Internet Attitude

Internet Attitude SA is a venture capital firm established in 2010 and headquartered in Lille, Belgium. The firm specializes in providing financial and strategic support to start-ups and growth-stage companies primarily in the internet and information technology sectors. It focuses on investments in areas such as web and mobile applications, software, deep tech, SaaS, data mining, and search algorithms. Internet Attitude typically invests between €0.3 million and €1 million, taking minority stakes in its portfolio companies while actively participating in their management. The firm primarily targets companies located in Belgium and France and does not engage in seed investments. Additionally, it considers co-investment opportunities, further enhancing its strategic involvement in the growth of its selected ventures.

Pierre Renwart

Managing Director and Co-Founder

Amélie Spot

Managing Director, President of Investment Committee and Shareholder

13 past transactions

Synergee

Seed Round in 2017
Synergee Group SA is a company based in Brussels, Belgium, that specializes in cloud-based software solutions for real estate and franchise management. Founded in 2016, Synergee provides a comprehensive platform that offers management and animation solutions tailored for commercial networks. Their services include business planning, contract management, operational reporting, credit management, and maintenance audit techniques. By enabling retail chains to effectively manage their points of sale, Synergee helps clients track business events efficiently and cost-effectively, positioning itself as a potential leader in the European market for commercial network management solutions.

Mirakl Target2Sell

Series A in 2017
Mirakl Target2Sell is a solution that enables leading eCommerce brands to personalize their shopping experience and increase their online conversion rate. With AI-based personalized product recommendation and sorting we empower business users to show the most relevant product to each visitor, at all stages of the buying journey. Mirakl Target2Sell is also the natural solution to answer Marketplace operators’ specific goals. We help improve marketplace discoverability across first and third-party product assortments. Learn more on target2sell.com and discover why brands like Galeries Lafayette, BUT, Rubix, Cultura, Auchan, La Poste, Sprinter and Rue du Commerce chose Mirakl Target2Sell.

Solendro

Funding Round in 2016
In order to provide great comfort when you get dressed and fashion style when you take off your clothes, in August 2012, Matthieu and Jules created Solendro, an online store for men's underwear. Still buying from supermarket? Now you can choose in their online store your favorite underwear among more than 450 items, including boxer briefs, briefs, boxer shorts. Besides, orders over 30 euros will be delivered without any charge! At Solendro, they offer the newest collections from a large number of top brands at the most reasonable prices! Come and discover both luxury brands (D&G, CK, Armani) , the most popular designs (Sloggi, Dim) as well as classic products (Eminence, Jil, Mariner) and trendy brands (Diesel, Kaporal, Tommy Hilfiger), techniques(Arthur, Hom), and sports style items (Puma, Borg).You can also find designers such as Clémence de Gabriac, Les Insurgés, and Monsieur Moore.

Ambassify

Seed Round in 2016
Boost your sales and online presence by actively involving the most valuable marketing source you have, being your employees, your happy clients, your partners and resellers, or anyone else who's willing to vouch for you.

Auctelia

Series B in 2015
Auctelia SA operates an online auction platform specializing in the sale of industrial equipment and used machinery. Established in 2009 and based in Mont-Saint-Guibert, Belgium, the company facilitates the buying and selling of various assets, including agricultural, forestry, construction, and handling equipment. Auctelia's platform streamlines the management of industrial assets throughout their life cycle, providing a secure and efficient auction process for over 30,000 registered members across 30 countries. With a proven track record, Auctelia has successfully managed sales totaling over EUR 10 million in assets, offering users an optimized resale experience that includes price-fixing, administrative management, and invoicing services.

Mirakl Target2Sell

Venture Round in 2015
Mirakl Target2Sell is a solution that enables leading eCommerce brands to personalize their shopping experience and increase their online conversion rate. With AI-based personalized product recommendation and sorting we empower business users to show the most relevant product to each visitor, at all stages of the buying journey. Mirakl Target2Sell is also the natural solution to answer Marketplace operators’ specific goals. We help improve marketplace discoverability across first and third-party product assortments. Learn more on target2sell.com and discover why brands like Galeries Lafayette, BUT, Rubix, Cultura, Auchan, La Poste, Sprinter and Rue du Commerce chose Mirakl Target2Sell.

Mirakl Target2Sell

Seed Round in 2014
Mirakl Target2Sell is a solution that enables leading eCommerce brands to personalize their shopping experience and increase their online conversion rate. With AI-based personalized product recommendation and sorting we empower business users to show the most relevant product to each visitor, at all stages of the buying journey. Mirakl Target2Sell is also the natural solution to answer Marketplace operators’ specific goals. We help improve marketplace discoverability across first and third-party product assortments. Learn more on target2sell.com and discover why brands like Galeries Lafayette, BUT, Rubix, Cultura, Auchan, La Poste, Sprinter and Rue du Commerce chose Mirakl Target2Sell.

CVTrust

Seed Round in 2013
The Smart Certificate platform was designed and developed by an international team of seasoned entrepreneurs from the technology and business worlds. This 2.0 platform gives institutions the tools to securely create, manage and deliver credentials and related documents (e.g. transcripts, badges, letters of attestation, etc.). Certificates become a marketing tool for the institutions while alumni benefit from having secure digital versions of their credentials that they can share with recruiters via social networks and other channels. Smart Certificate revolutionizes the communication channels, efficiency and transparency in the education sector and job market.

Freedelity

Venture Round in 2012
Freedelity is a business focused on enhancing customer relationships for Belgian retailers through its innovative loyalty system, which leverages the Belgian electronic identity card (eID). The company operates a data management platform that provides tools for streamlined data collection and quality management, ensuring that merchants can engage effectively with customers while maintaining regulatory compliance. By facilitating accurate and standardized identification data, Freedelity helps retailers optimize customer engagement and build consumer trust, creating a more effective loyalty program that benefits both businesses and their clientele.

Auctelia

Series A in 2011
Auctelia SA operates an online auction platform specializing in the sale of industrial equipment and used machinery. Established in 2009 and based in Mont-Saint-Guibert, Belgium, the company facilitates the buying and selling of various assets, including agricultural, forestry, construction, and handling equipment. Auctelia's platform streamlines the management of industrial assets throughout their life cycle, providing a secure and efficient auction process for over 30,000 registered members across 30 countries. With a proven track record, Auctelia has successfully managed sales totaling over EUR 10 million in assets, offering users an optimized resale experience that includes price-fixing, administrative management, and invoicing services.

Auctelia

Seed Round in 2011
Auctelia SA operates an online auction platform specializing in the sale of industrial equipment and used machinery. Established in 2009 and based in Mont-Saint-Guibert, Belgium, the company facilitates the buying and selling of various assets, including agricultural, forestry, construction, and handling equipment. Auctelia's platform streamlines the management of industrial assets throughout their life cycle, providing a secure and efficient auction process for over 30,000 registered members across 30 countries. With a proven track record, Auctelia has successfully managed sales totaling over EUR 10 million in assets, offering users an optimized resale experience that includes price-fixing, administrative management, and invoicing services.

Dialogfeed

Funding Round in 2011
Dialogfeed is a company that specializes in social media aggregation, providing a platform for businesses to collect and display content from various social media channels, including Facebook, Twitter, Instagram, YouTube, and LinkedIn. Founded by Patrick Willemarck and Alexandre Vandermeersch, the company leverages their extensive experience in business management to deliver innovative online dialogue solutions. Dialogfeed's technology allows organizations to create social walls for their websites and applications, enhancing user engagement and rejuvenating digital experiences. The platform offers features such as content curation, design customization, and social feed management, helping brands, broadcasters, and media outlets increase audience reach, improve search engine optimization, and drive conversions. Prominent clients include BNP Paribas Fortis and France 24, as well as smaller brands aiming to integrate social media content into their digital presence.
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