InMobi is a mobile advertising company based in Bengaluru, India, with additional offices in New Delhi and Mumbai. Founded in 2006, it specializes in providing mobile advertising services across Asia and Africa, focusing on optimizing advertisement delivery through advanced algorithms. The company offers a range of services including campaign management, advertisement creation, and targeting strategies for advertisers, as well as monetization solutions for publishers. InMobi's platform allows for personalized advertising experiences, leveraging deep learning technology to enhance video advertising and enable contextual recommendations. Clients can access near real-time reports to track campaign performance and site monetization. Additionally, InMobi provides tools such as the InMobi Ad Tracker for conversion tracking and the Lifetime Value Platform for behavioral insights, further supporting advertisers and application developers.
Senior Vice President, Data Sciences and Marketplace
11 past transactions
Appsumer
Acquisition in 2021
Appsumer is an intelligence platform tailored for performance marketing and user acquisition teams in high-growth consumer mobile app businesses. It streamlines the management of user acquisition budgets and optimization decisions by automating dashboards, reports, and insights, thereby saving time and enhancing marketing performance. The platform aggregates and normalizes cross-channel cost, attribution, analytics, and predictive data, presenting this information in a user-friendly format. This functionality allows marketing teams to easily visualize and analyze their campaigns, making Appsumer an essential tool in their daily operations. As a result, it boasts high customer retention rates, with many users relying on the platform as their primary resource for user acquisition insights.
Roposo
Acquisition in 2019
Roposo is a social network and discovery platform focused on fashion products, allowing women to explore and shop from various online stores. It features a wide range of categories, such as apparel, footwear, accessories, and beauty products, while providing personalized recommendations based on individual tastes. Founded in 2013 and based in Gurugram, India, Roposo combines fashion discovery with user-generated content, enabling users to express themselves through homemade videos and photos. The platform facilitates a seamless browsing experience with curated trends and channels, connecting users with a global audience. With a user base exceeding 8.5 million and substantial engagement, Roposo has positioned itself as a significant player in the Indian digital landscape. It operates as a subsidiary of Glance Digital Experience Private Limited.
Pinsight Media
Acquisition in 2018
Pinsight Media+ specializes in harnessing first-party mobile data to deliver actionable insights for businesses. By utilizing carrier-level mobile data, Pinsight connects brands with their target audiences through analytics, advertising, and commerce. The company helps businesses identify their best customers, develop custom audiences, and effectively engage them across various digital touchpoints. This approach enables business owners to make informed decisions by understanding their ideal market solutions and optimizing their audience reach.
AerServ
Acquisition in 2018
AerServ is a mobile supply-side platform (SSP) and monetization solution designed for mobile publishers. The company offers a software-as-a-service (SaaS) platform that enhances ad revenue through mobile video advertisements. AerServ's technology enables publishers to effectively monetize their content while providing robust customer support. By focusing on mobile video, AerServ aims to optimize the advertising experience and maximize revenue potential for its users.
NestAway
Seed Round in 2015
NestAway is a Bangalore-based home rental network founded in January 2015, focused on improving rental experiences through design and technology. The company operates an online marketplace that allows users to search for fully furnished rooms, houses, flats, and apartments across various Indian cities. Through its application, NestAway facilitates the entire rental process, enabling customers to find, book, and move into their desired homes seamlessly. The platform also offers additional services, including assistance with maintenance issues, rental payments, and the move-out process, all accessible within the app. This comprehensive approach aims to simplify the rental journey for tenants.
Overlay Media
Acquisition in 2013
Overlay Media is a prominent developer of context-aware and location-sensing mobile technologies based in London, United Kingdom. The company's primary product, the Context Engine, enhances mobile experiences by enabling intelligent on-device behavior, optimizing battery usage, and offering personalized interactions. These advancements allow for diverse applications, including automation, advertising, and analytics, thereby assisting marketers in comprehending consumer behavior and improving the relevance of their outreach. By leveraging context, Overlay Media provides tools that facilitate a deeper understanding of consumer needs, ultimately enhancing marketing effectiveness.
Metaflow Solutions
Acquisition in 2012
MetaFlows specializes in advanced malware detection technology that enhances network security by performing continuous multi-session analysis. Unlike traditional intrusion detection and prevention systems that focus on single events, MetaFlows identifies and reports on multiple related incidents, significantly reducing false positives. This enables security administrators to concentrate on genuine threats rather than sifting through irrelevant alerts. Additionally, the company offers mobile content management and distribution software, facilitating the discovery, distribution, and delivery of business content for developers, publishers, and content aggregators. MetaFlows combines software licensing with services and provides various distribution channels, including device portals with billing, to effectively reach its market.
Appbistro
Acquisition in 2012
Appbistro is an application marketplace for Facebook pages. At Appbistro, page administrators can quickly find applications that they can easily plug into their pages and quickly increase the engagement and reach of their pages. The applications within the marketplace are built by known and vetted Facebook developers, and feature applications for Foursquare, Gowalla, Yelp, and more. Appbistro's parent company, MMTG Labs, Inc., was acquired by InMobi in July 2012.
MMTG Labs
Acquisition in 2012
MMTG Labs, Inc. operates an online market place that provides Facebook timeline applications and business tools. The company offers various types of applications, including contact forms, contests, coupons, documents, donations, eCommerce, jobs, music, photos, polls, RSS/blog, support, Twitter, video, and welcome page; and analytics/tracking, CRM, and marketing and publicity tools. Its platform enables developers to monetize and distribute their applications for social network brand pages; small businesses to grow with Facebook business applications for their pages; and agencies and brands worldwide power Facebook campaigns. The company was founded in 2010 and is based in Oakland, California...
Appstores.com
Acquisition in 2012
Appstores is making it easier for consumers to find apps by giving small and large niche publishers and API/platform companies the tools to showcase apps most relevant to their users.
Sprout
Acquisition in 2011
Sprout Group is a venture capital and private equity investment firm that specializes in growth capital, buyouts, and recapitalization investments. Established in 1969 and based in New York, with additional offices in Palo Alto and Menlo Park, Sprout Group has a strong focus on emerging technology companies, particularly in the healthcare technology, communications, and software sectors. The firm has financed over 350 companies and raised nearly $3 billion in committed capital from institutional investors and individuals. It typically invests between $10 million and $50 million in each portfolio company and often takes on the role of lead investor, actively participating in the management of its investments by serving on boards of directors. Although it is no longer making new investments, Sprout Group remains one of the oldest and largest institutional venture capital firms.
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