Integrate

Akkroo Limited offers a comprehensive event lead capture solution designed to enhance the efficiency of sales and marketing teams during trade shows and exhibitions. Founded in 2012 and headquartered in London, the company provides a cloud-based dashboard that allows users to manage events, customize lead capture forms, and coordinate team activities. Its application supports offline functionality, enabling users to scan business cards and attendee badges, display marketing content, and generate reports on lead capture performance. By integrating seamlessly with existing marketing automation and CRM systems, Akkroo addresses the common challenges of manual lead processing, enabling businesses to streamline their lead capture process and improve follow-up interactions. The platform is utilized by a diverse range of clients, including well-known organizations such as IBM and PayPal, helping them maximize the effectiveness of their exhibition strategies. As of 2019, Akkroo operates as a subsidiary of Integrate.com, Inc.

ListenLoop develops advertising software tailored for account-based marketing (ABM), allowing businesses to efficiently deliver targeted banner ads to specific accounts. The process is streamlined into three steps: selecting key accounts, uploading ads, and launching campaigns. This platform enables users to nurture their target accounts over an extended period through drip campaigns, which help maintain ad freshness and prevent audience fatigue. Additionally, ListenLoop offers account-level reporting that measures the impact of advertising efforts on designated target accounts, integrating with Salesforce to provide valuable insights. The company also provides a B2B marketing platform that tracks website visitors and assigns scores based on their behavior, allowing businesses to gain customer insights and optimize their marketing strategies.