Illumin

Illumin Holdings Inc is a journey advertising platform that focuses on enhancing digital advertising through advanced machine learning algorithms and real-time data analytics. Founded in 2009 as AcuityAds, the company rebranded to illumin in 2023 to reflect its commitment to improving the advertising landscape. Illumin's platform enables programmatic advertising, automating the buying and selling of advertising inventory to facilitate more effective connections between marketers and consumers throughout the customer journey. By leveraging proprietary technology, illumin empowers marketers to make informed decisions, fostering trust and transparency at every stage of their advertising campaigns.

Rachel Kapcan

Co-Founder, Chief Product Officer

3 past transactions

ADman Media

Acquisition in 2018
ADman Media is a video supply-side platform that enables its users to optimize their inventory and maximize their revenue. Its state of the art technology allows advertisers to reach their target with innovative native video formats in high quality inventory. ADman was founded in 2015, headquartered in Barcelona, Spain with nine offices around the world.

Visible Measures

Acquisition in 2017
Visible Measures is a provider of independent third-party measurement solutions for Internet video publishers and advertisers. Their services help users measure video content consumption and viral distribution. It was established in 2005 and is based in Boston, Massachusetts.

140 Proof

Acquisition in 2016
140 Proof is the only targeting solution on mobile apps to use individuals' social activity to understand interests and select ads based on what the person on the other end of the ad server cares about. 140 Proof reaches over 66 million social users with its patented Blended Interest Graph. 140 Proof's Relevance API provides primary revenue streams for premium apps. The company was founded in 2010 by Jon Elvekrog and John Manoogian III, with Vanessa Naylon, Ryan Matsumura, and Andy Scott. The original idea for 140 Proof sprang from the 2009 social analytics platform Plus One which targeted specific interests in the public social stream. 140 Proof brand ads are 140 character messages (and 140 second videos), targeted based on blended interest data from across multiple social platforms to specific interest-based "personas". Unlike ads within Facebook, Twitter or other social platforms, 140 Proof technology can see activity from many of the social networks the user engages with to understand them more fully. In the most recent quarter, the company reached more than 66 million unique individuals.
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