InMobi
InMobi is a mobile advertising company based in Bengaluru, India, with additional offices in New Delhi and Mumbai. Founded in 2006, it specializes in providing mobile advertising services across Asia and Africa, focusing on optimizing advertisement delivery through advanced algorithms. The company offers a range of services including campaign management, advertisement creation, and targeting strategies for advertisers, as well as monetization solutions for publishers. InMobi's platform allows for personalized advertising experiences, leveraging deep learning technology to enhance video advertising and enable contextual recommendations. Clients can access near real-time reports to track campaign performance and site monetization. Additionally, InMobi provides tools such as the InMobi Ad Tracker for conversion tracking and the Lifetime Value Platform for behavioral insights, further supporting advertisers and application developers.
Top Stages
11 past transactions
Appsumer
Acquisition in 2021
Appsumer Ltd., established in 2014 and based in Fitzrovia, UK, specializes in a user acquisition intelligence platform for high-growth consumer mobile app businesses. The platform aggregates, visualizes, and forecasts return on advertising spend across various media sources, empowering marketing teams to manage their user acquisition budgets and optimize decisions efficiently. By automating customizable dashboards, reports, and insights, Appsumer saves time, uncovers opportunities, and enhances marketing performance, becoming an integral part of its customers' daily workflow and boasting high retention rates.
Roposo
Acquisition in 2019
Roposo is a social network and discovery platform focused on fashion products, enabling users, particularly women, to explore and shop for a wide range of items including apparel, accessories, and beauty products from various online stores. Founded in 2013 and based in Gurugram, India, Roposo employs a personalized approach by curating trends and recommendations tailored to individual tastes, updated in real time from multiple brands and e-commerce portals. The platform also allows users to express themselves through homemade videos and photos, fostering a vibrant community where they can connect with a global audience. With a user base exceeding 8.5 million and significant monthly engagement, Roposo has carved out a niche in the Indian digital landscape, appealing to both consumers and skilled home sellers. As of November 2019, it operates as a subsidiary of Glance Digital Experience Private Limited.
Pinsight Media
Acquisition in 2018
Pinsight Media+ specializes in harnessing first-party mobile data to deliver actionable insights for businesses. By utilizing carrier-level mobile data, Pinsight connects brands with their target audiences through analytics, advertising, and commerce. The company helps businesses identify their best customers, develop custom audiences, and effectively engage them across various digital touchpoints. This approach enables business owners to make informed decisions by understanding their ideal market solutions and optimizing their audience reach.
AerServ
Acquisition in 2018
AerServ is a mobile supply-side platform (SSP) and monetization solution designed for mobile publishers. The company offers a software-as-a-service (SaaS) platform that enhances ad revenue through mobile video advertisements. AerServ's technology enables publishers to effectively monetize their content while providing robust customer support. By focusing on mobile video, AerServ aims to optimize the advertising experience and maximize revenue potential for its users.
NestAway
Seed Round in 2015
NestAway is a Bangalore-based home rental network founded in January 2015, focused on improving rental experiences through design and technology. The company operates an online marketplace that allows users to search for fully furnished rooms, houses, flats, and apartments across various Indian cities. Through its application, NestAway facilitates the entire rental process, enabling customers to find, book, and move into their desired homes seamlessly. The platform also offers additional services, including assistance with maintenance issues, rental payments, and the move-out process, all accessible within the app. This comprehensive approach aims to simplify the rental journey for tenants.
Overlay Media
Acquisition in 2013
Overlay Media is a prominent developer of context-aware and location-sensing mobile technologies based in London, United Kingdom. The company is known for its flagship product, the Context Engine, which facilitates intelligent on-device behavior, optimizes battery usage, and enhances personalization in mobile experiences. These advancements can be applied across various domains, including automation, advertising, and analytics. By leveraging contextual information, Overlay Media enables marketers to better understand consumer behavior, thereby increasing the relevance and effectiveness of their marketing strategies.
Metaflow Solutions
Acquisition in 2012
MetaFlow Solutions specializes in advanced malware detection technology, focusing on continuous multi-session analysis rather than single-event monitoring. This approach allows it to detect communication behavior over time, reducing false positives and enabling security administrators to address genuine threats effectively. Additionally, MetaFlow Solutions provides mobile content management and distribution software, facilitating the discovery, distribution, and delivery of business content for developers, publishers, content aggregators, and sales channels. The company offers a combination of software licensing, services, and various distribution channels, including on-device portals with billing options.
Appbistro
Acquisition in 2012
Appbistro is an application marketplace for Facebook pages. At Appbistro, page administrators can quickly find applications that they can easily plug into their pages and quickly increase the engagement and reach of their pages. The applications within the marketplace are built by known and vetted Facebook developers, and feature applications for Foursquare, Gowalla, Yelp, and more. Appbistro's parent company, MMTG Labs, Inc., was acquired by InMobi in July 2012.
MMTG Labs
Acquisition in 2012
MMTG Labs, Inc. operates an online market place that provides Facebook timeline applications and business tools. The company offers various types of applications, including contact forms, contests, coupons, documents, donations, eCommerce, jobs, music, photos, polls, RSS/blog, support, Twitter, video, and welcome page; and analytics/tracking, CRM, and marketing and publicity tools. Its platform enables developers to monetize and distribute their applications for social network brand pages; small businesses to grow with Facebook business applications for their pages; and agencies and brands worldwide power Facebook campaigns. The company was founded in 2010 and is based in Oakland, California...
Appstores.com
Acquisition in 2012
Appstores is making it easier for consumers to find apps by giving small and large niche publishers and API/platform companies the tools to showcase apps most relevant to their users.
Sprout
Acquisition in 2011
Sprout Group, established in 1969, is a prominent venture capital and private equity firm specializing in growth capital, buyouts, and recapitalization investments. It primarily focuses on start-ups in emerging technology sectors, including healthcare technology, communications, and software. The firm invests between $10 million and $50 million per portfolio company, often serving as the lead investor and board member. Sprout Group has raised nearly $3 billion across its funds and has backed over 350 companies since its inception.
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