On Me
Pre Seed Round in 2024
On Me is a software company specializing in the development of digital gift cards designed to enhance personal connections through the celebration of hobbies and interests. The platform allows users to create personalized gifts that reflect the recipient's passions, incorporating multimedia elements such as videos, gifs, and images, along with heartfelt messages. By focusing on meaningful and tailored gifting experiences, On Me aims to strengthen relationships among friends, colleagues, and loved ones, making each gift a unique expression of appreciation and understanding.
Tetra operates an online platform that automates the buying and installation of home improvement projects, with a focus on HVAC upgrades such as boilers, furnaces, and air conditioners. The service simplifies the process by eliminating the need for contractor visits, sales consultations, quotes, and extensive product research, handling procurement and installation to deliver a faster, easier, and more affordable home improvement experience for homeowners.
Kaiyo is an online marketplace dedicated to the sale of pre-owned furniture with an emphasis on sustainability. The company sources high-quality, branded furniture from local owners, handling the entire process of inspection, cleaning, and delivery. By offering curated selections, Kaiyo makes it easier for consumers to access beautiful, affordable furniture while promoting environmentally responsible practices. Customers can filter their searches by various criteria, including price, condition, dimensions, and brand, ensuring a tailored shopping experience. Kaiyo's mission centers on making stylish furniture accessible to all while contributing positively to the planet.
Noops
Pre Seed Round in 2021
Noops, Inc. is a manufacturer and retailer specializing in plant-based oat milk pudding products. Founded in 2019 and based in Roslyn, New York, the company offers a diverse range of flavors including mocha, cocoa, French toast, and sticky bun. Noops focuses on providing healthier snack alternatives made from clean ingredients such as organic oats, dates, and sunflower seed proteins. Its products are vegan, non-GMO, OU Kosher, and allergen-friendly, with no added sugar, making them appealing to health-conscious consumers. The company sells its offerings through an online platform, promoting immunity-boosting prebiotics and heart-healthy whole grains. Originally known as SuperBox Brands, Inc., the company rebranded to Noops, Inc. in October 2019.
Kaiyo is an online marketplace dedicated to the sale of pre-owned furniture with an emphasis on sustainability. The company sources high-quality, branded furniture from local owners, handling the entire process of inspection, cleaning, and delivery. By offering curated selections, Kaiyo makes it easier for consumers to access beautiful, affordable furniture while promoting environmentally responsible practices. Customers can filter their searches by various criteria, including price, condition, dimensions, and brand, ensuring a tailored shopping experience. Kaiyo's mission centers on making stylish furniture accessible to all while contributing positively to the planet.
Founded in 2015, Heyday operates a digital marketplace platform designed to accelerate consumer product brands. Headquartered in San Francisco with a presence in New York, the company specializes in data-driven strategies to drive revenue growth for partnered eCommerce businesses.
Founded in 2019, Nacelle develops headless e-commerce software that connects with an online store's product catalog. Its platform enables merchants to connect with their platform, developers to create storefronts without coding, and agencies to add apps. It also offers headless progressive web app implementation for existing Shopify stores.
CUUP Inc. is a New York-based company that specializes in the design and manufacture of bras for women. Founded in 2017 by Kearnon O'Molony and Abby Morgan, CUUP focuses on providing a collection of bras that prioritize comfort, fit, and aesthetic appeal, catering to women of all sizes. The company operates primarily as a direct-to-consumer brand, selling its products online. CUUP aims to deliver lingerie that is flattering and unrestrictive, ensuring that each piece offers the necessary support while maintaining a commitment to quality design and performance.
Corro is an e-commerce retail platform founded in 2018 and headquartered in New York, New York, specializing in horse care products. The company provides an online marketplace that simplifies the purchasing process for horse owners by offering a wide range of supplies, including horse blankets, grooming items, supplements, tack and equipment, as well as training and hoof care products. In addition to its product offerings, Corro shares industry expertise and horse-inspired stories, creating a comprehensive resource for equestrians. Through its services, Corro aims to enhance the overall experience of horse ownership and care.
Havenly offers online interior design services. Users connect with professional designers through style surveys and photo uploads, collaborate on designs, visualize rooms, seek advice, and purchase furniture and decor directly from the platform at guaranteed best prices.
Otherland
Seed Round in 2019
Otherland is a Brooklyn-based company founded in 2017 that specializes in manufacturing scented candles. The brand is dedicated to creating toxin-free environments, ensuring that each hand-poured candle is free from parabens, sulfates, and phthalates, and is cruelty-free. Otherland's products feature custom-made fragrances that incorporate elements of art, poetry, and culture, delivered in recyclable packaging. By focusing on aesthetics and affordability, Otherland aims to transform homes into expressive spaces filled with art and fragrance, making its candles accessible to a wider audience through online retail.
Camp is a retail concept designed for children and their parents, providing a unique blend of merchandise and experiential offerings. The company features a rotating selection of toys, kids' clothing, and electronic items, alongside engaging activities such as cooking and craft classes. By integrating play and media throughout its stores, Camp aims to create an enriching environment that enhances the shopping experience. With a commitment to novelty, the company changes its theme every 8 to 12 weeks, ensuring that each visit offers something new and exciting for families. Additionally, Camp operates an online shopping platform that curates product collections, allowing customers to conveniently purchase a variety of goods tailored to their needs.
Founded in 2015, Heyday operates a digital marketplace platform designed to accelerate consumer product brands. Headquartered in San Francisco with a presence in New York, the company specializes in data-driven strategies to drive revenue growth for partnered eCommerce businesses.
Kaiyo is an online marketplace dedicated to the sale of pre-owned furniture with an emphasis on sustainability. The company sources high-quality, branded furniture from local owners, handling the entire process of inspection, cleaning, and delivery. By offering curated selections, Kaiyo makes it easier for consumers to access beautiful, affordable furniture while promoting environmentally responsible practices. Customers can filter their searches by various criteria, including price, condition, dimensions, and brand, ensuring a tailored shopping experience. Kaiyo's mission centers on making stylish furniture accessible to all while contributing positively to the planet.
Founded in 2015, Heyday operates a digital marketplace platform designed to accelerate consumer product brands. Headquartered in San Francisco with a presence in New York, the company specializes in data-driven strategies to drive revenue growth for partnered eCommerce businesses.
Fatherly is a digital media brand and online parenting resource platform focused on empowering men in their roles as fathers. Headquartered in New York City and operating as a subsidiary of Some Spider Inc., the company provides a wide range of content, including original video series, expert reports, podcasts, and events. Its offerings cover various parenting topics such as gear, food and health, work and money, and relationships, aimed at equipping fathers with practical advice and insights. Additionally, Fatherly features a curated selection of products, including gifts for new and expectant fathers, toys, and home fitness items, all designed to support men in raising their children and leading fulfilling lives.
Fatherly
Venture Round in 2017
Fatherly is a digital media brand and online parenting resource platform focused on empowering men in their roles as fathers. Headquartered in New York City and operating as a subsidiary of Some Spider Inc., the company provides a wide range of content, including original video series, expert reports, podcasts, and events. Its offerings cover various parenting topics such as gear, food and health, work and money, and relationships, aimed at equipping fathers with practical advice and insights. Additionally, Fatherly features a curated selection of products, including gifts for new and expectant fathers, toys, and home fitness items, all designed to support men in raising their children and leading fulfilling lives.
Brit + Co is a media company serving a large online audience of women with a creative spirit. It operates a digital platform and related experiences that combine editorial content, tutorials, and shopping, connecting users with makers, designers, chefs, and inventors to foster creativity. The company offers do-it-yourself project kits and a curated line of products, with content distributed via its app, website, and social channels to inspire, educate, and entertain a digitally connected community.
Hungryroot
Series A in 2017
Hungryroot, Inc. is a New York-based company that provides a personalized online grocery service, leveraging artificial intelligence to offer fresh, vegetable-based foods and meal solutions. Founded in 2015, Hungryroot aims to impact daily life through food by delivering groceries and recipes tailored to individual preferences and health goals. The company's offerings include a variety of meals, sides, sweets, snacks, spreads, breakfast items, and noodles, all designed to promote healthier eating habits. In addition to grocery delivery, Hungryroot also assists customers with meal planning and nutritional support, enabling them to save time and money while shopping sustainably and exploring new culinary options.
Birchbox is a New York-based retailer of personalized beauty and grooming products that operates online and through select stores. It offers makeup, skincare, haircare, fragrance, bath and body, nail products, and related lifestyle items for women, along with men's grooming products. The company partners with major and niche brands and uses a proprietary algorithm to deliver customized product selections, often through a monthly personalized sample experience combined with e-commerce shopping. It also provides educational content, product tips, tutorials, and a loyalty program. Birchbox has operations in the United Kingdom, France, Spain, and Belgium, reflecting its international reach.
Rockets of Awesome
Seed Round in 2016
Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.
Hungryroot
Series A in 2016
Hungryroot, Inc. is a New York-based company that provides a personalized online grocery service, leveraging artificial intelligence to offer fresh, vegetable-based foods and meal solutions. Founded in 2015, Hungryroot aims to impact daily life through food by delivering groceries and recipes tailored to individual preferences and health goals. The company's offerings include a variety of meals, sides, sweets, snacks, spreads, breakfast items, and noodles, all designed to promote healthier eating habits. In addition to grocery delivery, Hungryroot also assists customers with meal planning and nutritional support, enabling them to save time and money while shopping sustainably and exploring new culinary options.
Panjo operates as a global online marketplace dedicated to connecting enthusiasts of automobiles, sports, and hobbies. It caters to the underserved market of approximately 350 million worldwide enthusiasts who annually spend around $15 billion on products, parts, and accessories within their respective communities. Panjo aims to streamline this process by providing a secure, efficient platform for peer-to-peer transactions, reducing administrative overhead and eliminating traditional hassles associated with such exchanges.
GLAMSQUAD
Series B in 2015
Founded in 2013, GLAMSQUAD is a New York-based company specializing in on-demand beauty services. It offers hair styling and makeup services through trained professionals who visit clients at their homes, offices, or events across major U.S. cities. The company also retails its own line of hair care products.
The Black Tux
Series B in 2015
The Black Tux is a company based in Santa Monica, California, founded in 2012 with the aim of revolutionizing the traditional tuxedo rental experience. It specializes in the e-commerce rental of high-quality formalwear, including suits, shirts, vests, cufflinks, studs, neckwear, shoes, and other accessories. Customers can order these items online, which are delivered with free shipping both ways, ensuring they arrive at least a week before the event. The Black Tux designs its own line of tuxedos and suits, focusing on providing a better fit and style compared to conventional rental options.
Hungryroot
Seed Round in 2015
Hungryroot, Inc. is a New York-based company that provides a personalized online grocery service, leveraging artificial intelligence to offer fresh, vegetable-based foods and meal solutions. Founded in 2015, Hungryroot aims to impact daily life through food by delivering groceries and recipes tailored to individual preferences and health goals. The company's offerings include a variety of meals, sides, sweets, snacks, spreads, breakfast items, and noodles, all designed to promote healthier eating habits. In addition to grocery delivery, Hungryroot also assists customers with meal planning and nutritional support, enabling them to save time and money while shopping sustainably and exploring new culinary options.
Cricket's Circle
Seed Round in 2015
Cricket's Circle, Inc. is a retail company based in New York that operates an online platform dedicated to expectant and new parents. Founded in 2014, the company offers a wide range of product recommendations and useful information related to baby care. Its offerings include essential items across various categories such as bath and skin care, diapering, feeding, health and safety, nursery products, and toys. Additionally, Cricket's Circle provides a shoppable solution and a baby gift registry, utilizing personalized content and data to enhance the shopping experience for mothers. By focusing on both e-commerce and content, the company aims to support parents in making informed choices for their children.
Fatherly
Seed Round in 2015
Fatherly is a digital media brand and online parenting resource platform focused on empowering men in their roles as fathers. Headquartered in New York City and operating as a subsidiary of Some Spider Inc., the company provides a wide range of content, including original video series, expert reports, podcasts, and events. Its offerings cover various parenting topics such as gear, food and health, work and money, and relationships, aimed at equipping fathers with practical advice and insights. Additionally, Fatherly features a curated selection of products, including gifts for new and expectant fathers, toys, and home fitness items, all designed to support men in raising their children and leading fulfilling lives.
FoxCommerce
Venture Round in 2015
FoxCommerce is an intelligent modern commerce platform that supports digitally-native brands in transforming the eCommerce landscape. Founded in 2014 and headquartered in Seattle, Washington, the company provides a comprehensive solution for users to build feature-rich, scalable, and fast eCommerce websites. Its platform includes advanced tools for pricing, promotions, and personalization, enabling users to enhance their competitiveness in the market. With an API-first architecture, FoxCommerce facilitates sales across various channels, devices, and geographic locations from a centralized system. The platform also optimizes conversion rates and user experience through real-time caching capabilities across nearly every element within the system.
Dering Hall
Series A in 2015
Dering Hall is an online marketplace founded in 2011 and headquartered in New York City. It connects high-end interior designers, architects, artisans, and design galleries with consumers seeking premium home furnishings and accessories. The platform offers a curated selection of products across various categories, including furniture, lighting, accessories, rugs, and textiles. Users can browse permanent storefronts showcasing the work of top talent, search product listings, follow favorite designers, and access special sales and design content. Dering Hall operates as a subsidiary of Chairish, Inc., providing an innovative approach to home furnishing by bridging the gap between creators and sophisticated consumers.
GLAMSQUAD
Series A in 2014
Founded in 2013, GLAMSQUAD is a New York-based company specializing in on-demand beauty services. It offers hair styling and makeup services through trained professionals who visit clients at their homes, offices, or events across major U.S. cities. The company also retails its own line of hair care products.
Tracksmith
Seed Round in 2014
Founded in 2013, Tracksmith is an American sports apparel brand specializing in performance athletic wear. The company offers a range of products including tops, bottoms, and accessories designed specifically for runners. Tracksmith's apparel is known for its classic, functional designs and is available through specialty running stores and online platforms across North America, Europe, and Australia.
BarkBox, created by Matt Meeker, Henrik Werdelin, and Carly Strife, is a subscription e-commerce service designed for dog owners, providing a monthly box filled with toys, treats, and other canine-related products. As the popularity of BarkBox grew, it evolved into Bark & Co, a company focused on enhancing the health and happiness of dogs. Bark & Co operates through several channels, including the subscription services BarkBox and Super Chewer, as well as an e-commerce platform on BarkShop.com. The company also offers wellness products such as BARK Bright and a personalized meal delivery service called BARK Eats. Its business model is primarily driven by the Direct to Consumer segment, which generates most of its revenue from the sale of toys, accessories, and consumables for dogs. Bark & Co aims to meet the diverse needs of dog owners nationwide while fostering a strong connection with their canine companions.
Soldsie is a technology company that facilitates social commerce. It enables businesses to sell products directly through Facebook comments. Customers can securely register payment details with Soldsie and then purchase items by commenting on the business's posts. Merchants use Soldsie's dashboard to manage inventory, track sales, and monitor shipping processes. This system increases user engagement, views, and shares for merchants while providing a convenient shopping experience for customers.
Chubbies Shorts
Venture Round in 2014
Chubbies Inc., based in San Francisco, California, specializes in the manufacturing and sale of men's shorts, swim trunks, and casual apparel, including athleisure wear and accessories for both men and children. Founded in 2011, the company operates primarily through its eCommerce platform, which offers a range of products designed for comfort and style. Chubbies emphasizes customer service by providing free three-day shipping and easy returns. All products are exclusively available on the Chubbies website, where the company employs social advertising campaigns and dedicated customer service lines to enhance the shopping experience.
The Black Tux
Seed Round in 2014
The Black Tux is a company based in Santa Monica, California, founded in 2012 with the aim of revolutionizing the traditional tuxedo rental experience. It specializes in the e-commerce rental of high-quality formalwear, including suits, shirts, vests, cufflinks, studs, neckwear, shoes, and other accessories. Customers can order these items online, which are delivered with free shipping both ways, ensuring they arrive at least a week before the event. The Black Tux designs its own line of tuxedos and suits, focusing on providing a better fit and style compared to conventional rental options.
Violet Grey
Series A in 2014
Violet Grey is a beauty retail company based in West Hollywood, California, founded in 2010. It specializes in selling a wide range of beauty care products, including makeup, skincare, hair care, and body treatment items, through both physical stores and an online platform. The company's offerings span from primers and foundations to cleansers and moisturizers, catering to various beauty needs. Additionally, Violet Grey provides digital content through THE VIOLET FILES, a magazine offering makeup recommendations, reviews, and tutorials. Originally known as Snob Inc., the company has evolved from its beginnings as a private dressing studio for Hollywood clients into a comprehensive beauty destination.
Twice operates as an online marketplace specializing in secondhand clothing, functioning similarly to a physical resale store. Sellers send their clothing to Twice, which covers shipping costs and provides immediate cash offers for the items. The platform features a curated selection of clothing, with items evaluated and professionally photographed by expert buyers. For consumers, Twice offers significant savings, with prices typically ranging from 70% to 90% off retail. Orders exceeding a specified amount qualify for free shipping, while a modest fee applies to smaller purchases. The company also accommodates flexible returns within a 30-day period, enhancing the shopping experience for buyers.
Panjo operates as a global online marketplace dedicated to connecting enthusiasts of automobiles, sports, and hobbies. It caters to the underserved market of approximately 350 million worldwide enthusiasts who annually spend around $15 billion on products, parts, and accessories within their respective communities. Panjo aims to streamline this process by providing a secure, efficient platform for peer-to-peer transactions, reducing administrative overhead and eliminating traditional hassles associated with such exchanges.
Brit + Co is a media company serving a large online audience of women with a creative spirit. It operates a digital platform and related experiences that combine editorial content, tutorials, and shopping, connecting users with makers, designers, chefs, and inventors to foster creativity. The company offers do-it-yourself project kits and a curated line of products, with content distributed via its app, website, and social channels to inspire, educate, and entertain a digitally connected community.
Dering Hall
Seed Round in 2013
Dering Hall is an online marketplace founded in 2011 and headquartered in New York City. It connects high-end interior designers, architects, artisans, and design galleries with consumers seeking premium home furnishings and accessories. The platform offers a curated selection of products across various categories, including furniture, lighting, accessories, rugs, and textiles. Users can browse permanent storefronts showcasing the work of top talent, search product listings, follow favorite designers, and access special sales and design content. Dering Hall operates as a subsidiary of Chairish, Inc., providing an innovative approach to home furnishing by bridging the gap between creators and sophisticated consumers.
BarkBox, created by Matt Meeker, Henrik Werdelin, and Carly Strife, is a subscription e-commerce service designed for dog owners, providing a monthly box filled with toys, treats, and other canine-related products. As the popularity of BarkBox grew, it evolved into Bark & Co, a company focused on enhancing the health and happiness of dogs. Bark & Co operates through several channels, including the subscription services BarkBox and Super Chewer, as well as an e-commerce platform on BarkShop.com. The company also offers wellness products such as BARK Bright and a personalized meal delivery service called BARK Eats. Its business model is primarily driven by the Direct to Consumer segment, which generates most of its revenue from the sale of toys, accessories, and consumables for dogs. Bark & Co aims to meet the diverse needs of dog owners nationwide while fostering a strong connection with their canine companions.
Warby Parker
Series B in 2013
Warby Parker is a lifestyle brand offering vintage-inspired designer eyewear at affordable prices. It operates as a socially conscious business, with each frame sale funding access to affordable glasses for someone in need.
Consumr
Seed Round in 2012
Consumr is an unbiased, democratic platform that allows its users to make informed decisions and express their opinions. The platform was created for ratings and reviews of consumer products. Its app lets users instantly see the opinions of people just like them by scanning a barcode.
Consumr supports its users in taking decisions related to everything from buying a stroller for the first time or purchasing a new camera to capture life’s special moments. Its community has shared over 1 million ratings to help its users.
Consumr was featured in The New York Times, The Wall Street Journal, The Washington Post, U.S.A. Today, InStyle, and more. Launched in 2011 by Ryan Charles, The platform is based in New York, N.Y.
Food52 operates an online platform that combines a curated shop, content, and community for kitchen and home enthusiasts. It enables users to discover and share recipes, access editors' recipes and community submissions, and explore cookbooks, kitchenware, tableware, and home goods through an integrated shopping experience. The company hosts cooking contests and offline pop-ups, and provides lifestyle features, tips, and inspiration to help people cook and enhance their homes. It supports a large global community of cooks and home enthusiasts who engage with recipes, products, and expert guidance to bring ideas to life in their own kitchens.
Twice operates as an online marketplace specializing in secondhand clothing, functioning similarly to a physical resale store. Sellers send their clothing to Twice, which covers shipping costs and provides immediate cash offers for the items. The platform features a curated selection of clothing, with items evaluated and professionally photographed by expert buyers. For consumers, Twice offers significant savings, with prices typically ranging from 70% to 90% off retail. Orders exceeding a specified amount qualify for free shipping, while a modest fee applies to smaller purchases. The company also accommodates flexible returns within a 30-day period, enhancing the shopping experience for buyers.
BarkBox
Seed Round in 2012
BarkBox, created by Matt Meeker, Henrik Werdelin, and Carly Strife, is a subscription e-commerce service designed for dog owners, providing a monthly box filled with toys, treats, and other canine-related products. As the popularity of BarkBox grew, it evolved into Bark & Co, a company focused on enhancing the health and happiness of dogs. Bark & Co operates through several channels, including the subscription services BarkBox and Super Chewer, as well as an e-commerce platform on BarkShop.com. The company also offers wellness products such as BARK Bright and a personalized meal delivery service called BARK Eats. Its business model is primarily driven by the Direct to Consumer segment, which generates most of its revenue from the sale of toys, accessories, and consumables for dogs. Bark & Co aims to meet the diverse needs of dog owners nationwide while fostering a strong connection with their canine companions.
Welcome
Seed Round in 2012
Welcome converts shoppers into customers by providing them with real-time product expertise to make the most informed purchasing decisions possible. The company solution enabling retailers and brands to provide expertise, wherever it is, to consumers, wherever they are. They have proven consumers are 2-4X more likely to convert when they have access to timely expertise. Intelligence gathered from across their network and actual conversations can now also impact consumer experience across every touchpoint. Their clients include two of the top five U.S. retailers, as well as iconic brands AT&T, Dyson, Google, HP, LG, Nintendo and Samsung.
Welcome received TSIA Vision Award for Best Services Enabler in 2012, Eggie Award for Best Marketing Platform in 2014, and Eggie Award for Best Brand Support Solution in 2016.
Warby Parker
Series A in 2011
Warby Parker is a lifestyle brand offering vintage-inspired designer eyewear at affordable prices. It operates as a socially conscious business, with each frame sale funding access to affordable glasses for someone in need.
Birchbox is a New York-based retailer of personalized beauty and grooming products that operates online and through select stores. It offers makeup, skincare, haircare, fragrance, bath and body, nail products, and related lifestyle items for women, along with men's grooming products. The company partners with major and niche brands and uses a proprietary algorithm to deliver customized product selections, often through a monthly personalized sample experience combined with e-commerce shopping. It also provides educational content, product tips, tutorials, and a loyalty program. Birchbox has operations in the United Kingdom, France, Spain, and Belgium, reflecting its international reach.
Warby Parker
Seed Round in 2011
Warby Parker is a lifestyle brand offering vintage-inspired designer eyewear at affordable prices. It operates as a socially conscious business, with each frame sale funding access to affordable glasses for someone in need.
Everlane
Seed Round in 2011
Everlane, Inc. is an online fashion retailer based in San Francisco, California, specializing in well-designed, quality clothing and accessories for men and women. Founded in 2010, the company offers a wide range of products, including apparel such as T-shirts, sweatshirts, denim, dresses, and outerwear, as well as footwear and accessories like bags and scarves. Known for its minimalist aesthetic, Everlane focuses on providing contemporary styles at accessible price points. In addition to its online store, the company also operates a retail location, allowing customers to explore its offerings in person.
Food52 operates an online platform that combines a curated shop, content, and community for kitchen and home enthusiasts. It enables users to discover and share recipes, access editors' recipes and community submissions, and explore cookbooks, kitchenware, tableware, and home goods through an integrated shopping experience. The company hosts cooking contests and offline pop-ups, and provides lifestyle features, tips, and inspiration to help people cook and enhance their homes. It supports a large global community of cooks and home enthusiasts who engage with recipes, products, and expert guidance to bring ideas to life in their own kitchens.
Birchbox
Seed Round in 2010
Birchbox is a New York-based retailer of personalized beauty and grooming products that operates online and through select stores. It offers makeup, skincare, haircare, fragrance, bath and body, nail products, and related lifestyle items for women, along with men's grooming products. The company partners with major and niche brands and uses a proprietary algorithm to deliver customized product selections, often through a monthly personalized sample experience combined with e-commerce shopping. It also provides educational content, product tips, tutorials, and a loyalty program. Birchbox has operations in the United Kingdom, France, Spain, and Belgium, reflecting its international reach.