J12

J12 Ventures AB is a venture capital firm established in 2019 and headquartered in Stockholm, Sweden, with additional offices in the United Kingdom and Finland. The firm focuses on pre-seed and early-stage investments, primarily in the Nordic region, including Sweden, Finland, and the Baltics. While J12 Ventures is industry agnostic, it has a particular interest in technology and software companies, especially those that are innovating in areas such as artificial intelligence and data accessibility. The firm typically invests between €0.1 million and €2 million in equity, supporting founders who demonstrate exceptional creativity and resilience in their entrepreneurial endeavors.

Banderet, Luca

Managing Partner

Caroline Hultman

Principal

Emmet King

Partner

Alexander Pochet

CFO and Head Of Sustainability

Past deals in Scandinavia

MVision

Seed Round in 2023
MVision AI Oy, founded in 2017 and based in Helsinki, Finland, focuses on enhancing cancer treatment through the application of artificial intelligence and machine learning. The company aims to significantly improve diagnosis and treatment outcomes, particularly for patients in developing countries, thereby also reducing healthcare costs. MVision's founding team is composed of experts, including PhD holders in AI, data platform architects, and physicists, who bring experience from notable organizations in the medical technology sector. Through its innovative technology, MVision seeks to make a meaningful impact on cancer care globally.

Treyd

Series A in 2022
Treyd is a B2B fintech company that provides a buy-now-pay-later solution specifically designed for consumer goods companies. Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd operates from its headquarters in Stockholm, Sweden, and has additional offices in London and Cairo. The company's innovative digital trade contract platform simplifies trade finance by enabling businesses to manage payments more effectively. Clients can pay for goods after receipt, while suppliers receive payment upon shipment, contingent on quality standards being met. This approach not only accelerates growth for consumer goods companies but also alleviates the challenges of making upfront payments to suppliers, facilitating smoother international business transactions. Treyd is supported by various global venture capitalists and angel investors.

AnotherblockAnotherblock AB

Pre Seed Round in 2022
Anotherblock AB is a company that operates a blockchain-based platform aimed at decentralizing music rights and democratizing music ownership. By linking non-fungible tokens (NFTs) to royalty rights, the platform allows for the generation of royalties that correspond to ownership of the tokens. This innovative approach provides artists with transaction payments and ensures they receive royalties each time their tokens are traded. Through this model, Anotherblock seeks to enhance the accessibility and transparency of music rights for both artists and fans.

Health Integrator

Series A in 2021
Health Integrator AB is a digital health platform based in Stockholm, Sweden, established in 2017. The company provides a comprehensive marketplace for accessing a variety of health services, focusing on key areas such as diet, physical activity, sleep habits, stress management, and substance use. By offering health screenings and personal health coaching, Health Integrator aims to support users in achieving sustainable healthy lifestyles and reducing the risk of chronic diseases. The platform consolidates numerous health activities and services, making it easier for individuals to manage and enhance their overall well-being.

Inex One

Seed Round in 2021
With Inex One, you become the expert at handling expert calls. You combine all your expert networks in one dashboard, with a clear overview of your requests and available experts. You get a larger pool of experts as more networks are supplying, yet you minimize the hassle in coordinating them. You get clarity on how relevant experts are, and the costs involved. The team behind Inex One is former consultants, investment professionals and techies, wanting to help users better tap into the world's expertise.

Treyd

Seed Round in 2021
Treyd is a B2B fintech company that provides a buy-now-pay-later solution specifically designed for consumer goods companies. Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd operates from its headquarters in Stockholm, Sweden, and has additional offices in London and Cairo. The company's innovative digital trade contract platform simplifies trade finance by enabling businesses to manage payments more effectively. Clients can pay for goods after receipt, while suppliers receive payment upon shipment, contingent on quality standards being met. This approach not only accelerates growth for consumer goods companies but also alleviates the challenges of making upfront payments to suppliers, facilitating smoother international business transactions. Treyd is supported by various global venture capitalists and angel investors.

Memmo.me

Venture Round in 2021
memmo.me provides a webpage for offering and distributing personalized video messages from actors, athletes, musicians, and other talent.

TradeBay

Seed Round in 2021
TradeBay is a global trading community that operates an online platform facilitating the efficient connection and trade between buyers and sellers of fruit. By enabling members to expand their networks of trusted business partners, TradeBay provides opportunities for reaching new markets and enhancing trade safety. The platform also offers tailored financing services, cash flow solutions, credit insurance, and loans, which enhance liquidity within the fruit trading industry. Through these services, TradeBay aims to foster a more transparent marketplace, supporting businesses in their trading endeavors.

Memmo.me

Series A in 2021
memmo.me provides a webpage for offering and distributing personalized video messages from actors, athletes, musicians, and other talent.

ZealiD

Seed Round in 2020
ZealiD seeks to provide every global citizen with a user friendly qualified electronic signature. ZealiD offers a simple, fast and cost effective identification service in 26 EU countries and in 21 languages. So that citizens can participate in all aspects of digital life and economy. ZealiD is a Qualified Trust Service Provider on EU Trusted List (eIDAS).

Mediatool

Series A in 2020
Mediatool is a comprehensive platform designed to support the planning, execution, tracking, and optimization of media and marketing campaigns. It facilitates collaboration between advertisers and agencies by integrating traditional and digital media channels. The platform aims to increase productivity and streamline marketing activities, allowing teams to work more efficiently. By providing real-time performance data, Mediatool helps marketing professionals and brands make informed decisions to optimize their investments and drive revenue growth. This approach eliminates the need for spreadsheets and encourages a more effective way of managing marketing efforts.

Airmee

Seed Round in 2020
Airmee is a technology powered logistics company, leveraging machine learning and powerful proprietary research-based optimizations to provide convenient, fast and environmentally sustainable e-commerce deliveries. Launched in 2018, Airmee is one of Europe's fastest growing logistics startups.

Leetify

Seed Round in 2020
Leetify AB is a Stockholm-based company that has developed an AI coaching platform tailored for gamers. Founded in 2019, the platform automatically analyzes matches played by users on various gaming services, including MM, Faceit, Esportal, and Gamersclub. By identifying individual weaknesses and providing personalized practice recommendations, Leetify enables gamers to enhance their skills. The platform also offers features for tracking progress and allows users to receive instant feedback on their performance, fostering a competitive edge. Through its innovative approach, Leetify aims to transform the training experience for gamers, helping them to learn more effectively and achieve better results in their gameplay.

Hackyourcloset.com

Pre Seed Round in 2020
Hackyourcloset.com was founded in 2019 to reduce and prevent waste in the apparel industry. Our subscription service is the first of its kind offering access to a closet on rotation. For as little as 279 SEK/month (28€) you can receive 4 pieces of clothing every month that we picked based on your measurements and style preferences. All items are rescued and taken out of the waste stream, from pre-loved to leftover goods. Wear more, spend less, and save the planet.

ZealiD

Seed Round in 2020
ZealiD seeks to provide every global citizen with a user friendly qualified electronic signature. ZealiD offers a simple, fast and cost effective identification service in 26 EU countries and in 21 languages. So that citizens can participate in all aspects of digital life and economy. ZealiD is a Qualified Trust Service Provider on EU Trusted List (eIDAS).

Formulate

Seed Round in 2020
Formulate provides an advanced AI-engine, Retail DecisionCloud, that helps retailers transform simple sales data into better merchandising decisions. It is a cloud product that that turns POS data into competitive intelligence and analytics using machine learning.

Typelane

Venture Round in 2018
ACQUIRED IN 2023. Built to simplify employee onboarding and offboarding flows, Typelane is changing the way we welcome and say goodbye to our employees. With focus on smart workflows, intuitive design and personalisation Typelane transforms what once was manuell and complex process into an easy and engaging one.
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