Kickstart

Founded in 2008 and based in Cottonwood Heights, Utah, Kickstart is a venture capital firm investing in early-stage companies across the Mountain West region. With a focus on technology-related sectors, particularly software, they have supported numerous successful startups such as Lucid, Podium, and Galileo over their 17-year history.

Tyson Andrus

Investor

Brandon Beck

Principal

Gavin Christensen

Founder and Managing Partner

Sydnie Keddington

Senior Associate

Kat Kennedy

General Partner

Past deals in CRM

SponsorCX

Venture Round in 2025
SponsorCX is a leading provider of sponsorship management software, serving various industries including sports, entertainment, causes, arts, and events. Its comprehensive platform assists in managing sales, fulfillment, inventory, and agreements to maximize sponsorship revenue.

Chargezoom

Series A in 2024
Chargezoom is a payment platform that uses AI and proprietary networks to enhance financial insights, customer analytics, and fraud detection for banks and card companies. It improves payment experiences and reduces costs.

Alysio

Seed Round in 2024
Alysio is an artificial intelligence-based platform designed to enhance the performance visualization of sales teams. The platform focuses on recording daily key performance indicators (KPIs), providing data insights, and managing rewards to facilitate recognition and incentives. By leveraging AI technology, Alysio aims to improve productivity within organizations, deepen the understanding of individual team members, and enhance reliability in revenue forecasting. The company's solutions enable businesses to optimize their sales performance and drive better outcomes.

Cinch

Seed Round in 2023
Cinch is a marketing technology company based in Salt Lake City, Utah, that provides an online platform for local businesses to implement effective loyalty programs. Its marketing automation software integrates with various data sources to enhance customer relationships through predictive models that monitor and analyze engagement based on consumer behavior. By facilitating smart loyalty initiatives, Cinch allows customers to easily sign up with their mobile numbers, providing feedback and managing rewards. The company focuses on closing the data gap and making actionable insights accessible to businesses of all sizes, enabling them to optimize their marketing strategies and improve the efficiency of their marketing expenditures.

Alysio

Pre Seed Round in 2023
Alysio is an artificial intelligence-based platform designed to enhance the performance visualization of sales teams. The platform focuses on recording daily key performance indicators (KPIs), providing data insights, and managing rewards to facilitate recognition and incentives. By leveraging AI technology, Alysio aims to improve productivity within organizations, deepen the understanding of individual team members, and enhance reliability in revenue forecasting. The company's solutions enable businesses to optimize their sales performance and drive better outcomes.

OpenGTM

Seed Round in 2023
OpenGTM is a developer of AI-powered revenue intelligence software that enhances the efficiency of sales and revenue operations. The company's advanced machine learning technology synthesizes data from customer relationship management (CRM) systems and go-to-market (GTM) tech stacks, allowing for a clearer understanding of customer personas and more accurate revenue forecasts. By delivering opportunity intelligence, OpenGTM's software helps organizations prioritize their efforts, guiding proposal, sales, and capture teams in pursuing the most promising opportunities while avoiding less favorable ones. This focus on optimizing resource allocation decisions supports businesses in maximizing their revenue potential and improving overall operational effectiveness.

Staq

Pre Seed Round in 2022
A Smarter Way to Reactivate Your Customer. Your churned customer list isn’t just a lost cause – it’s a goldmine of untapped revenue waiting to be discovered. With Staq, we’ve got the tools to help you tap into that potential and turn churn into profit.

Clientbook

Venture Round in 2021
Clientbook is a software-as-a-service platform for retail sales associates that focuses on clienteling and relationship-based selling. The platform delivers a holistic view of customers, personalized touchpoints for sales teams, and a centralized dashboard to consolidate notes, reminders, and client actions, enabling retailers to gain visibility and control over the customer experience, improve sales conversion rates, and increase sales. The solution supports multiple functions across the organization, including customer service, training, operations, store management, marketing, and finance. Founded in 2014 and based in Lehi, Utah, Clientbook also offers a mobile app to facilitate clienteling in high-ticket retail environments.

Schola

Venture Round in 2021
Schola Inc., established in 2016 and headquartered in Scottsdale, Arizona, operates an online platform connecting parents with suitable PK-12 schools. Its service, Schola, facilitates school discovery, connection, and enrollment for various types such as private, public district, public charter, and virtual/online schools. The company aims to simplify the recruitment and enrollment processes for both families and educational institutions by tracking prospective students and managing interest inquiries, pre-enrollment forms, and enrollment applications.

Mobilize

Series A in 2020
Mobilize Networks Inc. is a San Francisco-based company specializing in community management software aimed at helping organizations, businesses, and community organizers effectively engage and manage their members. Founded in 2014, Mobilize offers a comprehensive platform that features tools such as a member CRM, outreach capabilities for meeting invites and communications, and a social feed to enhance member interaction and foster a sense of belonging. The platform also includes The Lounge, a dedicated space for members to connect, network, and stay informed about events and activities. Mobilize primarily serves enterprise corporations, non-profits, and associations, providing a tailored solution that promotes rich engagement and effective communication within professional networks.

'nuffsaid

Seed Round in 2020
Nuffsaid helps people focus on the work that matters. Our product centralizes your work apps—email, chat, Salesforce, Jira, and more—and uses AI to prioritize the work that will move the needle in your role. We offer a Personal package and Teams upgrade.

Clientbook

Seed Round in 2020
Clientbook is a software-as-a-service platform for retail sales associates that focuses on clienteling and relationship-based selling. The platform delivers a holistic view of customers, personalized touchpoints for sales teams, and a centralized dashboard to consolidate notes, reminders, and client actions, enabling retailers to gain visibility and control over the customer experience, improve sales conversion rates, and increase sales. The solution supports multiple functions across the organization, including customer service, training, operations, store management, marketing, and finance. Founded in 2014 and based in Lehi, Utah, Clientbook also offers a mobile app to facilitate clienteling in high-ticket retail environments.

'nuffsaid

Seed Round in 2020
Nuffsaid helps people focus on the work that matters. Our product centralizes your work apps—email, chat, Salesforce, Jira, and more—and uses AI to prioritize the work that will move the needle in your role. We offer a Personal package and Teams upgrade.

Banyan

Seed Round in 2016
Banyan, Inc. is a digital marketing and patient engagement company based in Orem, Utah, founded in 2013. It offers a HIPAA-compliant media consent application designed to enhance the online presence of healthcare practices through social media, patient reviews, and accurate online listings. The company's primary products include a patient engagement app that allows authorized sharing of patient photos on platforms like Facebook and Instagram, as well as a review management tool that facilitates the collection and tracking of patient feedback. Banyan also provides personalized website development to strengthen the credibility of medical practices and a listing service that ensures accurate practice information across numerous online directories. Additionally, the company offers coaching to help clients build their brands, attract talent, and improve their online visibility, thereby enhancing patient acquisition and retention. As of May 2019, Banyan operates as a subsidiary of NUVI LLC.

Omadi

Series A in 2015
Omadi, Inc., founded in 2013 and based in Provo, Utah, develops cloud-based software tailored for the transportation, towing, recovery, security, and field service industries. The company's primary product, Omadi, is designed to enhance employee productivity by providing tools for tracking, analyzing, and improving workflows while reducing paperwork. Additionally, Omadi offers specialized solutions such as towing software that enables users to monitor business operations, manage tow yards, track fleets, and handle client relationships efficiently. The platform also supports mobile management features like custom reporting, alerts, and notifications. Originally developed by the founder to manage his private property impound company, Omadi has since expanded into various markets, including private security enforcement, offering a highly customizable solution that adapts to specific business needs.

Banyan

Seed Round in 2015
Banyan, Inc. is a digital marketing and patient engagement company based in Orem, Utah, founded in 2013. It offers a HIPAA-compliant media consent application designed to enhance the online presence of healthcare practices through social media, patient reviews, and accurate online listings. The company's primary products include a patient engagement app that allows authorized sharing of patient photos on platforms like Facebook and Instagram, as well as a review management tool that facilitates the collection and tracking of patient feedback. Banyan also provides personalized website development to strengthen the credibility of medical practices and a listing service that ensures accurate practice information across numerous online directories. Additionally, the company offers coaching to help clients build their brands, attract talent, and improve their online visibility, thereby enhancing patient acquisition and retention. As of May 2019, Banyan operates as a subsidiary of NUVI LLC.

Qzzr

Series A in 2015
Qzzr is a platform that enables brands to create and share interactive content such as quizzes, polls, and lists to boost exposure, engagement, and conversions while gaining customer insights. Its tools, Software, Studio, and Science, facilitate the creation, embedding, and distribution of personalized quizzes that capture audience interests and profiles, supporting lead generation and tailored product recommendations. The platform is used by major brands including ESPN, LinkedIn, HubSpot, Red Bull, and Marriott, and has reached over 358 million users since its 2014 launch in Utah.

Banyan

Seed Round in 2015
Banyan, Inc. is a digital marketing and patient engagement company based in Orem, Utah, founded in 2013. It offers a HIPAA-compliant media consent application designed to enhance the online presence of healthcare practices through social media, patient reviews, and accurate online listings. The company's primary products include a patient engagement app that allows authorized sharing of patient photos on platforms like Facebook and Instagram, as well as a review management tool that facilitates the collection and tracking of patient feedback. Banyan also provides personalized website development to strengthen the credibility of medical practices and a listing service that ensures accurate practice information across numerous online directories. Additionally, the company offers coaching to help clients build their brands, attract talent, and improve their online visibility, thereby enhancing patient acquisition and retention. As of May 2019, Banyan operates as a subsidiary of NUVI LLC.

Keap

Seed Round in 2014
Keap is a software company that specializes in sales and marketing automation solutions tailored for small businesses. Founded in 2001 and based in Chandler, Arizona, Keap offers a comprehensive platform that includes contact management, client management, customer resource management (CRM), email marketing, task management, and e-commerce services. This platform enables users to streamline operations, enhance customer relationships, and automate various business processes, including invoicing and billing. Keap also provides training and support services to help businesses maximize the effectiveness of their software. The company, which was formerly known as Infusionsoft, Inc., rebranded to Keap in January 2019 and has additional offices in Atlanta, San Francisco, Welwyn Garden City in the United Kingdom, and Sydney in Australia.

Qzzr

Seed Round in 2014
Qzzr is a platform that enables brands to create and share interactive content such as quizzes, polls, and lists to boost exposure, engagement, and conversions while gaining customer insights. Its tools, Software, Studio, and Science, facilitate the creation, embedding, and distribution of personalized quizzes that capture audience interests and profiles, supporting lead generation and tailored product recommendations. The platform is used by major brands including ESPN, LinkedIn, HubSpot, Red Bull, and Marriott, and has reached over 358 million users since its 2014 launch in Utah.

Outro

Seed Round in 2014
Outro is a referral automation platform that helps organizations unlock the value of relationships by automating referrals and introductions for sales, recruiting, and partnerships. The platform identifies and connects employees, customers, advisors, partners, and others to new prospects within a company’s network and the broader Outro community. It uses a Triple Opt-in process in which the connector, the prospect, and the requested match pre-approve each introduction before it is made. Organizations create a Request specifying target introductions; the system surfaces matching Prospects for Connectors to approve, followed by the Prospect’s consent and the introduction. Key capabilities include unlimited user licenses, unlimited referrals within internal and extended networks, CRM integration, team management and reports, data import/export, and a built-in thank-you and rewards program. Use cases span lead generation, employee referrals, sales referrals, investor and advisor introductions, volunteer recruitment, and driving traffic to apps or websites.

Reaction Data

Seed Round in 2013
Reaction Data, Inc. is a technology company that specializes in developing a research platform tailored for the healthcare industry. Originally established as Peer60, Inc. in 2010, the company rebranded to Reaction Data, Inc. in February 2017. Based in American Fork, Utah, Reaction Data offers a B2B market and customer intelligence platform designed for mobile devices. The platform enables continuous engagement with hard-to-reach customer demographics, particularly executives and senior management. Key features of the platform include automated semantic analysis, executive-ready dashboards, email and text alerts, CRM integration, and support for multiple languages. Through its survey platform and analytics dashboard, Reaction Data provides valuable insights and consulting services to healthcare organizations.

SalesRabbit

Seed Round in 2013
SalesRabbit is a software company established in 2011, headquartered in Provo, Utah. It specializes in cloud-based solutions for field sales teams, particularly those in industries like satellite, security, and pest control. The platform enables sales representatives to manage leads, complete digital agreements, access sales materials, and view reports on their mobile devices. SalesRabbit also offers industry-specific tools and integrates with popular CRM systems to boost productivity and efficiency.

Needle

Series B in 2012
Needle, Inc. is a technology and service platform based in Lehi, Utah, that specializes in providing real-time shopping assistance for e-commerce websites. Founded in 2010, the company develops advocate-based customer engagement strategies that allow businesses to recruit and empower their most enthusiastic customers to engage directly with online visitors. Needle's offerings, which include Advocate, Advocate Plus, and Advocate Premium, enhance the customer experience by connecting these advocates with potential buyers at critical decision-making moments, thereby driving conversions and improving overall satisfaction scores. The company's platform includes chat and voice communication features, as well as solutions like Click-to-Email, all designed to facilitate effective interaction between advocates and shoppers. By implementing a structured training and certification program, Needle ensures that its advocates are well-prepared to contribute to the e-commerce landscape while maintaining their motivation through gamification and community support.
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