Kima Ventures

OMG Digital creates digital editorial brands for African millennials. It has been hailed as the "Buzzfeed of Africa" for its millenial-targeted content. Like BuzzFeed and other similar companies, OMG Digital monetizes through digital marketing. Currently 80 percent of its ad sales are from banner ads, but as in other markets, its advertisers are seeing a smaller return on investment and looking for alternatives that are more suited to mobile screens (about 90 percent of OMG Digital’s users access its content through mobile devices, in particular Android smartphones). About 60 percent of OMG Digital users are between 18 to 24 years old and one of its value propositions is helping overseas companies figure out how to reach young African consumers in different markets (for example, in some countries Twitter is more popular than Facebook, so localized strategies need to take that into account). OMG Digital has already partnered with Coca Cola, Huawei, KFC, Philips, Pringles, and several of Africa’s largest telecoms, including MTN, on marketing campaigns and sponsored content.

Geenapp is a mobile application discovery platform that streamlines the promotion of apps by uniting various campaigns into a single, intelligent system. The platform enhances the app promotion process by automating tasks and connecting stakeholders, thereby increasing accessibility, transparency, and quality. It tracks download popularity based on factors such as device type, operating system, country, and user interests, allowing application developers to effectively acquire users through various performance-based campaigns, including cost per install, cost per engagement, and cost per action. Through its innovative approach, Geenapp aims to make app promotion more efficient and profitable for developers.

Haystagg, Inc. is a technology company that specializes in real-time bidding and predictive ad targeting solutions for display advertising. Founded in 2013 and headquartered in Manchester, New Hampshire, with an additional office in Europe, Haystagg focuses on helping marketers in sectors such as automotive, retail, and service providers effectively engage their target audiences online and on mobile devices. The company's platform employs advanced machine learning algorithms to analyze billions of ad impressions daily, optimizing bidding strategies to align with clients' marketing goals. Haystagg's innovative technology ensures continuous improvement and real-time adjustments, allowing for the delivery of highly targeted advertising campaigns.

VidCoin is a technology company founded in January 2013 by a team of former app developers, specializing in mobile video ad delivery. The company addresses the significant challenge of ad latency, which often leads to user attrition and the adoption of ad-blocking software. VidCoin has developed a unique asynchronous ad serving technology that ensures zero-latency video ad delivery for both in-app and mobile web environments. This innovative approach allows premium publishers to optimize ad revenue while providing a seamless user experience. By integrating its proprietary pre-cached video services into existing ad stacks, VidCoin enables advertisers to easily access and manage mobile in-app inventory through real-time bidding exchanges. The company's technology is currently utilized by global brands in over 35 countries, effectively transforming the landscape of programmatic video advertising.

Haystagg, Inc. is a technology company that specializes in real-time bidding and predictive ad targeting solutions for display advertising. Founded in 2013 and headquartered in Manchester, New Hampshire, with an additional office in Europe, Haystagg focuses on helping marketers in sectors such as automotive, retail, and service providers effectively engage their target audiences online and on mobile devices. The company's platform employs advanced machine learning algorithms to analyze billions of ad impressions daily, optimizing bidding strategies to align with clients' marketing goals. Haystagg's innovative technology ensures continuous improvement and real-time adjustments, allowing for the delivery of highly targeted advertising campaigns.

Aniways Ltd. is a technology company based in Tel Aviv, Israel, founded in 2012. It specializes in developing a cross-platform software development kit (SDK) that enhances chat applications by introducing dynamic and interactive emoticons. This SDK enables users to enrich their messaging experience while providing developers and advertisers with new revenue opportunities. By analyzing real-time text input, Aniways’ platform can suggest contextually relevant content and branded emoticons, allowing chat services to effectively monetize their traffic without compromising the native user experience. The company caters to a diverse range of clients, including end users, developers, and advertisers, helping to transform traditional messaging into a more engaging and profitable medium.

Pixalate, Inc. is a global intelligence platform specializing in fraud protection and data analytics for the advertising industry. Founded in 2011 and headquartered in Santa Monica, California, the company provides a suite of solutions designed to combat various forms of advertising fraud, including cookie click fraud, domain masking, and device click fraud. Pixalate's offerings include network and campaign analytics, real-time campaign tracking, and a comprehensive rating system for programmatic advertising, which encompasses domain quality and seller quality ratings. The company also delivers threat intelligence services, hardware appliances for fraud prevention, and mobile seller rankings. Serving a diverse clientele that includes publishers, supply-side platforms, demand-side platforms, and advertising networks, Pixalate aims to enhance transparency and trust in programmatic advertising across multiple channels and devices.

Aniways Ltd. is a technology company based in Tel Aviv, Israel, founded in 2012. It specializes in developing a cross-platform software development kit (SDK) that enhances chat applications by introducing dynamic and interactive emoticons. This SDK enables users to enrich their messaging experience while providing developers and advertisers with new revenue opportunities. By analyzing real-time text input, Aniways’ platform can suggest contextually relevant content and branded emoticons, allowing chat services to effectively monetize their traffic without compromising the native user experience. The company caters to a diverse range of clients, including end users, developers, and advertisers, helping to transform traditional messaging into a more engaging and profitable medium.

Founded in 2012, Apptopia specializes in mobile app analytics and data mining. It offers insights into user engagement statistics for mobile apps worldwide, serving app developers, ad networks, SDK companies, investors, and VC firms.

Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Pixalate, Inc. is a global intelligence platform specializing in fraud protection and data analytics for the advertising industry. Founded in 2011 and headquartered in Santa Monica, California, the company provides a suite of solutions designed to combat various forms of advertising fraud, including cookie click fraud, domain masking, and device click fraud. Pixalate's offerings include network and campaign analytics, real-time campaign tracking, and a comprehensive rating system for programmatic advertising, which encompasses domain quality and seller quality ratings. The company also delivers threat intelligence services, hardware appliances for fraud prevention, and mobile seller rankings. Serving a diverse clientele that includes publishers, supply-side platforms, demand-side platforms, and advertising networks, Pixalate aims to enhance transparency and trust in programmatic advertising across multiple channels and devices.

Founded in 2012, Apptopia specializes in mobile app analytics and data mining. It offers insights into user engagement statistics for mobile apps worldwide, serving app developers, ad networks, SDK companies, investors, and VC firms.

VidCoin is a technology company founded in January 2013 by a team of former app developers, specializing in mobile video ad delivery. The company addresses the significant challenge of ad latency, which often leads to user attrition and the adoption of ad-blocking software. VidCoin has developed a unique asynchronous ad serving technology that ensures zero-latency video ad delivery for both in-app and mobile web environments. This innovative approach allows premium publishers to optimize ad revenue while providing a seamless user experience. By integrating its proprietary pre-cached video services into existing ad stacks, VidCoin enables advertisers to easily access and manage mobile in-app inventory through real-time bidding exchanges. The company's technology is currently utilized by global brands in over 35 countries, effectively transforming the landscape of programmatic video advertising.

Adility LLC is a technology company that specializes in digital promotion infrastructure, facilitating online-to-offline commerce transactions for retailers, brands, publishers, and developers. Established in 2009 and headquartered in Atlanta, Georgia, with an additional office in San Francisco, Adility offers a suite of products including Adility Connect, which enables the creation, management, and distribution of digital promotions; Adility Cloud, which serves as a storage solution for brand and retailer promotions; and Adility Gateway, an interface for redeeming prepaid codes or coupons at points of sale. The company's web-based applications and development tools empower brands and retailers to enhance store traffic through their own and third-party mobile and web platforms. As of December 2012, Adility operates as a subsidiary of InComm, Inc.

Adility LLC is a technology company that specializes in digital promotion infrastructure, facilitating online-to-offline commerce transactions for retailers, brands, publishers, and developers. Established in 2009 and headquartered in Atlanta, Georgia, with an additional office in San Francisco, Adility offers a suite of products including Adility Connect, which enables the creation, management, and distribution of digital promotions; Adility Cloud, which serves as a storage solution for brand and retailer promotions; and Adility Gateway, an interface for redeeming prepaid codes or coupons at points of sale. The company's web-based applications and development tools empower brands and retailers to enhance store traffic through their own and third-party mobile and web platforms. As of December 2012, Adility operates as a subsidiary of InComm, Inc.

TicTacTi is a company focused on enhancing monetization for app publishers and developers through its innovative advertising network. Specializing in flash app advertising, TicTacTi employs image recognition technology to seamlessly integrate dynamic advertisements into various applications, including games, without requiring additional development or software development kits. This capability allows content publishers to effectively monetize their assets while transforming any legacy ad server into a rich media ad server, maximizing revenue potential. By providing a straightforward solution for ad insertion, TicTacTi supports the growth of social gaming distribution and helps publishers optimize their advertising strategies.