Internet Attitude

Internet Attitude SA is a venture capital firm established in 2010 and headquartered in Lille, Belgium. The firm specializes in providing financial and strategic support to start-ups and growth-stage companies primarily in the internet and information technology sectors. It focuses on investments in areas such as web and mobile applications, software, deep tech, SaaS, data mining, and search algorithms. Internet Attitude typically invests between €0.3 million and €1 million, taking minority stakes in its portfolio companies while actively participating in their management. The firm primarily targets companies located in Belgium and France and does not engage in seed investments. Additionally, it considers co-investment opportunities, further enhancing its strategic involvement in the growth of its selected ventures.

Pierre Renwart

Managing Director and Co-Founder

Amélie Spot

Managing Director, President of Investment Committee and Shareholder

13 past transactions

Synergee

Seed Round in 2017
Synergee Group SA, founded in 2016 and based in Brussels, Belgium, specializes in providing cloud-based software solutions for real estate and franchise management. The company focuses on developing comprehensive management and animation tools for commercial networks, aiming to enhance the performance of retail chains. Their platform supports functions such as business planning, contract management, operational reporting, credit management, and maintenance auditing. By leveraging innovative technology, Synergee enables retail managers to effectively track business events and optimize operations in a cost-efficient manner, with aspirations to become a leader in cloud solutions within the European market.

Mirakl Target2Sell

Series A in 2017
Target2Sell is a French company founded in 2012 that specializes in providing a personalized recommendation engine for e-commerce platforms. Its Software-as-a-Service solution allows online retailers to customize their websites by implementing tailored product recommendations based on various criteria, including sales data and user interactions. The platform aims to enhance the customer experience through hyper-personalization across all digital channels and is compatible with various retail commerce solutions. Target2Sell has been adopted by over 450 retailers, including prominent names such as Sephora and Galeries Lafayette, to significantly increase their sales and improve conversion rates. The company's co-founders bring extensive experience in software and e-commerce, focusing on driving sales through effective merchandising strategies.

Solendro

Funding Round in 2016
In order to provide great comfort when you get dressed and fashion style when you take off your clothes, in August 2012, Matthieu and Jules created Solendro, an online store for men's underwear. Still buying from supermarket? Now you can choose in their online store your favorite underwear among more than 450 items, including boxer briefs, briefs, boxer shorts. Besides, orders over 30 euros will be delivered without any charge! At Solendro, they offer the newest collections from a large number of top brands at the most reasonable prices! Come and discover both luxury brands (D&G, CK, Armani) , the most popular designs (Sloggi, Dim) as well as classic products (Eminence, Jil, Mariner) and trendy brands (Diesel, Kaporal, Tommy Hilfiger), techniques(Arthur, Hom), and sports style items (Puma, Borg).You can also find designers such as Clémence de Gabriac, Les Insurgés, and Monsieur Moore.

Ambassify

Seed Round in 2016
Ambassify NV is a Belgian company founded in 2015 that specializes in a brand advocacy platform aimed at transforming customers and employees into loyal advocates for businesses. The platform facilitates meaningful consumer engagement by leveraging brand supporters through social media and online interactions. It provides tools to track, analyze, and monitor advocacy campaigns, enabling businesses to reduce advertising costs while enhancing brand loyalty and gaining valuable insights. By actively involving employees, satisfied clients, and partners, Ambassify helps organizations boost their sales and online presence through authentic endorsements.

Auctelia

Series B in 2015
Auctelia SA is a Belgian company founded in 2009, specializing in the online auctioning of industrial equipment and used machinery. Based in Mont-Saint-Guibert, Auctelia operates a platform that facilitates the buying and selling of various types of assets, including agricultural, forestry, construction, and handling equipment. The company serves industrial firms and intermediaries, providing an efficient method for managing assets throughout their life cycle. Auctelia's platform supports a secure auction process, optimized price-setting, and comprehensive administrative management, allowing users to navigate the resale process seamlessly. With a community of over 30,000 members across 30 countries, Auctelia has successfully managed sales exceeding EUR 10 million in asset value.

Mirakl Target2Sell

Venture Round in 2015
Target2Sell is a French company founded in 2012 that specializes in providing a personalized recommendation engine for e-commerce platforms. Its Software-as-a-Service solution allows online retailers to customize their websites by implementing tailored product recommendations based on various criteria, including sales data and user interactions. The platform aims to enhance the customer experience through hyper-personalization across all digital channels and is compatible with various retail commerce solutions. Target2Sell has been adopted by over 450 retailers, including prominent names such as Sephora and Galeries Lafayette, to significantly increase their sales and improve conversion rates. The company's co-founders bring extensive experience in software and e-commerce, focusing on driving sales through effective merchandising strategies.

Mirakl Target2Sell

Seed Round in 2014
Target2Sell is a French company founded in 2012 that specializes in providing a personalized recommendation engine for e-commerce platforms. Its Software-as-a-Service solution allows online retailers to customize their websites by implementing tailored product recommendations based on various criteria, including sales data and user interactions. The platform aims to enhance the customer experience through hyper-personalization across all digital channels and is compatible with various retail commerce solutions. Target2Sell has been adopted by over 450 retailers, including prominent names such as Sephora and Galeries Lafayette, to significantly increase their sales and improve conversion rates. The company's co-founders bring extensive experience in software and e-commerce, focusing on driving sales through effective merchandising strategies.

CVTrust

Seed Round in 2013
The Smart Certificate platform was designed and developed by an international team of seasoned entrepreneurs from the technology and business worlds. This 2.0 platform gives institutions the tools to securely create, manage and deliver credentials and related documents (e.g. transcripts, badges, letters of attestation, etc.). Certificates become a marketing tool for the institutions while alumni benefit from having secure digital versions of their credentials that they can share with recruiters via social networks and other channels. Smart Certificate revolutionizes the communication channels, efficiency and transparency in the education sector and job market.

Freedelity

Venture Round in 2012
Freedelity is a forward-thinking company that operates a data management platform tailored for Belgian retailers. It focuses on improving customer relationships by utilizing the Belgian electronic identity card (eID) as part of its innovative loyalty system. Freedelity provides tools that facilitate streamlined data collection and quality management, ensuring that merchants can engage effectively with customers while adhering to regulatory compliance. By enabling accurate and standardized identification data, the company helps retailers enhance customer engagement and build consumer trust.

Auctelia

Series A in 2011
Auctelia SA is a Belgian company founded in 2009, specializing in the online auctioning of industrial equipment and used machinery. Based in Mont-Saint-Guibert, Auctelia operates a platform that facilitates the buying and selling of various types of assets, including agricultural, forestry, construction, and handling equipment. The company serves industrial firms and intermediaries, providing an efficient method for managing assets throughout their life cycle. Auctelia's platform supports a secure auction process, optimized price-setting, and comprehensive administrative management, allowing users to navigate the resale process seamlessly. With a community of over 30,000 members across 30 countries, Auctelia has successfully managed sales exceeding EUR 10 million in asset value.

Auctelia

Seed Round in 2011
Auctelia SA is a Belgian company founded in 2009, specializing in the online auctioning of industrial equipment and used machinery. Based in Mont-Saint-Guibert, Auctelia operates a platform that facilitates the buying and selling of various types of assets, including agricultural, forestry, construction, and handling equipment. The company serves industrial firms and intermediaries, providing an efficient method for managing assets throughout their life cycle. Auctelia's platform supports a secure auction process, optimized price-setting, and comprehensive administrative management, allowing users to navigate the resale process seamlessly. With a community of over 30,000 members across 30 countries, Auctelia has successfully managed sales exceeding EUR 10 million in asset value.

Dialogfeed

Funding Round in 2011
Dialogfeed is a company that specializes in social media aggregation, providing a platform for businesses to collect and display content from various social media channels, including Facebook, Twitter, Instagram, YouTube, and LinkedIn. Founded by Patrick Willemarck and Alexandre Vandermeersch, the company leverages their extensive experience in business management to deliver innovative online dialogue solutions. Dialogfeed's technology allows organizations to create social walls for their websites and applications, enhancing user engagement and rejuvenating digital experiences. The platform offers features such as content curation, design customization, and social feed management, helping brands, broadcasters, and media outlets increase audience reach, improve search engine optimization, and drive conversions. Prominent clients include BNP Paribas Fortis and France 24, as well as smaller brands aiming to integrate social media content into their digital presence.
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