and toys. The company is dedicated to providing a wide variety of products at competitive prices, catering to the needs of families. With a focus on convenience, BeiBei offers free delivery services, allowing customers to receive their purchases at specified times and locations. The founding team comprises former members of Alibaba, and the company has attracted significant venture capital investment from various notable firms. BeiBei aims to establish itself as a leading technology retail platform in the global market.

ezbuy Holdings

Series A in 2014
Ezbuy Holdings Limited, founded in 2010 and based in Singapore, operates a leading online marketplace specializing in a diverse range of products, including apparel, home furnishings, electronics, and beauty items. As a prominent player in cross-border e-commerce in Southeast Asia, ezbuy connects consumers to various brands and sellers from countries such as China, the USA, Korea, and Taiwan, while also facilitating access to popular online sites like Taobao and Amazon. The platform emphasizes service excellence and convenience, offering features like a subscription service for affordable shipping, product reviews for informed purchasing, and same-day delivery options. Additionally, ezbuy collaborates with local retail shops to enhance parcel collection services. Currently, it operates in Singapore, Malaysia, Thailand, and Indonesia, striving to provide an efficient and cost-effective online shopping experience for its customers.

Yetang

Series A in 2014
Yetang is a Chinese e-commerce platform that caters to young consumers seeking to discover and shop for independent designers. Established in 2014, Yetang offers a wide selection of fashion and lifestyle products, featuring items from approximately 800 designers across 34 countries. By focusing on indie apparel and accessories, Yetang enables customers to engage with smaller brands and access unique products that are not typically available through mainstream retail channels.

Daling

Series B in 2014
Daling owns and operates mobile shopping application. The company is based in Beijing, China.

PatPat

Series A in 2014
PatPat is an online shopping platform tailored for mothers, providing significant discounts on a variety of products for babies, infants, toddlers, children, and maternity needs. The app features daily deals that can reach discounts of 50-90%, with some items available for free. By maintaining strong relationships with manufacturers, PatPat ensures competitive pricing and a diverse selection of products. The platform makes it easier for mothers to shop efficiently and economically, with new promotional events launching every day at 6am PST.

BeiBei

Series B in 2014
BeiBei Group, founded in 2011 and based in Hangzhou, China, operates a comprehensive e-commerce platform that specializes in women and children's apparel, accessories, household goods, diapers, and toys. The company is dedicated to providing a wide variety of products at competitive prices, catering to the needs of families. With a focus on convenience, BeiBei offers free delivery services, allowing customers to receive their purchases at specified times and locations. The founding team comprises former members of Alibaba, and the company has attracted significant venture capital investment from various notable firms. BeiBei aims to establish itself as a leading technology retail platform in the global market.

Secoo

Series D in 2014
Secoo is a Chinese luxury products and services platform that facilitates global trade between buyers and suppliers. It operates both offline stores and an online mall, serving customers directly. Secoo's business model includes plans to establish exhibition centers in major cities. As of 2011, the company generated over 100 million RMB in revenue and had a membership base of 500,000, including 20,000 VIPs. Secoo has received significant investments, including a $10 million investment from IDG in late 2010 and a $30 million investment from leading international funds.

Yetang

Angel Round in 2014
Yetang is a Chinese e-commerce platform that caters to young consumers seeking to discover and shop for independent designers. Established in 2014, Yetang offers a wide selection of fashion and lifestyle products, featuring items from approximately 800 designers across 34 countries. By focusing on indie apparel and accessories, Yetang enables customers to engage with smaller brands and access unique products that are not typically available through mainstream retail channels.

Gubei Watertown

Series C in 2014
Gubei Watertown is a comprehensive tourism resort located in Beijing, China, that offers a diverse range of attractions and services. It combines sightseeing, leisure vacations, and business exhibitions within its facilities. The resort features a variety of accommodations, including themed hotels, boutique hotels, and homestays, catering to different preferences and budgets. In addition to lodging, Gubei Watertown hosts independent restaurants and shops, providing visitors with a range of dining and shopping options. The site also includes a cultural display experience area, enhancing its appeal as a destination for both leisure and business travelers.

MOGU

Series D in 2014
MOGU is an consumer platform aimed towards women, achieved through e-commerce, social media, influencers and content driven services. Their content covers all areas of the fashion world and they have a huge range of age groups and interest covered through their numerous apps and platform. MOGU Inc. is a destination of fashion. With various kinds of fashion content and abundant fashion products, MOGU Inc. allows people to discover and share fashion trends while fully enjoying high-quality shopping experience. In 2011, MOGU Inc. launched fashion platform under the Mogujie brand . In 2016, the merger of Mogujie and Meilishuo was completed.Currently, MOGU Inc.'s online platform includes Mogujie.com and Meilishuo.com websites, mogujie mobile app, Meilishuo mobile app, Uni mobile app and several WeChat Mini programs.

Mizhe.com

Series B in 2014
Mizhe.com is an e-commerce platform established in 2011 and headquartered in Hangzhou, China. The website specializes in providing discounts to shoppers across various Chinese e-commerce sites, collaborating with over 600 online retailers, including notable names like Tmall and Dangdang. Mizhe.com offers a user-friendly shopping guide that directs customers through referral links to popular platforms such as Taobao and Amazon China. Shoppers can access discounts of up to 50 percent on their purchases and discover additional coupons through Miquan.com, which is comparable to Groupon in China. With millions of registered users and hundreds of thousands of daily active shoppers, Mizhe.com has claimed sales exceeding 100 million RMB. The company received an investment of over $1.6 million from IDG Capital Partners during its Series A funding round in 2012.

VANCL

Series G in 2014
VANCL is an online retailer based in Beijing, China, specializing in a wide range of apparel, accessories, footwear, and textiles. Founded in 2007 by Chen Nian, the company offers a diverse selection of products, including shirts, dresses, pants, shoes, and various accessories such as bags, scarves, and sunglasses. By focusing on modern styles at competitive prices, VANCL aims to provide customers with high-quality clothing options. In addition to its online presence, the company operates physical stores, enhancing its accessibility to consumers.

Yinman

Venture Round in 2014
Chinese fashion

Daling

Series A in 2014
Daling owns and operates mobile shopping application. The company is based in Beijing, China.

HaiTaoCheng.com

Series C in 2013
HaiTaoCheng is an e-commerce platform that offers various consumer goods and luxury items.

Secoo

Series C in 2013
Secoo is a Chinese luxury products and services platform that facilitates global trade between buyers and suppliers. It operates both offline stores and an online mall, serving customers directly. Secoo's business model includes plans to establish exhibition centers in major cities. As of 2011, the company generated over 100 million RMB in revenue and had a membership base of 500,000, including 20,000 VIPs. Secoo has received significant investments, including a $10 million investment from IDG in late 2010 and a $30 million investment from leading international funds.

Gubei Watertown

Series B in 2013
Gubei Watertown is a comprehensive tourism resort located in Beijing, China, that offers a diverse range of attractions and services. It combines sightseeing, leisure vacations, and business exhibitions within its facilities. The resort features a variety of accommodations, including themed hotels, boutique hotels, and homestays, catering to different preferences and budgets. In addition to lodging, Gubei Watertown hosts independent restaurants and shops, providing visitors with a range of dining and shopping options. The site also includes a cultural display experience area, enhancing its appeal as a destination for both leisure and business travelers.

Mizhe.com

Series A in 2013
Mizhe.com is an e-commerce platform established in 2011 and headquartered in Hangzhou, China. The website specializes in providing discounts to shoppers across various Chinese e-commerce sites, collaborating with over 600 online retailers, including notable names like Tmall and Dangdang. Mizhe.com offers a user-friendly shopping guide that directs customers through referral links to popular platforms such as Taobao and Amazon China. Shoppers can access discounts of up to 50 percent on their purchases and discover additional coupons through Miquan.com, which is comparable to Groupon in China. With millions of registered users and hundreds of thousands of daily active shoppers, Mizhe.com has claimed sales exceeding 100 million RMB. The company received an investment of over $1.6 million from IDG Capital Partners during its Series A funding round in 2012.

BeiBei

Series A in 2013
BeiBei Group, founded in 2011 and based in Hangzhou, China, operates a comprehensive e-commerce platform that specializes in women and children's apparel, accessories, household goods, diapers, and toys. The company is dedicated to providing a wide variety of products at competitive prices, catering to the needs of families. With a focus on convenience, BeiBei offers free delivery services, allowing customers to receive their purchases at specified times and locations. The founding team comprises former members of Alibaba, and the company has attracted significant venture capital investment from various notable firms. BeiBei aims to establish itself as a leading technology retail platform in the global market.

MOGU

Series C in 2012
MOGU is an consumer platform aimed towards women, achieved through e-commerce, social media, influencers and content driven services. Their content covers all areas of the fashion world and they have a huge range of age groups and interest covered through their numerous apps and platform. MOGU Inc. is a destination of fashion. With various kinds of fashion content and abundant fashion products, MOGU Inc. allows people to discover and share fashion trends while fully enjoying high-quality shopping experience. In 2011, MOGU Inc. launched fashion platform under the Mogujie brand . In 2016, the merger of Mogujie and Meilishuo was completed.Currently, MOGU Inc.'s online platform includes Mogujie.com and Meilishuo.com websites, mogujie mobile app, Meilishuo mobile app, Uni mobile app and several WeChat Mini programs.

FClub

Series C in 2012
Fclub.cn is a Chinese flash sale website that offers clothing, shoes, jewelry, bags, and accessories at discounted prices. A Chinese fashion brand, Fclub.cn has partnered with many world famous fashion groups, especially in Western countries, to build a supply platform that aims to offer all kinds of discounted products. Fclub.cn was founded by FGROUP LIMITED in 2009 and is now managed by Fclub E-Commerce Company. The company secured US$30 million in series B funding led by IGC, along with IDG Capital, Zero2IPO Capital, and SK Capital.

Doujiao

Angel Round in 2012
Beijing Doujiao Network Technology Co., Ltd. (Doujiao.com) is a Chinese preferential information platform that integrates coupons and special offers. By searching or subscribing, consumers are able to easily obtain preferential information. The platform also offers other functions such as sign in, price comparison, filtering, payment, and social features that allow consumers to meet others and leave comments. Doujiao.com reported that its applications had reached approximately 10 million downloads. Among its 6 million users, about 60,000 are registered users. Doujiao.com was founded in August 2011. In July 2012, the company received US$4 million in its Series A round of funding from IDG.

Secoo

Series B in 2012
Secoo is a Chinese luxury products and services platform that facilitates global trade between buyers and suppliers. It operates both offline stores and an online mall, serving customers directly. Secoo's business model includes plans to establish exhibition centers in major cities. As of 2011, the company generated over 100 million RMB in revenue and had a membership base of 500,000, including 20,000 VIPs. Secoo has received significant investments, including a $10 million investment from IDG in late 2010 and a $30 million investment from leading international funds.

FClub

Series B in 2012
Fclub.cn is a Chinese flash sale website that offers clothing, shoes, jewelry, bags, and accessories at discounted prices. A Chinese fashion brand, Fclub.cn has partnered with many world famous fashion groups, especially in Western countries, to build a supply platform that aims to offer all kinds of discounted products. Fclub.cn was founded by FGROUP LIMITED in 2009 and is now managed by Fclub E-Commerce Company. The company secured US$30 million in series B funding led by IGC, along with IDG Capital, Zero2IPO Capital, and SK Capital.

Ihaveu.com

Series B in 2012
Ihaveu.com Inc. is an online retail platform based in Tianjin, China, specializing in clothing and accessories. Founded in 2010, the company provides a luxury shopping experience, combining e-commerce with social networking features. Through its website, Ihaveu.com offers consumers a curated selection of high-end fashion items, catering to a discerning clientele seeking quality and style.

FirstCry India

Series B in 2012
FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

Didatuan

Series B in 2012
Didatuan is a Chinese company that offers a website focused on flash boutique services and group sale. The website has been ranked 4th among all of China's Groupon websites. The website developers won the “Top 100 Chinese Internet Firms” award in 2010, and the “Most Popular Groupon Website” in 2011. Didatuan also won “Chinese Top 50 most valuable e-commerce company”, and “Chinese S-service website in the e-commerce industry” in 2011. Didatuan was founded in July 2010 by Zhongjie Song and his team. Its services have expanded across 18 cities such as Beijing, Shanghai, Guangzhou, Hangzhou, Nanjing, Wuhan, Chengdu, Xi’an, Tianjin, Qingdao, Zhengzhou, and Jinan.

Gubei Watertown

Series A in 2011
Gubei Watertown is a comprehensive tourism resort located in Beijing, China, that offers a diverse range of attractions and services. It combines sightseeing, leisure vacations, and business exhibitions within its facilities. The resort features a variety of accommodations, including themed hotels, boutique hotels, and homestays, catering to different preferences and budgets. In addition to lodging, Gubei Watertown hosts independent restaurants and shops, providing visitors with a range of dining and shopping options. The site also includes a cultural display experience area, enhancing its appeal as a destination for both leisure and business travelers.

Leho

Venture Round in 2011
Leho Online (Beijing) Network Technology Co., Ltd. operates an online fashion platform based in Beijing, China, focusing on e-commerce for designer goods. The company targets customers seeking personalized shopping experiences and aims to be the first membership-based e-commerce site in the country, offering deeper discounts than its competitors. Leho.com serves as a one-stop social platform that connects local businesses with consumers, allowing merchants to create brand pages to share information, offer special deals, and engage with customers. The platform encourages users to share their offline shopping experiences through comments and images, facilitating interactions among users based on shared interests or locations. Leho has received significant investment from IDG and Qiming Venture Partners, highlighting its potential in the competitive e-commerce landscape.

VANCL

Series F in 2011
VANCL is an online retailer based in Beijing, China, specializing in a wide range of apparel, accessories, footwear, and textiles. Founded in 2007 by Chen Nian, the company offers a diverse selection of products, including shirts, dresses, pants, shoes, and various accessories such as bags, scarves, and sunglasses. By focusing on modern styles at competitive prices, VANCL aims to provide customers with high-quality clothing options. In addition to its online presence, the company operates physical stores, enhancing its accessibility to consumers.

Gubei Watertown

Seed Round in 2011
Gubei Watertown is a comprehensive tourism resort located in Beijing, China, that offers a diverse range of attractions and services. It combines sightseeing, leisure vacations, and business exhibitions within its facilities. The resort features a variety of accommodations, including themed hotels, boutique hotels, and homestays, catering to different preferences and budgets. In addition to lodging, Gubei Watertown hosts independent restaurants and shops, providing visitors with a range of dining and shopping options. The site also includes a cultural display experience area, enhancing its appeal as a destination for both leisure and business travelers.

Secoo

Series A in 2011
Secoo is a Chinese luxury products and services platform that facilitates global trade between buyers and suppliers. It operates both offline stores and an online mall, serving customers directly. Secoo's business model includes plans to establish exhibition centers in major cities. As of 2011, the company generated over 100 million RMB in revenue and had a membership base of 500,000, including 20,000 VIPs. Secoo has received significant investments, including a $10 million investment from IDG in late 2010 and a $30 million investment from leading international funds.

My 1%

Series A in 2011
My 1% is a 4-gold store for women's wear. It has also launched global outdoor photography services for real-person models. My 1%’s sales and credit rank first in the category of women's dress and follows the planning guideline of Baida all over the world. It has covered more than 20 countries and areas since it started the first global outdoor scene in Bali Island in June 2008. The sales amount of My 1% has been increasing exponentially since the online shop gained crown credit in 2008. The shop obtained the first gold crown in 2009, the second gold crown in 2010, and then the third gold crown within 8 months by December 2010. The shop has gained about 2 million good appraisals and became the first clothing online store with three gold crowns on the Taobao platform.

TopScore Fashion

Series A in 2011
TopScore Fashion provides consumers with fashionable, comfortable, and healthy footwear products and services. They integrate many mainstream e-commerce platforms and independently develop their own mobile e-commerce platform to provide customers with a convenient, undifferentiated, and pleasant shopping experience.

Ihaveu.com

Venture Round in 2010
Ihaveu.com Inc. is an online retail platform based in Tianjin, China, specializing in clothing and accessories. Founded in 2010, the company provides a luxury shopping experience, combining e-commerce with social networking features. Through its website, Ihaveu.com offers consumers a curated selection of high-end fashion items, catering to a discerning clientele seeking quality and style.

VANCL

Series E in 2010
VANCL is an online retailer based in Beijing, China, specializing in a wide range of apparel, accessories, footwear, and textiles. Founded in 2007 by Chen Nian, the company offers a diverse selection of products, including shirts, dresses, pants, shoes, and various accessories such as bags, scarves, and sunglasses. By focusing on modern styles at competitive prices, VANCL aims to provide customers with high-quality clothing options. In addition to its online presence, the company operates physical stores, enhancing its accessibility to consumers.

Didatuan

Series A in 2010
Didatuan is a Chinese company that offers a website focused on flash boutique services and group sale. The website has been ranked 4th among all of China's Groupon websites. The website developers won the “Top 100 Chinese Internet Firms” award in 2010, and the “Most Popular Groupon Website” in 2011. Didatuan also won “Chinese Top 50 most valuable e-commerce company”, and “Chinese S-service website in the e-commerce industry” in 2011. Didatuan was founded in July 2010 by Zhongjie Song and his team. Its services have expanded across 18 cities such as Beijing, Shanghai, Guangzhou, Hangzhou, Nanjing, Wuhan, Chengdu, Xi’an, Tianjin, Qingdao, Zhengzhou, and Jinan.

Dongfang Gouwu

Series C in 2010
Oriental Shopping is a virtual shopping platform. The company enables its users to order place order for goods that are displayed via television shows as well as its website.

VANCL

Series D in 2008
VANCL is an online retailer based in Beijing, China, specializing in a wide range of apparel, accessories, footwear, and textiles. Founded in 2007 by Chen Nian, the company offers a diverse selection of products, including shirts, dresses, pants, shoes, and various accessories such as bags, scarves, and sunglasses. By focusing on modern styles at competitive prices, VANCL aims to provide customers with high-quality clothing options. In addition to its online presence, the company operates physical stores, enhancing its accessibility to consumers.

VANCL

Series B in 2008
VANCL is an online retailer based in Beijing, China, specializing in a wide range of apparel, accessories, footwear, and textiles. Founded in 2007 by Chen Nian, the company offers a diverse selection of products, including shirts, dresses, pants, shoes, and various accessories such as bags, scarves, and sunglasses. By focusing on modern styles at competitive prices, VANCL aims to provide customers with high-quality clothing options. In addition to its online presence, the company operates physical stores, enhancing its accessibility to consumers.

VANCL

Series A in 2007
VANCL is an online retailer based in Beijing, China, specializing in a wide range of apparel, accessories, footwear, and textiles. Founded in 2007 by Chen Nian, the company offers a diverse selection of products, including shirts, dresses, pants, shoes, and various accessories such as bags, scarves, and sunglasses. By focusing on modern styles at competitive prices, VANCL aims to provide customers with high-quality clothing options. In addition to its online presence, the company operates physical stores, enhancing its accessibility to consumers.

139shop

Series A in 2007
139shop.com is a mobile e-commerce platform based in Shanghai, China, focused on both business-to-consumer (B2C) and business-to-business (B2B) sales of mobile phones and related accessories. With around 1 million registered users and over 10 million daily page views, the website has established a significant presence in the online retail market. It achieves an average of more than 50,000 B2C orders monthly and reported an annual turnover of 1 million yuan from B2B transactions in 2005. Recognized as a leader in the industry, 139shop.com was included in the "Chinese Top 100 online e-commerce websites" in 2004 and has received accolades for being a popular and promising website. The platform provides a convenient shopping experience, allowing consumers to purchase mobile phones, tablets, and other electronic gadgets from home.

DangDang

Series C in 2006
DangDang Inc. is a prominent B2C e-commerce company based in China, originally established in 1999 as an online book retailer. Over the years, it has expanded its offerings beyond books to include a diverse range of products such as beauty and personal care items, home and lifestyle goods, apparel, and electronics. As of September 2013, DangDang provided an extensive selection of approximately 930,000 books and media products, making it one of the largest retailers in China. Additionally, the platform featured over 113,000 stock keeping units of general merchandise, which included both directly sold products and those from third-party merchants. The company operates a nationwide fulfillment network with 19 strategically located logistic centers, enabling efficient and rapid delivery services to its growing customer base.

WuMart Stores

Venture Round in 2000
Wumart Stores, Inc. is a leading retail operator in China, specializing in the management of superstores and mini-marts. The company operates primarily in the Beijing, Tianjin, Zhejiang, and Hebei provinces, offering a diverse range of retail formats under various brands, including Wumart Hypermarket, Wumart Everyday Shops, and Merry Mart. As of the latest data, Wumart's retail network comprises 565 stores, which include 168 superstores and 397 mini-marts. In addition to its core retail operations, Wumart is involved in the wholesale of home appliances and logistics services. The company, headquartered in Beijing, has established itself as the largest supermarket chain in the Beijing-Tianjin-Hebei area, leveraging innovative approaches in retail, internet technology, and supply chain management to enhance its business operations.

Tavolo

Venture Round in 2000
Tavolo offers an online store that enables its users to find and buy products related to cooking. Tavolo was acquired by OurHouse in December 2000. It is based in San Rafael, California.

DangDang

Series A in 2000
DangDang Inc. is a prominent B2C e-commerce company based in China, originally established in 1999 as an online book retailer. Over the years, it has expanded its offerings beyond books to include a diverse range of products such as beauty and personal care items, home and lifestyle goods, apparel, and electronics. As of September 2013, DangDang provided an extensive selection of approximately 930,000 books and media products, making it one of the largest retailers in China. Additionally, the platform featured over 113,000 stock keeping units of general merchandise, which included both directly sold products and those from third-party merchants. The company operates a nationwide fulfillment network with 19 strategically located logistic centers, enabling efficient and rapid delivery services to its growing customer base.
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